Dear my fashionistas, welcome to the Mr.M blog! I believe that all the preparations for the weekend are over and that this working week passed in a good mood! Earlier this week, I received an email from one reader who regularly follows my blog and who sent me interesting suggestions that can be introduced on the Mr.M blog soon. The last sentence in her letter brought a smile to my face: “Dear Marko, believe me, even the birds know for Friday is the day when you send us your new letters and it is the time to relax, grab favorite drink and candies and enjoy in new fashion stories on Mr.M blog! ”.
I honestly can’t describe my happiness when I read your emails because I’m glad that my blog work brightens someone’s day and that you use your free time to embark with me on fashion adventures and travel adventures around the world. Thank you from the bottom of my heart for the wonderful words and I hope that we will hang out so nicely in the years to come!
Today I present to you an interesting brand from Italy that produces knitwear pieces for men. The SVEVO Parma brand is linked to the history of the Somma fashion family, which in the last century turned their production talent into a true art of producing knitwear.
The founder of the brand is Nicola Somma, a skilled knitwear merchant who arrived in 1892 in the Italian city of Bari and opened the doors of his fashion empire in the heart of the city in Via Abate Gimma street with his vision full of intuition and determination.
The origin of the name of the brand itself is inspired by the famous Norman-Swabian (Normanno Svevo in Italian) Castle of Bari.
This fashion story began in Bari, when Mr. Nicola Somma opened a chain of knitwear stores for men and women, not knowing that he started the “fashion wheel” of an Italian company that still focuses on the values of quality and authenticity.
In 1955, his son Mario Somma founded the first SVEVO knitwear factory for the production of high-quality knitwear, which was made by professional local craftsmen. Thus, from the center of Puglia, a country rich in resources and resourcefulness, threads of sophistication and excellent craftsmanship are developed, destined to weave the future of the company.
More than 60 years ago, in 1958 to be precise, Mr. Nicola, Mario’s son and the eldest son of the third generation of the Somma family, opened a new factory dedicated to women’s knitwear and as an additional production unit of the men’s knitwear collection.
The news of that endeavor at that time was reported by many media in Italy, who described the new supply chain as “classic and delicate fashion steps, where embroidery and weaving are done on old looms with new methods.” With these methods, sweaters, cardigans and other knitted pieces get shine and softness with incomparable quality and do not shrink. ”
In the early 1990s, Nicola ventured into an even more ambitious endeavor, moving to the fashion doors of Parma to write another new chapter in the production history of the Somma family.
In Fidenza, in the historic knitting factory from the 1950s, which was taken over by the Somma family, Nicola starts a new production unit SVEVO together with his son Mario and daughter Vittoria Somma.
In the last 20 years, the company has achieved exceptional results, in Italy and abroad, implementing production capacities and lending its know how technology to the largest luxury fashion houses around the world.
SVEVO‘s latest task based on the principle of developing production “challenge in challenge” is to recognize continuity and tradition as the most authentic sign of quality and comfort, continuing to progress towards the future in a significant opening to progress and fashion industrialization.
The new generation, Mario and Vittoria Somma, manage all activities, from design, production, distribution, branding and communication with partners and consumers.
This is the fourth generation of the Somma family, which preserves the SVEVO brand and passes on the brand’s heritage to the next generation.
The SVEVO brand is always in constant motion between the conception of new fashion lines and the conquest of new international markets, but the brand still relies on a centralized and direct management strategy. Mr. Mario Somma manages the affairs of the creative, commercial and marketing strategy, while Ms. Vittoria Somma directs the development of the collections and all phases of the production chain of the fashion house SVEVO Parma.
When I received the products, Mr. Mario Somma asked me to describe my first impressions and write it in one sentence, I must admit that it is very difficult to do, but I think I succeeded – “Svevo knitwear is characterized by extraordinary lightness and softness of yarn with impeccable design .”
This brand is in itself elegant and casual, I think it has a timeless art form and value.
Knitwear is a true art that is passed from generation to generation, a secret that is kept among a select few who, with their exceptional skill and intense passion, still manage to weave a new reality and spread love for finished knitted works of art among people around the world.
I complemented this unusual combination of sophisticated and urban casual clothing combination that captivates with sporty elegance with a watch from the new redesigned collection Gentlemen Etrier from jewelry house of Schroeder from Luxembourg.
In previous posts, you had the opportunity to see a classic model with a black crocodile bracelet – link 1 and link 2. Today I present a new redesigned Schroeder Timepieces “Etrier” Steel Skeleton watch with self-winding mechanical movement “SW200-1”.
Even this time I had no dilemma which watch I would put on my hand because the Schroeder Etrier Skeleton watch was made as an ideal combination of the inevitable silver color steel case with a bracelet of an unusual cognac color.
For all those who did not follow my previous fashion adventures, this watch is a novelty, so I suggest you read the Schroeder story and get acquainted with this unusual brand from Luxembourg, I am sure you will like their unusual story.
I will share with you a small piece of the story of the Schroeder jewelry brand. Schroeder Joailliers was founded back in 1877, the official supplier of the Grand Ducal Court, which has a long family tradition behind it.
The watch you had the opportunity to see in the previous and today’s post is a new model from the classic Gentlemen Etrier collection that got a redesigned look of the dial that is the result of the creative skill of co-owner Gaby Schroeder. The traditional classic with the best Swiss mechanism got a new modern look! You can follow Maison Schroeder on the social networks Facebook and Instagram.
Jacket: SVEVO Parma
Polo T-Shirt: SVEVO Parma
Watch: Schroeder Joailliers 1877
Jogging Trousers: SVEVO Parma
Sneakers: Angelo Galasso
I used these wonderful spring days in Berlin to walk my velvet sneakers, which I was a little skeptical at first because I was afraid that velvet would fit my style. The first thing on my mind was maintenance, but as they survived a couple of unexpected rainy walks they have now become my favorite piece!
Of course, the navy blue color with these golden details easily blended in with the other pieces in today’s outfit and the velvet further emphasized the elegant note of this outfit.
My dear fashionistas, we have reached the end of this special post where together we discovered another Italian knitwear fashion brand which will explore with us some new fashion trends this spring! Do you have in your closet some interesting knitwear piece that you plan to wear this spring – summer season? How did you like my outfit today? Share with me your opinion!
I really did my best to prepare today’s post with a lot of love and I hope you will like it! See you in a couple of days with some new interesting story!
I advise you from the bottom of my heart to listen to my advice due to the current unfavorable health situation in almost all European and countries around the world. If you need to go out into the fresh air, take a walk and clear your mind, feel free to do so, but do not go to places where there are a lot of people and encourage crowding.
I understand that people need to go out into the fresh air for physical activity and mental health, but you can do that by simple walking the city every day, on low-traffic pedestrian streets. Of course, you can walk in parks and other types of green areas or promenades along rivers, but keep the prescribed physical distance, use disinfectants and wear a mask.
If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT ME page. Stay tuned!
With love from Berlin,