My dear fashionistas, welcome to a new fashion story on the Mr.M blog. I hope you are well and ready for a new dose of fashion. We start today’s fashion adventure with new friends of the Mr.M blog, a new exclusive Swiss watch brand that I’m sure you’ll love at first sight!
Schaefer & Companions (S&C) is a new luxury watch brand founded in 2024 in the Swiss cradle of watchmaking, Le Locle. The foundations of this brand are based on the philosophy of artistic freedom, as well as the fulfillment of human beings through liberating creative power and the purity of the craft gesture are just some of the main values cherished by the founders of this unusual brand.
Schaefer & Companions is a symbol of paying tribute to timeless poetry, creativity, that is why every Schaefer & Companions watch is a special masterpiece that has an unusual story. The essence of the brand is an artistic endeavor and a creative liberating form, an entire interconnected product landscape in the world that stands for creative craftsmanship, or as it is better known in French, “les metiers d’art”.
During the process of creating the first “Antarctica” collection, I had the great honor and pleasure of meeting the founder of this unusual luxury watch brand, Mr. Christophe Schaefer, who enthusiastically presented his ideas and drawings of the watch models he plans to create. This is not an ordinary collaboration but a new chapter that is part of my life’s journey and it is a wonderful feeling to be part of a project like Schaefer & Companions. I also have to make you happy that I am the first brand ambassador of this exceptional watch brand and that I will do my best to introduce you to some of the S&C brand watch models in the coming period through my fashion stories in which you are used to showing you various novelties.
Today we will learn a new term that I will often use during the presentation of this brand – companion. Schafer & Companions is a lifetime journey in which Mr. Schaefer and his companions have invested all their passion, the beauty of life, as well as the hopes that passionate watch lovers will recognize the uniqueness and love of art.
The Schaefer & Companions team decided to “break the ice” by marking the launch of its first watch collection at Geneva Watch Days (GWD) 2024 called “Antarctica“, which brings to life two watch models: Solune Medallion and Solune Grand Art. The Antarctica collection, available in limited editions, encapsulates the frozen vastness, quiet isolation and resilience of Antarctica. In today’s post you have the opportunity to see one of the Solune Grand Art variation of models.
Schaefer & Companions watches will be on display at the Beau-Rivage Genève Hotel during GWD 2024.
Address: Quai du Mont-Blanc 13, 1201 Genève, Switzerland
Also, I would just like to let all interested watch lovers know that Schaefer & Companions will officially open their waiting list on September 10th, 2024, so you will be able to get an S&C watch on your wrist soon.
They are windows into this vast, icy expanse and represent a subtle artisanal intuition. Enamel is a precious material used to make S&C dials where artists have the opportunity to express their skills.
What is Enamel? Enamel is a glass mixture made of silicon dioxide and various metal oxides added to create different shades. Before any color can be applied, the craftsman must create a good basis for further artistic work. The enamel is crushed, ground and purified, first in distilled water and then in nitric acid. Then the copper, silver or gold plate is cleaned and coated with a layer of white enamel on both sides. The end result is a perfectly clean “canvas” for painting without the fear that the copper will bend when exposed to extreme temperatures.
After the process of making an enamelled dial, we come to the most complex part of making an enamelled watch, and that is making the dial. Because the colors of the enamel react differently and change in the oven, the designer must know exactly in advance how the material will react in order to create a work of art that can be faithfully reproduced.
Once the dial is properly constructed with the coated dial plate, the painting process can begin! The artist prepares a palette of colors with the nuances needed to create a predetermined image. The image must be carefully applied in several layers and baked in an oven up to 800ºC between painting processes. First, harder, more elastic colors are applied that can withstand multiple cracking, while gentle shades are kept in the final stages. With just a small misjudgment, the dial can warp, burst, or explode. Since the colors react to the heat both individually and collectively, a small mistake in the order can lead to unwanted results and force the masters to start re-making the enamelled dial.
Owning a dial, that little enamel masterpiece in my personal collection is exceptional. Due to the cost and complexity associated with its creation, the vast majority of enameled works are in museums. The rarity of skilled craftsmen is another factor, as the craft almost became extinct in the early twentieth century.
Proof that miracles are possible is Mrs. Françoise Remmonay of the Donzé Cadran Atelier based in Le Locle and she is a member of the S&C team and she is in charge of enamelled medallions and dials. In today’s fashion story, you will have the opportunity to see the dial that she made – a model of a frozen ocean that offers a view of the coldest continent in the world – Antarctica.
The Solune Grand Art watch model that you have the opportunity to see in today’s post represents a captured moment of an eternally living landscape of frozen waves of a turbulent ocean. The dial enameling process of this watch model begins with the sculpting of fine sheets of silver that are shaped into a realistic wave structure that provides personality and depth. Several layers of rare and limited enamel derived from antique enamel ateliers were then applied to the silver relief. This composition of enamel relief combined with vibrant colors creates a unique watch with a strong and distinctive character.
Technical Information:
Case Diameter: 43 mm
Case Thickness: 11,4 mm
Case Material Variations: Steel 904 or Steel IP 6 and equal material for indices and hands
Dial: Metiers d’art artistic interpretation ø 36.20 mm
Movement: ETA 2892 decorated, Top assortment, with customized rotor
Movement Details: Automatic with 42h of power reserve at 20,000 Hz
Bracelet material: Apple Suede Leather
Price: CHF 5,000 (approx. EUR 5,300) – tax excluded
You will soon have the opportunity to see other watch models in the Schaefer & Companions brand offer. If you want to stay updated and find out what novelties the watch brand Schaefer & Companions has to offer us, follow them on the social networks Facebook and Instagram.
Today we continue the story of the ecommerce platform MYTHERESA, as well as the brands available on this platform. I believe many of you have heard about MYTHERESA shopping platform on Mr.M blog, but I would like to introduce you to this electronic fashion paradise. MYTHERESA is one of the leading global luxury e-commerce platforms operating in over 130 countries. Founded as a boutique in 1987, MYTHERESA launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and children, as well as lifestyle products.
The MYTHERESA online store was founded in 2006 by Susanne and Christoph Botschen and is connected to the multi-brand store in Munich (formerly the THERESA store). In 2014, the THERESA store and mytheresa.com were acquired by the American luxury retailer Neiman Marcus for €150 million, giving Neiman Marcus greater access to international customers and strengthening their e-commerce technology.
During Neiman Marcus’ bankruptcy in 2020, the company began the process of spinning off Mytheresa as an independent entity. In January 2019, Mytheresa launched a children’s clothing category, and in January 2020, Mytheresa Men was launched. In May 2022, a new homeware and lifestyle category followed. In 2022, Mytheresa expanded its luxury offering to include home decor and lifestyle products.
The novelty they presented this year is the launch of certified second-hand watches from over 25 luxury brands, such as Audemars Piguet and Cartier, in cooperation with the Swiss jewelry and watch company Bucherer. As a global retailer, Mytheresa operates in 8 languages: English, German, French, Italian, Spanish, Arabic, Chinese and Korean.
In today’s post, you will see some fashion pieces from Brunello Cucinelli brand that you can find on the MYTHERESA online shopping platform.
Fashion pieces from the Brunello Cucinelli collection are made so that they can last for seasons and years with the guarantee that you can leave something of exceptional quality to your descendants with a timeless cut that will always be fashionable. Each manufactured piece is designed so that it does not follow blind trends, but on the contrary remains its own and consistent with the style of timeless elegance and refinement. Brunello Cucinelli is a brand that cherishes the values of “quiet luxury”, that’s why you’ll never see an aggressive brand logo on their clothes, leather goods or other fashion accessories, but the design and material will tell the story for themselves.
Brunello Cucinelli is an Italian luxury fashion brand that sells menswear, womenswear and accessories in Europe, North America and East Asia. The company was founded by Mr. Brunello Cucinelli in 1978. Mr. Cucinelli started his fashion house in 1978 specializing in Mongolian cashmere clothing for women. Today, the company owns 94 of the 124 stores worldwide. A few years ago, more precisely in January 2017, the company launched its online web store.
Mr. Cucinelli controls and manages the brand through Fedone Srl. Cucinelli’s family fund owns 57% of the company’s shares, and has also set up a special fund for the benefit of his daughters, Camilla and Carolina, to guarantee the proper handover of his eponymous company. This is an inspiring fashion story about a family.
OUTFIT
Blazer: Brunello Cucinelli via MYTHERESA Men
Shirt: Brunello Cucinelli via MYTHERESA Men
Watch: Schaefer & Companions
Jeans: Brunello Cucinelli via MYTHERESA Men
Belt: BIAGINI
Loafers: Fratelli Rossetti
An impressive fact is that the company headquarters is located in a 14th-century castle on top of a hill in the middle of Umbria, an area known as the “green heart” of Italy. Brunello Cucinelli donates 20% of profits to its charitable foundation and pays workers wages that are 20% higher than the fashion industry average. Also interesting information is that the employees of the company have extremely flexible working hours and that e-mails are not allowed after working hours. This is one of the few fashion houses that have such good working conditions, which is commendable in today’s age of classical capitalism.
My outfit today is adorned with three pieces from the latest Brunello Cucinelli SS24 collection, which is this beautiful navy double-breasted blazer, beige shirt and beige jeans. A navy double-breasted blazer is a fashion piece that every man needs because this jacket can be worn on any occasion, from everyday business occasions when you need a blazer like this for a business meeting or you want an elegant blazer for some formal occasions. The shirt is something completely new and unusual than I’m used to seeing in Brunello Cucinelli collections and I especially liked this unusual one, I just wanted to have a shirt like this in my wardrobe when I saw it in the catalog. In addition to the interesting design, this shirt is of exceptional quality made from a combination of high-quality cotton and silk. Jeans are something I really love to wear and I usually have darker jeans, but when I saw these beige jeans I could totally picture myself in them. They have a lot of elastin, which is ideal for everyday activities.
If you want to stay updated and find out what iconic Italian fashion house Brunello Cucinelli has prepared for us this fashion season, follow this brand on social media: Facebook and Instagram.
Biagini is one of those traditional Italian artisanal brands that has managed to easily develop and become recognizable throughout Europe and the world without losing its authenticity. Founded in 1968, it is a real family project in which everyone has a part of the credit for the great success because the soul of this brand is made up of people, starting with the founder Alberto Amidei, who takes care of production supervision, his wife Enza, who is in charge of quality control, and both have passed their passion on to their three children: daughter Elisa, who takes care of the company and commercial management, and Valentina, who is responsible for the development of the women’s collection, while son Luca, takes care of the management of the small leather goods department and the development of the men’s collection.
The Biagini brand is rooted in the tradition of leather craftsmanship and continues to constantly conduct thorough research into materials, which are locally produced and specially hand-painted according to the brand’s conceptual designs. In addition to respecting the heritage, the brand carries a truly contemporary creative soul. Biagini’s creative team play with geometries, such as the iconic curved lines inspired by waves, experiment with textures, be it soft hood, raw canvas, python or crocodile leather, have fun with color, exploring a palette of neutral tones as well as a palette of bright hues .
What is the story of this unusual prestigious brand of leather goods? Biagini, a brand born in Bologna in 1968, originally called “Silvano Biagini”, was acquired in 1999 by the Modenese Amidei family.
Eclectic, vibrant and timeless, this brand is evolving, introducing a men’s collection in 2009 and 2013, changing headquarters, expanding its production facilities and creating a showroom, inspired by Italian design in the 60s and 70s, a period in which the spirit of the Biagini brand received its true and true form.
The Biagini brand is rooted in the tradition of leather craftsmanship and continues to constantly conduct thorough research into materials, which are locally produced and specially hand-painted according to the brand’s conceptual designs. In addition to respecting the heritage, the brand carries a truly contemporary creative soul. Biagini’s creative team play with geometries, such as the iconic curved lines inspired by waves, experiment with textures, be it soft hood, raw canvas, python or crocodile leather, have fun with color, exploring a palette of neutral tones as well as a palette of bright hues .
What is the story of this unusual prestigious brand of leather goods? Biagini, a brand born in Bologna in 1968, originally called “Silvano Biagini”, was acquired in 1999 by the Modenese Amidei family.
Eclectic, vibrant and timeless, this brand is evolving, introducing a men’s collection in 2009 and 2013, changing headquarters, expanding its production facilities and creating a showroom, inspired by Italian design in the 60s and 70s, a period in which the spirit of the Biagini brand received its true and true form.
In today’s fashion story, I present to you a belt from the BIAGINI brand, the Wave model made of the finest crocodile skin in a beautiful shade of cognac. The strap is a handmade “Made in Italy” piece. This exquisite belt is adorned with an unusual metal buckle that has the brand’s logo embossed on the underside.
If you want to stay updated and find out what all the novelties BIAGINI has to offer us this fashion season, follow this unusual Italian brand of luxury leather goods on Facebook and Instagram.
Today’s fashion adventure ends with old well-known friends of Mr.M blog – Fratelli Rossetti. This Italian footwear brand that I’m sure everyone recognizes for their comfortable shoes that are made from the highest quality materials Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply unbeatable, shoes for all time! You had the chance to see their most famous model, the Brera, in my Jordan fashion stories.
What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.
Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.
Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta.
In today’s post, I present one of the iconic Brera models. Brera is the bohemian quarter of Milan where, in the sixties of the last century, sculptors, painters and writers struggled to leave their mark with a new language and new forms. The liberal and cosmopolitan spirit was the source of inspiration for “Brera”, a moccasin with tassels, a style revolution in a country that is just rediscovering its joy of life. Brera combines different materials and colors as a true work of art. The special composition of materials and shapes makes moccasins a successful chapter in the history of Fratelli Rossetti.
Today you have the opportunity to see a special summer version of the famous Brera loafers in shades of blue, made of soft closed-weave material. Special high-quality processing and production. These moccasins have a hand-dyed leather sole. The shoes are handmade in Italy, like all other Fratelli Rossetti shoes.
If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.
My dear fashionistas, we have come to the end of another summer fashion story, where together we discovered the beauty of the wearable artistic landscape of frozen waves with the luxurious new Swiss watch brand Schaefer & Companions, the refined elegance and exceptional quality of leather goods manufacturing with the Italian brand BIAGINI, the elegance and prestige with the luxury Italian fashion house Brunello Cucinelli with the shopping platform MYTHERESA, as well as the unique quality of Italian craftsmanship with the iconic footwear and leather goods brand Fratelli Rossetti, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal summer outfit!
See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
With Love,
Mr.M
This post is sponsored by BIAGINI, Brunello Cucinelli (via MYTHERESA), Schaefer & Companions and Fratelli Rossetti brands. This post is my personal and honest review of their products.