Loro Piana: Refined Italian Elegance in Ancient Petra…

My dear fashionistas, I hope you are well and ready to continue our fashion adventure in the Hashemite Kingdom of Jordan. Today I have a special fashion story from Petra, the mysterious place where all the secrets of Jordan are carved in stone.

For all my dear travellers and fashionistas who didn’t get to read my previous travelogues and fashion stories from Jordan on the Mr.M blog or want to remind yourself of some details, take a few minutes of your time and visit the post on the following links:

1. The story about Amman and Jerash (travelogue)
2. The story of Petra (travelogue)
3. The story from Wadi Rum with Fratelli Rossetti (fashion story)
4. The Fashionable Royal Blue adventure in Aqaba (fashion story)
5. The story of Wadi Rum, the Moon Desert Princess (travelogue)

Today I will share with you my fashionable adventure in Petra and I would like to thank the Visit Jordan for the kind invitation and the amazing experience to get to know Jordanian culture and customs.

Today’s post will be dedicated to an Italian iconic fashion house that we have been friends with on the Mr.M blog for several years and I have presented you with my favorite pieces from different seasons, but today I will try to bring you closer and better explain some details about this brand that radiates refinement and classic, true Italian elegance – Loro Piana.

The Loro Piana brand is special because their marketing activities are different from other current fashion brands on the market. Loro Piana is a cult brand, which exclusively cherishes the principles of minimalist refined elegance and unobtrusiveness. Their promotional campaigns are in line with the mission and vision of the brand because Loro Piana is a recognizable brand in itself with an extremely large customer base and this brand does not carry out classic marketing promotional campaigns.

All campaigns are carried out with carefully selected brand ambassadors who are chosen on a long-term basis, and because of this, Mr.M readers have had the opportunity to enjoy the beauty of Loro Piana pieces for several years and to learn some interesting information, but you have never read a more detailed story about to this eternal and iconic Italian fashion house.

What should we know about this extraordinary brand? Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

Originally from Trivero, the Loro Piana family started their family business in the wool trade at the beginning of the 19th century. In the second half of this century, the family moved its activities to Valsesia and founded the Fratelli Lora e Compagnia woolen mill, and then the Zignone & C. woolen mill in Quarona at the beginning of the 20th century. Engineer and founder of the Loro Piana brand, Mr. Pietro Loro Piana founded the company Loro Piana & C. in Quarona in 1924. Soon this company will celebrate its jubilee 100th anniversary of its existence and it will be an extraordinary celebration of the “first fashion century” of this extraordinary fashion house, which I am immensely looking forward to!

Mr. Franco Loro Piana (grandson of Mr. Pietro Loro Piana), after taking over the leadership of the company in the 1960s, started exporting high quality fabrics to Europe, America and Japan. He significantly expanded the markets in which Loro Piana began its new business ventures.

In the 1970s, Franco’s sons, Sergio and Pier Luigi Loro Piana, became actively involved in the company’s work, who believed that the most important focus was on the development of premium fabrics, including cashmere and extra fine wool. The research of the brothers Sergio and Pier Luigi gave birth to the famous Tasmanian fabric, a highly sought-after material in the world of fashion.

In the 1980s, Sergio and Pier Luigi Loro Piano began to diversify the business, launching their first ready-to-wear collection and establishing a luxury division. The domestic division was then launched in 2006. In 2013, the famous LVMH group bought 80% of the shares in the Loro Piana company and thus became the main shareholders. Unfortunately, Mr. Sergio Loro Piana died in the same year and the LVMH group acquired an additional 5% from the sale of shares, so that they currently own 85% of Loro Piana’s shares.

In today’s post you have the opportunity to see three special Loro Piana items (shirt, trousers and the sneakers) from the latest men’s Loro Piana spring-summer 2022 collection that are just some of my favorites this season due to their distinctive elegance and my love for neutral pastel colors. Crafted from 100% silk, this t-shirt is perfect for the man who pays attention to detail and leaves nothing to chance. This short-sleeved shirt is ivory, a color that is perfect for all occasions and can be combined with other colors very easily. The trousers are Chino style (shorter model) with the option of tying, while the sneakers are there to emphasize the sporty elegance of this refined and elegant outfit.

If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Armand Nicolet is one of the few independent watch brands that is still active in the territory of Bern and in Tramelan itself, known for its traditional watchmaking. The company has adopted the latest methods of work, while respecting the oldest watchmaking tradition. The entire process of creating and manufacturing Armand Nicolet watches takes place within the company from creative vision, design and production process to quality control. This independent method of production provides an unrivaled guarantee of quality. The company guarantees a perfect product, a watch that every satisfied customer will proudly wear on their wrist.

In today’s post, I present you a watch from the M02 collection with a mechanically automatic mechanism with chronographic and date functions. Model A844AAA-AG-M9742 has caliber AN500 (based on VAL 7750 or SW-500 modified according to Armand Nicolet brand specifications). The case is made of the highest quality stainless steel. Guilloché decorated dial 42 mm diameter with applied indexes and Arabic numerals.

if you want to know more details about this unusual brand of watches, read one of my previous fashion stories on the blog by clicking on this link.

Techical Information

• Case Size: 42mm without crown
• Case Thickness: 15mm
• Movement: Mechanical, automatic with a power reserve of 46 hours
• Calibre: AN500
• Dial: Guilloché decorated dial with applied Arabic figures and indexes
• Case Material: Stainless steel 316L
• Glasses: Sapphire crystal with antiglare treatment and sapphire crystal on see-through screwed back
• Bracelet: Stainless steel 316L bracelet
• Water Resistance: 10 ATM / 100 Meters

If you want to be updated and find out which models Armand Nicolet has to offer, visit their Official Online Store and follow them on the social networks Facebook and Instagram.

OUTFIT

T-Shirt: Loro Piana

Trousers: Loro Piana

Watch: Armand Nicolet

Sunglasses: Givenchy

Sneakers: Loro Piana

My dear fashionistas, we have come to the end of this special fashion story from Petra where together we discovered the beauty and splendor of true elegance with the luxury Italian brand Loro Piana and the Swiss watch brand Armand Nicolet, with these friends every fashion story is a real adventure. I sincerely hope you got some inspiration for your ideal outfit! See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today?

I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love from Petra,
Mr.M

This post is sponsored by Loro Piana and Armand Nicolet brands and represents my personal and honest review of their products.