My dear travels and lovers of unique trips, welcome to a new adventure on the Mr.M blog! Today I have prepared for you a symbolic gift for summer and the beginning of July – the first travelogue in a series of posts about the capital of the Kingdom of Sweden – Stockholm.

I have always wanted to visit this country, as I am fascinated by the Scandinavian culture and way of life, so I wanted to visit the heart of Scandinavia – Stockholm. We all have our own associations for certain destinations, but Stockholm is special, a city that can hardly be described in just 3 terms, but I tried to put my thoughts together and came up with the following terms: Swedish Royal Family, Nobel Prize and Acne Studios . Those are my associations for Stockholm, I just saw that there is another important association – Green City.

Today I will share with you my impressions of this unusual city and I would like to thank the Visit Stockholm for the invitation and the amazing experience to get to know the culture and customs in the heart of Scandinavia.

The Swedes have a special respect for the cult of nature and are an extremely healthy nation, some researches that have been conducted have shown that the Swedes are one of the happiest peoples in Europe. Because they care about a healthy lifestyle and their environment, they make all their efforts to protect their environment and take care of sustainability in every sector.

Stockholm is considered one of the most beautiful cities in the world, built on a lake and meeting the sea, on fourteen islands and with eight centuries of rich history and culture, it is one of the most beautiful cities in Northern Europe. Sectors such as fashion, technology, music, film, design and the gaming industry are experiencing incredible growth. Stockholm is a place where creativity grows and where many dreams come true and new ideas are born. Most important of all is the fact that Stockholm is a city with an open heart for everyone!

Stockholm is also one of the most environmentally friendly cities in Europe and an international model of global environmental and climate action. Five decades after the 1972 UN Conference in Stockholm, which created the link between the environment and poverty and put it at the forefront of the international agenda, Stockholm welcomed the world again in June 2022 for the conference “Stockholm+50: a healthy planet for prosperity for all of us – our responsibility and our opportunity.”

Sweden is known for its design, amazing architecture and special approach to the fashion industry. Scandinavian design is known for mixing minimalism and functionality with style and innovation. Stockholm definitely remains the epicenter of Swedish design and is one of the best in the world when it comes to design and sustainability. Apart from the basic aspiration to make something well-made and attractive, design in Stockholm tends to be practical and applicable.

Each designed piece serves as a building block that can be mixed and matched with other design elements. From solid to bright pastel prints and heavy traditional patterns, fabrics also play an important role in the city’s design culture. All Stockholm designs are available for everyday practical use and there are a variety of high quality designs at different price points to suit everyone’s budget.

Historically, Swedish architects have been heavily influenced by movements and styles from abroad. But due to their geographical location, these cultural flows arrived later and evolved into something uniquely Swedish in style. When Art Deco came to Sweden in full force, it transformed into Nordic classicism to satisfy everyone’s taste and restore balance. Swedish tastes and functionalism grew into its Swedish offshoot “funkis”.

Modern Swedish architecture, both commercial and residential, is characterized by sustainability in harmony with nature. New projects are planned to work in accordance with environmental protection, and a lot of attention is paid to building materials that are energy efficient and environmentally friendly. This has produced some truly spectacular projects.

When talking about the fashion sector, there are numerous success stories in Sweden from brands such as Acne Studios and Stutterheim to the newer fashion favorites of today such as Totême and Rodebjer. Swedish fashion always tries to introduce and connect many talented designers to the fashion world.

Also, not to forget, some major representatives of street fashion brands such as H&M and other brands Weekday, Monki, COS, Other Stories and Arket which are also popular brands that have won the hearts of people around the world. The novelty of some brands is that your gender should not dictate what you can wear. An example of this is the Swedish brand Hope, which for example was the first to apply the philosophy of making unisex clothes that look stunning and fantastic regardless of gender.

When we talk about fashion in Stockholm, it is very important to mention one fashion temple that you must visit when you come to the capital of Sweden. Nordiska Kompaniet (abbreviation NK) is the name of a department store located in Stockholm, and there is another one in another city in Sweden – Gothenburg.

This department store in Stockholm is visited annually by about twelve million visitors, and its history is almost 120 years long, and it is also the first department store that was opened in this area. This department store is home to many international well-known global fashion brands and you can also find many well-known Scandinavian brands as well as up-and-coming designers.

Stockholm is the cultural, media, political and economic center of the Kingdom of Sweden. The Stockholm region alone accounts for more than a third of the country’s GDP and is among the top 10 regions in Europe in terms of GDP per capita. Rated as an alpha-global city, it is the largest in Scandinavia and the main center for corporate headquarters in Northern Europe. The city is home to some of the best universities in Europe, such as Karolinska Institutet, Stockholm School of Economics, KTH Royal Institute of Technology and Stockholm University.

Stockholm is also known for hosting the annual Nobel Prize ceremony and banquet at the Stockholm Concert Hall and Stockholm City Hall. One of the most respected museums in the city, the Vasa Museum, is the most visited non-art museum in Scandinavia. The Stockholm subway, opened in 1950, is well known for the decoration of its stations, it is also known as the longest art gallery in the world.

Now we come to the most important part for all travelers and the answers to the famous questions: What to see in Stockholm? What should not be missed?

Stockholm is a wonderful city, rich in various cultural contents and I am sure that this city will meet all your expectations. In today’s post I will try to briefly give you some tips and guidelines on what you should visit in the capital of Sweden and show off your newfound knowledge to your friends! Some of the mentioned sights in today’s post, I will describe in more detail in the following letters from the Kingdom of Sweden, so don’t worry about the details! ?

The first stop that I consider important for getting to know Stockholm and the Kingdom of Sweden in general is a visit to the Royal Palace complex located in the heart of the Old Town. To get to the royal complex from the city center, it is enough to have comfortable shoes and from the NK department store to the royal complex is only a 5-10 minute walk! You will enjoy the beauty and greenery of the city’s parks and exceptional architecture, and you will see why Stockholm is said to be one of the most beautiful green cities on the water.

Within the royal complex there are several separate museums that you can visit, namely: Royal Apartments with apartmens for their guests, Treasury, Museum of the Three Crowns, Museum of the Gustav III Sculpture Collection, Royal Chapel, Museum of the Royal Armory. Depending on your interests, you can visit the museums that you think suit you, but I can tell you that each of them is special and unique, so you should visit each of them, if you have enough time.

In the following posts, I will pay more attention to certain sights, so that you will get more information and learn more details, so that you will go to visit the capital of the Kingdom of Sweden with excellent foreknowledge!

The Royal Palace in Stockholm is the official residence of His Majesty the King and is also the site of the monarchy’s official receptions, open to the public throughout the year. This unusual combination of a royal residence, a workplace and a cultural and historical monument open to visitors all year round makes the Royal Palace in Stockholm unique among European royal residences.

The palace was built in the Baroque style and has more than 600 rooms spread over eleven floors with the state apartment facing the city and smaller living rooms facing the inner courtyard. The palace contains many interesting things that are worth seeing. In addition to the royal apartments, there are three museums steeped in royal history: the Treasury of Regalia, the Tre Kronor (Three Crowns) museum which depicts the medieval history of the palaces, and the Gustav III Museum of Sculpture and Antiquities.

During the summer months, the Royal Chapel is also open, as well as Ridarholmen Church – the royal burial church five minutes’ walk from the palace, for which a combined ticket is available.

Not far from the Royal Palace, there is the Nobel Prize Museum. The main objective of this museum is to spread knowledge and create interest and discussion about natural sciences and culture through creative learning, exhibition techniques and modern technology.

The Nobel Prize Museum illustrates a century of creativity, where visitors can trace the changes of the 20th century through the Nobel Prize and Nobel Prize winners. Explore the work and ideas of more than 900 creative minds represented through short films, original artifacts and computers. The Nobel Prize Museum is located in the heart of Stockholm, in the Old Town.

Be inspired by ideas that have changed the world. The Nobel Prize Museum contains all the essential information about the most prestigious prize in the world, Alfred Nobel and the Nobel Prize winners. Self-guided tours are possible, as well as guided tours. Aids such as films and various objects take you from idea to Nobel banquet. The bistro serving lunch, Nobel’s Ice Cream, is also able to order meals from previous banquets, but there is a long waiting list for that type of service, as well as much more. This is a museum worth visiting when you find yourself in the Old Town.

The next stop that could help you see art trends and art in Sweden and Scandinavia. The Nationalmuseum is a Swedish museum of art and design. The National Museum is also a government body with a mandate to preserve cultural heritage and promote art, interest in art and knowledge of art. The collections include paintings, sculptures, drawings and prints from 1500-1900. and applied art, design and portraits from the early Middle Ages to the present day.

After several years of renovation and modernization, the Nationalmuseum – Sweden’s main museum of art and design, reopened its doors in 2018. The new space is tailored, quite literally, to highlight the museum’s vast collection of classical art. Entrance to the museum is free, except for certain guest exhibitions. In one of the following posts, I will take you through the current exhibitions that are currently in the museum.

Now is the time for a museum that marked the history of Sweden – the Vasa Museum is a maritime museum. Located on the island of Djurgarden, the museum displays the only almost completely intact 17th-century ship ever to be salvaged, the 64-gun warship Vasa that sank on its maiden voyage in 1628. The Vasa Museum was opened in 1990, and according to official information, this museum is the most visited museum in Scandinavia. Together with other museums such as the Stockholm Maritime Museum, it belongs to the Swedish National Maritime Museums (SNMM).

There are various exhibits around the ship ranging from topics such as life on board and its historical context. The film about you is shown in different languages. There is also an audio guide in different languages, which visitors use on their mobile devices. Free entry for children up to 18 years old. In one of the next posts, I will write a little more about this ship and why it is very important for Swedish history and culture.

When we’re done with the cultural part of the tour of Stockholm, it’s time to have some fun, so I heard that there’s a popular amusement park in Stockholm and I went to see what kind of atmosphere there was!

Gröna Lund (literally translated “Green Grove”) or known locally as Gronan is the most famous amusement park that was founded in 1883 in the capital of Sweden. Located on the sea side of the island of Djurgarden, it is relatively small compared to other amusement parks, mainly due to its central location, which limits expansion. This interesting park has over 30 attractions and is a popular concert venue during the summer.

Gröna Lund has most of the attractions common to amusement parks, such as the Tunnel of Love and seven roller coasters. Gröna Lund is also known for hosting rock and pop music concerts. The park is easily accessible by tram number 7, bus 67 and by ferry from the city center. Its central location allows visitors to see large parts of Stockholm from higher attractions.

As we visited some interesting museums and entertainment venues, you could see through the pictures that Stockholm is one colorful city on the water. There are a number of tourist boats with which you can see the beauty of Stockholm from the water. In addition, if you use a transport ticket, there are also boats that are used as public city transport, so you can also get to know Stockholm that way.

As I said at the very beginning of this post, Stockholm is a unique city that is impossible to describe in a few words, it is a city that is open to everyone and should be experienced in its own way.

My dear travelers, we have come to the end of this special post about the capital of the Kingdom of Sweden, which would not have been possible without the selfless help of the Visit Stockholm in cooperation with local partners who allowed me to feel the spirit and beauty of Swedish culture and tradition. Of course, as always, I tried my best to convey to you my impressions of this unusual experience from Sweden.

Time always flies when a person is having a good time! A person is rich in soul if he has managed to explore the world and I am glad that I always manage to find partners of my projects who help me to discover new and unusual destinations in a completely different way during this global health crisis of COVID-19.

I am honoured to have the opportunity to cooperate with companies that are the very top of the tourism industry and I would like to thank them for this incredible adventure and for allowing me to experience the beauty of this unusual city in Scandinavia in a completely different way.

How did you like my story about green Stockholm? Have you had the chance to visit this part of Northern Europe so far?

If you have any question, comment, suggestion or message for me you can write me below in the comments. Of course, as always, you can contact me via email or social networks, all addresses can be found on the CONTACT ME page. See you at the same place in a few days, with some new story!

With love from Stockholm,


This post is sponsored by the Visit Stockholm, as well as other local partners. This post is my personal and honest review of the destination experience.

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1 year ago

Stockholm is a fantastic city! This is a very interesting guide and I can see that there is a lot to see in the capital of Sweden. I’ve been to Norway and Denmark, but I haven’t visited the heart of Scandinavia yet! I hope to make it by the end of this year!

1 year ago

I adore Sweden and their way of life! I enjoyed your stories on Instagram and I felt like I was there and reliving the moments in Stockholm together with you. I can’t wait to read more details about the Royal Palace!

1 year ago

Great pictures as always, I think they are even sharper now! Have you upgraded your gear recently? I like the way you make the photos of the destinations and the people who make it up better and lively. Stockholm is wonderful and I’ve been there twice so far and I hope to go back soon just for your museum and the boat ride!

1 year ago

Stockholm is a magical city, I have been there thousand times, but I would like to find a job to live there. Swedish people are really nice and kind and everyone really feels welcome in their country.

1 year ago

The Vasa Museum and the Royal Palace are my favorite sights in Stockholm! The Nationalmuseum is also nice, but I’m not much of an art connoisseur, so I don’t find myself there very often. Wonderful photos and a great story. The post is very informative and good for people who haven’t been there because this is a good way to get to know Stockholm.

1 year ago

Stockholm ist eine tolle Stadt! Dort habe ich beruflich zwanzig Jahre gelebt und bin danach nach Deutschland zurückgekehrt. Meine Frau ist Schwedin und sie sind wunderbare Menschen. Stockholm ist eine sehr schöne Stadt und einen Besuch wert!

1 year ago

Wie immer tolle Bilder lieber Marko! Sie versuchen immer, jedes Reiseziel auf ungewöhnliche Weise zu präsentieren. Ich hatte keine Gelegenheit, Stockholm zu besuchen, aber ich sehe, dass die Preise für Flugtickets im August erschwinglich sind, also werde ich meinen Jahresurlaub nutzen, um Schweden zu besuchen! FG Martin