My dear fashionistas, I hope you are well and ready for a new fashion adventure. Today we will continue our story about one unusual Swedish fashion brand that managed to connect the beauty of fine art and fashion in a special and specific way, resulting in unusual collections of wearable fine art, meet Limitato. I have refreshed these cold winter days with wearable fine art, and I highly recommend you to take out some brightly colored clothes from your wardrobes.
Limitato was founded in Sweden by two business management students, Emrik Olausson and Gustav Peterson, with the ambition to introduce a refined rock ‘n’ roll aesthetic and give Scandinavia its first stylish menswear brand within the advanced contemporary segment. Gustav and Emrik inherited a passion for art from their families. They need art to make their surroundings energetic, eclectic and to inspire creativity. Through partnerships with emerging artists, the brand intends to communicate and enhance its community seasonally. The language used by this brand to communicate with customers is mature, elegant, sophisticated, creative and lively.
Limitato is a brand that operates at the crossroads of culture, art and fashion, connecting creative freedom and expression through numerous collaborations with artists. The brand is closely specialized in creating wearable works of art, but not the ones you imagine in a museum but works that contain ubiquitous cultural phenomena that are actual at this moment. The Limitato brand nurtures a vision of unique visual art to iconic moments in music history, some of the prints come from famous artists, photographers or historical archives.
The brand name Limitato is inspired by the concept of “limited edition” and aptly sums up the brand’s unique concept, which is that a garment can become a kind of wearable fine art. By creating garments with high-quality prints of graphic and photographic art, the Limitato team aims to make art more accessible while also creating some seriously urban and quirky clothing with a unique and distinct aesthetic.
The great success of the Pitti Uomo platform helped launch the Limitato brand onto the international fashion scene. Over the course of one season, Limitato brand products went from being stocked in five stores to 150, and by the time the Spring/Summer 2018 collection was released, Limitato had become a true fashion icon. The brand works exclusively with a range of artists and photographers, whose work ranges from iconic portraits to abstract graphic art. Artists do not need to be well-known, the most important thing they must possess is authenticity.
Trousers: Brunello Cucinelli
Scarf: Loro Piana
Today you have a special opportunity to see this unusual Limitato GRAN turquoise sweatshirt from a special limited collection in collaboration with Gary Hume. This hoodie represents a whole new advancement of the wearable fashion art movement, where the garment becomes a real work of art to be coordinated with other fashion pieces or as a separate piece on its own. This hoodie is the ideal flexible option for a really elegant and refined look for a casual everyday look.
Discover the pinnacle of elegance and creativity with an exclusive collaboration between renowned artist Gary Hume and luxury clothing brand Limitato. This exquisite knit sweatshirt “Gran”, a wearable masterpiece that transcends fashion boundaries and makes a profound statement of art and style.
Today we will continue our story about the Egyptian fashion brand MEROË, which managed to show potential customers that there is real fashion stress relief with its simplicity and practicality. Every MEROË piece of clothing is made with love and to last more than one season.
How was the MEROË brand created? MEROË was created as a real solution for all those who have a certain stress when choosing and finding simple and practical clothing pieces that can properly correspond to real everyday experiences, because all MEROË clothing pieces are designed and tailored with style and comfort in equal measure.
The MEROË brand was founded by Sarah Dawood, founder and creative director. Directed art education at London College of Fashion and Istituto Di Moda Burgo. Ms. Sarah Dawood has more than 5 years of work history in the fashion industry and business management. Her work in fashion began with passion, hard work and the ability to focus and never give up on her dreams. On one occasion Ms. Sara Dawood stated: “For me the process never stops, the design process is constant, it is constant everywhere. I design from life experiences, art, movies, music, places I’ve visited, people I’ve met along the way. In the end, I learned about their culture and traditions, and then learned from them. I taste, see and feel culture in its raw form.”
MEROË is on a mission of rational consumption, which means that the brand is working to change the perspective of the industry from fast to slow fashion, so that the MEROË brand will provide pieces that can be worn and loved for longer. The MEROË team believes that sustainable fashion should never compromise. MEROË carefully creates clothes with great style, high quality and impeccable fit. MEROË carries out all these processes through responsible procurement and ethical production so that they can be consciously kept and given a second life.
Sustainability Guarantee Index
MEROË‘s business model is formulated to work harmoniously with the environment and local communities, not to exploit them. The MEROË team created a set of guarantees to show how the brand currently considers the environment and the people involved in the production process.
Care for the environment
The MEROË collection is made using at least 90% plant-based ingredients or materials. All packaging is recyclable and does not contain petroleum-based plastics.
MEROË garments from each collection are entirely made in the designer’s studio or by an artisan collective of less than 10 members.
Caring for workers
Workers are regularly paid a daily wage. No child labor or human trafficking is involved in the production of clothing items from MEROË collections. Production work is in accordance with all local environmental regulations.
In today’s fashion story, you have the opportunity to see one unique piece of clothing from the latest MEROË collection – a coat which you had the opportunity to see in one of the previous posts in a more elegant look.
DOUBLE-BREASTED MERINO WOOL TRENCH COAT, Long woolen unisex coat with check pattern and tailored collar. The coat is decorated with long sleeves and a double-breasted button. The long woolen coat is suitable for both genders with an oversized cut with dropped shoulders.
Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.
The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.
In today’s post you have the chance to see a special item, a cashmere scarf from the latest men’s Loro Piana Autumn-Winter 2023/24 collection, which is just a small piece of my favorites this season due to their signature elegance and my love for neutral colors. Made from 100% cashmere, this camel scarf is perfect for the man who pays attention to details and leaves nothing to chance.
This elegant cashmere scarf in camel color, is perfect for all occasions and extremely easy to match with other colors. If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.
My selection of trousers and shoes today was taken care of by luxury German e-commerce shopping platform MYTHERESA Man. If you want to find interesting fashion pieces and a special collection of shoes, you can find them on the Mytheresa online shopping platform where all fashion lovers can find something for themselves!
This time my choice fell on the fantastic Brunello Cucinelli classic high-waisted trousers made of the highest quality cashmere. I completed this outfit with the legendary Christian Louboutin high top sneakers which are truly a unique fashion piece.
Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today we’re meeting again with a famous French house whose creations I adore and you’ve seen before on the Mr.M blog.
I got these Christian Louboutin shoes from my dear friends Mytheresa Man, a shopping platform. The Alfie model in question is made of real python skin with leather details from the limited series, which is made in black – gold color.
My dear fashionistas, we have come to the end of another December fashion story, where together we discovered the beauty and splendor of wearable fashion art with the Swedish brand Limitato, the ease and simplicity of dressing without additional stress with MEROË, the elegance and prestige of cashmere with the luxury Italian brand Loro Piana , the prestigious French footwear brand Christian Louboutin and the Italian refined luxury clothing brand Brunello Cucinelli in collaboration with the shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal outfit!
See you soon and continue our travelogues and fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
This post is sponsored by Loro Piana, Limitato, Burberry, MEROË brands, as well as Christian Louboutin and Brunello Cucinelli brands in collaboration with MYTHERESA e-commerce shopping platform. This post is my personal and honest review of their products.