Posts tagged Veneto

MooRER: A sophisticated blend of Italian Elegance and Functionality

Dear fashionistas, good morning and welcome to my new post! I wanted to start this working week with an interesting autumn fashion story! Autumn has always been an inspiring period for me in terms of fashion, and this year will certainly be unforgettable for all of us because of the global change that has affected the whole world, but we must do our best to find some positive sides in every change, whatever it may be.

Today I have one fashion story for you that I would like to share with all of you. Fashion is a broad term, which each of us interprets in his own way. Each of us has certain brands that he is attached to and that in some way “represent” our personality. Clothes do not define us as personalities, but sometimes they can say a lot about us.

MooRER, a brand that is synonymous with light, precious materials and pure Italian elegance filled with unexpected details, will tell the story of a company from Veneto (a region in Italy) founded in 2006 by Mr. Moreno Faccincani. This brand stands out from other brands by a sophisticated blend of Italian elegance and functionality.

Creating its sophisticated and exclusive outerwear and clothes, the fashion brand MooRER stands out with the accuracy and precision applied to their production processes, focusing on a simple and refined look with special attention to every single detail.

However, the MooRER philosophy really differs in that they always choose only the best materials, in order to achieve the highest level of quality and comfort, and that is what “MADE IN ITALY” really means.

MooRER jackets are made to be practical and adaptable to different styles, it meets all the most demanding conditions, even those people with refined taste. The MooRER brand’s range includes a comprehensive selection of clothing – from jackets for severe weather conditions and coats to lightweight casual jackets perfect for everyday use with the addition of a knitwear program, denim and footwear.

The fabrics used to make the exterior of each MooRER jacket are extremely high quality, waterproof and stretchy materials such as: wool, cashmere, various types of leather and other waterproof materials.

As not all winter jackets are the same, there are three basic characteristics for defining the quality of a good winter jacket: source, type and composition of the material.

Source: Siberian goose feathers and down are known for their great thermal effects, which due to the rigid climate can develop feathers with unique characteristics. The size and consistency of the feathers mean that they are very soft and light, with exceptional resistance and elastic effect, very airy and retain heat. The characteristics of this special type of feathers are the size, softness and lightness that makes it one of the best materials for making MooRER winter jackets.

How is the quality of the winter jacket filling determined? In order to determine the quality of the filling, it is important to check the percentage of feathers and down, the higher the amount of down in relation to the feathers, the better the quality of the substrate. The thermal insulation index defines the level of comfort at different temperatures, which is clearly shown in each MooRER jacket and coat lining.

The combination of the right type of fabric, method of production and the amount of down indicates the ideal weather conditions in which you can wear certain models of MooRER jackets and coats in accordance with the model specifications.

My first encounter with this brand was a couple of years ago when I was on a media press trip to Prague. On the last day of my stay, a few hours before leaving for the airport, walking around the central streets of this beautiful city, I came across one men’s clothing store.

The large and glittering shop windows that were decorated in an unusual way completely attracted my full attention. On one doll was a beautiful cashmere jacket decorated with leather details and fur that made me just have to walk into the store.

I didn’t need too many words to describe to the sales assistant the jacket from the window, he only said briefly: “Ah, Moorer Verona!”. After a few minutes and my little help in taking the jacket out of the shop window, I was finally able to see myself in one elegant winter edition.

The jacket was beautiful, but unfortunately it was not my size, I was at the same time disappointed and delighted to have the opportunity to see a fashionable winter piece like this on me. I looked at myself in the mirror a couple of times, just to have in mind and remember what a perfect jacket made to my fashion sense looks like.

That was the moment when I met an Italian brand from Verona and I tried to remember it with the hope that one day I would find their jacket that would completely suit me. A few years later, Morris, an iconic model of the MooRER jacket that completely met all my expectations, was welcomed into my wardrobe with great enthusiasm.

Morris is a longer model of the jacket, which is ideal for all men like me who are tall, and on the other hand they are looking for the perfect modern and elegant jacket that will fit them nicely.

You can find this model of jacket in several material variants, and the one you can see on me today is the pure cashmere version. The real factory name of the jacket color is NUT, which means some sort of hazelnut color. In addition to this color, there is also a navy blue color that looks beautiful and I must admit that this was a difficult choice for me.

Why did I choose this color? This color is the best neutral color that fits perfectly with all the brown winter tones that have found their way into my wardrobe this season. With the addition of black – dark brown fur on the collar, this jacket can be worn nicely with darker shades of black.

This elegant double-breasted jacket with a thicker filling 3/4 of the length also has a collar with detachable fur that is fastened with a belt. The jacket can be adjusted in the waist area with the help of adjusters located inside the jacket. Another interesting information that speaks in favor of the quality of this jacket is that it is made of 100% cashmere.

This jacket has a Loro Piana Rain System that allows water droplets to slide off the surface, increasing the impermeability of the jacket material and protecting it from dust, dirt and liquid stains.

In addition to the jacket, it is very important to choose good and quality knitwear for the winter period. Today I chose a dark brown MooRER sweater with a classic turtle neck collar with zipper. This model of sweater is the best for me because there is a possibility to wear it closed when the outside temperatures are quite low, and also because of the zipper, it can be worn even during mild winter temperatures. The sweater is made of 100% cashmere, it is extremely light and comfortable.

My skin is extremely sensitive and it happened that while wearing certain pieces, my skin became irritated and a mild rash appeared after one wearing of certain knitwear, where an unpleasant burning sensation occurs due to the wool and some cashmere. Because of my “gift”, I can freely say that this is one of the more comfortable sweaters I have worn.

OUTFIT

The entire outfit is made up of products from the new MooRER collection for autumn-winter 2020/21. In the list below you can find links for each product from today’s post.

Jacket: MooRER

Cardigan: MooRER

Jeans: MooRER

Hat (beanie): MooRER

Sneakers: MooRER

Jeans are an iconic part of the wardrobe of almost all men and women, so I decided to try MooRER jeans that are made of the highest quality Japanese denim using the traditional method of making on old looms.

Sneakers are a famous lace model inspired by tennis shoes that were used during the 70’s. They have a kind of special elegant and everyday stylish note and of course I tried to choose my favorite shade of dark brown chocolate color.

I would like to take this opportunity to draw your attention to the self care and protection of yourself and your loved ones. Let’s prevent the spread of the Corona virus and try to make this one day just one bad dream that we have successfully forgotten.

Since I made these photos outdoors and I sticked to the prescribed physical distance of 2 meters, I didn’t need to wear masks, but I wear a mask indoors and regularly buy hand sanitizers in small packages so I can always carry them with me.

My dear fashionistas, we have come to the end of this special fashion story about the Italian brand MooRER. How did you like this outfit of mine that I walked the streets of Berlin today? I have prepared this outfit for you with a lot of love and I hope you like it! See you in a couple of days with a new fashion story from Germany!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon with another interesting story!

From Berlin with Love,
Mr.M

This post is sponsored by the MooRER brand and represents my personal and honest review of their products.

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