My dear fashionistas, welcome to a new fashion story on the Mr.M blog. We start today’s fashion adventure with new friend of the Mr.M blog – Versace. I am sure that there is no person in the world who does not know the world of fashion, but this iconic Italian fashion house definitely has to be included in the knowledge category of the general information test. It is a brand that you simply cannot be indifferent to, especially because of its impressive creations that have conquered the very top of the world fashion scene for decades.
How did this iconic brand come about? Gianni Versace, now officially rebranded as Versace, is an Italian luxury fashion brand founded by Gianni Versace in 1978. This fashion company produces Italian ready-to-wear and accessories, as well as haute couture under its signature Atelier Versace brand line. Gianni Versace is a native of Calabria, a city located in the ancient ancient region of Magna Grecia (Great Greece). Interestingly, the Versace logo was inspired by Medusa, a figure from Greek mythology.
Back in 1972, Gianni Versace designed his first collections for the Callaghan, Genni and Complice brands. A few years later, in 1978 to be precise, a fashion line named “Gianni Versace Donna” was launched and opened its first boutique in the famous Via della Spiga street in Milan. Mr. Versace independently controlled much of the brand, from design to retail. In 1981, the house of Versace introduced its first perfume, Gianni Versace for women, while in 1982 the company expanded its range to include accessories, jewelry, home furnishings and porcelain. Mrs. Donatella Versace (Mr. Gianni’s sister) added the Young Versace and Versus lines in 1993, and from 1994, Mrs. Donatella became the co-designer of the Gianni Versace fashion line.
One of the most important turning points in the work of this fashion house is 1994, when the brand gained international fame with the famous black Versace dress of Elizabeth Hurley, which is called “that dress” in the media. Versace has designed for various musical artists, including performance costumes and album covers for Elton John in 1992 and clothing for Michael Jackson. Versace also designed clothes for Princess Diana of Wales (Lady Di) and Princess Caroline of Monaco.
After the assassination of Gianni Versace in 1997, his sister Donatella Versace, a former vice president, took over as creative director, and his older brother Santo Versace became CEO of the Versace fashion house. Donatella’s daughter Allegra Versace was left with a 50 percent stake in the company, which she took over on her eighteenth birthday. The next important milestone by which we will all remember this brand is the year 2000, when one creation, an interesting green Versace dress worn by Jennifer Lopez at the Grammy Awards, attracted a lot of media attention.
The dress was named the fifth most legendary dress of all time, and Elizabeth Hurley’s black Versace dress was named the most iconic dress of all time, according to a 2008 Daily Telegraph poll. Starting in 2014, a gradual sale of shares in the company began, until 2018, when the company was completely sold to the fashion conglomerate that owns the famous American brand Michael Kors. Mrs. Donatella Versace remained in the position of creative director.
In today’s fashion story, I will present you a special and unique winter jacket made of burgundy velvet. The material has an optical illusion of crumpled velvet that adds refinement and elegance. Burgundy color always occupies a special place in the fashion world and it can be said that this color is timeless and never goes out of fashion.
If you want to stay updated and find out what the Italian fashion house Versace has prepared for us in the new SS24 season, follow them on the social media: Facebook and Instagram.
Today we continue the story of the Egyptian fashion brand MEROË, which managed to show potential customers that there is real fashion stress relief with its simplicity and practicality. Every MEROË piece of clothing is made with love and to last more than one season.
How was the MEROË brand created? MEROË was created as a real solution for all those who have a certain stress when choosing and finding simple and practical clothing pieces that can properly correspond to real everyday experiences, because all MEROË clothing pieces are designed and tailored with style and comfort in equal measure.
The MEROË brand was founded by Sarah Dawood, founder and creative director. Directed art education at London College of Fashion and Istituto Di Moda Burgo. Ms. Sarah Dawood has more than 5 years of work history in the fashion industry and business management. Her work in fashion began with passion, hard work and the ability to focus and never give up on her dreams. On one occasion Ms. Sara Dawood stated: “For me the process never stops, the design process is constant, it is constant everywhere. I design from life experiences, art, movies, music, places I’ve visited, people I’ve met along the way. In the end, I learned about their culture and traditions, and then learned from them. I taste, see and feel culture in its raw form.”
MEROË is on a mission of rational consumption, which means that the brand is working to change the perspective of the industry from fast to slow fashion, so that the MEROË brand will provide pieces that can be worn and loved for longer. The MEROË team believes that sustainable fashion should never compromise. MEROË carefully creates clothes with great style, high quality and impeccable fit. MEROË carries out all these processes through responsible procurement and ethical production so that they can be consciously kept and given a second life.
Sustainability Guarantee Index
MEROË‘s business model is formulated to work harmoniously with the environment and local communities, not to exploit them. The MEROË team created a set of guarantees to show how the brand currently considers the environment and the people involved in the production process.
Care for the environment
The MEROË collection is made using at least 90% plant-based ingredients or materials. All packaging is recyclable and does not contain petroleum-based plastics.
Handcrafted work
MEROË garments from each collection are entirely made in the designer’s studio or by an artisan collective of less than 10 members.
Caring for workers
Workers are regularly paid a daily wage. No child labor or human trafficking is involved in the production of clothing items from MEROË collections. Production work is in accordance with all local environmental regulations.
In today’s fashion story, you have the opportunity to see burgundy trousers from the latest MEROË collection.
I have to admit that I’m surprised how well the burgundy shades of trousers fit into my outfit today. HERRINGBONE RELAXED-FIT CASHMERINO WOOL TROUSERS, with internal single pleats, they are made of wool with a herringbone pattern and cashmere fabric. Men’s trousers in a straight cut with a slight taper at the bottom of the legs.
If you want to stay updated and find out which unique fashion pieces the MEROË brand has in its offer, visit their official online store and follow them on Facebook and Instagram.
Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.
The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.
In today’s post you have the chance to see a special item, a turtleneck sweater from the latest men’s Loro Piana Autumn-Winter 2023/24 collection, which is just a small piece of my favorites this season due to their signature elegance and my love for neutral colors. Made from 100% cashmere, this beige turtleneck sweater is perfect for the man who pays attention to details and leaves nothing to chance.
This elegant cashmere turtleneck in beige color, is perfect for all occasions and extremely easy to match with other colors. If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.
OUTFIT
Jacket: VERSACE
Turtleneck Sweater: Loro Piana
Trousers: MEROË
High-Top Sneakers: Christian Louboutin via MYTHERESA Men
Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.
I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Rantus model in question is made of real pony hair fur in combination with leather details from the limited collection, which is made in multi-color brown, beige, red colors.
If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!
My dear fashionistas, we have come to the end of another winter fashion story, where together we discovered the beauty and splendor of Italian fashion with the cult fashion house Versace, elegance and prestige with the luxurious Italian brand Loro Piana, practical fashion with the Egyptian fashion brand MEROË, the prestigious French of the Christian Louboutin footwear brand in collaboration with the shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
With Love,
Mr.M
This post is sponsored by MEROË, Loro Piana, VERSACE brands, as well as the Christian Louboutin brand in cooperation with the MYTHERESA shopping platform. This post is my personal and honest review of their products.
