My dear fashionistas and travellers, welcome to the first special fashion story I prepared for you during my magical adventure in Jordan. Fashion stories will not follow the topics of the travelogue, so there will be, as always, separate topics where I will try to show you the beauty of Jordan through some other “fashion side”.
In today’s fashion story we will enjoy the beauty of sunset in Wadi Rum together with our new Italian friend Fratelli Rossetti. Before starting today’s post, I would like to thank the Jordan Tourism Board – Visit Jordan for the kind invitation and the amazing experience to get to know the culture and customs of Jordan better.
The topic of today’s fashion story will be a well-known Italian footwear brand that I’m sure is recognizable to everyone because of its comfortable shoes that are made of the highest quality materials. Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply iconic, shoes for all times!
What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.
So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.
The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary business story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives.
The company Fratelli Rossetti is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.
Diego joined the family business in 1978, dealing with the commercial aspects, especially the development of export markets and the expansion of the single brand retail network in Italy and abroad. Under his leadership, the Fratelli Rossetti company was the first Italian fashion brand to open a boutique on Madison Avenue in New York. Today he is the president of the company. In addition to a successful business career, Mr. Diego is intensely interested in photography and devotes a lot of time and attention to charitable activities.
Dario began working in the styling department in 1981, a natural progression from his art education and college courses in shoemaking. An art lover who collects antiques and a passionate collector of vintage cars, he enjoys visiting exhibitions and unusual markets, always looking for inspiration for new creations to enrich the new Fratelli Rossetti collections.
In the 1990s, even before graduating from Bocconi University in Milan, Luca was already involved in the management side of the business, constantly striving to make significant improvements to the company’s processes. Today, in the capacity of general director, he is particularly involved in marketing and collection development. He believes in constant training and innovation, necessary for the fashion sector if it wants to create new trends. Luca is a person who has a great love for travel and is also an avid marathoner: he travels around the world to participate in international marathons.
Diego, Dario and Luca are the new generation leading the Fratelli Rossetti company today, true to tradition but also embracing the new, inevitable changes that keep Fratelli Rossetti at the top of the fashion industry.
Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: back in the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.
Fratelli Rossetti in its collections for men has timeless classic iconic models that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht and La Giusta.
In today’s post I present you one of the Brera models. How did this model get its name? Brera is the “art district” of Milan, where in the 60s sculptors, painters and writers tried to leave their mark, with new languages and new forms. Its liberal and open atmosphere inspired the creation of the “Brera”, the fringed moccasin, a style revolution just beginning to rediscover its love of life. Like an artistic composition, Brera combines different materials and colors. This special mix of materials and shapes makes the moccasin one of the most successful chapters in Fratelli Rossetti’s history.
This model of the Brera moccasin you can see on me in today’s post is made of soft, finely finished open weave leather with evenly spaced holes on the upper. Special high-quality workmanship. These shoes have a leather sole.
If you want to stay updated and find out which models of shoes and accessories the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on social networks Facebook and Instagram.
This unusual adventure and unforgettable experience with the sunset in the magical Wadi Rum was completed by my friends from the Loro Piana brand who made this experience in Jordan more beautiful for me with their products.
You have seen the Loro Piana brand on the Mr.M blog so far, and I think there are no more words left to describe the quality and beauty of the creations of this famous fashion house that is part of the LVMH group.
The shirt is made of silk and baby cashmere, while the trousers are made entirely of the finest linen, which is the best friend you can have when the temperatures are high! For the end, I left a beautiful Loro Piana leather belt that went perfectly with the loafers and that fact made me happy because it’s usually harder to combine leather colors, when it comes to different brands.
Polo T-Shirt: Loro Piana
Trousers: Loro Piana
Belt: Loro Piana
Watch: Armand Nicolet
Loafers: Fratelli Rossetti
Armand Nicolet is one of the few independent watch brands that is still active in the territory of Bern and in Tramelan itself, known for its traditional watchmaking. The company has adopted the latest methods of work, while respecting the oldest watchmaking tradition. The entire process of creating and manufacturing Armand Nicolet watches takes place within the company from creative vision, design and production process to quality control. This independent method of production provides an unrivaled guarantee of quality. The company guarantees a perfect product, a watch that every satisfied customer will proudly wear on their wrist.
In today’s post, I present you a watch from the M02 collection with a mechanically automatic mechanism with chronographic and date functions. Model A844AAA-AG-M9742 has caliber AN500 (based on VAL 7750 or SW-500 modified according to Armand Nicolet brand specifications). The case is made of the highest quality stainless steel. Guilloché decorated dial 42 mm diameter with applied indexes and Arabic numerals.
if you want to know more details about this unusual brand of watches, read one of my previous fashion stories on the blog by clicking on this link.
- Case Size: 42mm without crown
- Case Thickness: 15mm
- Movement: Mechanical, automatic with a power reserve of 46 hours
- Calibre: AN500
- Dial: Guilloché decorated dial with applied Arabic figures and indexes
- Case Material: Stainless steel 316L
- Glasses: Sapphire crystal with antiglare treatment and sapphire crystal on see-through screwed back
- Bracelet: Stainless steel 316L bracelet
- Water Resistance: 10 ATM / 100 Meters
My dear fashionistas, we have come to the end of this first special fashion story from Jordan where we discovered together the beauty and splendor of true Italian elegance with the famous luxury brands Loro Piana and Fratelli Rossetti, the Swiss watch brand Armand Nicolet, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal summer outfit! See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today?
I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!