{"id":8495,"date":"2022-08-19T08:00:00","date_gmt":"2022-08-19T06:00:00","guid":{"rendered":"https:\/\/mrm-style.com\/en\/?p=8495"},"modified":"2022-08-19T14:05:51","modified_gmt":"2022-08-19T12:05:51","slug":"malo-one-royal-blue-fashion-story-on-the-red-sea-coast","status":"publish","type":"post","link":"https:\/\/mrm-style.com\/en\/malo-one-royal-blue-fashion-story-on-the-red-sea-coast\/","title":{"rendered":"MALO: One Royal Blue Fashion Story on the Red Sea Coast…"},"content":{"rendered":"\n

My dear fashionistas, today I have a special fashion adventure from Jordan for you. The pictures in today’s post were taken in wonderful Aqaba, Jordan’s only seaport.<\/p>\n\n\n\n

For all my dear travellers and fashionistas who didn’t get to read my previous travelogues and fashion stories from Jordan on the Mr.M blog or want to remind yourself of some details, take a few minutes of your time and visit the post on the following links:<\/p>\n\n\n\n

  1. The story about Amman and Jerash<\/a><\/em><\/strong> (travelogue)<\/li>
  2. The story of Petra<\/a><\/em><\/strong> (travelogue)<\/li>
  3. The story from Wadi Rum with Fratelli Rossetti<\/a><\/em><\/strong> (fashion story)<\/li><\/ol>\n\n\n\n

    Today I will share with you my fashion adventure in Aqaba and I would like to thank the Visit Jordan<\/a><\/em><\/strong> for the kind invitation and the amazing experience to get to know Jordanian culture and customs.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    For all lovers of travelogues and unusual travel, the Aqaba travelogue will be published in the first half of September on Mr.M blog, so you know you will soon learn more about this unusual coastal city and the only seaport in the Kingdom of Jordan.<\/p>\n\n\n\n

    In today’s post, we are meeting again with the Italian brand Malo in a slightly different seaside landscape. This brand is known for its innovations and combining modern technology with traditional handwork, the reasons why this brand is at the very top of the fashion industry, especially in knitwear.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Malo<\/a><\/em><\/strong>\u00a0(word comes from the Latin ego m\u0101l\u014d, meaning \u201cI prefer\u201d) is a famous Italian luxury brand of cashmere, which was launched exactly 50 years ago by the brothers Alfredo and Giacomo Canessa in 1972 in Florence. All Malo products are exclusively made in Italy. Their collections are seasonal and distributed through a direct sales network that includes Malo stores, multi-brand stores and specially selected luxury department stores in different parts of the world.<\/p>\n\n\n\n

    Choosing Malo products means prioritising the quality of the most noble materials, high craftsmanship and artistic forms, absolute standards of excellence linked to a long artisanal tradition in creating unique garments, made to last over time.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n

    The\u00a0Malo<\/a><\/em><\/strong>\u00a0brand has been developing since its inception and has perfected its products while improving its image policy to conquer the American market. The creative direction of the brand is followed by important fashion names such as Gianni Bugli, Tommaso Aquilano and Roberto Rimondi, Alessandro Dell\u2019Acqua, Saverio Palatella, Fabio Piras. The first appearance was in New York in 2006, which was a great success with the press and international buyers. Anna Piaggi defined the Malo brand during an interview with the British newspaper The Telegraph as \u201cthe best producer of cashmere in the world.\u201d<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Malo item is an exclusive piece that should be used and left for generations to come, that way you will understand that it is the product you are looking for. Materials and form are always connected, from the choice of raw material to spinning, from dyeing to turning the yarn into a product, each Malo cashmere sweater has almost fifty years of history and will continue to evolve while respecting tradition.<\/p>\n\n\n\n

    Every step is subjected to constant checks carried out by Malo company’s expert teams, because this is the key to success and excellent results are achieved. So true that Malo bases its production on artisan processing techniques handed down over the centuries. There is no stage of production that can be fully entrusted to a machine or a computer, certain stitches, a certain loop or complex processing can only be done by the hands, experience and skills of highly specialized craftsmen.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    The turning point in the modern history of the brand is 2019, which marks a new course for the historic Florentine brand, because in life our roots are the past, and the future is made for dreams. Today, the company is returning to its first love, the premium cashmere knitwear that made it famous worldwide, and aims to take the brand beyond knitwear into a pret-a-porter line where the same effects can be created in different fabrics.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Handmade knitwear is the pride of the\u00a0Malo<\/a><\/em><\/strong>\u00a0brand, it takes eight to sixteen hours to make one garment, an alchemy that transforms precious fibers into very soft fabrics and then into sweaters by the skilled hands of specialized artisans. Superior materials in combination with rigorous craft techniques guarantee exceptional aesthetic results and absolute comfort, the Malo sweater was created to be worn and passed on to new generations. Cashmere in its purest form is actually one of the most resistant yarns in nature, how soft it is, how durable it is, how strong it is, it must be respected, taken care of, appreciated for its unique qualities, for the sensations it gives to the skin that go straight to the heart.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n

    The\u00a0Malo<\/a><\/em><\/strong>\u00a0brand has been dedicated to developing the art of fine knitwear for generations, each garment is entirely produced in Italy in Campi Bisenzio in Tuscany and in Borgonovo Val Tidone in Emilia Romagna, regions that are the repository of a long artisanal tradition at the heart of Made in Italy. The finest yarns arrive clean in the company\u2019s laboratories through a completely transparent supply chain, from green Mongolia to the icy steppes of the Andes mountains to Italian factories, every step is subject to constant checks. <\/p>\n\n\n\n

    Absolute quality is the first selection criterion for Malo, then it will be the experience, skill and careful eye of craftsmen dedicated to turning precious yarns into exceptional garments.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Why is the Malo<\/a> brand so special?<\/strong><\/em> When buying any luxury product, the after-sales support and services provided by the brand are very important and that is why the Malo brand has developed a special service for its customers called \u201cMalo Forever<\/a><\/em><\/strong>\u201c.<\/p>\n\n\n\n

    Every item that comes out of the Malo Workshop is made to last. The art of the Florentine laboratory perfectly made in every single detail, after which the story of the new owner will make it unique. Whether you opt for a cozy sweater, a warm wrap scarf, a gift, a gift, worn over and over again, everyone has that special item of clothing that can bring back memories or stir up forgotten emotions.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Malo<\/a><\/em><\/strong> offers its customers several services of manual repair of branded items of all materials, whether they are made of wool, cashmere or any other natural fiber. If well maintained, high-quality knitwear can last for decades, and Malo\u2019s professional regeneration service is part of the Malo product care process.<\/p>\n\n\n\n

    The most precious objects are made to last, they are a part of one\u2019s life, like any other element of memory. In the Malo laboratories, every detail is taken care of: each garment will be carefully inspected, mended, washed only with very mild soaps that will make the fibers even more sensitive to the touch. After washing, the garment will be \u201cshaved\u201d to remove the \u201cbunch\u201d that has built up over years of use. At this stage, the entire garment will be carefully combed by hand. Each item of clothing is renovated by Malo expert craftsmen and your product is ready for a new life.<\/p>\n\n\n\n

    How can you take advantage of this \u201cMalo Forever<\/a>\u201d service?<\/em><\/strong>\u00a0This service can be used by bringing the item of clothing you want to regenerate to one of the Malo boutiques. Malo staff will be happy to take it over, from in-store delivery all the way to the hands of a Malo Craftsman to work their magic.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    In today\u2019s post you have the opportunity to see one special piece from the latest men\u2019s\u00a0Malo Spring \u2013 Summer 2022<\/a><\/strong><\/em>\u00a0collection that is my favourite this season. The polo shirt is perfect for the man who pays attention to details and leaves nothing to chance. This unusual\u00a0Malo Mak\u00f2 Royal Blue Polo Shirt<\/a><\/strong><\/em>\u00a0is a perfect example of the care and dedication of Malo artisans. This polo shirt is made of precious details like the French collar and the refined mother-of-pearl buttons make this polo shirt in Mak\u00f2 cotton special.<\/p>\n\n\n\n

    If you want to be up to date and find out which models the brand Malo has in its offer from the\u00a0men\u2019s<\/a><\/em><\/strong>\u00a0and\u00a0women\u2019s<\/a><\/em><\/strong>\u00a0collection, visit their\u00a0official online store<\/a><\/em><\/strong>\u00a0and follow them on the social networks\u00a0Facebook<\/a><\/em><\/strong>\u00a0and\u00a0Instagram<\/a><\/em><\/strong>.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Armand Nicolet<\/a><\/em><\/strong> is one of the few independent watch brands that is still active in the territory of Bern and in Tramelan itself, known for its traditional watchmaking. The company has adopted the latest methods of work, while respecting the oldest watchmaking tradition. The entire process of creating and manufacturing Armand Nicolet watches takes place within the company from creative vision, design and production process to quality control. This independent method of production provides an unrivaled guarantee of quality. The company guarantees a perfect product, a watch that every satisfied customer will proudly wear on their wrist.<\/p>\n\n\n\n

    In today\u2019s post, I present you a watch from the M02 collection<\/a><\/strong><\/em> with a mechanically automatic mechanism with chronographic and date functions. Model A844AAA-AG-M9742<\/a><\/strong><\/em> has caliber AN500 (based on VAL 7750 or SW-500 modified according to Armand Nicolet brand specifications). The case is made of the highest quality stainless steel. Guilloch\u00e9 decorated dial 42 mm diameter with applied indexes and Arabic numerals.<\/p>\n\n\n\n

    if you want to know more details about this unusual brand of watches, read one of my previous fashion stories on the blog by clicking on this\u00a0link<\/a><\/em><\/strong>.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Techical Information<\/strong><\/p>\n\n\n\n