My dear fashionistas, I hope you are well and ready for a new fashion adventure on the Mr.M blog. With today’s fashion story, we say goodbye to January and holiday euphoria with the hope that the new year 2023 will bring us some new interesting challenges.

Today we are meeting again with an interesting Canadian brand HiSO. A walk by the river can be stylish as you see in a more elegant version with classic trousers. HiSO, formally known as Hide Society, is a brand that is Canadian to the core. With sustainability and fashion development in mind, they have been successfully making luxury jackets and coats from alpaca, wool and shearling for decades. Every step in the creation of clothing, the HiSO brand takes an environmentally conscious approach when creating its products. Originally founded in the fashion district of Toronto, the brand has grown from a small family boutique to an internationally recognized brand.

HiSO is one of the most famous Canadian brands for making winter jackets and coats. Due to extremely harsh climatic conditions, the expert team of this brand is here to overcome all weather conditions and to design and adapt winter clothing pieces that you will love. What is the secret of this brand’s success?

All processes starting from procurement and design to final production, HiSO controls every step of the creative and production process, which makes this brand special. HiSO was formerly known as the Hide Society, which has become synonymous with the art and luxury of jackets and coats since 1975, nearly half a century of tradition. Impressive, isn’t it?

The family company, which is currently successfully managed by the second generation, was founded in Canada. The HiSO company provides superior quality and design in each of its garments, which is woven with 45 years of experience that can be felt in every detail. Headquartered in Toronto, with special offices in Berlin and a production facility in Poland, HiSO quickly became the world’s leading manufacturer of leather and shearling outerwear.

A little more than 20 years ago, inspired by their hard work and building a family business from an early age, twin brothers Karl and Mark took over the leadership of the company with a new mission – to reposition and raise the brand to the world level, thus introducing the new name HiSO (short for Hide Society).

Their goal was to revive the classic vision of coats and jackets where they would combine fashion with the functionality of everyday life. Their vision brought completely new innovative designs while still retaining the luxurious materials leather, fur and fabrics of exceptional quality that this brand is known for.

With the great desire to expand the range of products, the rebranding also led to the expansion into the world of precious fabrics (cashmere, wool and alpacas). HiSO purchased a factory in Toronto where all precious fiber clothing is now produced. Shearling and leather jackets are still produced at HiSO’s European facility in Poland.

Soon after the brand transformation, HiSO became a favorite global name known for its Black Label division targeting new markets. In the fall of 2020, a new inspiration appeared.

Based on the results achieved and built on the success of the HiSO Black Line, the White Label was born! Following the modern market of luxury and prestige, the White Label collection “dazzles” all fashion lovers with its creations who cannot satisfy their appetite for new fashion trends.

HiSO is one of the few brands that actively engages in an ecological approach to sustainable fashion through every step of creating its garments. Whether it’s alpaca, cashmere, wool or leather montons, HiSO works exclusively with environmentally conscious companies, ensuring the best methods and materials used to protect the environment.

HiSO leather and fur are of ethical origin, as they are a by-product of the food industry. Using this product basically returns all those materials that would otherwise be disposed of and thus waste would be created. Shearling leather and fur are natural materials obtained from tanneries that support sustainability according to international standards that regulate animal by-products from their origin to the moment they are produced for final use.

Respecting and maintaining the vision of shared values is maintained by HiSO through cooperation with suppliers who have like-minded views on the importance of sustainability. The benefits of this cooperation include: respect for the right to clean water, energy, energy management and reduced emissions and recycling.

The Tennant shearling coat that you have the opportunity to see in today’s post is made of the highest quality shearling and fur with the addition of silver fox fur on the collar. When you buy your HiSO garment, you can always contact their team who will be at your disposal to help you choose the ideal piece for you or your loved one.

Also, this brand offers tailor-made jackets and coats, so you can get a piece that will fit you. In addition, you can choose the type of material (shearling, leather or fabric) as well as the type of fur and color. HiSO is a brand that strives to fulfill all the needs and wishes of customers in the right way and to be part of the HiSO family with pleasure.

If you want to stay updated and find out what new products HiSO has in offer for us this fashion season, follow them on Facebook and Instagram.

We are moving from the Canadian fashion scene to the Italian one, where we are once again meeting with a brand you know, which you had the opportunity to meet this winter season on the Mr.M blog. The Italian brand we’re hanging out with again today is Marco Pescarolo, a brand from Naples that combines traditional classic Italian tailoring style with modern casual elegance. Naples is known as a colourful, lively, exciting and diverse city, indeed one of the most fascinating cities in Italy. This is where we begin our today’s story about the Marco Pescarolo brand.

Marco Pescarolo is a brand that nurtures the Neapolitan spirit where warm, vivid tones balanced by sophisticated and sharp cuts create a different sense of fashion. The essence of Neapolitan traditional lifestyle and elegance meets contemporary casual style, resulting in a new concept of beauty. Marco Pescarolo is a unique brand that is loyal to its roots and through its brand symbol – Masca Pulcinella this brand wants to pay respect to Neapolitan culture and history, which is the key to the brand’s vision. The symbol of the Marco Pescarolo brand is a mask that belongs to the ancient figure of Pulcinella, a representation of the Neapolitan way of life.

The Marco Pescarolo man is one who successfully combines casual and business wear, as well as formal and informal wear, to exude positive energy and poise in any context, regardless of the circumstances. Marco Pescarolo is a brand that is constantly improving and as a result of one of the many researches is the line System: a new generation of fabrics, in which the exceptional qualities of natural fibers are emphasized and improved with special treatments. Application of high performance membranes, to create technologically developed garments in the perfect balance between style, comfort and functionality for men who know who they are and exactly what they want.


Leather Shearling Coat: HiSO

Turtleneck Sweater: Loro Piana

Trousers: Marco Pescarolo

Boots: Tod’s

Loro Piana is an Italian company specializing in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see one special piece – turtleneck sweater from the latest men’s Loro Piana Fall-Winter 2022/23 collection, which are just a small part of my favorites this season due to their signature elegance and my love for neutrals and shades of brown. Crafted from 100% of the finest cashmere, this turtleneck is perfect for the man who pays attention to detail and leaves nothing to chance. This turtleneck in a soft beige shade, a color that is perfect for all occasions and can be combined with other colors extremely easily.

If you want to stay updated and find out what pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we are hanging out with a famous Italian fashion house whose creations are adored all over the world.

Today’s fashion story is special because I have the opportunity to show you a new collection of Tod’s boots that have been marked by the work of this famous Italian brand. There is no person who has not resisted wearing these famous Italian fashion houses, regardless of whether it is a person of female or male sex, Tod’s shoes are loved by the whole planet because of their refined elegance and incredible comfort.

The boots you have the opportunity to see in today’s fashion story are made of pony hair and are very comfortable and very high-top, which I must admit is great when we are talking about winter’s low temperatures. The boots are black, which further emphasizes their elegance.

My dear fashionistas, we have come to the end of this last January fashion story, where together we discovered the beauty and splendor of the elegance of the luxury Canadian brand of winter outerwear HiSO, the prestigious Italian brand Loro Piana, the beauty of winter with the Marco Pescarolo brand and the famous Italian footwear brand that is a symbol of timeless elegance and has become a real classic – Tod’s, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

Mr. M

This post is sponsored by the Tod’s, Loro PianaMarco Pescarolo and HiSO brands. This post is my personal and honest review of their products.

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1 month ago

Excellent outfit, I really like your shearling jacket, especially this silver fox trim on the hood gives it a very special elegance. I haven’t heard of the HiSO brand, I haven’t had a chance to see it in the Netherlands, can they be bought somewhere online for Europe? Thank you in advance for your reply! Willem

1 month ago

Dear Marko, your outfit today is really amazing. You have a unique taste for fashion and the singular unique taste. The color of the coat itself is beautiful, neutral and goes well with pastel colors, as well as black and gray! The boots are gorgeous too, love the pony hair!

1 month ago

Lieber Marko, du siehst wie immer fantastisch aus! Dein heutiges Outfit ist wirklich gut, ich liebe Lammfelljacken und ich habe von der Marke HiSO gehört, seit ich sie letztes Jahr in deinem Blog gesehen habe, und ich folge ihnen auf Instagram. Auch deine Hose, Rollkragenpullover und Stiefel sind toll. Ich liebe die Marke Tod’s und ich habe ihre Jacken und Schuhe, ich trage sie gerne und bin froh zu sehen, dass sie so schöne Stiefel haben. FG Martin