Dear fashionistas, I sincerely hope you are well and ready for a new fashion adventure. Today we continue our fashion story about the most famous Turkish fur and leather brand that you had the opportunity to meet in one of the previous fashion stories on the Mr.M blog – PUNTO.

As you know fur is an important part of every winter collection, as you could see in my Mrs. Mom’s fashion stories. Last year, I introduced you to an extremely important FURMARK project that marks a turning point in the world of the fur fashion industry. The International Fur Federation has developed a formal certification and traceability process, Furmark®. Fur is one of the most sustainable natural materials in the world of fashion. The use of organic materials is a complete contrast and rejection of fast and “plastic” fashion, which are typical petroleum derivatives. Fur is the true epitome of slow fashion, treated as an heirloom purchase that can last for generations.

Developed in consultation with conscientious consumers and modern fashion groups and brands, the Furmark® symbol is a sign of guaranteed quality and trust. In order for consumers, retailers and brands to have complete security and confidence when buying fur, Furmark® combines independently verified certification programs within one system. Obtaining a certificate means that the international, national or regional program has met Furmark® global standards.

First, I would like to summarize some of the basic benefits of Furmark certified products:

1. Furmark® is a global certification and traceability system for natural fur that guarantees animal welfare and respect for all environmental standards.

2. Furmark® is simple with recognizable characteristics of quality, safety, and confidence that is of utmost importance to all members of the supply chain and customers.

3. Furmark® programs for animal protection and environmental protection are scientifically based, third-party certified and transparent.

4. Furmark® products are traceable, verified and guaranteed meet all necessary recognized standards.

5. Furmark® is the result of the joint efforts of fur industry members, brand representatives and consumers.

The Furmark® certification system was developed by the International Fur Federation (IFF) with associated members, who are eminent representatives of luxury brands, all of which work with natural fur as part of the supply chain.

There are three key principles on which this certification is based: science, independent inspection and transparency.

Furmark® is a comprehensive global certification and monitoring system for the natural fur production chain that guarantees animal welfare and compliance with all existing environmental standards. The Furmark certification system includes only wild and farmed natural fur from leading animal protection programs (including the first animal welfare program introduced based on data from the European Commission on self-regulation and co-regulatory initiatives). For more additional information on Furmark Global Certification and Natural Fur Chain Tracking System, you can read my special post at the following link.

In today’s post, I will continue my fashion story about the most famous Turkish fur and leather brand PUNTO, which is at the very top of the fashion industry. PUNTO is a well-known Turkish brand founded in 1994 as a manufacturer of clothing and fashion accessories made of leather and fur. Punto is today a leader in its sector both in Turkey and on the world market.

Over the past years, Punto Group has risen to an eminent position in the luxury fashion industry. Through unique collections, this unusual Turkish fashion house always tries to follow all the current world trends, as well as to set new tasks for entering new avant-garde fashion territories. As a global brand, fashion house PUNTO strives to attract the attention of customers with its appreciation for luxury items and unconditional attention to product presentation. In the Punto Group, the main goal is to offer exceptionally high-quality products, top selling locations and authentic prices. One thing is certain, all PUNTO products meet these important and highly valued customer requirements.

PUNTO has a wide selection of products in its rich offer and this has helped this fashion house to build a strong and stable base of loyal clients. The PUNTO management team believes that it is very important to maintain sincere long-term relationships with customers.

The main and priority task of the PUNTO company is true customer satisfaction. One of the main components for maintaining high satisfaction is the special after-sales service. The service offered by fashion house PUNTO after the product purchase is impeccable and their team is always at the service of their customers, because clients should enjoy an endless variety of luxury service. When you buy your first PUNTO product, you are more than a customer because you become part of the big fashion family of the Punto Group. The fashion house PUNTO tries to maintain these valuable relationships, taking care to know who their clients are at all times and constantly informing them about special benefits and promotions. Members of the Punto family are always invited to special and carefully designed events where new collections are presented and some nice news are announced.

Tailoring is the art of custom styling. The passion of the expert PUNTO team for personalization is also the promise to deliver clothes tailored to your individual needs. This promise starts with choosing the best quality natural fur and leather. Specialists of the fashion house Punto, who provide a special tailoring service, are always at your disposal. The freedom to choose your own style in the Punto atelier and stores is the true definition of luxury and exclusive service. For this unique and unusual experience, you need to visit one of the punto shops.

In today’s fashion story, I present to you a jacket made of the finest mink from the latest PUNTO Autumn – Winter 2022/23 collection, soft cappuccino, taupe color, shades between beige and drape, which won my heart at a very first sight. The collar is a classic English high double-sided mink fur, two pockets with a hidden fastener and of course the inevitable zipper closure.

Sustainable fashion is a movement and process of encouraging change in fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion at PUNTO house is about more than addressing fashion textiles or products. It consists of addressing the entire fashion system. This means dealing with interdependent social, cultural, ecological and financial systems. It also means looking at fashion from the perspective of many stakeholders – users and producers, all living species, current and future inhabitants of the earth. Sustainable fashion therefore belongs to and is the responsibility of citizens, public and private sectors. A key example of the need for systems thinking in fashion is that the benefits of product-level initiatives, such as replacing one type of fiber with a less environmentally damaging option, are being drowned out by increasing the volume of fashion products.

Feel a special shopping experience in several stores in Istanbul as well as in Antalya. Punto Group has always been proud to raise customer satisfaction to the highest level through luxury service tailored to each customer. The PUNTO team has a developed awareness of the importance of quality private shopping service. If you wish, there is a possibility of a VIP free transfer from your hotel to the PUNTO factory shop by private luxury cars with the provision of a unique VIP catering service during your stay in the PUNTO shop.

If you want to stay updated and find out what models of outerwear, clothing and accessories made of leather and fur the Turkish brand PUNTO has in its offer, visit their official website and follow them on Facebook and Instagram.

We are now moving from the Turkish fashion scene to the Italian one, where we are once again meeting again with a brand you know, which you had the opportunity to meet during the past couple of winter seasons on the Mr.M blog. Aida Barni is synonymous with perfect softness and refined Italian cashmere processing. Last winter we enjoyed the beauties of with bright and unusual colors, while this year I decided to stay iconic and elegant with pastel and neutral colors.

Soft, light and warm cashmere items are a smart “fashion” investment and practical during the winter. When you give someone a cashmere sweater, it is a gift from the heart, because a cashmere sweater carries a certain symbolism with it. Also, sometimes you need to surprise yourself with something new and refresh your life, maybe it’s a new hairstyle, and maybe it’s a new unusual sweater that will bring a smile to your face! Aida Barni is a brand that belongs to the Annapurna group. Founded in 1978, the Annapurna Group has become one of the leading Italian and world manufacturers of high-quality cashmere knitwear with its two fashion lines Annapurna and Aida Barni.

“Made in Italy” is more than a production concept, but this brand has proven to be much more than the just perfect cashmere sweater on a store shelf. It is love at first touch, an impression to remember.

Annapurna is a name that associates everyone with exceptional mountain landscapes, especially the mountain range in the Himalayas where goats live with their winter fleece, hiding the soft, warm “cloak” that made them so famous.

Aida Barni is an imaginative and fascinating name for a fashion line that produces high quality knitwear from the finest cashmere. Aida Barni is a symbol of a lifetime goal for a woman who decided to enter the world of business in the late seventies and reach the very top of this challenging and one of the most difficult sectors of the market. The Aida Barni brand was created as an artistic expression of the way of life and existence, the essence of unstressed chic, refined luxury. A collection for men and women dedicated to everyone who loves timeless and elegant knitwear that encompasses true elegance in the preciousness of materials, shapes and details.

The man who wears Aida Barni knitwear does not follow trends, but creates and adapts them to the needs of everyday life. The men’s collection is made up of cult clothing items of sentimental value, which evoke a healthy and environmentally friendly way of life. Fans of the Aida Barney brand love natural and fine yarns, enjoy comfort, but do not give up the elegance and sophistication of cuts and models.

Aida Barni‘s concept of men’s “sports elegance” is simple and with sophisticated style, but rich in materials and inconspicuous details that make this brand cult because it represents an expression of uniqueness and special class.

You can buy Aida Barni cashmere items in well-known multibrand shops and department stores across Europe and the world and through authorized online stores. When you give someone an Aida Barni piece, it is more than respect and pure love because you are giving a piece in which love for tradition and deep respect for art that is not worshiped every day are woven.

If you want to be updated and find out all the news that Aida Barni is preparing for us this fashion season, follow them on the social networks Facebook and Instagram.


Fur Jacket: PUNTO

Sweater: Aida Barni

Jeans: Loro Piana

Sneakers:Ermenegildo ZegnaZEGNA via MYTHERESA MEN

Loro Piana is an Italian company specializing in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see one special piece – jeans from the latest men’s Loro Piana Fall-Winter 2022/23 collection, which are just a small part of my favorites this season due to their signature elegance and my great love for denim. Jeans are an iconic piece in your wardrobe that you will always wear on every occasion.

If you want to stay updated and find out what pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today I want to introduce you to a new Italian brand whose footwear models I adore and I am glad to be able to present them to you today on the Mr.M blog.

Zegna is an Italian luxury fashion house. It was founded by Ermenegildo Zegna in 1910 in Trivero, Biella in the Piedmont region of northern Italy.

I got these Zegna sneakers from my dear friends MYTHERESA MEN, the luxury shopping platform. It is a model of My Claudio low-top sneakers made of leather and material details in a combination of brown and black. These shoes are from the spring-summer collection, but because of the palette of brown and black shades, I think they can also fit nicely with warm autumn tones.

My dear fashionistas, we have come to the end of this fashion story, where together we discovered the beauty and splendor of the elegance of the luxury Turkish fur and leather brand PUNTO, the prestigious Italian brand Loro Piana, the beauty of winter with the luxury Italian knitwear brand Aida Barni and the famous Italian fashion house that is a symbol of timeless elegance and has become a real classic – ZEGNA from the luxury shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

Mr. M

This post is sponsored by the PUNTO, Loro PianaFURMARK, Aida Barni and ZEGNA (MYTHERESA MEN) brands. This post is my personal and honest review of their products.

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
9 months ago

This post title absolutely fits your outfit today because I really haven’t seen someone wear a fur coat so elegantly in years, regardless of whether they wear it with jeans and sneakers! As for the sneakers, these are not classic sneakers but elegant ZEGNA sneakers with great details! I’m just speechless, because your outfit is amazing!

9 months ago

Lieber Marko, ich trage sehr gerne Pelzmäntel und habe 4 Pelzmäntel in meinem Schrank, aber ehrlich gesagt bin ich nie auf die Idee gekommen, einen meiner Pelzmäntel zu Jeans zu tragen… Ich trage oft Turnschuhe zu Pelzmänteln, aber wenn es darauf ankommt Hosen wähle ich immer einen klassischen Schnitt. Danke für diese ungewöhnliche Idee und Inspiration für einige neue Modeexperimente von mir! Mit FG Martin

9 months ago

This mink fur coat is pure flawless perfection and I love the color. The shade of the color is a wonderful, unusual shade of taupe color that can definitely be easily combined with all fashion items.

9 months ago

This is really great, the fur coat is very nice, especially because of the sports model and color. The sweater is really interesting because of the work, as are the sneakers. I love the ZEGNA brand for its elegance and refinement and I’m so glad to see you in their sneakers. Keep it up and I look forward to your new fashion stories!