André Maurice: An Italian Fashion Story inspired by Dreams and Genius Loci…

My dear fashionistas, I hope you are doing great! I believe that you are ready for a new fashion adventure and a new dose of elegant fashion that you are used to seeing on the Mr.M blog. The first outfit post of this season was in the spirit of everyday sporty elegance, but today I’m taking you on the well-known paths of elegance and refinement and I’m introducing you to a new Italian brand which I am sure will take your breath away with their iconic designs.

At the very beginning of today’s fashion adventure, I would like to take the opportunity to thank the Invest Moldova Agency and the Ministry of Culture of Republic of Moldova for the kind invitation and the incredible experience to get to know the Moldovan culture and customs better. It is a great honor and pleasure that I had the opportunity to take pictures for my first fashion stories this season on the streets of Chisinau and other famous localities in this wonderful small country with a big heart in Eastern Europe!

We all know that Italy is the cradle of fashion and style, there is no person who does not like the touch of quality cashmere during the cold autumn and winter period, that’s why today I present to you an Italian brand that celebrated its century of existence last year, which you must admit is a big thing for a fashion brand .

What makes a fashion brand? Is it the eternal search for inspiration, which everyone desperately needs in the fashion industry to stay at the top? Is it the art of creating and creating a new fashion culture? Is it respecting and maintaining tradition and heritage? The answers to all these and many other questions were found by an Italian brand that you will have the opportunity to meet today on the Mr.M blog – André Maurice.

This is not a story about a brand, this is a story about the pride and gratitude that underpins this brand and its given success. Everything that is good has its beginning, these are the roots that we are proud of and that inspire us to move on. The first fashion pages of the André Maurice story are written by Mrs. Giulia Allario in Scagliotti, who started the artisan production of knitwear in her house in Roncaglia, on the hills of Monferrato, exactly a century ago.

It’s not an ordinary year, it’s a historical point, because in 1921 the great Italian crisis begins due to the post-war situation, where unemployment increased several times compared to previous years and the consumer market was very unstable due to the liquidity crisis among the population. Mrs. Allario was a courageous woman with vision and good intuition as she undertook good entrepreneurial activities to launch her dream.

In the pictures that you will have the opportunity to see in today’s post on the sweater, you will see 2 words that are very important for this brand and that marked the existence of this unusual Italian knitwear brand – Genius Loci.

What does this term mean and why are these two words important to this brand? Roots that are well anchored in the territory where we were born and now live, a huge inspiration arises that is perfectly identified with the concept of Genius Loci, which in translation means “spirit of the place”. Like the flow of a great river, which always and inexorably reaches the sea in a slow and often imperceptible course, Genius Loci penetrates the soul of man with changing nuances throughout his existence, shaping his thoughts, behaviors and aspirations.

It is precisely because of all this that many people who have bought an André Maurice piece of clothing realize that they have received more than a piece of ordinary fashion item, but have the opportunity to wear an exclusive and unrepeatable valuable gift of knowledge. The story of this brand is unique because with the influence of light, colors, smells, atmosphere, shapes and traditions of the territory of origin – Monferrato – combined with the constant desire to discover and face the whole world, we get a unique fashion story that has been passed down from generation to generation for 4 generations.

Art and beauty, culture and knowledge; these are the axioms that inspire the André Maurice team every day, striving never to indulge in useless compromises or useless shortcuts. Art and culture, in any of its forms, are often able to generate the same surprising sense of satisfaction that has always inspired the André Maurice team in thinking, designing and creating all collections for a century. In this creative and unusual way, the art and culture of knitting can convey the spirit, love and tradition of the precious hands that participated with a lot of emotion in the process of creation.

Tradition is something that is the basic starting point of the André Maurice brand. Gestures, rituals and customs that are repeated and transferred indefinitely, creating a nostalgic illusion of stopping time, which tirelessly chases modernity. Tradition has always been a source of inspiration for the André Maurice team, as an invisible glue between past and present, as well as a deep groove towards the future. By repeating everyday gestures, they remain faithful witnesses of the material and the spiritual burden that should be shown in the work and transmitted over time to generations to come.

An accessory that becomes recognizable may be a small, intimate and personal element, but it is extremely important to complete the perfect overall image of the brand – a detail. Inspiration arising from detail cannot be built and finds its full legitimacy only in a state of mind that succeeds in raising it to the point success. A detail, so small and tiny, can stimulate the senses, impose a new, inevitable and a fascinating new way of changing the perspective of seeing things. Details can change the whole picture, and that’s why André Maurice works tirelessly every day to bring the perfection of his creation to the perfection of his creations for his consumers. By buying André Maurice clothing, you’re not just buying a product, you’re becoming a member of a large fashion family with a long tradition.

The André Maurice brand carefully selects unique raw materials that carry with them a long tradition and have worldwide recognition for their quality, finesse and the prestige that accompanies it. The inspiration for cashmere begins far away, in the magical highlands of far Mongolia, where natural evolution has led cashmere goats to protect themselves from the harshness of the climate by creating two layers of fur – a superficial one, with thicker and stiffer hair, and one layer closer to the body, composed of short, thin and a very warm center, which is called a “quilt”.

In the spring, during moulting, the shepherds comb the Hircus goats, extracting the most precious hair and this is just the beginning of obtaining a precious André Maurice garment that, with proper care and maintenance, you can wear for years.

André Maurice as a brand that cherishes true values and respects tradition and the spirit of heritage is woven into every piece of clothing, the tradition, culture, and fragrances of Monferrato. Find your Genius Loci and create some of your unforgettable moments to remember this winter season with garments from the latest André Maurice FW22 collection and warm your dreams with the softest cashmere.

In today’s post, you have the opportunity to see the André Maurice camel color coat, which is made of the finest 100% cashmere, and the “Genius Loci” sweater in lovely shades of beige and camel colours.

If you want to stay updated and find out what all the news about latest collections of luxury Italian knitwear brand André Maurice has in its offer this season for dear ladies and gentlemen, follow them on the social networks Facebook and Instagram. Also you can visit their Online Shop and check out their amazing fashion items!

There is no person in the world who can hide a joy when feels the smell of new Italian leather. Today we reunite again with the Italian family-owned glove workshop Restelli Guanti, a place where art, tradition and the beauty of handicrafts meet every day, which is the true definition of Italian style and way of life. Making gloves is not only a job but also a true art. After 100 years, passion, emotions, tradition and knowledge have been passed on to the third generation! Rafaela Restelli has fully embraced the challenges of a new fashion era where the market and way of selling has changed with a deep respect and belief in tradition and love for masterpieces that last!

In today’s post, you had the opportunity to see Restelli gloves made of special peccary leather. These luxurious leather gloves are made of the highest quality leather. The lining of these gloves is made of cashmere. It got a little cold during my visit to Moldova, so I decided to protect my hands better and walk around in my unusual cognac-colored gloves, which were extremely warm and a real fashion accessory for this unexpected chill in Chisinau.

Restelli gloves are not valued by money but by tradition and history full of love and patience that have no price.

OUTFIT

Coat: André Maurice

Sweater: André Maurice

Trousers: Loro Piana

Gloves: Restelli

Boots: Aurélien

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today, for the first time, we are meeting with a Dutch fashion brand, Aurélien, which also offers exceptional footwear. Since winter is coming and I love wearing boots, I decided on Voyager Chelsea boots in dark brown color.

With a strong focus on timeless style, craftsmanship and the finest natural raw materials, the Aurélien brand offers a collection of pure luxury at more affordable prices. Aurélien represents timeless Mediterranean style in footwear, clothing and accessories for the most discerning customers. In a short time, Aurélien has become synonymous with casual elegance, timeless design and the most desirable raw materials. We will learn a little more about this unusual brand in the following posts where we will see some other interesting pieces that caught my attention.

My dear fashionistas, we have come to the end of this special fashion story where together we discovered the beauty and brilliance of the true elegance of the prestigious Italian knitwear brand André Maurice, the beauty of Italian elegance with the famous luxury brand Loro Piana, the Italian leather goods brand Restelli Guanti and the Dutch brand that nurtures concept of smart luxury Aurélien, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal outfit! See you soon and continue our fashion adventures from Moldova on the Mr.M blog! How did you like my outfit today?

I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any question, comment, suggestion or message for me you can write me below in the comments. Of course, as always, you can contact me via email or social networks, all addresses can be found on the CONTACT ME page. See you at the same place in a few days, with some new story!

With Love from Moldova,

Mr.M

This post is sponsored by the Invest Moldova Agency and the Ministry of Culture of Republic of Moldova as well as André Maurice, Aurélien, Restelli Guanti and Loro Piana brands. This post is my personal and honest review of their products.