Posts tagged Italian Style

Yohji Yamamoto: A Brand That Challenges Convention With Its Avant-Garde Spirit

Fashion Outfit Post

My dear fashionistas, welcome to another fashion story on the Mr.M blog in the new year 2025! I hope you are well and ready for a new dose of fashion. Today I’m going to introduce you to a new friend of the Mr.M blog, an unusual luxury Japanese brand that I’m sure you’ve heard of by now if you love the world of fashion, but didn’t know that it’s an extraordinary fashion brand that challenges conventional style with its with an unusual avant-garde spirit – Yohji Yamamoto.

Yohji Yamamoto is one of the most famous Japanese fashion designers with the headquarters of his namesake brand in Tokyo and Paris. Considered a master tailor alongside the likes of Madeleine Vionnet, he is known for his avant-garde tailoring style with a Japanese design aesthetic. Mr. Yamamoto has won notable awards for his contributions to fashion, including Chevalier/Officier/Commandeur Ordre des Arts et des Lettres, Medal of Honour with Purple Ribbon, Ordre National du Merite, Royal Designer for Industry and Master of Design Award from Fashion Group International.

Born in Tokyo, Mr. Yamamoto graduated from Keio University with a law degree in 1966, but gave up his future legal career to help his mother in her tailoring business, where he learned his tailoring skills. He focused his further education in the world of fashion, completing his fashion design studies at Bunka Fashion College in 1969.

Yohji Yamamoto made his debut in Tokyo in 1977, followed by two more important shows: debuts in Paris in 1981 and New York in 1982. His first collection under the brand label Y’s, focused on a collection for women that reflects typical menswear, with clothes cut in simple shapes with washed fabrics and dark colors.

In an interview with The New York Times in 1983, Mr. Yamamoto described his designs in these words: “I think my menswear looks just as good on women as my womenswear. When I started designing, I wanted to make menswear for women. ” He recently gave further explanation in a new interview where he reflected on the Y’s brand: “When I started making clothes for my Y’s line in 1977, all I wanted was for women to wear men’s clothing. I thought of the idea of ​​a coat that protects and hides a woman’s body, I wanted to protect a woman’s body from something – maybe from men’s eyes or the cold wind.”

His main fashion line, Yohji Yamamoto (men’s and women’s line) and Y’s line for women, are especially appreciated in Tokyo. These two lines are also available in its flagship stores in Paris and Antwerp, as well as in high-end department stores. Other major lines include high-fashion brand Pour Homme, Costume d’Homme and a soon-to-be-available diffusion line.

Yamamoto is known for an avant-garde spirit in his pieces, often creating designs far from current trends. His signature oversized silhouettes often feature drapery in a variety of textures. Yohji Yamamoto’s collections are predominantly made in black, a color Mr. Yamamoto described as “modest and arrogant at the same time. Black is lazy and easy – but mysterious. But above all, the black color says: “I don’t bother you – don’t bother me”.

Unfortunately, bad decisions by management’s finance departments led the brand to more than US$65 million in debt in 2009, which angered Mr. Yamamoto and led to a restructuring of the company in 2009-2010. Private equity firm Integral Corp was identified as the Japanese company that restructured the Yohji Yamamoto brand and at the end of November 2010 the company was debt free.

Since his debut in Paris in 1981, Yohji Yamamoto has continued to spread his cutting-edge influence through fashion. Now he has made the most important step into the wider creative field with the introduction of a new conceptual chapter called WILDSIDE Yohji Yamamoto.

What is interesting to mention is that in 2008, the Yohji Yamamoto Peace Fund was established to encourage the development of the Chinese fashion industry and to help heal the long-standing hostility between China and Japan. Each year, a rising young Chinese designer will be awarded a two-year scholarship to a fashion college in Japan or Europe, and a male or female Chinese model will be selected to debut on the runway during the pret-a-porter season in Paris. .

Mr. Yamamoto once said on the occasion of the establishment of the Fund for Peace: “I believe that there are a certain number of angry young people.” Since there are always a large number of fashion designers and artists, they must be angry.” After which he staged a special fashion show in Beijing in the spring of 2008 to launch this initiative. Mr. Yamamoto believes that everyone should be happy and that the task of real art is to make people happy, but also to ask some specific questions about society that will try to solve some key problems.

Yamamoto’s design is reminiscent of Japanese drawing techniques. His technique consists of wide cuts, often oversized, exotic and luxurious materials and complex handicrafts. The designer strives to make his pieces from the back, not the front. Mr. Yamamoto personally prefers dark colors.

In today’s fashion story, I have the honor and pleasure to present to you an unusual piece from the Yohji Yamamoto FW24 collection, which are trousers with an unusual oversized cut in a beautiful beige color. They may not look warm at first glance, but trust me you’ll be surprised because these pants are made of a combination of wool and cashmere.

If you want to stay up to date and find out what new things Yohji Yamamoto fashion house has prepared us this season, follow them on Facebook and Instagram.

OUTFIT

Jacket: SANNINO Napoli

Turtleneck: Loro Piana

Trousers: Yohji Yamamoto

Gloves: Restelli Guanti

Sneakers: Fratelli Rossetti

Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet this season on the Mr.M blog – Sannino Napoli. We discovered this well-hidden fashion gem this fashion season and learned very interesting information about this brand that definitely sets it apart from other fashion houses on the market. The first and basic postulate of this brand is the excellent selection of quality materials and their processing, which gives customers a special feeling of comfort, elegance and comfort.

The Sannino Napoli creative team creates a collection of outerwear that reflect the attitudes and priorities of the changing modern world. In a unique way, this brand combines the lifestyle of a modern man with Italian tailoring, dynamism with the essential. This family brand has been the backbone of contemporary wardrobe for almost 40 years. This unusual brand that comes to us from the Italian cradle where the love of tailoring was born, this brand strives to prove that true Italian craftsmanship with true, timeless and unique style comes from the fashion heart of Italy – Naples.

Finding reliable professionals with long working experience who look to the future is something that cannot be put on the back burner. If we add to that professionalism, a huge and deep love and passion for our work, you have finally found a unique brand on the market that we can happily and safely rely on.

Drawing inspiration from the vibrant energy of autumn and the relaxed elegance of winter, Sannino Napoli‘s FW 2024/25 collection of coats and jackets showcases a range of styles that effortlessly blend fashion with functionality. From sleek and tailored leather jackets and coats to versatile and sophisticated pieces, each garment is designed to provide maximum comfort while exuding extreme elegance and refinement.

All Sannino Napoli jackets use water-repellent suede and leather. Sannino Napoli uses many techniques to make their jackets as durable as possible. The base materials are some of the best fabrics and precious leathers on the market. The Sannino Napoli team uses certified fabrics such as Loro Piana “Rain System”, “Storm System”, “Capolavoro” or “Pecora Nera”. Exceptional materials such as linen, silk, wool and cashmere blends as well as Extreme Wool and Pecora Nera offer comfort and weather protection. As always, Sannino Napoli jackets are embellished with suede to give a unique and elegant touch to any outfit.

In today’s fashion story, I present to you a Sannino Napoli jacket made of the highest quality waterproof Loro Piana Rain System material with suede leather details in a beautiful shade of beige. This jacket model is adorned with 4 pockets, two pockets in the group area with zipper and two pockets with suede leather details. The jacket closes with a zipper with an additional closure for metal accessories.

Sannino Napoli offers clothing tailored to your specific needs and preferences. Their MTO (Make to Order) service is designed to give you a personalized experience. When you order a Sannino Napoli garment, one of their experts will get in touch with you to discuss your requirements, including a special Sannino Napoli monogramming service – using initials as a way to personalize your purchase.

In the following fashion stories, I will show you some more models of Sannino Napoli outerwear pieces from their latest winter collection and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the Sannino Napoli brand, visit their official website and follow them on the social network Instagram.

There is no person in the world who cannot hide the joy when you feel the smell of the new Italian leather. Today, we are once again hanging out with the Italian family workshop for handmade Restelli gloves, a place where the art, tradition and beauty of handicrafts meet every day, which is the true definition of the Italian style and way of life in general.

Making gloves is not only a job but also a real art. Passion, emotions, tradition and knowledge have been passed on to the third generation after 100 years! Raffaella Restelli has fully accepted the challenges of the new fashion era in which the market and the way of selling have changed with deep respect and belief in tradition and a love for lasting masterpieces!

In today’s post, you had the opportunity to see Restelli gloves made of special peccary leather. These luxury leather gloves are made of the highest quality leather. The lining of these gloves is made of cashmere.

Restelli gloves are not valued with money, but with tradition and history full of love and patience that are priceless.

We end today’s fashion adventure with old well-known friends of the Mr.M blog – Fratelli Rossetti. This Italian footwear brand that I’m sure everyone recognises for their comfortable shoes that are made from the highest quality materials Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply unbeatable, shoes for all time! You had the chance to see their most famous model, the Brera, in my Jordan fashion stories as well as in many other fashion stories on the Mr.M blog over the past years.

What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.

So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.

The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary company story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives. The Fratelli Rossetti company is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.

Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.

Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta.

In previous stories you had the opportunity to enjoy the Brera models, but this season I decided to show you the other side of the Fratelli Rossetti brand – the new face of sporty elegance.

In today’s fashion story, I want to present to you the dynamic and metropolitan look of Fratelli Rossetti sneakers from the latest Fall-Winter 2024 collection, which are made of soft leather combined with suede. Of course, there is also an insole that can be removed and ventilated. The cupsole features the brand’s logo on the side and is made of flexible, lightweight rubber with a custom tread that lets you feel like you’re walking on clouds.

This model of sneakers exists in several variations, mine are beige – drab (on the website, the color is described as dove gray, but the color is more beige – drab in live), while two shades of brown are offered: marrone scuro and dark brown. Of course, there are also sneakers in the indispensable classic black color. In addition to this sneaker model, the Fratelli Rossetti brand offers several other sneaker models, so I am convinced that if you are looking for quality and well-designed sneakers, you can find them in the Fratelli Rossetti collection this season.

If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.

My dear fashionistas, we have come to the end of another fashion story in this year 2025, where together we discovered the beauty and splendor of fashion with the iconic Japanese fashion house Yohji Yamamoto, the beauty of urban cut with the Italian brand SANNINO Napoli, the refined Italian brand Loro Piana, as well as the unique quality of Italian craftsmanship with the cult leather goods brand Restelli, the glow of sporty timeless elegance and prestige with the famous Italian footwear and leather goods Fratelli Rossetti, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by Yohji Yamamoto, Loro Piana, SANNINO Napoli, Restelli and Fratelli Rossetti brands. This post is my personal and honest review of their products.

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Berluti: French Synonym for Refined Style, Elegance and Incomparable Craftsmanship

Fashion Outfit Post

My dear fashionistas, welcome to another fashion story on the Mr.M blog in the new year 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as the bigger ones! Today I’m going to introduce you to a new friend of the Mr.M blog, an unusual luxury French brand that I’m sure you’ve had a chance to hear about by now if you love the world of fashion – Berluti.

Berluti is a well-known French fashion house founded in 1895 by the Italian maestro Alessandro Berluti, which produces men’s shoes, leather goods, and men’s clothing. Today, Berluti is owned by the LVMH group.

How was the Berluti fashion empire created? Mr. Alessandro Berluti was born in 1865 in Senigalia, a village on the Adriatic Sea. There he learned the trade of a carpenter from a local craftsman. He also acquired knowledge in the field of leather. Alessandro Berluti left Italy at the age of 19 and went to France. He first spent several years on the road with a troupe of actors for whom he made stage shoes. He settled in Paris in 1895, as a shoemaker. The Universal Exhibition of 1900 in Paris was a turning point in his career and a special opportunity for Mr. Berluti to expand his clientele and conquer some new markets. He created models for several prominent personalities of the time, some of them were: Isadora Duncan, Helena Rubinstein and Elizabeth Arden.

After the First World War, the Berluti Oxford shoe model was offered to all lovers of luxury footwear. This model was made from one piece of leather, and the seams were invisible thanks to the three-eye method. These shoes were polished, which gave them a shimmering color, like a mirror. The Duke of Windsor was one of the loyal customers of Berluti shoes. This fashion story was continued by his son Torello, who succeeded him in 1928. He opened the first boutique workshop at Rue du Mont-Thabor 2 under the name “Berluti, luxury shoemakers”. As the boutique eventually became too small, it was moved to 26 rue Marbeuf during World War II. The Berluti brand created the uniforms for the French Olympic and Paralympic team for the opening ceremony of the 2024 Summer Olympics.

In 1959, Talbinio Berluti launched “luxury ready-to-wear shoes”, offering lower prices. With this, he expanded Berluti’s clientele. He was joined by Olga Berluti, née Squeri, who would learn the shoemaking trade with him after completing her apprenticeship in the workshop. During the 1960s, Berluti sold abroad and counted Warhol, François Truffaut and Yves Saint Laurent among his clients.

A little later, in 1970, Olga succeeded Talbini at the head of Berluti and was Berluti’s artistic director from 1961 to 2011. She supported the modernization of the house and its growth. The turning point in the work of this brand was in 1993, when the Berluti brand was bought by the LVMH-Moet Hennessy Louis Vuitton group. In the early 2000s, against the background of a simmering conflict between the Gucci group and LVMH, the Italian brand Gucci copied two of Berluti’s flagship models, each creation of which was registered: the sanctions for the “act of counterfeiting” were severe, and Berluti refused to make a compromise.

Olga will continue to take over the artistic direction of Berluti until September 2011. Berluti’s international development is progressing: the brand has more than thirty boutiques in major world capitals. Received the title of Chevalier de la Legion d’honneur from Bernard Arnault, by decree of December 31, 2012.

Starting from July 2011, Mr. Alessandro Sartori, who developed his skills at Ermenegildo Zegna, takes over the position of artistic director of Berluti. Diversification in clothing production began in January 2012. Alessandro Sartori presents the first collection of 400 pieces. In the meantime, the executive director was changed and Mr. Antoine Arnault was appointed in 2012. LVMH’s purchase of Parisian tailor Arnys in mid-2012 allows for a line of bespoke suits called “Berluti by Arnys”, an acquisition that was followed a few months later by that of Anthony Delos.

In September 2016, Haider Ackermann was appointed artistic director until April 2018, when he was replaced by Chris Van Asche.

The company’s communication is based on leather (specifically Venezia leather) and its fit. Bespoke or ready-made, Berluti shoes are presented “raw” and then coated with a specific patina similar to Japanese lacquer. This patina consists of essential oils, shoe polish and water. Berluti’s advertisement says that each custom shoe requires 250 operations performed in their workshop and nine months of creation.

From the 1960s onwards, Olga Berluti proposed leather as an extension of the line. In the 1990s, she decorated her creations with scarification, piercings and various forms of tattoos.

The fame of the Berluti brand is built around Olga Berluti and her high-profile clients: Andy Warhol, the Duke of Windsor, Jean Cocteau, Jules Brinner, Marcel Achard and Claude Francois are among the famous clients. The Berluti brand is also present in the cinema. Olga was nominated for Caesars several times. She won Best Costume for Arthur Joffe’s Harem in 1986. A few years later, in 1995, she won the David di Donatello Award for the film Farinelli. A pair of Berluti boots from the 1990s was cited in the Dumas affair, a scandal involving former minister Roland Dumas.

The Berluti brand is also known for its marketing event, the “Swann” club, named after Marcel Proust’s dandy. Once a year, it offers its loyal customers group “skating”. Its members met for the first time in 1992 at the Hotel de Crillon.

In today’s post, you have the opportunity to see an interesting piece from the latest autumn-winter Berluti collection for 2024/25, which is a cashmere jacket in a beautiful honey color. The cashmere camel jacket is a classic cut with brown leather details and is a must-have for every style-conscious man. The jacket is made of the finest cashmere and is filled with down. What I can say after trying on several outfits, this jacket definitely gives every outfit a special elegant and understated touch, which will definitely make you stand out wherever you go.

If you want to stay updated and find out what new products the fashion house Berluti has prepared for us this season, follow them on the social networks Facebook and Instagram.

OUTFIT

Puffer Cashmere Jacket: Berluti

Sweater: BoB

Jeans: Brunello Cucinelli

Gloves: Restelli Guanti

Shoes: Christian Louboutin via MYTHERESA MEN

We continue today’s fashion story in Italy with another new friend of the Mr.M blog, a visionary fashion brand that proves that age doesn’t matter! BoB Company is a menswear brand born in Prato, the heart of Tuscany.

The BoB brand was created by designers who did not want to be satisfied with men’s fashion dictates, but wanted their customers to explore real masculine elegance worthy of dreams. The philosophy of the BoB Company brand is quite direct and simple: clothes for men who like to stand out, to be different, original and maybe sometimes a little unpredictable, but who did not want to hide under a mask. Imagine how boring a white polo shirt is when you can add an original and discreet touch to it: embroidered flowers, colorful stitching or a touch of color. This is a brand that changed the rules of the game in the fashion world!

Men who have chosen BoB creations are ready to adopt a new state of mind whose thinking is a little outside the mold or box, a little artistic, possessing a new idea of ​​independence and freedom. Polo shirts with unusual bright motifs, jackets with hand-embroidered details or sweaters in bold colors are produced with joy and happiness by the BoB team in the heart of Tuscany in the cradle of fashion – Italy.

In today’s post, you have the opportunity to see a sweater from the latest Autumn – Winter BoB collection, which, in addition to the interesting work of the braids, has another addition, a material similar to the lining of the jacket that allows you to feel extra warm, so you can also wear some lighter jackets due to the exceptional thermal insulation in the form support on the back. Apart from being an unusual fashion piece, it is also extremely practical. The color is beautiful and easy to blend, so it can be worn with all current winter colors.

If you want to stay up to date and find out what new products Bob Company has to offer us this season, follow them on Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.

I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Louis Flat High-Top model in question is made of real python leather in the shade of chocolate brown.

If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!

There is no person in the world who cannot hide the joy when you feel the smell of the new Italian leather. Today, we are once again hanging out with the Italian family workshop for handmade Restelli gloves, a place where the art, tradition and beauty of handicrafts meet every day, which is the true definition of the Italian style and way of life in general.

Making gloves is not only a job but also a real art. Passion, emotions, tradition and knowledge have been passed on to the third generation after 100 years! Raffaella Restelli has fully accepted the challenges of the new fashion era in which the market and the way of selling have changed with deep respect and belief in tradition and a love for lasting masterpieces!

In today’s post, you had the opportunity to see Restelli gloves made of special peccary leather. These luxury leather gloves are made of the highest quality leather. The lining of these gloves is made of cashmere.

Restelli gloves are not valued with money, but with tradition and history full of love and patience that are priceless.

My dear fashion lovers, we have come to the end of another fashion story in this year 2025, where together we discovered the beauty and splendor of fashion with the iconic French fashion house Berluti, the beauty of urban cut with the Italian brand Brunello Cucinelli, the visionary Italian knitwear brand BoB, as and the unique quality of Italian craftsmanship with the iconic leather goods brand Restelli, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by Berluti, BoB Company, Brunello Cucinelli, Restelli and Christian Louboutin (MYTHERESA Men) brands. This post is my personal and honest review of their products.

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ZEGNA: Balancing Traditional Luxury Tailoring and Fashion Innovations

Fashion Outfit Post 3 Comments

My dear fashionistas, welcome to the first fashion story on the Mr.M blog in 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as the bigger ones! Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet in previous seasons on the Mr.M blog – ZEGNA (Ermenegildo Zegna).

Ermenegildo Zegna, also known as Zegna or Ermenegildo Zegna Group is an Italian luxury fashion house. It was founded in 1910 in Triver, Biella, in the Piedmont region of northern Italy. This luxury Italian brand was almost launched under the full brand name of Ermenegildo Zegna, but in 2021 a rebranding was done and the brand name was shortened and today the name ZEGNA is officially used.

How did this exceptional Italian brand come about? Before founding the company, founder Ermenegildo Zegna’s father, Mr. Angelo, a former watchmaker, owned a woolen mill and looms in the Piedmont Alps, Italy. Ermenegildo, together with his brothers Edoardo and Mario, founded the company in 1910 in Triver in the Biellese Alps when he was only 18 years old, using his father’s looms and family property. A few years later, in 1915 to be precise, the company was renamed Fratelli Zegna di Angelo.

Zegna’s vision was to create high-quality fabrics, so he began to source wool directly from several countries around the world, such as Mongolia, Australia, South Africa, in addition to buying modern machines from England that enabled quality fabric production. During the interwar period, Zegna’s business began to flourish. In the late 1920s, the Lanificio (wool mill) employed more than 700 workers, which number grew to more than 1,000 in the late 1930s.

Not long after, in 1938, the company began exporting fabrics to the USA, through its subsidiary Zegna Woollens Corporation established in New York. Soon, in 1942, Ermenegildo’s sons Aldo and Angelo joined the family business of the company, which was renamed Ermenegildo Zegna and Sons. In the mid-1950s, the company employed over 1,400 workers.

Ermenegildo Zegna’s sons, Aldo and Angelo, took over the company in the mid-1960s. Under their leadership, the brand expanded its business into ready-to-wear and established new factories and distribution networks abroad. In 1968, the first factory for the production of sleeves and trousers was opened in Novara, followed by Spain, Greece and Switzerland. Sales and marketing departments have also been established in France, Germany, Great Britain and the USA. In the 1970s, Zegna launched its tailor-made service called Su Misura. 

Zegna’s attention to wool quality continued in the 1960s and 1970s, as the company established the Wool Awards in Australia (1963) and the Mohair Trophy in South Africa (1970). The international development strategy led by the Zegna brothers led to the opening of the first owned boutique in Paris in 1980 and then in Milan in 1985. In the 1990s, more precisely in 1991, Zegna became the first luxury brand to open a boutique in China.

In the 1990s, the third generation of the Zegna family entered the business. Angelo’s son and namesake of the company’s founder, Ermenegildo “Gildo” Zegna, became CEO of Zegna Group in 1997, while his cousin Paolo was appointed president of Zegna Group. Under their leadership, the company embarked on a strategy of brand expansion and full verticalization. The first major recorded success was in 1991, when Zegna was the first luxury brand to enter the Chinese market, with a flagship store in Beijing and one of the first to enter the Indian market.

The ZEGNA brand has always been a favorite in the celebrity world. Numerous actors and models have advertised Zegna’s lines over the years. Celebrities featured in Zegna’s advertising campaigns are Oscar-winning actor Adrien Brody, American model Ryan Burns, Irish actor Jamie Dornan, English actor Sam Reilly. In 2017, Ermenegildo Zegna launched a four-chapter campaign called Defining Moments. Robert De Niro, McCaul Lombardi, Benjamin Millepied, Park Chan-wook, Yoo Ji-tae, Wang Deshun, Sunny Wang, Javier Bardem, Dev Patel participated in the campaign. Two years later, in 2019, Zegna launched a new campaign, “What does it mean to be a man today?”, featuring Mahershala Ali and Nicholas Tse, focused on the definition of modern masculinity.

In today’s post, you have the opportunity to see several interesting pieces from the latest FW 24/25 Zegna collection, namely a cashmere jacket, a cashmere turtleneck and trousers. The cashmere navy jacket is an oversized cut with black leather details. The jacket is made of the finest cashmere and is filled with down. The beige turtleneck is a timeless classic that every man needs and it is a piece of clothing that each of us, regardless of gender, should have in our wardrobe. Dark coloured trousers have a classic narrow cut that simply give any outfit an elegant and understated touch.

If you want to stay updated and find out what new products the fashion house ZEGNA has prepared for us, follow them on the social networks Facebook and Instagram.

OUTFIT

Puffer Jacket: ZEGNA

Turtleneck: ZEGNA

Sweater: YOON

Trousers: ZEGNA

Shoes: Roberto Botticelli

Today, we will continue our story about YOON brand, latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label “Made in Italy”, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into YOON, the brand which combines tradition and prestige.

YOON is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company’s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.

Due to unerring sense of fashion and innovative creativity, YOON clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between “city style” and “British style”.

YOON presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.

Another feature of YOON clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers. In today’s post you have the opportunity to see a beautiful navy sweater and lavender coloured details with zipper from the latest YOON collection. This sweater is unusual because of the addition of lilac yarn that looks like pendants and unusual work on the sleeves.

In short YOON is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the YOON brand, visit their official website and follow them on Instagram and Facebook.

My dear fashion lovers, we have come to the end of the first fashion story in this year 2025, where together we discovered the beauty and brilliance of fashion with the iconic Italian fashion house ZEGNA, the beauty of the urban cut of knitwear with the Italian brand YOON, the prestigious Italian footwear brand Roberto Botticelli, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by ZEGNA, Roberto Botticelli and YOON brands. This post is my personal and honest review of their products.

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YOON: High Fashion Culture that Blends with Contemporary Trends

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My dear fashionistas, welcome to the first winter fashion story on the Mr.M blog this 2024/25 season. I hope you are well and ready for a new dose of fashion. Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet in one of the previous posts on the Mr.M blog – YOON.

Today, I would like to introduce you to the YOON brand, latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label “Made in Italy”, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into YOON, the brand which combines tradition and prestige.

YOON is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company’s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.

Due to unerring sense of fashion and innovative creativity, YOON clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between “city style” and “British style”.

YOON presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.

Another feature of YOON clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers.

In today’s post you have the opportunity to see a the two-coloured shades of blue turtleneck sweater from the latest YOON collection. I liked this turtleneck because of the unusual combination of colours.

In short YOON is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the YOON brand, visit their official website and follow them on Instagram and Facebook.

OUTFIT

Leather Jacket: Brett Johnson

Turtleneck Sweater: YOON

Pantalone: Brunello Cucinelli

Cipele: Christian Louboutin via MYTHERESA MEN

Today we will continue the story of an exclusive luxury unusual fashion brand that I noticed in a previous post that you fell in love with at first sight – Brett Johnson. This brand possesses a multi-faceted spirit that reflects the founder of the brand through his own quest to redefine the American dream we all dream about.

Brett Johnson represents a real masculine universe of relaxed luxury with a touch of modern and refined self-awareness that every modern man with refined taste should possess. This exceptional fashion brand was founded by Mr. Brett Johnson, a menswear designer born in Virginia in 1989. He studied fashion in New York, where he also worked for Donna Karan, until there was a turning point in his life in 2014 when he decided it was the right time to start his own fashion brand. Mr. Johnson comes from a family of successful entrepreneurs as his parents are the founders of BET Entertainment (Black Entertainment Television), an American cable television network based in Washington and after its sale to Viacom, they expanded the business into hospitality and financial services. Growing up in a family that developed numerous successful businesses, Brett Johnson gradually built his vision of a sustainable and successful independent fashion brand in the right way.

Mr. Johnson battled a lot of prejudice early in his design career as many believed he was just another rich kid who decided to make his way into the world of fashion. With his dedicated work and exceptional creativity, Mr. Johnson showed what a refined, self-aware modern man should look like, because due to his creativity, he managed to include his fashion brand in the offer of the famous department store Neiman Marcus, which recognized the undeniable talent of Mr. Johnson, as well as his vision brand.

The Brett Johnson brand has experienced dizzying success in the world of fashion in a short time, which is why Mr. Johnson opened his first flagship store in 2017, on Mercer Street, the elegant heart of Soho. At that moment there was a need to internationalize his brand and therefore the collection had to be presented all over the world. The world of fashion is special and the right decisions need to be made to keep a brand at the top and Mr. Johnson found himself at an important business crossroads and it was time to choose the next market to expand his brand.

New York, where the heart of the brand is located, needed to find a place in Europe to expand the business. When we talk about the world of fashion, there are only two European metropolises where every brand can develop, namely Milan, the center of the fashion business and the cradle where the “Made in Italy” concept of work is kept, or Paris, the famous international fashion hub in Europe. Mr. Johnson decided on Milan, where he still achieves outstanding results.

With each new collection, designer Brett Johnson left the men’s fashion world speechless because his pieces are iconic and timeless and can be worn on any occasion. It is my great honour to present to you the extraordinairy piece of the new Brett Johnson Fall-Winter 2024 collection. While writing this fashion story, I am trying to find the right words to define the new Brett Johnson FW24/25 collection. At a very first sight, I would say that the collection is inspired by the neutral colours of nature and everything is subordinated to comfort, unique refinement and inevitable elegance.

The brand itself is recognised for its creation of high-quality clothing and fashion accessories for men, but this piece of fashion that I will present to you today – an aviator navy jacket made of exquisite deerskin is for me a piece of fashion that simply invites you to go out and explore.

The new Brett Johnson FW24/25 collection is inspired by the green natural environment, with colors reminiscent of the typical shades of the mountain environment; from the white of snow to the blue of the sky, from the warm tones characteristic of autumn leaves to the green of untouched forests. This collection is adorned with jackets, raincoats, parkas, coats and fine knitwear. These are the pieces that the Brett Johnson brand has proposed for this fashion season. Men’s fashion for the autumn-winter season should be made of clothes that are resistant to wind and water, extremely comfortable and super light. In the new Brett Johnson collection, materials like cashmere, leather and wool are used, soft and warm fibers that gently envelop the figure, giving an authentic experience of comfort.

In today’s post you have the opportunity to see a navy Aviator Deerskin Jacket from the latest Brett Johnson FW24/25 collection, which is made of the finest pebbled deerskin, the beauty of which is emphasised by a natural shearling fur collar. The jacket has ribbed cuffs and hem.

This beautiful long sleeve leather aviator jacket features a front zipper with two front pockets. All the materials used to make the jacket – natural leather and fur – are of Italian origin and the entire production was carried out in Italy.

It is with great pleasure that I can share with you all wonderful news, as many of you have asked me what is happening with the brand’s website and you have not been able to access it and view the new Brett Johnson collection, the site has been in the process of working due to an unexpected number visit the site went down, but their technical team solved the problems and the site is available again! I hope that like me, you will find your favourite timelessly elegant Brett Johnson piece for yourself or for your beloved man if you are looking for the ideal gift for your husband.

In the following fashion stories, I will show you some more outfits that were completed with this extraordinary jacket and I believe that you will find inspiration for your ideal fall-winter outfit. If you want to know more about the Brett Johnson brand, visit brand’s official website and follow them on Facebook and Instagram.

Fashion pieces from the Brunello Cucinelli collection are made so that they can last for seasons and years with the guarantee that you can leave something of exceptional quality to your descendants with a timeless cut that will always be fashionable. Each manufactured piece is designed so that it does not follow blind trends, but on the contrary remains its own and consistent with the style of timeless elegance and refinement. Brunello Cucinelli is a brand that cherishes the values of “quiet luxury”, that’s why you’ll never see an aggressive brand logo on their clothes, leather goods or other fashion accessories, but the design and material will tell the story for themselves.

Brunello Cucinelli is an Italian luxury fashion brand that sells menswear, womenswear and accessories in Europe, North America and East Asia. The company was founded by Mr. Brunello Cucinelli in 1978. Mr. Cucinelli started his fashion house in 1978 specializing in Mongolian cashmere clothing for women. Today, the company owns 94 of the 124 stores worldwide. A few years ago, more precisely in January 2017, the company launched its online web store.

Mr. Cucinelli controls and manages the brand through Fedone Srl. Cucinelli’s family fund owns 57% of the company’s shares, and has also set up a special fund for the benefit of his daughters, Camilla and Carolina, to guarantee the proper handover of his eponymous company. This is an inspiring fashion story about a family.

An impressive fact is that the company headquarters is located in a 14th-century castle on top of a hill in the middle of Umbria, an area known as the “green heart” of Italy. Brunello Cucinelli donates 20% of profits to its charitable foundation and pays workers wages that are 20% higher than the fashion industry average. Also interesting information is that the employees of the company have extremely flexible working hours and that e-mails are not allowed after working hours. This is one of the few fashion houses that have such good working conditions, which is commendable in today’s age of classical capitalism.

My outfit today is adorned with navy trousers from the latest Brunello Cucinelli Fall-Winter 2024/25 collection, which are made of the finest wool. If you want to stay updated and find out what iconic Italian fashion house Brunello Cucinelli has prepared for us this fashion season, follow this brand on social media: Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.

I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Rantus model in question is made of real python leather in the shade of mottled navy blue

If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!

My dear fashionistas, we have come to the end of the first winter fashion story of this season, where together we discovered the beauty and splendor of fashion with the cult fashion house Brett Johnson, elegance and prestige with the luxury Italian brand Brunello Cucinelli, the beauty of urban knitwear with the Italian brand YOON , the prestigious French shoe brand Christian Louboutin in collaboration with the shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by Brett Johnson, Christian Louboutin (via MYTHERESA Men), Brunello Cucinelli and YOON brands. This post is my personal and honest review of their products.

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Fashion Diary of Mrs. Mom: HEVA Milano, A New Definition of Italian Luxury…

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My dear fashionistas, welcome to my new fashion story on the pages of the Mr.M blog in this Autumn-Winter 2024/25 season. I sincerely hope that I will justify your trust this season as well and that I will be able to inspire women in their prime to change the way they look at life and introduce novelty into their everyday life through my vision of fashion. Today I will do my best to present you some new autumn, maybe a little winter furry fashion novelties that have arrived in my wardrobe – HEVA Milano.

This unexpected hobby of mine and writing fashion stories became interesting to me because I noticed that people found my stories interesting and inspiring. Honestly, I did not expect that my writing of fashion stories would be such a success and I am immensely grateful to you for the wonderful messages, as well as for the selfless support you give me daily.

Fur is a noble material that has always been worn by celebrities, members of royal families, while in Europe this status symbol was worn by great ladies. After the published fashion story about the FURMARK certificate for the sustainability of fur in the fashion industry on the Mr.M blog, Marko and I received numerous questions regarding the selection of the appropriate quality of fur, as well as the selection of a fur coat model. Many ladies were in doubt, since buying a fur coat is a serious investment and therefore it is necessary to carefully choose the right model for yourself. There are furs of different quality on the market, from pieces to whole skins, natural and dyed fur.

Therefore, it is best for everyone to choose the fur that the lady thinks is the best and contact the professionals, who can help you and answer all your doubts. Prices can vary and it is certain that with a higher price, you get better quality, which is of course the desire of all of us. A high quality fur coat is a piece that is eternal, it can be passed on to generations to come.

I love fur and love to wear it when I have the chance. A special place in my wardrobe this season was occupied by this wonderful long fur coat made of sheared mink with a luxurious collar made of sable fur. I am always happy to give my trust to Italian furriers because of the exceptional quality of workmanship and design. The fur coat that you have the opportunity to see in today’s fashion story is a true masterpiece of the Italian fur shop HEVA Milano.

The HEVA Milano brand is one of the brands of the Italian company Golden Furs, which was founded in 1986. It was founded as an import-export company of leather and fur, which years later became a world leader in the sector of high-quality natural fur.

Not long after, in 1990, the showroom exhibition space was opened for the display of multi-brand collections, followed by the HEVA Milano style studio. The passion for fur and tailoring led the HEVA Milano team to cooperation with the biggest luxury brands. The company is committed to selecting and purchasing fur exclusively from sustainable farms certified by Saga Furs & Furmark.

In the rich offer of the HEVA Milano fur world, you can find garments made of natural fur of the following types: mink, sable, fox, chinchilla, swakara, as well as pure cashmere coats and leather jackets made of natural fur.

At the HEVA Milano atelier you will always find an exceptional and quality service of tailors and pattern makers who are able to develop custom patterns or remake existing furs. Every purchase on the HEVA Milano website as part of the e-shop, all fur pieces can be changed later with the “made to measure” service.

A number of options are available:

  • length and width adjustment
  • regulation of applications and plugins
  • modification of the structure of fur garments
  • adding inserts/accessories

I would like to mention one very important thing, in order to ensure the maximum level of dedicated HEVA Milano service, I recommend you to go to the HEVA Milano headquarter in San Marino to check your measurements in detail. Otherwise, you can also make changes by specifying your measurements via email.

The HEVA Milano atelier is open for booking appointments from Monday to Friday at the headquarters of Serravalle – San Marino. Also, to check your general measurements, it is possible to make an appointment at the salon in the very heart of Milan – Corso Venezia 59.

If you want to know more about HEVA Milano fur brand and discover what their team has prepared for the new winter season, visit their official website and follow them on Facebook and Instagram.

In today’s fashion story, you have the opportunity to see a long fur coat, below the knee, which is made of sheared mink in a delicate cappuccino color from beige to dark brown. The collar of this fur coat is decorated with a luxurious collar made of noble and expensive sable fur. Apart from the exceptional cut, design and quality, this fur coat also stands out for its weight because it is very light, so you don’t feel like you are wearing a fur coat which is a characteristic of modern fur design in the 21st century.

OUTFIT

Fur Coat: HEVA Milano

Pearl Necklace: MIKIMOTO

Earrings: Item from personal collection

Turtleneck Sweater: Loro Piana

Trousers: Loro Piana

Gloves: Loro Piana

Shoes: Brunello Cucinelli

Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items(production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see three interesting pieces from the women’s Loro Piana Autumn – Winter 2024 collection, which are just a small fraction of my favorites this season due to their distinctive elegance and my love for soft pastel colors. The beige colored trousers are perfect for all occasions and extremely easy to match with other colors, they are made of cashmere, while on the other hand the Loro Piana beige roll top is made of the finest cashmere. My outfit today was completed by leather gloves that captivate with sporty elegance, but they fit perfectly.

If you want to stay updated and find out which pieces the Loro Piana fashion house has to offer us this fashion season, visit their official online store and follow them on Facebook and Instagram.

As for jewelry, today I decided on a pearl necklace that is from my personal collection, I bought it about ten years ago and it was made by MIKIMOTO jewelers, the earrings are also from my personal collection and I have special memories for both pieces. I think these pieces have refreshed and enriched my outfit today because I am a big pearl lover.

This time I decided to complete my outfit with shoes from the Italian brand Brunello Cucinelli. There is no person who has not resisted wearing these famous Italian fashion houses, regardless of whether it is a person of female or male gender, Brunello Cucinelli shoes are loved by the whole planet because of their refined elegance and incredible comfort. The shoes from today’s fashion story are the iconic model of elegant dark brown moccasins.

I hope you enjoyed my todays fall fashion story for the season. Soon I will show you new winter outfits that can serve as inspiration for the new fashion season. See you soon at the same place, with some new interesting story. I will try not to take long breaks and I hope you understand the reason for my unexpected absence, but there will be time to catch up and I am sure I will meet your expectations.

Special note: All my photos from today’s post have been specially edited to meet the expectations of blog partners, as well as the readers themselves while respecting the aesthetics and guidelines of fashion photography. Unfortunately, the face and neck lifting operations did not go well and due to the negligence of the medical team from Egypt, I suffered serious aesthetic and health consequences. In agreement with my legal team, I wrote a post with all the details that can be found on this LINK.

Best Regards,

Rose

This post is sponsored by the HEVA Milano, Loro Piana, Brunello Cucinelli and MIKIMOTO brands. This post is my personal and honest review of their products.

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SANNINO NAPOLI: A Classy Fashion Story About a Luxurious Burgundy Shade

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My dear fashionistas, welcome to another Fall fashion story on the Mr.M blog. I hope you are well and ready for a new dose of fashion. Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet this season on the Mr.M blog – Sannino Napoli.

We discovered this well-hidden fashion gem this fashion season and learned very interesting information about this brand that definitely sets it apart from other fashion houses on the market. The first and basic postulate of this brand is the excellent selection of quality materials and their processing, which gives customers a special feeling of comfort, elegance and comfort. Today’s story will be dedicated to the burgundy colour, which is associated with numerous fashion myths, and I will try to unravel some of them for you.

The burgundy colour made its big comeback in this year’s Fall-Winter 2024/25 season and many famous fashion houses followed this trend and made numerous clothes, fashion accessories and shoes in this unusually elegant colour. Bordeaux color is also known among many fashion lovers as an elegant dark red wine color or a juicy chestnut color. This colour can be properly presented in any fashion season, but due to the associations that usually bind us all to this colour, it has become an unmistakable fashion choice for the fall and winter season due to the ideal drowning and breaking of the fashion monotony in winter outfits.

The Sannino Napoli creative team creates a collection of outerwear that reflect the attitudes and priorities of the changing modern world. In a unique way, this brand combines the lifestyle of a modern man with Italian tailoring, dynamism with the essential. This family brand has been the backbone of contemporary wardrobe for almost 40 years. This unusual brand that comes to us from the Italian cradle where the love of tailoring was born, this brand strives to prove that true Italian craftsmanship with true, timeless and unique style comes from the fashion heart of Italy – Naples.

Finding reliable professionals with long working experience who look to the future is something that cannot be put on the back burner. If we add to that professionalism, a huge and deep love and passion for our work, you have finally found a unique brand on the market that we can happily and safely rely on.

Drawing inspiration from the vibrant energy of autumn and the relaxed elegance of winter, Sannino Napoli‘s FW 2024/25 collection of coats and jackets showcases a range of styles that effortlessly blend fashion with functionality. From sleek and tailored leather jackets and coats to versatile and sophisticated pieces, each garment is designed to provide maximum comfort while exuding extreme elegance and refinement.

All Sannino Napoli jackets use water-repellent suede and leather. Sannino Napoli uses many techniques to make their jackets as durable as possible. The base materials are some of the best fabrics and precious leathers on the market. The Sannino Napoli team uses certified fabrics such as Loro Piana “Rain System”, “Storm System”, “Capolavoro” or “Pecora Nera”. Exceptional materials such as linen, silk, wool and cashmere blends as well as Extreme Wool and Pecora Nera offer comfort and weather protection. As always, Sannino Napoli jackets are embellished with suede to give a unique and elegant touch to any outfit.

In today’s fashion story, I present to you a Sannino Napoli jacket made of the highest quality suede leather in a beautiful shade of deep wine-red burgundy. This jacket model is decorated with two pockets with a leather flap, as well as knitted details. The jacket is closed manually with the help of buttons on the jacket.

Sannino Napoli offers clothing tailored to your specific needs and preferences. Their MTO (Make to Order) service is designed to give you a personalized experience. When you order a Sannino Napoli garment, one of their experts will get in touch with you to discuss your requirements, including a special Sannino Napoli monogramming service – using initials as a way to personalize your purchase.

In the following fashion stories, I will show you some more models of Sannino Napoli outerwear pieces from their latest winter collection and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the Sannino Napoli brand, visit their official website and follow them on the social network Instagram.

OUTFIT

Leather Jacket: Sannino Napoli

Sweater: YOON

Trousers: MEROE

Gloves: Loro Piana

Shoes: Christian Louboutin via MYTHERESA MEN

The second fashion brand I would like to introduce you to is the latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label “Made in Italy”, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into YOON, the brand which combines tradition and prestige.

YOON is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company’s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.

Due to unerring sense of fashion and innovative creativity, YOON clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between “city style” and “British style”.

YOON presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.

Another feature of YOON clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers.

In today’s post you have the opportunity to see a burgundy cabled crew-neck sweater from the latest YOON collection. This sweater is unusual both because of the handwork in the form of braids and the combination of red and burgundy colors.

In short YOON is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the YOON brand, visit their official website and follow them on Instagram and Facebook.

Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items(production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see a special piece, the timeless peccary men’s gloves, which is considered the most exclusive glove material in the world. Peccary is the skin of a South American wild boar with unique properties. This leather is a strong material, very soft, warm and offers unsurpassed elasticity which means it naturally molds to the hand, even after prolonged use.

These gorgeous burgundy coloured gloves are part of the latest men’s Loro Piana FW 2024/25 collection, which is just a small fraction of my favourites this season for its signature elegance and my love for neutrals. Crafted from 100% Peccary leather and lined with baby cashmere, these gloves are perfect for the detail-oriented man who leaves nothing to chance.

These elegant burgundy gloves are perfect for all occasions, which can be easily combined with other colors. If you want to stay up to date and find out what pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Today we continue the story of the Egyptian fashion brand MEROË, which managed to show potential customers that there is real fashion stress relief with its simplicity and practicality. Every MEROË piece of clothing is made with love and to last more than one season.

How was the MEROË brand created? MEROË was created as a real solution for all those who have a certain stress when choosing and finding simple and practical clothing pieces that can properly correspond to real everyday experiences, because all MEROË clothing pieces are designed and tailored with style and comfort in equal measure.

The MEROË brand was founded by Sarah Dawood, founder and creative director. Directed art education at London College of Fashion and Istituto Di Moda Burgo. Ms. Sarah Dawood has more than 5 years of work history in the fashion industry and business management. Her work in fashion began with passion, hard work and the ability to focus and never give up on her dreams. On one occasion Ms. Sara Dawood stated: “For me the process never stops, the design process is constant, it is constant everywhere. I design from life experiences, art, movies, music, places I’ve visited, people I’ve met along the way. In the end, I learned about their culture and traditions, and then learned from them. I taste, see and feel culture in its raw form.”

MEROË is on a mission of rational consumption, which means that the brand is working to change the perspective of the industry from fast to slow fashion, so that the MEROË brand will provide pieces that can be worn and loved for longer. The MEROË team believes that sustainable fashion should never compromise. MEROË carefully creates clothes with great style, high quality and impeccable fit. MEROË carries out all these processes through responsible procurement and ethical production so that they can be consciously kept and given a second life.

Sustainability Guarantee Index

MEROË‘s business model is formulated to work harmoniously with the environment and local communities, not to exploit them. The MEROË team created a set of guarantees to show how the brand currently considers the environment and the people involved in the production process.

Care for the environment

The MEROË collection is made using at least 90% plant-based ingredients or materials. All packaging is recyclable and does not contain petroleum-based plastics.

Handcrafted work

MEROË garments from each collection are entirely made in the designer’s studio or by an artisan collective of less than 10 members.

Caring for workers

Workers are regularly paid a daily wage. No child labor or human trafficking is involved in the production of clothing items from MEROË collections. Production work is in accordance with all local environmental regulations.

In today’s fashion story, you have the opportunity to see burgundy trousers from the latest MEROË collection.

I have to admit that I’m surprised how well the burgundy shades of trousers fit into my outfit today. HERRINGBONE RELAXED-FIT CASHMERINO WOOL TROUSERS, with internal single pleats, they are made of wool with a herringbone pattern and cashmere fabric. Men’s trousers in a straight cut with a slight taper at the bottom of the legs.

If you want to stay updated and find out which unique fashion pieces the MEROË brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.

I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Rantus model in question is made of real pony hair fur in combination with leather details from the limited collection, which is made in multi-color brown, beige, red colors.

If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!

My dear fashionistas, we have come to the end of another autumn fashion story, where together we discovered the beauty and splendor of Italian fashion with the cult fashion house SANNINO Napoli, elegance and prestige with the luxurious Italian brand Loro Piana, the beauty of urban knitwear with the Italian brand YOON, practical fashion with the Egyptian fashion brand MEROË, the prestigious French shoe brand Christian Louboutin in cooperation with the shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal fall outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by SANNINO Napoli, Christian Louboutin (via MYTHERESA Men), Loro Piana, YOON and MEROË brands. This post is my personal and honest review of their products.

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Max Mara: Ludmilla, An Iconic Coat with a Flowing Lines, Hand-Stitched with Two Layers of Cashmere…

Fashion Mrs. Mom 6 Comments

My dear fashionistas, welcome to my first Fall fashion story on the Mr. M & Mrs. Mom blog pages this season. I sincerely hope that this season I will justify your trust and that I will be able to inspire women in their prime to change the way they look at life and introduce novelty into their everyday life through my vision of fashion. Today I will do my best to present you some new autumn fashion novelties that have arrived in my wardrobe, with which we will open the Fall – Winter season on the Mr. M & Mrs. Mom blog.

This unexpected hobby of mine and writing fashion stories became interesting to me because I noticed that people found my stories interesting and inspiring. Honestly, I did not expect my writing of fashion stories to experience such success and I am immensely grateful for your wonderful messages, as well as your selfless support.

When I start something, I always think carefully whether to accept something because every challenge is a responsibility, and so is my writing of fashion stories. I was skeptical at the beginning of this year because of all bad things after cosmetic surgery had happened, whether I would even be ready to embark on the adventure of writing spring and summer stories, but at the persuasion of my family, friends and my psychotherapist, it turned out that this type of work was healing for me and that I somehow managed to prove to myself with this challenge that I can push the boundaries regardless of the difficulties that may arise during the process. Everything in life requires self-confidence, courage and self-love so that a person can achieve higher goals. This autumn I am more prepared and slowly getting used to the new situation in my life.

I believe many of you have heard about MYTHERESA shopping e-commerce on Mr. M & Mrs. Mom blog, but I would like to introduce you to this online fashion paradise. MYTHERESA is one of the leading global luxury e-commerce platforms operating in over 130 countries. Founded as a boutique in 1987, MYTHERESA launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and children, as well as lifestyle products.

The MYTHERESA online store was founded in 2006 by Susanne and Christoph Botschen and is connected to the multi-brand store in Munich (formerly the THERESA store). In 2014, the THERESA store and mytheresa.com were acquired by the American luxury retailer Neiman Marcus for €150 million, giving Neiman Marcus greater access to international customers and strengthening their e-commerce technology.

During Neiman Marcus’ bankruptcy in 2020, the company began the process of spinning off Mytheresa as an independent entity. In January 2019, Mytheresa launched a children’s clothing category, and in January 2020, Mytheresa Men was launched. In May 2022, a new homeware and lifestyle category followed. In 2022, Mytheresa expanded its luxury offering to include home decor and lifestyle products.

The novelty they presented this year is the launch of certified second-hand watches from over 25 luxury brands, such as Audemars Piguet and Cartier, in cooperation with the Swiss jewelry and watch company Bucherer. As a global retailer, Mytheresa operates in 8 languages: English, German, French, Italian, Spanish, Arabic, Chinese and Korean.

In today’s post, you will see some fashion pieces from brands that you can find on the MYTHERESAonline shopping platform, such as: Max Mara, Loro Piana, Saint Laurent and Tod’s.

We start today’s fashion story with old friends Mr. M&Mrs. Mom of the blog – Max Mara. Max Mara is a world famous Italian fashion brand. It was founded in 1951 in Reggio Emilia by Mr. Achille Maramotti. This legendary brand sponsors and awards the Max Mara Women’s Art Award. Achille Maramotti started creating wardrobes in 1947, and officially founded the Max Mara fashion house in 1951. How did the brand name come about?

The second word of the brand – “Mara” was derived from Mr. Maramotti surname, while “Max” referred to Count Max, a local legend, who was rarely sober, but always so classy and stylish! Mr. Maramotti was one of the first to see that the future of women’s fashion lay in the mass production of designer quality clothing. He also wanted to put his Max Mara brand at the top in front of the names of individual designers, although he hired Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez and Anne Marie Beretta. The company is still in the hands of the family and is one of the best family fashion businesses in the world.

The Max Mara group has 35 brands in its fashion empire, of which the Max Mara brand remains the heart of the company to this day. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. and Marina Rinaldi. An interesting information is that Marina Rinaldi is a brand founded in 1980 and named after the greatmother of Mr. Maramotti.

Max Mara is my favorite brand because it absolutely meets my criteria when it comes to wardrobe, which are: quality, interesting models and cuts, good selection of materials, as well as fine processing of them. I’m sure you’ve all seen by now how much I love cashmere, so this Ludmilla coat is my new fashion love that I’m sure I’ll wear for a long, long time. This coat is made from the finest pure tobacco cashmere, hand stitched in Italy with two layers of soft cashmere.

Made of hand-stitched pure double cashmere, the Ludmilla coat shines like satin. Its shine is the result of a carding process that releases impurities from the fabric, making it flawless to the touch and visually. Finishing the coat with a custom binding that makes it unique, it epitomizes a relaxed attitude and attention to detail. This coat is made for true connoisseurs, when one hears the call for special luxury or the art of choosing the best without boasting, the instinctive answer is Ludmilla.

A timeless piece from the Max Mara collection, the Ludmilla coat epitomizes laid-back appeal that doesn’t sacrifice luxurious fabrics and impeccable attention to detail. Reinterpreted in 2016 and reintroduced in all collections since then, it is one of the iconic pieces of Max Mara style. It stands out with its generous silhouette that hugs the body, and can be adjusted thanks to the coordinated belt. Kimono sleeves and large patch pockets emphasize its understated, refined luxury.

In addition to the excellent material processing, the model of this coat itself is modern and unusual. Depending on what you plan to wear with this coat, it can be nicely combined with elegant outfits, as well as with some relaxed everyday casual outfits. In addition to the coat, gloves and a bag are also part of the Max Mara collection. This bag is part of the old Max Mara collection, but because I really wanted to have this bag, the Max Mara team found it in their archives and I got this wonderful bag because I had it on Pinterest as my favorite piece, but that’s why the gloves are part the latest Max Mara Fall – Winter 2024 collections.

I would like to write a small note for all interested ladies who want to own a Ludmilla coat. This coat is significantly oversized and I chose an Italian size 36, but it’s a little big on me and I think I should have taken an IT34 size, since I lost a lot of weight and I weigh significantly less, so I wasn’t sure which coat size would suit me, that’s why I took the IT36 size, and my son urged me to take the IT34 number, honestly right now I feel a lot of guilt for not listening to him.

Certain pieces from the Max Mara women’s collection can also be found on the MYTHERESA e-commerce shopping platform.

If you want to know more about the Italian fashion house Max Mara and discover what the Maramotti family has prepared for the new fashion season, visit their official online store and follow them on Facebook and Instagram.

Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items(production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see two interesting pieces from the women’s Loro Piana FW24 collection, which is just a small part of my favourites this season because of its distinctive elegance and my love for bright colours and soft pastels. Drap color pants are perfect for all occasions and can be easily combined with other colors, they are made of cashmere. On the other hand, a Loro Piana beige roll made of the finest cashmere.

Certain pieces from the Loro Piana women’s collection can also be found on the MYTHERESA e-commerce shopping platform.

If you want to stay updated and find out which pieces the Loro Piana fashion house has to offer us this fashion season, visit their official online store and follow them on Facebook and Instagram.

OUTFIT

Coat: Max Mara

Sunglasses: Cartier

Turtleneck: Loro Piana

Earrings: Saint Laurent

Necklace: Saint Laurent

Gloves: Max Mara

Trousers: Loro Piana

Bag: Max Mara

Shoes: Tod’s

Everyone who follows my fashion stories knows that I am a big fan of quality and interesting jewelry, I always try to pay maximum attention to fashion details such as jewelry. Today we are hanging out with a well-known French house whose creations I adore and I was happy to wear their clothes and shoes, and now I have the opportunity to wear their jewelry – SAINT LAURENT.

The necklace and earrings are a true masterpiece of this famous French fashion house and have a very attractive design that is very elegant and refined. I love the amber stone in the necklace, which went perfectly with the tobacco-colored Max Mara coat.

If it weren’t for my friends from MYTHERESA, an e-commerce shopping platform that represents a true fashion treasure trove for all lovers of men’s and women’s fashion, pieces like Max Mara coats, bags and gloves, Loro Piana turtleneck sweater and trousers, SAINT LAURENT necklaces and earrings and Tod’s shoes wouldn’t exist today in this blog post on the Mr. M & Mrs. Mom blog. I am very grateful to the MYTHERESA platform for the trust shown and the wonderful collaboration, and I would like to take the opportunity to once again thank the MYTHERESA team from the bottom of my heart for the wonderful collaboration.

This time I decided to complete my outfit with shoes from the Italian brand Tod’s. There is no person who has not resisted wearing these famous Italian fashion houses, regardless of whether it is a person of female or male gender, Tod’s shoes are loved by the whole planet because of their refined elegance and incredible comfort. The shoes from today’s fashion story are an iconic model with a gold-colored metal logo, while the shoes are made of dark brown croco print leather.

Of course, the fashion statement piece that every stylish woman needs and that helps you “hide” from the world when you need a break – sunglasses! This famous Panthère de Cartier sunglasses model is a timeless model, a piece that can be passed down to generations to come! I would like to thank the MYTHERESA team for the wonderful gift.

Certain models of optical frames and sunglasses from the Cartier collection can also be found on the MYTHERESA online shopping platform.

If you want to stay updated and find out what new products French Maison Cartier has to offer us this season, follow this luxury goods house on Facebook and Instagram.

I hope you enjoyed my first fall fashion story for the season. Soon I will show you new autumn and winter outfits that can serve as inspiration for the new fashion season. See you soon at the same place, with some new interesting story. I will try not to take long breaks and I hope you understand the reason for my unexpected absence, but there will be time to catch up and I am sure I will meet your expectations.

Special note: All my photos from today’s post have been specially edited to meet the expectations of blog partners, as well as the readers themselves while respecting the aesthetics and guidelines of fashion photography. Unfortunately, the face and neck lifting operations did not go well and due to the negligence of the medical team from Egypt, I suffered serious aesthetic and health consequences. In agreement with my legal team, I wrote a post with all the details that can be found on this LINK.

Best Regards,

Rose

This post is sponsored by the Max Mara, Loro Piana, Saint Laurent and Tod’s via MYTHERESA luxury e-commerce online shopping platform and Cartier brand. This post is my personal and honest review of their products.

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Brett Johnson: The American Touch of Iconic Elegance…

Fashion Outfit Post 5 Comments

My dear fashionistas, welcome to another Fall fashion story from exotic Ecuador on the Mr.M blog. I hope you are well and ready for a new dose of fashion. Today we will continue the story of an exclusive luxury unusual fashion brand that I noticed in a previous post that you fell in love with at first sight – Brett Johnson. This brand possesses a multi-faceted spirit that reflects the founder of the brand through his own quest to redefine the American dream we all dream about.

Brett Johnson represents a real masculine universe of relaxed luxury with a touch of modern and refined self-awareness that every modern man with refined taste should possess. This exceptional fashion brand was founded by Mr. Brett Johnson, a menswear designer born in Virginia in 1989. He studied fashion in New York, where he also worked for Donna Karan, until there was a turning point in his life in 2014 when he decided it was the right time to start his own fashion brand. Mr. Johnson comes from a family of successful entrepreneurs as his parents are the founders of BET Entertainment (Black Entertainment Television), an American cable television network based in Washington and after its sale to Viacom, they expanded the business into hospitality and financial services. Growing up in a family that developed numerous successful businesses, Brett Johnson gradually built his vision of a sustainable and successful independent fashion brand in the right way.

Mr. Johnson battled a lot of prejudice early in his design career as many believed he was just another rich kid who decided to make his way into the world of fashion. With his dedicated work and exceptional creativity, Mr. Johnson showed what a refined, self-aware modern man should look like, because due to his creativity, he managed to include his fashion brand in the offer of the famous department store Neiman Marcus, which recognized the undeniable talent of Mr. Johnson, as well as his vision brand.

The Brett Johnson brand has experienced dizzying success in the world of fashion in a short time, which is why Mr. Johnson opened his first flagship store in 2017, on Mercer Street, the elegant heart of Soho. At that moment there was a need to internationalize his brand and therefore the collection had to be presented all over the world. The world of fashion is special and the right decisions need to be made to keep a brand at the top and Mr. Johnson found himself at an important business crossroads and it was time to choose the next market to expand his brand.

New York, where the heart of the brand is located, needed to find a place in Europe to expand the business. When we talk about the world of fashion, there are only two European metropolises where every brand can develop, namely Milan, the center of the fashion business and the cradle where the “Made in Italy” concept of work is kept, or Paris, the famous international fashion hub in Europe. Mr. Johnson decided on Milan, where he still achieves outstanding results.

With each new collection, designer Brett Johnson left the men’s fashion world speechless because his pieces are iconic and timeless and can be worn on any occasion. It is my great honour to present to you the extraordinairy piece of the new Brett Johnson Fall-Winter 2024 collection. While writing this fashion story, I am trying to find the right words to define the new Brett Johnson FW24/25 collection. At a very first sight, I would say that the collection is inspired by the neutral colours of nature and everything is subordinated to comfort, unique refinement and inevitable elegance.

The brand itself is recognised for its creation of high-quality clothing and fashion accessories for men, but this piece of fashion that I will present to you today – an aviator navy jacket made of exquisite deerskin is for me a piece of fashion that simply invites you to travel and explore the work. With this jacket I enjoyed the beauty of Ecuador and I discovered some interesting places in the heart of the culture of Ecuador – Cuenca and I have many good memories from this unusual trip.

The new Brett Johnson FW24/25 collection is inspired by the green natural environment, with colors reminiscent of the typical shades of the mountain environment; from the white of snow to the blue of the sky, from the warm tones characteristic of autumn leaves to the green of untouched forests. This collection is adorned with jackets, raincoats, parkas, coats and fine knitwear. These are the pieces that the Brett Johnson brand has proposed for this fashion season. Men’s fashion for the autumn-winter season should be made of clothes that are resistant to wind and water, extremely comfortable and super light. In the new Brett Johnson collection, materials like cashmere, leather and wool are used, soft and warm fibers that gently envelop the figure, giving an authentic experience of comfort.

In today’s post you have the opportunity to see a navy Aviator Deerskin Jacket from the latest Brett Johnson FW24/25 collection, which is made of the finest pebbled deerskin, the beauty of which is emphasised by a natural shearling fur collar. The jacket has ribbed cuffs and hem.

This beautiful long sleeve leather aviator jacket features a front zipper with two front pockets. All the materials used to make the jacket – natural leather and fur – are of Italian origin and the entire production was carried out in Italy.

It is with great pleasure that I can share with you all wonderful news, as many of you have asked me what is happening with the brand’s website and you have not been able to access it and view the new Brett Johnson collection, the site has been in the process of working due to an unexpected number visit the site went down, but their technical team solved the problems and the site is available again! I hope that like me, you will find your favourite timelessly elegant Brett Johnson piece for yourself or for your beloved man if you are looking for the ideal gift for your husband.

In the following fashion stories, I will show you some more outfits that were completed with this extraordinary jacket and I believe that you will find inspiration for your ideal fall-winter outfit. If you want to know more about the Brett Johnson brand, visit brand’s official website and follow them on Facebook and Instagram.

OUTFIT

Leather Aviator Jacket: Brett Johnson

Turtleneck Sweater: Brunello Cucinelli via MYTHERESA Men

Watch: Schaefer & Companions

Jeans: Visvim via MYTHERESA Men

Sneakers: Fratelli Rossetti

Today we continue the story of the ecommerce platform MYTHERESA, as well as the brands available on this platform. I believe many of you have heard about MYTHERESA shopping platform on Mr.M blog, but I would like to introduce you to this electronic fashion paradise. MYTHERESA is one of the leading global luxury e-commerce platforms operating in over 130 countries. Founded as a boutique in 1987, MYTHERESA launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and children, as well as lifestyle products.

The MYTHERESA online store was founded in 2006 by Susanne and Christoph Botschen and is connected to the multi-brand store in Munich (formerly the THERESA store). In 2014, the THERESA store and mytheresa.com were acquired by the American luxury retailer Neiman Marcus for €150 million, giving Neiman Marcus greater access to international customers and strengthening their e-commerce technology.

During Neiman Marcus’ bankruptcy in 2020, the company began the process of spinning off Mytheresa as an independent entity. In January 2019, Mytheresa launched a children’s clothing category, and in January 2020, Mytheresa Men was launched. In May 2022, a new homeware and lifestyle category followed. In 2022, Mytheresa expanded its luxury offering to include home decor and lifestyle products.

The novelty they presented this year is the launch of certified second-hand watches from over 25 luxury brands, such as Audemars Piguet and Cartier, in cooperation with the Swiss jewelry and watch company Bucherer. As a global retailer, Mytheresa operates in 8 languages: English, German, French, Italian, Spanish, Arabic, Chinese and Korean.

In today’s post, you will see some fashion pieces from Brunello Cucinelli and Visvim brands that you can find on the MYTHERESA online shopping platform.

Fashion pieces from the Brunello Cucinelli collection are made so that they can last for seasons and years with the guarantee that you can leave something of exceptional quality to your descendants with a timeless cut that will always be fashionable. Each manufactured piece is designed so that it does not follow blind trends, but on the contrary remains its own and consistent with the style of timeless elegance and refinement. Brunello Cucinelli is a brand that cherishes the values of “quiet luxury”, that’s why you’ll never see an aggressive brand logo on their clothes, leather goods or other fashion accessories, but the design and material will tell the story for themselves.

Brunello Cucinelli is an Italian luxury fashion brand that sells menswear, womenswear and accessories in Europe, North America and East Asia. The company was founded by Mr. Brunello Cucinelli in 1978. Mr. Cucinelli started his fashion house in 1978 specializing in Mongolian cashmere clothing for women. Today, the company owns 94 of the 124 stores worldwide. A few years ago, more precisely in January 2017, the company launched its online web store.

Mr. Cucinelli controls and manages the brand through Fedone Srl. Cucinelli’s family fund owns 57% of the company’s shares, and has also set up a special fund for the benefit of his daughters, Camilla and Carolina, to guarantee the proper handover of his eponymous company. This is an inspiring fashion story about a family.

An impressive fact is that the company headquarters is located in a 14th-century castle on top of a hill in the middle of Umbria, an area known as the “green heart” of Italy. Brunello Cucinelli donates 20% of profits to its charitable foundation and pays workers wages that are 20% higher than the fashion industry average. Also interesting information is that the employees of the company have extremely flexible working hours and that e-mails are not allowed after working hours. This is one of the few fashion houses that have such good working conditions, which is commendable in today’s age of classical capitalism.

My outfit today is adorned with a piece of clothing from the latest Brunello Cucinelli Fall-Winter 2024 collection, which is this beautiful beige turtleneck sweater with special detail work. The turtleneck is made of the finest cashmere which is extremely soft and light, I just wanted to have one of these in my wardrobe when I saw it in the catalog for the new season. In addition to the interesting design, this roller is of exceptional quality that is pleasant to the skin at first touch. This roller is ideal for carrying out everyday activities, as well as for going to work.

Certain pieces from the Brunello Cucinelli men’s collection can also be found on the MYTHERESA online shopping platform.

If you want to stay updated and find out what iconic Italian fashion house Brunello Cucinelli has prepared for us this fashion season, follow this brand on social media: Facebook and Instagram.

On the other hand, in today’s story we have a luxury Japanese fashion brand that is special in itself and stands out in the world of fashion. When I was thinking with which words to describe this unusual Japanese fashion house, I came up with two ideal words: dignity and pride. These two words are usually used hand in hand, but I believe they each have their own distinct definitions. It’s the difference between prioritising taking care of yourself or prioritising what others think of you.

Thinking about some things in life and everyday situations such as: “I want to be like this” and “I want to realize some of my dreams”, the Visvim brand continuously tries to connect its dear customers in the best possible way with the work of Visvim craftsmen who create with dignity placing great value on the cultural knowledge passed down to them. When Visvim clothing, shoes or accessories are finished, the brand believes that customers should really use it and experience it with their own senses in the best possible way, and when the opportunity arises, each customer should think about “why this product really means to me “. These are the moments when the Visvimteam is happy to share the honesty they apply in making their products through the fabrics they use and the traces of craftsmanship that exist to reveal.

After all, in any era or time, it is the human heart that drives feelings and human empathy. The Visvim team strives to gradually increase the number of people who can sympathize and relate to their idea that we all live life together by taking care of ourselves through dignity and through the way Visvim garments are made with attitude. This is the kind of thinking that the Visvim team has nurtured from the very beginning.

Visvim is a Japanese men’s clothing, footwear and accessories brand founded by Hiroki Nakamura in 2000. The headquarters of the brand is in the heart of Japan – Tokyo. The Visvim brand has stores in Japan and the US, and is sold internationally in luxury department stores and multi-brand boutiques, including Bergdorf Goodman in New York and Dover Street Market in London. In addition to the main visvim line, Nakamura designs a womenswear line called VMV and a conceptual menswear line called F.I.L. Indigo Camping Trailer. Interestingly, this brand also produces its own range of coffee beans called Little Cloud Coffee.

I don’t know if you knew this interesting fact, but the word “Visvim” has absolutely no meaning. Hiroki Nakamura said he liked the v logos and looked through the “v” part of the Latin dictionary until he came across “vis” and “vim” and liked how the two words sounded together and created a powerful overtone. F.I.L., the name of Visvim’s flagship stores, stands for Free International Laboratory. This stems from Nakamura wanting the stores to be unusual working laboratories for the international brand.

Hiroki Nakamura was born in Kofu and grew up in Tokyo. Nakamura’s parents encouraged him to study abroad. At the age of 11, Nakamura met Cody Horn, one of his classmates at Bunka High School. Through Horn, Nakamura became interested in foreign cultures. Nakamura chose Alaska, a place he grew to love during family whale watching, camping and snowboarding. When he grew up, he started his career at Burton Snowboards in Japan, where he worked as a designer for 8 years.

After leaving his job at Burton Snowboards, Nakamura founded Visvim in 2001. Visvim started as primarily a footwear brand and later expanded into a full clothing and accessories collection. The brand held fashion shows in Tokyo, Paris and New York. It includes seven flagship stores in Japan, two flagship stores in the United States and has 135 stores worldwide.

In today’s fashion story, you have the opportunity to see some interesting Visvim jeans made of the highest quality 100% cotton. I must mention right away that despite the absence of elastane, these jeans are extremely comfortable and provide ease of movement and comfort which is of utmost importance when we talk about jeans. The jeans are from a special collection, but due to the “ripped” moment, they are an everyday piece that is good and at the same time easy to fit. The Visvim brand is one of the few brands that does not blindly follow brands but creates its own path.

Visvim footwear and clothing are made using a blend of traditional manufacturing techniques and modern technology. Previous inspirations for Visvim products include vintage Americana, Japanese Edo period clothing, French workwear, Amish patchwork fabrics, Native American clothing, the Alaskan outdoors and the culture of the Finnish Sami tribe. In addition to vintage construction and coloring techniques, visvim also uses Gore-Tek material for waterproof jackets and replaceable Vibram soles.

Which celebrities are big fans of visvim brand? Thundercat, RM from BTS, Eric Clapton, John Mayer, Kanye West, Rihanna, A$AP Rocky, Mos Def, David Duchovny, Schoolboy Q, Drake, KAWS, Robert Ahearn, Edison Chen and Shawn Yue are just a few celebrities who they carry Visvim brand clothing, footwear and accessories. Eric Clapton specifically indicated during an interview that he wears nothing but fashion pieces from Visvim and Loro Piano brands.

Certain pieces from the Visvim men’s collection can also be found on the MYTHERESA online shopping platform.

If you want to stay updated and find out what unique fashion pieces the Visvim brand has to offer, visit their official online store and follow them on Facebook and Instagram.

We will continue today’s fashion adventure in Ecuador with new friends of the Mr.M blog, a new exclusive Swiss watch brand that I’m sure you’ll love at first sight! Schaefer & Companions (S&C) is a new luxury watch brand founded in 2024 in the Swiss cradle of watchmaking, Le Locle. The foundations of this brand are based on the philosophy of artistic freedom, as well as the fulfillment of human beings through liberating creative power and the purity of the craft gesture are just some of the main values ​​cherished by the founders of this unusual brand.

Schaefer & Companions is a symbol of paying tribute to timeless poetry, creativity, that is why every Schaefer & Companions watch is a special masterpiece that has an unusual story. The essence of the brand is an artistic endeavor and a creative liberating form, an entire interconnected product landscape in the world that stands for creative craftsmanship, or as it is better known in French, “les metiers d’art”.

During the process of creating the first “Antarctica” collection, I had the great honor and pleasure of meeting the founder of this unusual luxury watch brand, Mr. Christophe Schaefer, who enthusiastically presented his ideas and drawings of the watch models he plans to create. This is not an ordinary collaboration but a new chapter that is part of my life’s journey and it is a wonderful feeling to be part of a project like Schaefer & Companions. I also have to make you happy that I am the first brand ambassador of this exceptional watch brand and that I will do my best to introduce you to some of the S&C brand watch models in the coming period through my fashion stories in which you are used to showing you various novelties.

Today we will learn a new term that I will often use during the presentation of this brand – companion. Schafer & Companions is a lifetime journey in which Mr. Schaefer and his companions have invested all their passion, the beauty of life, as well as the hopes that passionate watch lovers will recognize the uniqueness and love of art.

The Schaefer & Companions team decided to “break the ice” by marking the launch of its first watch collection at Geneva Watch Days (GWD) 2024 called “Antarctica“, which brings to life two watch models: Solune Medallion and Solune Grand Art. The Antarctica collection, available in limited editions, encapsulates the frozen vastness, quiet isolation and resilience of Antarctica. In today’s post you have the opportunity to see one of the Solune Grand Art variation of models. They are windows into this vast, icy expanse and represent a subtle artisanal intuition. Enamel is a precious material used to make S&C dials where artists have the opportunity to express their skills.

What is Enamel? Enamel is a glass mixture made of silicon dioxide and various metal oxides added to create different shades. Before any color can be applied, the craftsman must create a good basis for further artistic work. The enamel is crushed, ground and purified, first in distilled water and then in nitric acid. Then the copper, silver or gold plate is cleaned and coated with a layer of white enamel on both sides. The end result is a perfectly clean “canvas” for painting without the fear that the copper will bend when exposed to extreme temperatures.

After the process of making an enamelled dial, we come to the most complex part of making an enamelled watch, and that is making the dial. Because the colors of the enamel react differently and change in the oven, the designer must know exactly in advance how the material will react in order to create a work of art that can be faithfully reproduced.

Once the dial is properly constructed with the coated dial plate, the painting process can begin! The artist prepares a palette of colors with the nuances needed to create a predetermined image. The image must be carefully applied in several layers and baked in an oven up to 800ºC between painting processes. First, harder, more elastic colors are applied that can withstand multiple cracking, while gentle shades are kept in the final stages. With just a small misjudgment, the dial can warp, burst, or explode. Since the colors react to the heat both individually and collectively, a small mistake in the order can lead to unwanted results and force the masters to start re-making the enamelled dial.

Owning a dial, that little enamel masterpiece in my personal collection is exceptional. Due to the cost and complexity associated with its creation, the vast majority of enameled works are in museums. The rarity of skilled craftsmen is another factor, as the craft almost became extinct in the early twentieth century.

Proof that miracles are possible is Mrs. Françoise Remmonay of the Donzé Cadran Atelier based in Le Locle and she is a member of the S&C team and she is in charge of enamelled medallions and dials. In today’s fashion story, you will have the opportunity to see the dial that she made – a model of a frozen ocean that offers a view of the coldest continent in the world – Antarctica.

The Solune Grand Art watch model that you have the opportunity to see in today’s post represents a captured moment of an eternally living landscape of frozen waves of a turbulent ocean. The dial enameling process of this watch model begins with the sculpting of fine sheets of silver that are shaped into a realistic wave structure that provides personality and depth. Several layers of rare and limited enamel derived from antique enamel ateliers were then applied to the silver relief. This composition of enamel relief combined with vibrant colors creates a unique watch with a strong and distinctive character.

Technical Information:

Case Diameter: 43 mm

Case Thickness: 11,4 mm

Case Material Variations: Steel 904 or Steel IP 6 and equal material for indices and hands

Dial: Metiers d’art artistic interpretation ø 36.20 mm

Movement: ETA 2892 decorated, Top assortment, with customized rotor

Movement Details: Automatic with 42h of power reserve at 20,000 Hz

Bracelet material: Apple Suede Leather

Price: CHF 7,000 (approx. EUR 8,000) – tax excluded

You will soon have the opportunity to see other watch models in the Schaefer & Companions brand offer. If you want to stay updated and find out what novelties the watch brand Schaefer & Companions has to offer us, follow them on the social networks Facebook and Instagram.

We end today’s fashion adventure with old well-known friends of the Mr.M blog – Fratelli Rossetti. This Italian footwear brand that I’m sure everyone recognises for their comfortable shoes that are made from the highest quality materials Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply unbeatable, shoes for all time! You had the chance to see their most famous model, the Brera, in my Jordan fashion stories as well as in many other fashion stories on the Mr.M blog over the past years.

What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.

So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.

The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary company story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives. The Fratelli Rossetti company is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.

Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.

Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta.

In previous stories you had the opportunity to enjoy the Brera models, but this season I decided to show you the other side of the Fratelli Rossetti brand – the new face of sporty elegance.

In today’s fashion story, I want to present to you the dynamic and metropolitan look of Fratelli Rossetti sneakers from the latest Fall-Winter 2024 collection, which are made of the highest quality soft nubuk leather in dark brown chocolate color. Of course, there is also an insole that can be removed and ventilated. The cupsole features the brand’s logo on the back and is made of flexible, lightweight rubber with a custom tread that lets you feel like you’re walking on clouds.

This sneaker model comes in several variations, mine is dark brown made of nubuck leather, while there are 2 more shades of brown: brown deerskin sneakers and smooth antique-effect leather sneakers in ebony colour. Of course, there are also sneakers in the indispensable classic olive color made of suede leather. In addition to this sneaker model, the Fratelli Rossetti brand offers several other sneaker models, so I am convinced that if you are looking for quality and well-designed sneakers, you can find them in the Fratelli Rossetti collection this season.

If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.

My dear fashionistas, we have come to the end of another autumn fashion story from distant Ecuador, where together we discovered the beauty and splendour of timeless elegance and prestige for a modern man with refined taste with the famous fashion brand Brett Johnson, the beauty of the wearable artistic landscape of frozen waves with luxurious the new Swiss watch brand Schaefer & Companions, the beauty of cashmere craftsmanship and timeless Italian elegance with the cult fashion house Brunello Cucinelli, the luxury Japanese brand Visvim, as well as the glow of sporty timeless elegance and prestige with the famous Italian footwear and leather goods Fratelli Rossetti, partners with whom fashion stories real adventure. I sincerely hope you got some inspiration for your ideal fall outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love from Cuenca,
Mr.M

This post is sponsored by Brett Johnson, Brunello Cucinelli (via MYTHERESA Men), Schaefer & Companions, Visvim (via MYTHERESA Men) and Fratelli Rossetti brands. This post is my personal and honest review of their products.

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Appella: Unique Watches that Combine Classic Design and Swiss Functionality…

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My dear fashionistas, welcome to another Fall fashion story from faraway Ecuador on the Mr.M blog. I hope you are well and ready for a new dose of fashion. Today we will continue the story of an exclusive Swiss watch brand that I noticed in a previous post that you fell in love with at first sight – Appella! Usually when people think about precision work and watch excellence, they often have a specific vision of a Swiss watch brand in their mind. The centuries-old tradition of Helvetic watchmaking has made “Made in Swiss” synonymous with the highest quality. Born from this tradition, the Appella brand embodies the spirit of craftsmanship and is proud to bear the mark of Swiss production.

The roots of the Appella brand go back to the first half of the 20th century, when the Swiss watchmaker Paul Glocker took his first steps in running the Ebossa group. He was not only a skilled craftsman, but also a successful businessman, when he founded the Appella watch brand in 1943.

Mr. Glocker, the founder of Appella, derived his success from the production of Roskopf watch movements at his Ebossa factory, which at the time were considered the pinnacle of Swiss craftsmanship. Inspired by a revolutionary mechanical design and manufacturing process, Mr. Glocker ensured that Appella’s vision contained the same qualities of excellence. The Appella brand continues to draw from its rich history. The legacy of the extraordinary watchmakers who created the brand lives on through tradition as they continue to inspire the makers and designers of Appella watches today.

The new owner of the Appella brand, ADRIATICA PR & A Watch Sagl is a company with a rich background and a long tradition in the world of watchmaking. Under the supervision of ADRIATICA PR & A Vatch Sagl, customers of the Appella brand worldwide will receive the best experience worthy of the SWISS MADE guarantee. If one were to ask what comes to mind when you think of Swiss watches, many would associate them with reliability, high quality, elegance and traditional style. The Adriatica brand embodies these qualities and is universally appreciated for them. The same level of reliability and elegance is represented by the Appella watch brand.

For a long time, these two brands were separate, but coexisted in the same space. Buyers looking for Swiss watches with a true Helvetian spirit would often choose between the Adriatica and Appella watch brands. Creativity can often be driven by competition, but it is the spirit of collaboration that can create the best results. This vision inspired Adriatic’s owners who saw the potential that the Appella brand could bring. With their customers at heart, Adriatica and Appella have joined forces to make the ADRIATICA PR & A Watch Sagl offer complete, unique and 100% made in Switzerland.

Today, the Appella watch brand is being reborn. The watches of this brand can once again win the hearts of customers as Appella joins the family of esteemed watches under the leadership of the ADRIATICA PR & A Watch Sagl Group, whose watches are appreciated and sought after all over the world. Appella has a clear path to establish a relationship with customers based on trust. It is built on a long history, Swiss quality and outstanding presentation. Appella watches can be recognized by the unison of traditional style and diamond finish. The brand conducted research that found that women love Appella watches for their unique embellishments and the refined jewelry aesthetic they possess in themselves, while men admire their classic design and Swiss functionality. The conclusion after the research was that both genders are impressed by the high quality of Appella watches.

The diamond finish is the core of Appella brand. Diamonds are the metaphorical signature on the watch that confirms that the watch is on the wrist of an Appella person. Those jewels enhance the unique style and make it even grander, grander, simply perfect. Today, the Appella brand combines classic Swiss quality and modern design. Appella watches guarantee precision work for many years and a sophisticated look that will not go unnoticed.

The sapphire glass that protects the dial of each part ensures the longevity of Appella products. The exceptional scratch resistance and flawless transparency of the glass reveal the exceptional beauty of the watch. This charming look can be enhanced in a women’s collection, when the highest quality diamonds are embedded in the dial or case of the watch. Reaching for its rich history, and preserving the elegance of the design and the finesse of the pieces, Appella is a product that can raise and enhance the image of customers around the world.

The watch you can see on my wrist today is the latest Appella watch model from their special collection of mechanical watches. The diameter of the case is 41 mm and the case itself is very thin and elegant. The case is made of stainless steel in the color of yellow gold. The dial has a classic design that is decorated with a skeleton, a moment that makes this watch special.

Technical Information:

Case Diameter: 41 mm

Case Thickness:  7 mm

Case Material: Stainless steel

Water Resistance: 3 ATM (30m)

Glass: Anti Reflective Sapphire Glass

Movement: ETA 7001 Swiss Made

Strap: Leather Strap With Butterfly Buckle

Price: 1800 CHF (approx. 1950 Euros)

In the rich offer of the Appella brand, you can also view other models of watches for men and women. If you want to stay updated and find out what new watch models the watch brand Appella has prepared for us this season, follow them on the social networks Facebook and Instagram.

It’s time to return from Swiss watchmaking to the world of Italian fashion. Today we continue our fashion story about an unusual luxury Italian fashion brand, which has become recognizable in Europe and the world for its Italian charm that adorns a timeless and unique style with top quality materials – Sannino Napoli.

This unusual brand that comes to us from Naples, the Italian cradle where the love of tailoring was born, this brand strives to prove that true Italian craftsmanship with true, timeless and unique style comes from the fashion heart of Italy – Naples.

The Sannino Napoli creative team creates a collection of outerwear that reflect the attitudes and priorities of the changing modern world. In a unique way, this brand combines the lifestyle of a modern man with Italian tailoring, dynamism with the essential. This family brand has been the backbone of contemporary wardrobe for almost 40 years.

Finding reliable professionals with long working experience who look to the future is something that cannot be put on the back burner. If we add to that professionalism, a huge and deep love and passion for our work, you have finally found a unique brand on the market that we can happily and safely rely on.

Drawing inspiration from the vibrant energy of autumn and the relaxed elegance of winter, Sannino Napoli‘s FW 2024/25 collection of coats and jackets showcases a range of styles that effortlessly blend fashion with functionality. From sleek and tailored leather jackets and coats to versatile and sophisticated pieces, each garment is designed to provide maximum comfort while exuding extreme elegance and refinement.

Certain Sannino Napoli jackets are made using high-quality materials such as water-repellent suede leather, as well as classic leather. Sannino Napoli uses many techniques to make their jackets as durable as possible. The base materials are some of the best fabrics and precious leathers on the market. The Sannino Napoli team uses certified fabrics such as Loro Piana “Rain System”, “Storm System”, “Capolavoro” or “Pecora Nera”. Exceptional materials such as linen, silk, wool and cashmere blends as well as Extreme Wool and Pecora Nera offer comfort and weather protection. As always, Sannino Napoli jackets are embellished with suede to give a unique and elegant touch to any outfit.

In today’s fashion story, I present you a Sannino Napoli jacket made of the highest quality Loro Piana CAPOLAVORO finest fur in a beautiful beige shade. This jacket model is decorated with 4 pockets, of which two pockets in the upper region in the chest area have a leather flap, while the remaining two pockets have a secure closure using zippers. The jacket is closed manually with the help of buttons on the jacket.

The material used to make this extraordinary jacket is from Loro Piana’s special CAPOLAVORO overcoat series, which translates as “masterpiece”, the highest praise for the carefully selected finest wool fibers.

Sannino Napoli offers clothing tailored to your specific needs and preferences. Their MTO (Make to Order) service is designed to give you a personalized experience. When you order a Sannino Napoli garment, one of their experts will get in touch with you to discuss your requirements, including a special Sannino Napoli monogramming service – using initials as a way to personalize your purchase.

In the following fashion stories, I will show you some more models of Sannino Napoli outerwear pieces from their latest winter collection and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the Sannino Napoli brand, visit their official website and follow them on the social network Instagram.

OUTFIT

Jacket: Sannino Napoli

Turtleneck Sweater: Loro Piana

Watch: Appella

Trousers: Loro Piana

Sneakers: Fratelli Rossetti

Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items(production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see two pieces – a turtleneck and trousers from the latest men’s Loro Piana FW24/25 collection, which are just a small part of my favorites this season due to their distinctive elegance and my love for pastel colors. This exceptional beige turtleneck sweater, which is made of the finest baby cashmere, is ideal for every man who wants to have a classic turtleneck in a gentle beige colour in his wardrobe that can be easily paired with absolutely any colour. Drap colored trousers are perfect for all occasions and can be very easily combined with other pastel and basic colors. They are made of the finest wool.

If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

We end today’s fashion adventure with old well-known friends of the Mr.M blog – Fratelli Rossetti. This Italian footwear brand that I’m sure everyone recognises for their comfortable shoes that are made from the highest quality materials Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply unbeatable, shoes for all time! You had the chance to see their most famous model, the Brera, in my Jordan fashion stories as well as in many other fashion stories on the Mr.M blog over the past years.

What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.

So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.

The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary company story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives. The Fratelli Rossetti company is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.

Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.

Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta.

In previous stories you had the opportunity to enjoy the Brera models, but this season I decided to show you the other side of the Fratelli Rossetti brand – the new face of sporty elegance.

In today’s fashion story, I want to present to you the dynamic and metropolitan look of Fratelli Rossetti sneakers from the latest Fall-Winter 2024 collection, which are made of soft leather combined with suede. Of course, there is also an insole that can be removed and ventilated. The cupsole features the brand’s logo on the side and is made of flexible, lightweight rubber with a custom tread that lets you feel like you’re walking on clouds.

This model of sneakers exists in several variations, mine are beige – drab (on the website, the color is described as dove gray, but the color is more beige – drab in live), while two shades of brown are offered: marrone scuro and dark brown. Of course, there are also sneakers in the indispensable classic black color. In addition to this sneaker model, the Fratelli Rossetti brand offers several other sneaker models, so I am convinced that if you are looking for quality and well-designed sneakers, you can find them in the Fratelli Rossetti collection this season.

If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.

My dear fashionistas, we have come to the end of another autumn fashion story from Ecuador, where together we discovered the beauty and splendor of timeless elegance and prestige for a modern man with refined taste with the famous Sannino Napoli fashion house, the beauty of a special Swiss watch brand with a long tradition Appella, the beauty of cashmere craftsmanship and timeless Italian elegance with the cult fashion house Loro Piana, the glow of sporty timeless elegance and prestige with the famous Italian footwear and leather accessories Fratelli Rossetti, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal fall outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love from Quito,
Mr.M

This post is sponsored by Sannino Napoli, Loro Piana, Appella and Fratelli Rossetti brands. This post is my personal and honest review of their products.

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Brett Johnson: Fashion for the Modern Man with Sophisticated and Refined Taste…

Fashion Outfit Post 9 Comments

My dear fashionistas, welcome to another fall fashion story from faraway Ecuador on the Mr.M blog. I hope you are well and ready for a new dose of fashion. Today I will introduce you to an unusual luxury Italian fashion brand, which has become recognisable in Europe and the world for making men’s fashion pieces from the finest Italian textiles, luxurious fibers and leather from top Italian mills and tanneries – Brett Johnson.

Brett Johnson represents a real masculine universe of relaxed luxury with a touch of modern and refined self-awareness that every modern man with refined taste should possess. This exceptional fashion brand was founded by Mr. Brett Johnson, a menswear designer born in Virginia in 1989. He studied fashion in New York, where he also worked for Donna Karan, until there was a turning point in his life in 2014 when he decided it was the right time to start his own fashion brand. Mr. Johnson comes from a family of successful entrepreneurs as his parents are the founders of BET Entertainment (Black Entertainment Television), an American cable television network based in Washington and after its sale to Viacom, they expanded the business into hospitality and financial services. Growing up in a family that developed numerous successful businesses, Brett Johnson gradually built his vision of a sustainable and successful independent fashion brand in the right way.

Mr. Johnson battled a lot of prejudice early in his design career as many believed he was just another rich kid who decided to make his way into the world of fashion. With his dedicated work and exceptional creativity, Mr. Johnson showed what a refined, self-aware modern man should look like, because due to his creativity, he managed to include his fashion brand in the offer of the famous department store Neiman Marcus, which recognized the undeniable talent of Mr. Johnson, as well as his vision brand.

The Brett Johnson brand has experienced dizzying success in the world of fashion in a short time, which is why Mr. Johnson opened his first flagship store in 2017, on Mercer Street, the elegant heart of Soho. At that moment there was a need to internationalize his brand and therefore the collection had to be presented all over the world. The world of fashion is special and the right decisions need to be made to keep a brand at the top and Mr. Johnson found himself at an important business crossroads and it was time to choose the next market to expand his brand.

New York, where the heart of the brand is located, needed to find a place in Europe to expand the business. When we talk about the world of fashion, there are only two European metropolises where every brand can develop, namely Milan, the center of the fashion business and the cradle where the “Made in Italy” concept of work is kept, or Paris, the famous international fashion hub in Europe. Mr. Johnson decided on Milan, where he still achieves outstanding results.

With each new collection, designer Brett Johnson left the men’s fashion world speechless because his pieces are iconic and timeless and can be worn on any occasion. It is my great honour to present to you the extraordinairy piece of the new Brett Johnson Fall-Winter 2024 collection. While writing this fashion story, I am trying to find the right words to define the new Brett Johnson FW24/25 collection. At a very first sight, I would say that the collection is inspired by the neutral colours of nature and everything is subordinated to comfort, unique refinement and inevitable elegance.

The brand itself is recognised for its creation of high-quality clothing and fashion accessories for men, but this piece of fashion that I will present to you today – an aviator navy jacket made of exquisite deerskin is for me a piece of fashion that simply invites you to travel and explore the work. With this jacket I enjoyed the beauty of Ecuador and I discovered some interesting places in the capital of Ecuador – Quito, as well as the heart of Ecuador’s culture – Cuenca and I have fond memories.

The new Brett Johnson FW24/25 collection is inspired by the green natural environment, with colors reminiscent of the typical shades of the mountain environment; from the white of snow to the blue of the sky, from the warm tones characteristic of autumn leaves to the green of untouched forests. This collection is adorned with jackets, raincoats, parkas, coats and fine knitwear. These are the pieces that the Brett Johnson brand has proposed for this fashion season. Men’s fashion for the autumn-winter season should be made of clothes that are resistant to wind and water, extremely comfortable and super light. In the new Brett Johnson collection, materials like cashmere, leather and wool are used, soft and warm fibers that gently envelop the figure, giving an authentic experience of comfort.

In today’s post you have the opportunity to see a navy Aviator Deerskin Jacket from the latest Brett Johnson FW24/25 collection, which is made of the finest pebbled deerskin, the beauty of which is emphasised by a natural shearling fur collar. The jacket has ribbed cuffs and hem.

This beautiful long sleeve leather aviator jacket features a front zipper with two front pockets. All the materials used to make the jacket – natural leather and fur – are of Italian origin and the entire production was carried out in Italy.

In the following fashion stories, I will show you some more outfits that were completed with this extraordinary jacket and I believe that you will find inspiration for your ideal fall-winter outfit. If you want to know more about the Brett Johnson brand, visit brand’s official website and follow them on Facebook and Instagram.

OUTFIT

Leather Jacket: Brett Johnson

Turtleneck Sweater: Aida Barni

Watch: Schaefer & Companions

Trousers: Brioni

Gloves: Restelli

Sneakers: Billionaire

We continue today’s fashion adventure with well-known old friends, I’m sure you remember the brand Aida Barni, which is synonymous with the perfect softness and refined Italian processing of cashmere. Last season we enjoyed the beauty of bright colors, while this year I decided to paint cold autumn days in distant Ecuador with pastel colors. In today’s fashion story I will share with you an unusual piece from their new winter collection!

Soft, light and warm cashmere items are also a good investment and practical during winter. When you give someone a cashmere sweater as a gift, it is a gift from the heart because a cashmere sweater carries with it a certain symbolism.

Aida Barni is a brand belonging to the Annapurna Group. Founded in 1978, the Annapurna Group has become one of the leading Italian and world producers of high-quality cashmere knitwear with its two fashion lines, Annapurna and Aida Barni.

Annapurna uses all the latest production techniques available on the market, from cotton looms to the latest and most advanced knitwear machines of all sizes. The current production capacity is about 120,000 pieces per year. It is important to note that the entire production cycle is performed in Italy, more precisely in the factory of the company located in the city of Prato, which is also the center of the province of the same name located in the heart of Italy – Tuscany.

“Made in Italy” is more than a production concept, but this brand has proven to be much more than the perfect cashmere sweater on a store shelf. It is love at first touch, an impression to remember.

Annapurna is a name that evokes everyone with exceptional mountain landscapes, especially the mountain range in the Himalayas where goats live with their winter fleece, hiding the soft, warm “cloak” that made them so famous.

Aida Barni is an iconic and fascinating name for a fashion line that produces high quality knitwear from the finest cashmere. Aida Barni is a symbol of a goal for a woman who decided to enter the world of business in the late seventies and reach the very top of this challenging and one of the most difficult sectors of the market.

The Aida Barni brand was created as an artistic expression of the way of life and existence, the essence of unstressed chic, refined luxury. A collection for men and women dedicated to everyone who loves timeless and elegant knitwear that encompasses true elegance in the preciousness of materials, shapes and details.

The man who wears Aida Barni knitwear does not follow trends, but creates and adapts to the needs of everyday life. The men’s collection is made up of cult clothing items of sentimental value, which evoke a healthy and environmentally friendly way of life. Customers of the Aida Barni brand love natural and fine yarns, enjoy comfort, but do not give up the elegance and sophistication of cuts and models. Aida Barni concept of men’s “sports elegance” is simple and with style, but rich in materials and inconspicuous details that make this brand cult because it represents an expression of uniqueness and special class.

The orange turtleneck sweater you see in today’s post is from the latest Aida Barni Autumn – Winter 2024/25 collection is made of pure cashmere in interesting bright colour. This sweater is made of the highest quality cashmere in a beautiful orange colour that is ideal for the new Fall-Winter season, which can easily be combined with all the colours in your wardrobe!

You can buy Aida Barni cashmere items in multi-brand stores and department stores across Europe and the world and through authorized online stores. When you give someone an Aida Barni piece, it is more than respect and love because you are giving a piece in which love and deep respect for art that is not worshiped every day is woven.

For all Aida Barni fans in Germany, I have discovered two men’s spots where you can find and enjoy in the beauty of Aida Barni incredible knitwear: Braun Hamburg and Mientus retail stores.

If you want to stay tuned and find out all the news that Aida Barni is preparing for us this fashion season, follow them on the social networks Facebook and Instagram.

We will continue today’s fashion adventure in Ecuador with new friends of the Mr.M blog, a new exclusive Swiss watch brand that I’m sure you’ll love at first sight! Schaefer & Companions (S&C) is a new luxury watch brand founded in 2024 in the Swiss cradle of watchmaking, Le Locle. The foundations of this brand are based on the philosophy of artistic freedom, as well as the fulfillment of human beings through liberating creative power and the purity of the craft gesture are just some of the main values ​​cherished by the founders of this unusual brand.

Schaefer & Companions is a symbol of paying tribute to timeless poetry, creativity, that is why every Schaefer & Companions watch is a special masterpiece that has an unusual story. The essence of the brand is an artistic endeavor and a creative liberating form, an entire interconnected product landscape in the world that stands for creative craftsmanship, or as it is better known in French, “les metiers d’art”.

During the process of creating the first “Antarctica” collection, I had the great honor and pleasure of meeting the founder of this unusual luxury watch brand, Mr. Christophe Schaefer, who enthusiastically presented his ideas and drawings of the watch models he plans to create. This is not an ordinary collaboration but a new chapter that is part of my life’s journey and it is a wonderful feeling to be part of a project like Schaefer & Companions. I also have to make you happy that I am the first brand ambassador of this exceptional watch brand and that I will do my best to introduce you to some of the S&C brand watch models in the coming period through my fashion stories in which you are used to showing you various novelties.

Today we will learn a new term that I will often use during the presentation of this brand – companion. Schafer & Companions is a lifetime journey in which Mr. Schaefer and his companions have invested all their passion, the beauty of life, as well as the hopes that passionate watch lovers will recognize the uniqueness and love of art.

The Schaefer & Companions team decided to “break the ice” by marking the launch of its first watch collection at Geneva Watch Days (GWD) 2024 called “Antarctica“, which brings to life two watch models: Solune Medallion and Solune Grand Art. The Antarctica collection, available in limited editions, encapsulates the frozen vastness, quiet isolation and resilience of Antarctica. In today’s post you have the opportunity to see one of the Solune Grand Art variation of models. They are windows into this vast, icy expanse and represent a subtle artisanal intuition. Enamel is a precious material used to make S&C dials where artists have the opportunity to express their skills.

What is Enamel? Enamel is a glass mixture made of silicon dioxide and various metal oxides added to create different shades. Before any color can be applied, the craftsman must create a good basis for further artistic work. The enamel is crushed, ground and purified, first in distilled water and then in nitric acid. Then the copper, silver or gold plate is cleaned and coated with a layer of white enamel on both sides. The end result is a perfectly clean “canvas” for painting without the fear that the copper will bend when exposed to extreme temperatures.

After the process of making an enamelled dial, we come to the most complex part of making an enamelled watch, and that is making the dial. Because the colors of the enamel react differently and change in the oven, the designer must know exactly in advance how the material will react in order to create a work of art that can be faithfully reproduced.

Once the dial is properly constructed with the coated dial plate, the painting process can begin! The artist prepares a palette of colors with the nuances needed to create a predetermined image. The image must be carefully applied in several layers and baked in an oven up to 800ºC between painting processes. First, harder, more elastic colors are applied that can withstand multiple cracking, while gentle shades are kept in the final stages. With just a small misjudgment, the dial can warp, burst, or explode. Since the colors react to the heat both individually and collectively, a small mistake in the order can lead to unwanted results and force the masters to start re-making the enamelled dial.

Owning a dial, that little enamel masterpiece in my personal collection is exceptional. Due to the cost and complexity associated with its creation, the vast majority of enameled works are in museums. The rarity of skilled craftsmen is another factor, as the craft almost became extinct in the early twentieth century.

Proof that miracles are possible is Mrs. Françoise Remmonay of the Donzé Cadran Atelier based in Le Locle and she is a member of the S&C team and she is in charge of enamelled medallions and dials. In today’s fashion story, you will have the opportunity to see the dial that she made – a model of a frozen ocean that offers a view of the coldest continent in the world – Antarctica.

The Solune Grand Art watch model that you have the opportunity to see in today’s post represents a captured moment of an eternally living landscape of frozen waves of a turbulent ocean. The dial enameling process of this watch model begins with the sculpting of fine sheets of silver that are shaped into a realistic wave structure that provides personality and depth. Several layers of rare and limited enamel derived from antique enamel ateliers were then applied to the silver relief. This composition of enamel relief combined with vibrant colors creates a unique watch with a strong and distinctive character.

Technical Information:

Case Diameter: 43 mm

Case Thickness: 11,4 mm

Case Material Variations: Steel 904 or Steel IP 6 and equal material for indices and hands

Dial: Metiers d’art artistic interpretation ø 36.20 mm

Movement: ETA 2892 decorated, Top assortment, with customized rotor

Movement Details: Automatic with 42h of power reserve at 20,000 Hz

Bracelet material: Apple Suede Leather

Price: CHF 7,000 (approx. EUR 8,000) – tax excluded

You will soon have the opportunity to see other watch models in the Schaefer & Companions brand offer. If you want to stay updated and find out what novelties the watch brand Schaefer & Companions has to offer us, follow them on the social networks Facebook and Instagram.

Brioni is an Italian luxury menswear fashion house based in Rome specializing in ready-to-wear footwear, leather goods, shoes, eyewear, fragrances and Bespoke.

This luxury brand was founded in Rome in 1945, while a little later, in 1952, the brand organized the first menswear show in modern fashion history. The brand invented the MTM Trunk Show and Prêt Couture. Brioni opened the tailoring school Scuola di Alta Sartoria in Penne in 1985. Brioni was bought by the luxury group Kering in 2011, the new general director of the Brioni fashion house is Mehdi Benabadji since December 2019, and Norbert Stumpfl is the creative director since October 2018.

Brioni was the first sartorial menswear brand to use bold colors and lighter materials, introducing new silhouettes using slimmer shapes with natural shoulders. This fashion story officially begins in 1952, when Brioni staged the first menswear fashion show in modern fashion history, inside the Sala Bianca at Palazzo Pitti in Florence, where the revolutionary Peacock Revolution was presented. Brioni also designed the Trunk Show, during which collections are presented directly in stores, allowing customers to personalize garments with the Su Misura (made to measure) service.

Brioni promoted the “total look”, the production of suits, hats, ties, shirts and shoes. A little later, in 1959, a production plant was opened in Penne, Abruzzo, Mr. Nazareno Fonticoli’s hometown. Named Brioni Roman Style, the state-of-the-art factory introduced the concept of Pret Couture or ready-to-wear haute couture that sealed the international rise of the brand.

In 1985, the Brioni fashion house opened a tailoring school in Penne with the aim of passing on the specific Brioni sartorial method to younger generations. That same year, Brioni opened a store in New York’s Fisher Building on 52nd Street. A few years later, in 1990, Umberto Angeloni was appointed CEO of Brioni. He started the company in diversifying its product lines, from sportswear to women’s wear (Lady Brioni) and accessories. Between 1995 and 2001, the company’s revenue tripled to $150 million. In 2007, Brioni partnered with the Royal College of Art in London to train master tailors through a three-year program, but this partnership ended in 2019 after 12 long years.

In 2006, Brioni decided to change the way of managing the company’s strategy, so in 2006 the rule of three joint executive directors was introduced: Antonella de Simone, Andrea Perone and Antonio Bianchini. In June 2007, Angeloni and his wife sold their 17% stake in the company. In 2009, Brioni was hit by the economic crisis, but refused to move its production outside Italy. Instead, the brand released new product categories with new fabrics and introduced men’s perfumes, the brand’s first foray into the world of perfume since the release of Good Luck in 1958. Mr. Andrea Perrone took over as CEO and appointed Mr. Alessandro Dell’Accu as Creative Director of Womenswear in May 2010, but the brand discontinued its women’s line the following year.