YOON: High Fashion Culture that Blends with Contemporary Trends

My dear fashionistas, welcome to the first winter fashion story on the Mr.M blog this 2024/25 season. I hope you are well and ready for a new dose of fashion. Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet in one of the previous posts on the Mr.M blog – YOON.

Today, I would like to introduce you to the YOON brand, latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label “Made in Italy”, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into YOON, the brand which combines tradition and prestige.

YOON is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company’s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.

Due to unerring sense of fashion and innovative creativity, YOON clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between “city style” and “British style”.

YOON presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.

Another feature of YOON clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers.

In today’s post you have the opportunity to see a the two-coloured shades of blue turtleneck sweater from the latest YOON collection. I liked this turtleneck because of the unusual combination of colours.

In short YOON is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the YOON brand, visit their official website and follow them on Instagram and Facebook.

OUTFIT

Leather Jacket: Brett Johnson

Turtleneck Sweater: YOON

Pantalone: Brunello Cucinelli

Cipele: Christian Louboutin via MYTHERESA MEN

Today we will continue the story of an exclusive luxury unusual fashion brand that I noticed in a previous post that you fell in love with at first sight – Brett Johnson. This brand possesses a multi-faceted spirit that reflects the founder of the brand through his own quest to redefine the American dream we all dream about.

Brett Johnson represents a real masculine universe of relaxed luxury with a touch of modern and refined self-awareness that every modern man with refined taste should possess. This exceptional fashion brand was founded by Mr. Brett Johnson, a menswear designer born in Virginia in 1989. He studied fashion in New York, where he also worked for Donna Karan, until there was a turning point in his life in 2014 when he decided it was the right time to start his own fashion brand. Mr. Johnson comes from a family of successful entrepreneurs as his parents are the founders of BET Entertainment (Black Entertainment Television), an American cable television network based in Washington and after its sale to Viacom, they expanded the business into hospitality and financial services. Growing up in a family that developed numerous successful businesses, Brett Johnson gradually built his vision of a sustainable and successful independent fashion brand in the right way.

Mr. Johnson battled a lot of prejudice early in his design career as many believed he was just another rich kid who decided to make his way into the world of fashion. With his dedicated work and exceptional creativity, Mr. Johnson showed what a refined, self-aware modern man should look like, because due to his creativity, he managed to include his fashion brand in the offer of the famous department store Neiman Marcus, which recognized the undeniable talent of Mr. Johnson, as well as his vision brand.

The Brett Johnson brand has experienced dizzying success in the world of fashion in a short time, which is why Mr. Johnson opened his first flagship store in 2017, on Mercer Street, the elegant heart of Soho. At that moment there was a need to internationalize his brand and therefore the collection had to be presented all over the world. The world of fashion is special and the right decisions need to be made to keep a brand at the top and Mr. Johnson found himself at an important business crossroads and it was time to choose the next market to expand his brand.

New York, where the heart of the brand is located, needed to find a place in Europe to expand the business. When we talk about the world of fashion, there are only two European metropolises where every brand can develop, namely Milan, the center of the fashion business and the cradle where the “Made in Italy” concept of work is kept, or Paris, the famous international fashion hub in Europe. Mr. Johnson decided on Milan, where he still achieves outstanding results.

With each new collection, designer Brett Johnson left the men’s fashion world speechless because his pieces are iconic and timeless and can be worn on any occasion. It is my great honour to present to you the extraordinairy piece of the new Brett Johnson Fall-Winter 2024 collection. While writing this fashion story, I am trying to find the right words to define the new Brett Johnson FW24/25 collection. At a very first sight, I would say that the collection is inspired by the neutral colours of nature and everything is subordinated to comfort, unique refinement and inevitable elegance.

The brand itself is recognised for its creation of high-quality clothing and fashion accessories for men, but this piece of fashion that I will present to you today – an aviator navy jacket made of exquisite deerskin is for me a piece of fashion that simply invites you to go out and explore.

The new Brett Johnson FW24/25 collection is inspired by the green natural environment, with colors reminiscent of the typical shades of the mountain environment; from the white of snow to the blue of the sky, from the warm tones characteristic of autumn leaves to the green of untouched forests. This collection is adorned with jackets, raincoats, parkas, coats and fine knitwear. These are the pieces that the Brett Johnson brand has proposed for this fashion season. Men’s fashion for the autumn-winter season should be made of clothes that are resistant to wind and water, extremely comfortable and super light. In the new Brett Johnson collection, materials like cashmere, leather and wool are used, soft and warm fibers that gently envelop the figure, giving an authentic experience of comfort.

In today’s post you have the opportunity to see a navy Aviator Deerskin Jacket from the latest Brett Johnson FW24/25 collection, which is made of the finest pebbled deerskin, the beauty of which is emphasised by a natural shearling fur collar. The jacket has ribbed cuffs and hem.

This beautiful long sleeve leather aviator jacket features a front zipper with two front pockets. All the materials used to make the jacket – natural leather and fur – are of Italian origin and the entire production was carried out in Italy.

It is with great pleasure that I can share with you all wonderful news, as many of you have asked me what is happening with the brand’s website and you have not been able to access it and view the new Brett Johnson collection, the site has been in the process of working due to an unexpected number visit the site went down, but their technical team solved the problems and the site is available again! I hope that like me, you will find your favourite timelessly elegant Brett Johnson piece for yourself or for your beloved man if you are looking for the ideal gift for your husband.

In the following fashion stories, I will show you some more outfits that were completed with this extraordinary jacket and I believe that you will find inspiration for your ideal fall-winter outfit. If you want to know more about the Brett Johnson brand, visit brand’s official website and follow them on Facebook and Instagram.

Fashion pieces from the Brunello Cucinelli collection are made so that they can last for seasons and years with the guarantee that you can leave something of exceptional quality to your descendants with a timeless cut that will always be fashionable. Each manufactured piece is designed so that it does not follow blind trends, but on the contrary remains its own and consistent with the style of timeless elegance and refinement. Brunello Cucinelli is a brand that cherishes the values of “quiet luxury”, that’s why you’ll never see an aggressive brand logo on their clothes, leather goods or other fashion accessories, but the design and material will tell the story for themselves.

Brunello Cucinelli is an Italian luxury fashion brand that sells menswear, womenswear and accessories in Europe, North America and East Asia. The company was founded by Mr. Brunello Cucinelli in 1978. Mr. Cucinelli started his fashion house in 1978 specializing in Mongolian cashmere clothing for women. Today, the company owns 94 of the 124 stores worldwide. A few years ago, more precisely in January 2017, the company launched its online web store.

Mr. Cucinelli controls and manages the brand through Fedone Srl. Cucinelli’s family fund owns 57% of the company’s shares, and has also set up a special fund for the benefit of his daughters, Camilla and Carolina, to guarantee the proper handover of his eponymous company. This is an inspiring fashion story about a family.

An impressive fact is that the company headquarters is located in a 14th-century castle on top of a hill in the middle of Umbria, an area known as the “green heart” of Italy. Brunello Cucinelli donates 20% of profits to its charitable foundation and pays workers wages that are 20% higher than the fashion industry average. Also interesting information is that the employees of the company have extremely flexible working hours and that e-mails are not allowed after working hours. This is one of the few fashion houses that have such good working conditions, which is commendable in today’s age of classical capitalism.

My outfit today is adorned with navy trousers from the latest Brunello Cucinelli Fall-Winter 2024/25 collection, which are made of the finest wool. If you want to stay updated and find out what iconic Italian fashion house Brunello Cucinelli has prepared for us this fashion season, follow this brand on social media: Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.

I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Rantus model in question is made of real python leather in the shade of mottled navy blue

If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!

My dear fashionistas, we have come to the end of the first winter fashion story of this season, where together we discovered the beauty and splendor of fashion with the cult fashion house Brett Johnson, elegance and prestige with the luxury Italian brand Brunello Cucinelli, the beauty of urban knitwear with the Italian brand YOON , the prestigious French shoe brand Christian Louboutin in collaboration with the shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by Brett Johnson, Christian Louboutin (via MYTHERESA Men), Brunello Cucinelli and YOON brands. This post is my personal and honest review of their products.