My dear fashionistas, welcome to another fashion story on the Mr.M blog in the new year 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as the bigger ones! Today I’m going to introduce you to a new friend of the Mr.M blog, an unusual luxury French brand that I’m sure you’ve had a chance to hear about by now if you love the world of fashion – Berluti.
Berluti is a well-known French fashion house founded in 1895 by the Italian maestro Alessandro Berluti, which produces men’s shoes, leather goods, and men’s clothing. Today, Berluti is owned by the LVMH group.
How was the Berluti fashion empire created? Mr. Alessandro Berluti was born in 1865 in Senigalia, a village on the Adriatic Sea. There he learned the trade of a carpenter from a local craftsman. He also acquired knowledge in the field of leather. Alessandro Berluti left Italy at the age of 19 and went to France. He first spent several years on the road with a troupe of actors for whom he made stage shoes. He settled in Paris in 1895, as a shoemaker. The Universal Exhibition of 1900 in Paris was a turning point in his career and a special opportunity for Mr. Berluti to expand his clientele and conquer some new markets. He created models for several prominent personalities of the time, some of them were: Isadora Duncan, Helena Rubinstein and Elizabeth Arden.
After the First World War, the Berluti Oxford shoe model was offered to all lovers of luxury footwear. This model was made from one piece of leather, and the seams were invisible thanks to the three-eye method. These shoes were polished, which gave them a shimmering color, like a mirror. The Duke of Windsor was one of the loyal customers of Berluti shoes. This fashion story was continued by his son Torello, who succeeded him in 1928. He opened the first boutique workshop at Rue du Mont-Thabor 2 under the name “Berluti, luxury shoemakers”. As the boutique eventually became too small, it was moved to 26 rue Marbeuf during World War II. The Berluti brand created the uniforms for the French Olympic and Paralympic team for the opening ceremony of the 2024 Summer Olympics.
In 1959, Talbinio Berluti launched “luxury ready-to-wear shoes”, offering lower prices. With this, he expanded Berluti’s clientele. He was joined by Olga Berluti, née Squeri, who would learn the shoemaking trade with him after completing her apprenticeship in the workshop. During the 1960s, Berluti sold abroad and counted Warhol, François Truffaut and Yves Saint Laurent among his clients.
A little later, in 1970, Olga succeeded Talbini at the head of Berluti and was Berluti’s artistic director from 1961 to 2011. She supported the modernization of the house and its growth. The turning point in the work of this brand was in 1993, when the Berluti brand was bought by the LVMH-Moet Hennessy Louis Vuitton group. In the early 2000s, against the background of a simmering conflict between the Gucci group and LVMH, the Italian brand Gucci copied two of Berluti’s flagship models, each creation of which was registered: the sanctions for the “act of counterfeiting” were severe, and Berluti refused to make a compromise.
Olga will continue to take over the artistic direction of Berluti until September 2011. Berluti’s international development is progressing: the brand has more than thirty boutiques in major world capitals. Received the title of Chevalier de la Legion d’honneur from Bernard Arnault, by decree of December 31, 2012.
Starting from July 2011, Mr. Alessandro Sartori, who developed his skills at Ermenegildo Zegna, takes over the position of artistic director of Berluti. Diversification in clothing production began in January 2012. Alessandro Sartori presents the first collection of 400 pieces. In the meantime, the executive director was changed and Mr. Antoine Arnault was appointed in 2012. LVMH’s purchase of Parisian tailor Arnys in mid-2012 allows for a line of bespoke suits called “Berluti by Arnys”, an acquisition that was followed a few months later by that of Anthony Delos.
In September 2016, Haider Ackermann was appointed artistic director until April 2018, when he was replaced by Chris Van Asche.
The company’s communication is based on leather (specifically Venezia leather) and its fit. Bespoke or ready-made, Berluti shoes are presented “raw” and then coated with a specific patina similar to Japanese lacquer. This patina consists of essential oils, shoe polish and water. Berluti’s advertisement says that each custom shoe requires 250 operations performed in their workshop and nine months of creation.
From the 1960s onwards, Olga Berluti proposed leather as an extension of the line. In the 1990s, she decorated her creations with scarification, piercings and various forms of tattoos.
The fame of the Berluti brand is built around Olga Berluti and her high-profile clients: Andy Warhol, the Duke of Windsor, Jean Cocteau, Jules Brinner, Marcel Achard and Claude Francois are among the famous clients. The Berluti brand is also present in the cinema. Olga was nominated for Caesars several times. She won Best Costume for Arthur Joffe’s Harem in 1986. A few years later, in 1995, she won the David di Donatello Award for the film Farinelli. A pair of Berluti boots from the 1990s was cited in the Dumas affair, a scandal involving former minister Roland Dumas.
The Berluti brand is also known for its marketing event, the “Swann” club, named after Marcel Proust’s dandy. Once a year, it offers its loyal customers group “skating”. Its members met for the first time in 1992 at the Hotel de Crillon.
In today’s post, you have the opportunity to see an interesting piece from the latest autumn-winter Berluti collection for 2024/25, which is a cashmere jacket in a beautiful honey color. The cashmere camel jacket is a classic cut with brown leather details and is a must-have for every style-conscious man. The jacket is made of the finest cashmere and is filled with down. What I can say after trying on several outfits, this jacket definitely gives every outfit a special elegant and understated touch, which will definitely make you stand out wherever you go.
If you want to stay updated and find out what new products the fashion house Berluti has prepared for us this season, follow them on the social networks Facebook and Instagram.
OUTFIT
Puffer Cashmere Jacket: Berluti
Sweater: BoB
Jeans: Brunello Cucinelli
Gloves: Restelli Guanti
Shoes: Christian Louboutin via MYTHERESA MEN
We continue today’s fashion story in Italy with another new friend of the Mr.M blog, a visionary fashion brand that proves that age doesn’t matter! BoB Company is a menswear brand born in Prato, the heart of Tuscany.
The BoB brand was created by designers who did not want to be satisfied with men’s fashion dictates, but wanted their customers to explore real masculine elegance worthy of dreams. The philosophy of the BoB Company brand is quite direct and simple: clothes for men who like to stand out, to be different, original and maybe sometimes a little unpredictable, but who did not want to hide under a mask. Imagine how boring a white polo shirt is when you can add an original and discreet touch to it: embroidered flowers, colorful stitching or a touch of color. This is a brand that changed the rules of the game in the fashion world!
Men who have chosen BoB creations are ready to adopt a new state of mind whose thinking is a little outside the mold or box, a little artistic, possessing a new idea of independence and freedom. Polo shirts with unusual bright motifs, jackets with hand-embroidered details or sweaters in bold colors are produced with joy and happiness by the BoB team in the heart of Tuscany in the cradle of fashion – Italy.
In today’s post, you have the opportunity to see a sweater from the latest Autumn – Winter BoB collection, which, in addition to the interesting work of the braids, has another addition, a material similar to the lining of the jacket that allows you to feel extra warm, so you can also wear some lighter jackets due to the exceptional thermal insulation in the form support on the back. Apart from being an unusual fashion piece, it is also extremely practical. The color is beautiful and easy to blend, so it can be worn with all current winter colors.
If you want to stay up to date and find out what new products Bob Company has to offer us this season, follow them on Facebook and Instagram.
Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.
I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Louis Flat High-Top model in question is made of real python leather in the shade of chocolate brown.
If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!
There is no person in the world who cannot hide the joy when you feel the smell of the new Italian leather. Today, we are once again hanging out with the Italian family workshop for handmade Restelli gloves, a place where the art, tradition and beauty of handicrafts meet every day, which is the true definition of the Italian style and way of life in general.
Making gloves is not only a job but also a real art. Passion, emotions, tradition and knowledge have been passed on to the third generation after 100 years! Raffaella Restelli has fully accepted the challenges of the new fashion era in which the market and the way of selling have changed with deep respect and belief in tradition and a love for lasting masterpieces!
In today’s post, you had the opportunity to see Restelli gloves made of special peccary leather. These luxury leather gloves are made of the highest quality leather. The lining of these gloves is made of cashmere.
Restelli gloves are not valued with money, but with tradition and history full of love and patience that are priceless.
My dear fashion lovers, we have come to the end of another fashion story in this year 2025, where together we discovered the beauty and splendor of fashion with the iconic French fashion house Berluti, the beauty of urban cut with the Italian brand Brunello Cucinelli, the visionary Italian knitwear brand BoB, as and the unique quality of Italian craftsmanship with the iconic leather goods brand Restelli, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!
See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!
With Love,
Mr.M
This post is sponsored by Berluti, BoB Company, Brunello Cucinelli, Restelli and Christian Louboutin (MYTHERESA Men) brands. This post is my personal and honest review of their products.