{"id":13512,"date":"2025-01-03T08:00:00","date_gmt":"2025-01-03T06:00:00","guid":{"rendered":"https:\/\/mrm-style.com\/en\/?p=13512"},"modified":"2025-01-04T11:43:11","modified_gmt":"2025-01-04T09:43:11","slug":"zegna-balancing-traditional-luxury-tailoring-and-fashion-innovations","status":"publish","type":"post","link":"https:\/\/mrm-style.com\/en\/zegna-balancing-traditional-luxury-tailoring-and-fashion-innovations\/","title":{"rendered":"ZEGNA: Balancing Traditional Luxury Tailoring and Fashion Innovations"},"content":{"rendered":"\n

My dear fashionistas, welcome to the first fashion story on the Mr.M blog in 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as the bigger ones! Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet in previous seasons on the Mr.M blog – ZEGNA<\/a><\/em><\/strong> (Ermenegildo Zegna).<\/p>\n\n\n\n

Ermenegildo Zegna, also known as Zegna or Ermenegildo Zegna Group is an Italian luxury fashion house. It was founded in 1910 in Triver, Biella, in the Piedmont region of northern Italy. This luxury Italian brand was almost launched under the full brand name of Ermenegildo Zegna, but in 2021 a rebranding was done and the brand name was shortened and today the name ZEGNA<\/a><\/em><\/strong> is officially used.<\/p>\n\n\n\n

How did this exceptional Italian brand come about?<\/em>\u00a0Before founding the company, founder Ermenegildo Zegna\u2019s father, Mr. Angelo, a former watchmaker, owned a woolen mill and looms in the Piedmont Alps, Italy. Ermenegildo, together with his brothers Edoardo and Mario, founded the company in 1910 in Triver in the Biellese Alps when he was only 18 years old, using his father\u2019s looms and family property. A few years later, in 1915 to be precise, the company was renamed Fratelli Zegna di Angelo.<\/p>\n\n\n

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Zegna\u2019s vision was to create high-quality fabrics, so he began to source wool directly from several countries around the world, such as Mongolia, Australia, South Africa, in addition to buying modern machines from England that enabled quality fabric production. During the interwar period, Zegna\u2019s business began to flourish. In the late 1920s, the Lanificio (wool mill) employed more than 700 workers, which number grew to more than 1,000 in the late 1930s.<\/p>\n\n\n\n

Not long after, in 1938, the company began exporting fabrics to the USA, through its subsidiary Zegna Woollens Corporation established in New York. Soon, in 1942, Ermenegildo\u2019s sons Aldo and Angelo joined the family business of the company, which was renamed Ermenegildo Zegna and Sons. In the mid-1950s, the company employed over 1,400 workers.<\/p>\n\n\n

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Ermenegildo Zegna\u2019s sons, Aldo and Angelo, took over the company in the mid-1960s. Under their leadership, the brand expanded its business into ready-to-wear and established new factories and distribution networks abroad. In 1968, the first factory for the production of sleeves and trousers was opened in Novara, followed by Spain, Greece and Switzerland. Sales and marketing departments have also been established in France, Germany, Great Britain and the USA. In the 1970s, Zegna launched its tailor-made service called Su Misura. <\/p>\n\n\n\n

Zegna\u2019s attention to wool quality continued in the 1960s and 1970s, as the company established the Wool Awards in Australia (1963) and the Mohair Trophy in South Africa (1970). The international development strategy led by the Zegna brothers led to the opening of the first owned boutique in Paris in 1980 and then in Milan in 1985. In the 1990s, more precisely in 1991, Zegna became the first luxury brand to open a boutique in China.<\/p>\n\n\n

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In the 1990s, the third generation of the Zegna<\/a><\/em><\/strong> family entered the business. Angelo\u2019s son and namesake of the company\u2019s founder, Ermenegildo \u201cGildo\u201d Zegna, became CEO of Zegna Group in 1997, while his cousin Paolo was appointed president of Zegna Group. Under their leadership, the company embarked on a strategy of brand expansion and full verticalization. The first major recorded success was in 1991, when Zegna was the first luxury brand to enter the Chinese market, with a flagship store in Beijing and one of the first to enter the Indian market.<\/p>\n\n\n\n

The\u00a0ZEGNA<\/a><\/em><\/strong>\u00a0brand has always been a favorite in the celebrity world. Numerous actors and models have advertised Zegna\u2019s lines over the years. Celebrities featured in Zegna\u2019s advertising campaigns are Oscar-winning actor Adrien Brody, American model Ryan Burns, Irish actor Jamie Dornan, English actor Sam Reilly. In 2017, Ermenegildo Zegna launched a four-chapter campaign called Defining Moments. Robert De Niro, McCaul Lombardi, Benjamin Millepied, Park Chan-wook, Yoo Ji-tae, Wang Deshun, Sunny Wang, Javier Bardem, Dev Patel participated in the campaign. Two years later, in 2019, Zegna launched a new campaign, \u201cWhat does it mean to be a man today?\u201d, featuring Mahershala Ali and Nicholas Tse, focused on the definition of modern masculinity.<\/p>\n\n\n

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In today’s post, you have the opportunity to see several interesting pieces from the latest FW 24\/25 Zegna<\/a><\/em><\/strong> collection, namely a cashmere jacket, a cashmere turtleneck and trousers. The cashmere navy jacket is an oversized cut with black leather details. The jacket is made of the finest cashmere and is filled with down. The beige turtleneck is a timeless classic that every man needs and it is a piece of clothing that each of us, regardless of gender, should have in our wardrobe. Dark coloured trousers have a classic narrow cut that simply give any outfit an elegant and understated touch.<\/p>\n\n\n\n

If you want to stay updated and find out what new products the fashion house\u00a0ZEGNA<\/a><\/strong>\u00a0has prepared for us, follow them on the social networks\u00a0Facebook<\/a><\/em><\/strong>\u00a0and\u00a0Instagram<\/a><\/em><\/strong>.<\/p>\n\n\n

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OUTFIT<\/strong><\/h2>\n\n\n\n

Puffer Jacket:<\/em>\u00a0ZEGNA<\/a><\/strong><\/p>\n\n\n\n

Turtleneck:\u00a0<\/em>ZEGNA<\/a><\/strong><\/p>\n\n\n\n

Sweater:\u00a0YOON<\/a><\/strong><\/p>\n\n\n\n

Trousers:<\/em>\u00a0ZEGNA<\/a><\/strong><\/p>\n\n\n\n

Shoes:<\/em>\u00a0Roberto Botticelli<\/strong><\/p>\n\n\n

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Today, we will continue our story about\u00a0YOON<\/a><\/em><\/strong>\u00a0brand, latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label \u201cMade in Italy\u201d, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into\u00a0YOON<\/a><\/em><\/strong>, the brand which combines tradition and prestige.<\/p>\n\n\n\n

YOON<\/a><\/em><\/strong>\u00a0is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company\u2019s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.<\/p>\n\n\n\n

Due to unerring sense of fashion and innovative creativity,\u00a0YOON<\/a><\/em><\/strong>\u00a0clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between \u201ccity style\u201d and \u201cBritish style\u201d.<\/p>\n\n\n

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YOON<\/a><\/em><\/strong>\u00a0presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.<\/p>\n\n\n\n

Another feature of\u00a0YOON<\/a><\/strong>\u00a0clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers. In today’s post you have the opportunity to see a beautiful navy sweater<\/a><\/em><\/strong> and lavender coloured details with zipper from the latest YOON collection. This sweater is unusual because of the addition of lilac yarn that looks like pendants and unusual work on the sleeves.<\/p>\n\n\n\n

In short\u00a0YOON<\/a><\/em><\/strong>\u00a0is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the\u00a0YOON<\/a><\/em><\/strong>\u00a0brand, visit their\u00a0official website<\/a><\/em><\/strong>\u00a0and follow them on\u00a0Instagram<\/a><\/em><\/strong>\u00a0and\u00a0Facebook<\/a><\/em><\/strong>.<\/p>\n\n\n

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My dear fashion lovers, we have come to the end of the first fashion story in this year 2025, where together we discovered the beauty and brilliance of fashion with the iconic Italian fashion house ZEGNA<\/a><\/em><\/strong>, the beauty of the urban cut of knitwear with the Italian brand YOON<\/a><\/em><\/strong>, the prestigious Italian footwear brand Roberto Botticelli, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!<\/p>\n\n\n

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See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today\u2019s post with lots of love and I hope you like it!<\/p>\n\n\n\n

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT<\/a><\/strong><\/em> page. See you soon, stay tuned!<\/p>\n\n\n\n

With Love,
<\/em>Mr.M<\/strong><\/p>\n\n\n

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This post is sponsored by ZEGNA<\/a>, Roberto Botticelli and YOON<\/a> brands. This post is my personal and honest review of their products.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

My dear fashionistas, welcome to the first fashion story on the Mr.M blog in 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as… Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":13520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,159],"tags":[4710,7077,7121,7122,2190,1506,134,3005,4709,4566,5405,5275,5868,6920,4743,56,61,62,7168,7169,54,55,1387,3135,154,6919,7160,6934],"class_list":["post-13512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-outfit-post","tag-casual-style","tag-ermenegildo-zegna","tag-fall-winter-fashion","tag-fall-winter-style","tag-fashion","tag-fashion-blog","tag-fashion-blogger","tag-gentleman-style","tag-italian-style","tag-lifestyle","tag-luxury-cashmere","tag-luxury-fashion","tag-luxury-knitwear","tag-luxury-lifestyle","tag-made-in-italy","tag-marko-tadic","tag-mens-fashion","tag-mens-style","tag-mens-winter-fashion","tag-mens-winter-style","tag-mr-m","tag-mr-m-by-marko-tadic","tag-mrmbymarkotadic","tag-mrmbymarkotadic-instagram","tag-roberto-botticelli","tag-style","tag-yoon","tag-zegna"],"yoast_head":"\nZEGNA: Balancing Traditional Luxury Tailoring and Fashion Innovations - Mr.M by Marko Tadic Blog: Men's Fashion, Travel & Lifestyle<\/title>\n<meta name=\"description\" content=\"Dear Fashionistas, today we will dicover the world of traditional luxury tailoring and fashion innovations with ZEGNA. 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