My dear fashionistas, welcome to another fashion adventure on the Mr.M blog! There are outfits that tell their own story. Not only about what we wear, but about the values we choose, the craftsmanship we value, the history we respect. Today I want to share with you one such outfit, not just a list of brands, but stories about the passion for creativity behind each piece. Because style is not only what we see, it is the entire experience, tradition, passion and dedication that is passed down through the generations.
HERNO LA GIACCA: WHEN THE LAKE BECOME INSPIRATION
I would start with one of the most fascinating pieces in this outfit, the Herno La Giacca jacket in Chantilly (pearl beige). But before I start talking about the jacket, let me take you to Lake Maggiore in northern Italy, where the story of the Herno brand begins in 1948.
Giuseppe Marenzi and his wife Alessandra Diana stood on the banks of the Erno River, which flowed into Lake Maggiore, surrounded by the rainy winters and beautiful but unpredictable weather of northern Piedmont. Giuseppe was a visionary, he saw an opportunity where others saw only a problem. The climatic conditions were a challenge: frequent rains, winds, high humidity. But it was precisely this that inspired the idea that would become the foundation of one of the most famous Italian companies for the production of jackets and coats in Italy.
The story becomes even more interesting when you learn that Giuseppe used cotton treated with castor oil for the first raincoats, a material that came from abandoned military aircraft after World War II. He created value from waste, and luxury from necessity. That was his philosophy, functionality without compromise on quality and timeless elegance.
The company’s name, Herno, is taken directly from the River Erno. It was not a random choice, it was an act of respect for the geography and relief that inspired them, for the water that was their muse. U Flumine est vita – “There is life in the river” – became the motto of the company that will mark the brand’s 70th anniversary.
OUTFIT
Light Down-Jacket: Herno
Sweater: Alpha Studio
Trousers: Loro Piana
Backpack: Pineider
Passport Holder: Pineider
Watch: Nivada Grenchen
Sneakers: Carlos Santos
In the 1950s, Herno expanded production to hand-woven cashmere coats, and in the 1960s began a women’s collection. But the real turning point came in 1971 when Giuseppe Marenzi became one of the first Italians to conquer the Japanese market, opening a boutique in Osaka. Just imagine a time when international trade was far more complex than today, this visionary from a small town on Lake Maggiore bringing Italian elegance to Japan.
What particularly fascinates me about the Herno brand is their evolution during the 1980s and 1990s. The company becomes the “secret weapon” of the world’s biggest brands such as Gucci, Prada, Louis Vuitton, Burberry – all of them trusted them with the production of their most demanding pieces. Imagine, you are so good at what you do that your competition calls you to produce their products. That speaks to the level of craftsmanship of the Herno team.
Today, under the leadership of Claudio Marenzi, the founder’s son, Herno is a globally recognized brand with 70% of its revenue from exports. In 2013, Claudio became a Cavaliere del Lavoro, one of the highest honors that Italy can bestow on businessmen. But what sets him apart is his commitment to ethics. Herno uses feathers from only two locations – Siberia and Italy’s Lomellina Valley. Factories are completely energy self-sustaining thanks to photovoltaic technology. Even when they produce in Romania (because they openly say – “our nylon coats are made in Romania, not in Italy”), these are locations under the direct control of Herno S.p.A.
And now we come to the La Giacca Chantilly jacket I’m wearing today. “I am La Giacca” – this is how the description of this timeless jacket model always begins on their website and in stores. The personification of the jacket is not a marketing ploy, it is a philosophy. This jacket “sunbathes on the shores of Lake Maggiore” as Hearn’s team says and is a legendary, classic piece made from recycled nylon microfiber with a light coating that gives a soft feel and a water-resistant glossy finish.
What delights me about this jacket is its practicality hidden behind elegance. It has a removable windproof bib with a zipper that goes on two sides. The details are incredible: down filling (90% down, 10% feathers), slip pockets, slim fit. But most importantly, it is designed to be a timeless piece that will be passed down through the generations. Trends are fleeting, but this timeless high performance jacket means it will be passed down through generations to come.
Its price may seem high, but when you realize that you are buying a piece that combines 76 years of tradition, environmental responsibility, technological innovation and craftsmanship at the highest level, you are convinced that it is actually an investment. This is not just about the jacket, but a special story that goes along with this timeless jacket. It is Herno.
ALPHA STUDIO URBAN GRANDAD NECK SWEATER: FLORENTINE ELEGANCE IN MERINO WOOL
Underneath the Herno jacket, I’m wearing an Urban Grandad Neck merino wool sweater by Alpha Studio. And while Herno represents northern Italian craftsmanship, Alpha Studio takes us to the heart of Tuscany in Florence, a city that has been synonymous with art, culture and style for centuries.
Alpha Studio was founded more than 40 years ago, when Franco Rossi decided to turn his love for quality and respect for people and their individual value into a business project. He didn’t want to create just another knitwear brand, he wanted to create a philosophy.
“To make essential elegance accessible to everyone through a vision of quality and culture” – that was his mission. And it was not an empty slogan. Franco Rossi deeply believed that style should not be an exclusive privilege, but an accessible value for those who recognize quality.
What sets Alpha Studio apart in the knitwear world is their commitment to essential elegance. They don’t follow passing trends. They don’t change the style every season to sell more. Instead, they develop a timeless aesthetic that remains relevant for decades. It is a design that is assertive in its exploration, but not driven by passing fads, but by a precious and universal aesthetic that can follow the times.
The company is still in the hands of the Rossi family, which is rare in today’s world of fashion where multinational corporations buy all the brands with tradition. That family connection is felt in every piece. Wearing an Alpha Studio piece doesn’t just mean putting on a sweater, it means becoming part of a family tradition that reflects strong human connections, reliability and transparency.
The factory is located in Florence, which is no accident. Florentine artisanal techniques are centuries old, and the city is known for its knowledge of fabrics, colors and textures. Alpha Studio uses the finest materials – linen, alpaca, cashmere, merino wool, cotton – each carefully selected for its specific qualities.
The Urban Grandad Neck sweater I’m wearing is made from merino wool, perhaps the finest natural fiber for knitwear. Merino wool is not ordinary wool, it is incredibly soft, temperature regulating (warm in winter, but breathable and does not overheat), naturally resistant to odors and does not irritate the skin like ordinary wool. Grandad neck style – a collar with buttons but without a classic collar, gives a casual elegance that works perfectly for both casual and smart-casual occasions.
The price may seem expensive for a sweater, but you get a few things here: first, Florentine craftsmanship with decades of experience; second, 100% merino wool of the highest quality; third, a design that will not become obsolete; fourth, durability – these sweaters, if properly maintained, last for years.
Alpha Studio is a favourite brand of people who understand that real luxury is in simplicity, in a perfect cut, in the quality of materials, in details that are not conspicuous, but are felt. When you wear Alpha Studio, you don’t radiate the energy of “I know what real quality is.”
LORO PIANA REINGA TROUSERS: VICUNA AND SILK IN THE SERVICE OF STYLE
If there is a brand that defines “quiet luxury”, that brand is Loro Piana. Even the trousers I wear, the Reinga model in a combination of vicuna and silk, in camel color, are the perfect incarnation of that philosophy.
Loro Piana’s story begins way back in 1924, when engineer Pietro Loro Piana founded the company in the small town of Quarona in the province of Vercelli, in northern Italy. But the family’s roots in the wool trade go back even further, to the early 19th century. The Loro Piana family has been involved in the trade of the finest fibers for generations and this tradition is what will define their future.
Pietro was not only a businessman, he was an engineer with a vision. He established a textile factory in an area that was already known for its textile traditions. But while other producers focused on quantity, Pietro insisted on quality. From the very beginning, the products were intended for the best European tailors.
The real turning point comes in the 1950s when Pietro’s son Franco Loro Piano begins to travel the world. It was a time when international travel was becoming easier and Franco took the opportunity to explore the best natural fiber sources around the world. Australia and New Zealand for the finest merino wool, Mongolia for cashmere and Peru for vicuña.
Vicuna! That word alone inspires awe among those who know textiles. The vicuña is a wild animal that lives in the Andes, a relative of the llama. In the Inca Empire, it was considered a sacred animal, believing that it possessed magical powers given to it by the gods. The golden brown and white vicuña fleece was reserved exclusively for the Inca emperor, who wore it woven with gold and discarded it at the end of each day.
But by the 1960s, the vicuña was on the brink of extinction. Poachers hunted it almost to extinction, from hundreds of thousands in the 16th century, only 6,000 individuals remained by 1950. The Spanish brought guns and the hunters killed the animals instead of shearing them, because it was easier.
Loro Piana entered the story in 1994 when it signed an agreement with the Peruvian government and the Andean communities, giving them exclusive rights to buy, process and distribute fiber obtained ONLY from live vicuñas sheared in accordance with CITES regulations. It was a revolutionary step in the conservation of an endangered species.
Then, in 2008, Loro Piana bought almost 2,000 hectares in the Peruvian Andes to create a reserve where the animal could be studied and sheared safely. Today there are around 200,000 vicuñas, a huge conservation success. But the vicuña can still only be shorn once every two years, making its wool the rarest and most expensive in the world.
Why is the vicuña so special? The fibers are incredibly fine, about 12 microns in diameter (a human hair is about 70 microns). It is even finer than the finest cashmere (15 microns). The result is a textile that is incredibly soft, light, and warm enough to feel almost ethereal on the skin. I’ve learned over time that when you taste vicuña, you know the difference.
Loro Piana expanded from fabric production to ready-to-wear in 1985. The first boutique opened in Milan in 1999, while in 2013, LVMH bought a majority stake for $2.6 billion, but management remains in the hands of the family, meaning the spirit of the brand has remained unchanged.
The Reinga pants I wear combine vicuña with silk. The vicuña comes in its natural color – a warm, rich shade of brown that varies from light beige to medium brown. Silk adds drape and a luxurious sheen. The result is pants that look classic and elegant, but feel like nothing else you’ve ever worn.
These pants aren’t for everyone, but when you understand what you’re getting: craftsmanship, the rarest fibers on the planet, a century-long history, ethical manufacturing, designs that last – you realize it’s more than just pants. It’s a piece of art. It is a collector’s item. It’s Loro Piana.
PINEIDER GRAINED COLLECTION BACKPACK: 250 YEARS OF FLORENTINE TRADITION
Every outfit needs a practical element. And while bags often get overlooked in fashion stories, the backpack I’m carrying – the Pineider Grained Collection Regular Backpack – deserves full attention as it’s one of the oldest continuously active luxury brands in the world.
The story of this brand begins in 1774, when America was not yet a formally independent country. The French Revolution is still 15 years away, and in the heart of Florence, in Piazza della Signoria, a young man named Francesco Pineider opens a small workshop. The view from his shop was of Michelangelo’s David (the original statue, before it was moved in 1873). You can imagine the poetics of the moment – a young craftsman looking at one of the greatest artistic masterpieces ever created while creating his own objects of high art.
Francesco Pineider didn’t just sell paper and leather goods, he was an innovator. He was the first in Italy to sell personalized printed letters, inspired by Anglo-Saxon and Germanic traditions. It was revolutionary at the time and the success was immediate.
By 1800, Pineider became a mandatory stop for Grand Tour travelers passing through Florence. Who all visited the small workshop in Piazza della Signoria? Stendhal, Lord Byron, Percy Shelley, Giacomo Leopardi, Napoleon. These were no ordinary customers, these were cultural titans of their time, people whose taste defined an era.
The turning point was the year 1865, which brings Pineider a new wave of success when Florence becomes the capital of Italy. Suddenly, embassies, ministries, state offices and the Savoy royal family became customers. When the capital moved to Rome in 1870, the Savoy family asked Pineider to open a new boutique in the Eternal City to meet the needs of the royal court.
During the 19th century, Pineider developed a series of elegant writing sets – pens, inks, folders and leather goods, all handmade by Florentine craftsmen. Legend has it that Napoleon was among the travelers who entered the historic Pineider boutique.
But Pineider’s story was not without difficulties. The Florence floods of 1966, the worst natural disaster to hit the city in modern history, were devastating. The water destroyed countless cultural treasures. Pineider survived, but with losses. However, they managed to save the original engraving molds and designs from the 1949 collection from oblivion.
In the 1970s, the Pineider family sold part of the company to Gucci, although they remained involved in design and production. The financial difficulties were real – running a traditional craft business in an increasingly industrialized world was not easy.
The turning point comes in 2017 when the Rovagnati family enters as shareholders and breathes new life into Pineider. With new owners, the brand is being relaunched with a renewed passion for quality, history and craftsmanship in three historic areas: fine paper, writing instruments and functional leather goods.
The backpack I’m wearing is part of the Grained collection, a collection that celebrates the Florentine tradition of leatherworking. It is made from fine calfskin with a grainy texture that is both elegant and durable. A two-way zipper provides easy access to contents, the front pocket has a hidden magnet, and the adjustable shoulder straps have five different button holes for the perfect fit.
The dimensions (30.5x41x16 cm) make it ideal for everyday use, a laptop up to 14 inches fits perfectly, plus documents, books, everything you need for a day in the city or a short trip. The Pineider logo discreetly completes the design, discreet but very unobtrusively noticeable.
What particularly impresses me about Pineider is their commitment to traditional methods. The paper is still processed by hand and colored with natural pigments. Hand engraving is still done by Pineider master engravers. Every single product is the result of traditional craftsmanship, using only the best materials.
During 2001 and 2009, Pineider was chosen by the Italian government as one of the official suppliers for the G8 summit. The products they chose, Pineider writing sets, leather briefcases, desk mats and notepads – were given as gifts to world heads of state, representing Italy. That is no small honor.
When you carry a Pineider backpack, you’re not just carrying a bag. You carry 250 years of history, respect for craftsmanship, a tradition that has survived revolutions, wars, floods and economic crises. Carry a piece of Florence on your back.
NIVADA GRENCHEN ANTARCTIC GMT TROPICAL: A SWISS WATCH WITH A POLAR HISTORY
If there’s one element of an outfit that best illustrates the link between function and tradition, it’s a watch. And the Nivada Grenchen Antarctic GMT Tropical I wear on my wrist tells one of the most fascinating stories in the horological world.
Grenchen – a small town in Switzerland, at the foot of the Jura mountains. For more than 150 years, this name has been synonymous with watchmaking. Brands such as Fortis, Breitling and ETA are based here. And here, in 1926, Otto Wüllimann, Hermann Schindler and Jakob Schneider founded a company called Wüllimann, Schneider, Nivada SA – the company that would become Nivada Grenchen.
From the very beginning, Nivada has dedicated itself to the production of precise and highly functional watches. By the 1930s, they were pioneering work on automatic calibres, water resistance, high precision and chronographs. By the 1960s, Nivada watches were sold in more than 80 countries around the world.
But the real defining moment for Nivada Grenchen came in 1950 with the creation of the Antarctic watch – a simple, elegant, everyday waterproof watch that would define practical timepieces in the mid-20th century. And then, in 1955-1956. year, something incredible happens.
The International Geophysical Year (IGY) is planned for 1957-58. year with the aim of promoting scientific research and international cooperation during the time of growing tensions of the Cold War. The US Navy, with a rich history of polar exploration, is tasked with supporting US scientists during the IGY. The preliminary unit heads to the South Pole to begin preparations.
Commander? Veteran polar explorer Admiral Richard Byrd. Operation name? Operation Deep Freeze – Operation Deep Freeze and on the wrists of these researchers? Nevada Grenchen Antarctic watch.
Just imagine, temperatures below -50°C, extreme conditions, constant moisture from ice and snow. And the watch works perfectly. That was no accident – it was a watch designed to withstand the harshest conditions on the planet.
But the story has a dark side. In the 1960s and 1970s, Movado contested Nivada’s name due to phonetic similarity. The result? Nevada had to change its name to Nevada Grenchen in 1958, and in the US the watches were sold under the Croton brand (Croton was the US distributor).
In the 1970s comes the Quartz Crisis – the crisis of quartz watches. Cheap and precise quartz watches from Japan are conquering the market. The Swiss watch industry is collapsing. Nivada Grenchen, like many competitors, fails to adapt. The factory in Solothurn closes in the late 1970s. The brand is disappearing from the market.
But vintage Nevada Grenchen watches remain sought after by collectors. Until in 2018, Guillaume Laidet (French entrepreneur and founder of the William L. brand in 1985) and Rémi Chabrat (CEO of the Montrichard Group) – decided to revive Nivada Grenchen in its Swiss homeland.
Using existing business connections with the owners of the Nivada Swiss brand in Mexico, they manage to purchase a license not only for the Nivada Grenchen name, but also for its back catalog of successful models that Nivada Swiss no longer manufactures. And in 2020, they are successfully relaunching the three most iconic models: Chronomaster, Depthmaster and Antarctic.
The Antarctic GMT Tropical I’m wearing is a reinterpretation of the original design from the late 1960s-early 1970s. The GMT function allows you to track two time zones simultaneously, ideal for travellers and those who frequently cross time zones. “Tropical” refers to the matte tropical dial that contrasts with the amber-toned 24-hour bezel.
The first thing that impressed me when I put this watch on my hand was its size – 36 mm in diameter. In an age where modern watches are often huge (42mm, 44mm, even 46mm), this modest 36mm looks elegant and proportional especially on my wrist. The profile is thin only 11.1mm, which means that the watch slides under the shirt cuff without any problems.
The heart of the watch is the Swiss SOPROD GMT movement: reliable, precise, sustainable. The thick Plexiglas crystal gives it a retro appeal and avoids the distortions that are common with overly thick sapphire crystal. An inner bezel with a Plexiglass insert is used to track the second time zone.
The cost of Nevada Grenchen watches is usually between $800-$1500, depending on the model. It’s a segment where you get authentic Swiss production, real historical models (not just “vintage inspired”) and quality that will last for years. It’s not cheap, but compared to mainstream Swiss brands charging $5,000-$10,000 for similar specs, the Nivada Grenchen is incredible value.
When I look at this watch on my wrist, I don’t just see the time. I see Antarctica in 1955. I see Admiral Byrd. I see Swiss craftsmanship. I see the story of a brand that died and was resurrected. And I see proof that authentic history cannot be replaced by marketing.
PINEIDER GRAINED COLLECTION PASSPORT HOLDER: TRAVEL COMPANION WITH STYLE
Details make the difference. And while I’ve already talked about the Pineider backpack, I have to add another piece from the same collection – the Grained Collection Passport Holder. Because if you travel, the passport holder is not just a practical accessory, it’s a statement piece.
Travel today often means rushing through airports, pushing in lines, quickly extracting documents at checkpoints. But there’s something about pulling your passport out of a sleek leather case instead of a loose pocket. It’s the moment when you show that you still respect the ritual of travel, that you don’t let the rush of the world turn you into another nervous traveler.
The Pineider Passport Holder from the Grained collection continues the tradition I mentioned earlier 250 years of Florentine leather-working tradition. It’s made from the same fine calfskin leather as the backpack, with a grainy texture that feels perfect to the touch. Inside there are pockets for passports, cards, boarding passes, bills – everything you need organised in one place.
The color I chose – Cuoio Vegetale (Camel) is classic and practical, but Pineider also offers other options such as black, blue and burgundy. Each color reflects the tradition of Florentine artisans who have perfected the techniques of dyeing leather with natural pigments for centuries.
What particularly excites me about Pineider products is the attention paid to the packaging. Each item comes in an elegant box with a dust bag, not only for transport, but for storage at home. It shows respect for the product and the customer. You buy a piece that is designed to last and they give you the means to keep it in perfect condition.
The price of Pineider passport holder is significantly higher than others on the market. Yes, you can buy a passport holder for 20 euros in any shop. But the difference isn’t just in the quality of the leather or the build, the difference is in the experience. The difference is that every time you use it, you’re reminded that style isn’t about the scream of fashion but the whisper of quiet luxury that will last for years. That elegance lives in the details.
CARLOS SANTOS: PORTUGUESE CRAFTSMANSHIP AT YOUR FEET
I finish the outfit in the most important place – the feet. The Carlos Santos Shoes Lonnie 1987 sneakers are the finale of today’s style journey and represents another story of craftsmanship, tradition and commitment to quality.
Portugal is not the first country that comes to mind when you think of shoe manufacturing. Most people think of Italy or maybe Spain. But those who know the industry know, some of the best quality shoes in the world come from Portugal, especially from the region around Porto and Guimarães.
Carlos Santos is not one of those brands with 200 years of history. It was founded relatively recently, but that doesn’t mean it lacks tradition. Behind Santos are generations of shoemaking expertise from Portuguese craftsmen who perfected their skills working for major European brands. For decades, Portugal has been a “secret factory” for many luxury Italian and French brands, they would design, Portugal would produce.
But Carlos Santos decided to take a different path. Instead of being invisible manufacturers for others, they decided to create their own brand that would celebrate Portuguese craftsmanship and the Lonnie 1987 model perfectly captures that philosophy.
Lonnie 1987 sneakers are made of premium leather: soft, durable, with a natural shine that improves with years of wear. The sole is hand-stitched, a process that takes more time and skill, but results in footwear that is more flexible, comfortable and long-lasting than mass-produced alternatives.
The design is what designers call “contemporary classic”. The aesthetic is minimalist, but not boring. The line of this model is clean. There are no unnecessary decorations or logos that are too visible, but the quality speaks for itself.
The color Stone (STB) a warm, neutral shade between beige and light gray – works perfectly with almost everything you wear. With jeans, with chino pants, with more elegant pants like these Loro Piana ones. It’s a neutral base that allows the other pieces to shine, but doesn’t fade into the background on its own.
Comfort is key with Santos shoes. Portuguese manufacturers know that true elegance does not mean suffering for the feet. The Lonnie 1987 has anatomically designed insoles, a flexible rubber sole that provides excellent grip and leather that “breathes”, meaning your feet won’t sweat all day long.
What particularly appeals to me about Carlos Santos Shoes is their approach to sustainability. They don’t advertise themselves loudly as an “eco brand”, but their philosophy is inherently sustainable, they produce footwear that lasts. In a world where fast fashion shoes are thrown away after six months, Santos makes shoes that you can wear for years. That’s true sustainability, not buying “green” products that spoil quickly, but buying quality products that last.
The price of Carlos Santos Shoes varies depending on the model, but generally ranges between 200-500 euros. For that price, you’re getting handmade Portuguese shoes with quality that can rival brands charging double or triple the price. It’s a segment where you get exceptional value for money, authentic craftsmanship without the premium price you pay for a big brand.
When I put on Carlos Santos shoes, I feel a solid connection between me and the ground. It’s not just physical stability, it’s the psychological security that comes from knowing you’re wearing something of quality, something that will last, something made with care and respect.
WHY THESE BRANDS? WHY THIS OUTFIT?
You may be wondering, why these brands? Why not some of the more “obvious” choices – Gucci, Prada, Louis Vuitton?
The answer is simple: these brands represent something that big fashion houses often lose, which is authenticity. Herno is not part of the LVMH conglomerate (although Loro Piana is). Alpha Studio is still a family company. Pineider has survived 250 years not because of marketing but because of quality. Nivada Grenchen rose from the ashes because his story was too strong to forget. Carlos Santos Shoes builds its reputation shoe by shoe, without a big advertising campaign.
In a world where luxury is increasingly defined by logo and price instead of quality and story, these brands represent an alternative. They offer what I call “informed quiet luxury”. It’s a luxury for those in the know. For those who don’t need someone else to see the logo to feel the value of what they’re wearing.
This outfit is not the most expensive I could put together. But it is the most meaningful, every piece has a reason why it is there. Each piece has a story that inspires me. And when you put it all together, you get something more than an outfit, you get a narrative of values.
Another thing that connects all these pieces is the balance between functionality and elegance. Herno jacket is not only beautiful, it is also waterproof and warm. The Alpha Studio sweater is not only stylish, but also temperature regulating and very comfortable. Loro Piana pants are not only prestigious and luxurious because of the rare material they are made of, but they are also comfortable and allow complete freedom of movement. The Pineider backpack is not only refined, it is practical and well organized. The Nivada Grenchen watch is not only beautiful, it is a functional GMT tool. The Pineider passport holder is not just a style statement, it keeps your documents safe. Carlos Santos sneakers are not only stylish, but also comfortable for a full day of walking.
This is the philosophy I support, that style should not be impractical, that elegance does not mean discomfort, that you can look good and feel good at the same time.
Let’s be honest, this outfit isn’t cheap. If you add up the prices of all the pieces, we are talking about several thousand euros. But here’s the perspective I want to share:
Instead of buying ten cheap jackets that will last a year or two, buy one Herno jacket that will last for decades. Instead of five sweaters that will stretch and lose their shape after a few washes, buy two Alpha Studio sweaters that will look like new for years. Instead of ten pairs of cheap sneakers, buy three pairs of Carlos Santos shoes that you can take to the cobbler to get fixed and wear for years.
When you look at fashion as an investment instead of a consumption, the math changes. The cost per wear of a quality piece is often lower than the cost per wear of cheap alternatives. Plus, there’s a psychological value to knowing you’re wearing something quality, it affects your posture, your confidence, the way you move through the world.
SUSTAINABILITY THROUGH QUALITY
Another dimension that attracts me to these brands is their approach to sustainability. I’m not talking about green marketing or symbolic gestures. I’m talking about the fundamental sustainability that comes from making things that last.
Herno uses renewable energy and recycled materials. Loro Piana actively participates in the conservation of endangered species. Pineider uses natural pigments and traditional methods. Nivada Grenchen watches are designed to be maintained and serviced for decades. Carlos Santos shoes can be easily repaired.
But the most important sustainability comes from the simple fact that when you make something so good that people won’t want to throw it away, you’ve done more for the planet than any marketing campaign.
Ultimately, what this outfit represents is the idea that style should be a personal story, not a uniform. You shouldn’t wear what the magazines tell you to wear. You don’t need to dress like me or other bloggers or Instagram influencers. You should wear what has meaning for you, what reflects your values, what tells your story.
My story is about respecting craftsmanship. On understanding history. About respect for quality. About functionality that does not compromise elegance. About brands that stay true to themselves even when it’s not the easiest or most profitable path.
When you put together an outfit, you don’t just put together a combination of colors and textures. You are putting together a manifesto of your values. And every time someone asks “where did you get that jacket?” or “what watch is that?”, you have the opportunity to share not only the brand name but the story behind it.
HOW TO BUILD YOUR COLLECTION?
If this approach to fashion inspires you but you don’t know where to start, here is my advice:
Start researching. Before you buy anything, learn more about the brand. Read their history. Try to relate and understand their philosophy. Watch videos of how their products are made. The more you know, the better decisions you will make.
Invest gradually. You don’t have to buy an entire luxury wardrobe at once. Start with one quality piece, maybe a jacket or shoes. Wear it. Experience the difference. Then, when you’re ready, add the second piece.
Look for brands with a story. Don’t just focus on the big, obvious luxury brands. Explore lesser-known brands with an authentic story. You will often find better quality and better value for money.
Buy classic, not trendy. Trends pass. The classic design remains. Focus on pieces that will still look good in five, ten, twenty years.
Maintain what you have. Quality pieces deserve quality maintenance. Clean them properly. Service them when necessary. Store them properly. Treating quality items with respect will extend their life.
Don’t be afraid of vintage and second-hand options. Some of the best pieces can be found in vintage shops or second-hand platforms. Quality products last so long that even “used” ones can be in excellent condition.
My dear fashion lovers, this outfit is not just a combination of expensive things. It is a manifestation of the philosophy that style should be thoughtful, that fashion can be ethical, that luxury can be quiet but powerful. Each piece tells a story. Herno talks about Lake Maggiore and innovation. Alpha Studio tells the story of Florentine elegance. Loro Piana tells the story of the vicuna in the Andes. Pineider talks about 250 years of tradition. Nivada Grenchen talks about Antarctica. Carlos Santos talks about Portuguese craftsmanship. And when you put all those stories together, you get not only an outfit, you get a narrative about values, about choices, about who you are and what you value.
The next time you’re choosing what to wear, don’t just ask “does this look good on me?” Ask “does this represent my values? Do I know the story behind this piece? Do I want to wear this for years or just until next season?” Because at the end of the day, style isn’t about how much you spend or how many brands you wear. Style is about how thoughtfully you make choices. How much do you understand what you wear. How consistent you are with your own values.
And if this outfit proves anything, it’s that you can be elegant and functional, luxurious and ethically conscious, modern and connected to tradition, all at the same time. It’s a style that makes sense. It’s a style that lasts. It’s a style that tells a story worth listening to.
Today I tried to convey to you the beauty of autumn elegance and refinement, that’s why I prepared this outfit for you with a lot of love, I believe you will like it. If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. See you soon!
With Love from Berlin,
Mr.M
This post is sponsored by Herno, Alpha Studio, Pineider, Nivada Grenchen, Loro Piana, Carlos Santos brands. This post is my personal and honest review of their products.
Hey Marko! This has to be one of your most comprehensive and inspiring posts yet. The way you’ve woven the history of each brand into your outfit narrative is absolutely masterful. I was particularly fascinated by the Herno story and how Giuseppe Marenzi used castor oil-treated cotton from abandoned military aircraft after WWII – that’s the kind of innovation born from necessity that defines true craftsmanship. The La Giacca Chantilly jacket looks stunning in that pearl beige color, and the fact that it has removable windproof bibs with two-way zippers shows they really thought about functionality. Your point about this… Read more »
Marko, the Alpha Studio sweater is exactly what I’ve been searching for! I have extremely sensitive skin and regular wool makes me itch like crazy, so I’ve been avoiding wool sweaters altogether. But your description of merino wool being so soft that people can’t believe it’s wool has me really intrigued. The grandad neck style with buttons is also perfect, I hate standard crew necks because they feel too casual, but full collar shirts under sweaters can look too formal for everyday wear. This seems like the perfect middle ground. You mentioned that Alpha Studio pieces last for years with… Read more »
Hi Marko! Your philosophy of “informed quiet luxury” really speaks to me. I’ve been working in finance for the past decade and I’ve watched colleagues spend absurd amounts on Gucci and Louis Vuitton just for the logo recognition, while the actual quality is questionable. The brands you’ve featured: Herno, Alpha Studio, Loro Piana, Pineider, Nivada Grenchen, Carlos Santos these are the brands that people in the know recognize and respect. What struck me most was the Loro Piana vicuna story. I had no idea about the conservation efforts and the ethical harvesting practices. The fact that they bought 2,000 hectares… Read more »
This post is a masterclass in understanding what you’re actually paying for when you invest in quality pieces. The breakdown of each brand’s history and philosophy helps justify what might seem like shocking price tags to someone who doesn’t understand craftsmanship. I’m particularly interested in the Nivada Grenchen watch. The Operation Deep Freeze story with Admiral Byrd is exactly the kind of authentic heritage that you can’t fake with marketing. The fact that these watches actually functioned in -50°C Antarctic conditions gives them legitimacy that most modern “adventure watches” don’t have. I love that you chose the 36mm size, I… Read more »
This is great Marko! Your approach to sustainability through quality is exactly what the fashion industry needs to hear. We’ve been bombarded with “eco-friendly” marketing and “sustainable collections” from fast fashion brands, but as you correctly point out, the most sustainable thing you can do is buy something so well-made that you won’t want to throw it away. I calculated recently that I’ve probably bought 15-20 cheap jackets over the past decade, spending maybe €1500-2000 total, and I don’t have a single one that still looks good. If I had just bought one or two Herno jackets instead, I’d have… Read more »
Marko, the Pineider story is absolutely incredible, 250 years of continuous operation through revolutions, wars, floods, and economic crises. The fact that Napoleon, Stendhal, Lord Byron, and Percy Shelley all visited that little workshop in Piazza della Signoria gives me chills. These weren’t just shopping for paper and leather goods, they were connecting with Florentine artisan tradition. I love that you carry both the backpack and the passport holder from the Grained collection. The attention to detail you described the two-way zipper, the hidden magnetic closure, the five adjustable holes for perfect shoulder strap fit these are the kinds of… Read more »
Hey Marko! This post perfectly captures why I follow your blog, you don’t just showcase pretty clothes, you educate us about the craftsmanship, history, and philosophy behind each piece. The Carlos Santos shoes section really opened my eyes. I had no idea that Portugal was the “secret factory” for so many luxury Italian and French brands. It makes complete sense though they have the expertise and the tradition, but they’ve been producing for others instead of building their own brands. The Lonnie 1987 sneakers in Stone color look incredibly versatile. I’m impressed by the hand-stitched sole construction, that’s a detail… Read more »
Marko, your point about an outfit being a manifesto of your values rather than just a uniform really hit home. I’ve been guilty of buying clothes just because they were trending on Instagram or because I saw someone influential wearing them, without thinking about whether they actually represent who I am or what I value. This post has made me reconsider my entire approach to building a wardrobe. The balance you’ve achieved between functionality and elegance in this outfit is remarkable, every piece serves a practical purpose while also being beautiful. The Herno jacket is waterproof and warm, the Alpha… Read more »
Hi Marko! As someone who works in textile engineering, I have to say your description of the materials in this outfit is spot-on. The merino wool section in particular, you’re absolutely right that it can absorb up to 30% of its weight in moisture without feeling wet, and the fiber diameter of around 18-20 microns (compared to regular wool at 35-40 microns) makes all the difference for softness. But the vicuna section really blew me mind. I knew vicuna was rare and expensive, but I didn’t know the full story about the Inca emperors wearing it woven with gold and… Read more »
Marko, this might be the most educational fashion post I’ve ever read, and I mean that as the highest compliment. The research you’ve done into each brand’s history is impressive. I was particularly moved by the Nivada Grenchen revival story. The fact that the brand died in the late 1970s during the Quartz Crisis and then was resurrected in 2018 by Guillaume Laidet and Rémi Chabrat shows that authentic stories and quality design never truly die. There’s something poetic about a watch brand that went to Antarctica in 1955, disappeared for 40 years, and then came back stronger. The Antarctic… Read more »
Hey Marko! Your writing always transports me to the places you’re describing. Reading about Lake Maggiore and the River Erno, about Florence and its Tuscan textile tradition, about the Peruvian Andes and vicuna reserves, about the Antarctic expeditions, it’s like taking a journey through the geography of craftsmanship. What I appreciate most is that you’re not just telling us to buy expensive things. You’re teaching us how to think critically about what we buy, to understand the story behind it, to value craftsmanship over branding, to invest in pieces that will last rather than chasing trends. The “cost per wear”… Read more »
Marko, the Loro Piana section of this post is absolutely fascinating. I’ve known the brand name for years and always associated it with quiet luxury and exceptional quality, but I never understood why until reading your explanation. The vicuna conservation story is particularly impressive – this isn’t just about making luxury goods, it’s about being responsible stewards of precious resources. The fact that the vicuna can only be shorn once every two years and produces such incredibly fine fiber (12 microns!) explains the astronomical prices. I’m wondering though, for someone who appreciates the Loro Piana philosophy but isn’t quite ready… Read more »
Hi Marko! I’ve been following your blog for about six years now, and this post represents everything I love about your content. You educate, you inspire, and you challenge us to think differently about fashion and consumption. The section where you discuss how to build a quality collection is particularly valuable. Your advice to start researching before buying, to invest gradually, to look for brands with authentic stories, to buy classic rather than trendy, and to maintain what you have, this is the roadmap I’ve been looking for. I started implementing this approach about six months ago. Instead of buying… Read more »
Marko, as someone who’s spent way too much money on designer fashion with huge logos and trendy pieces that looked ridiculous two years later, this post is a wake-up call. Your concept of “informed quiet luxury”, luxury for those in the know, where you don’t need someone else to see the logo to feel the value, this is exactly the approach I want to adopt moving forward. I’m particularly drawn to the Alpha Studio sweater and the philosophy of the brand. Franco Rossi’s mission to make essential elegance accessible to everyone through quality and culture, while remaining family-owned and produced… Read more »
Hey Marko! The photography in this post is exceptional, whoever shot these images really captured the textures and colors beautifully. But beyond the aesthetics, what really impressed me is the cohesiveness of the color palette across all these different brands. The pearl beige of the Herno jacket, the neutral tone of the Alpha Studio sweater, the camel color of the Loro Piana trousers and Pineider leather goods, and the stone color of the Carlos Santos sneakers, everything flows together so naturally. This is something I struggle with constantly. I’ll buy a beautiful piece and then realize it doesn’t really work… Read more »
Marko, your discussion of the Pineider backpack and passport holder hit me right in the soul. I’m a management consultant and I travel probably 150 days a year for work. My current setup is a generic black backpack from some tech company conference and a passport holder I got on Amazon for $15. They’re functional but completely soulless. Reading about a brand with 250 years of history, that survived the Florence floods of 1966, that was chosen by the Italian government to create gifts for G8 summit heads of state, that’s the kind of story I want to be part… Read more »
Hi Marko! This post has convinced me to completely rethink my approach to watches. I’ve been wearing a Rolex Submariner for the past five years because everyone told me it was “the watch to have,” but honestly, I’ve never felt truly connected to it. It’s beautiful and well-made, but there’s no personal story there for me. The Nivada Grenchen Antarctic GMT has so much more character, the actual Antarctic expedition history, the resurrection of a dead brand, the vintage-inspired design with modern reliability. The 36mm size is particularly appealing because my Submariner at 40mm (41mm on the newer models) often… Read more »
Marko, I have to share something personal. I’ve been dealing with a lot of anxiety about consumption and environmental impact lately. I work in advertising and I’m constantly promoting new products, new collections, new trends, and it’s been eating at me. Reading your section on sustainability through quality was like a weight lifting off my shoulders. You’re absolutely right, the most sustainable thing isn’t buying “eco-friendly” products that still fall apart and end up in landfills. It’s buying things so well-made that you’ll never want to throw them away. The fact that Herno uses renewable energy and recycled materials, that… Read more »
Marko, this post is a manifesto and I’m here for it. The section where you ask us to think about whether our clothes represent our values, whether we know the story behind each piece, whether we want to wear it for years or just until next season, these are questions that completely reframe how we should approach getting dressed. I’ve been guilty of impulse buying, of seeing something on Instagram and ordering it immediately, of chasing trends that made no sense for my lifestyle or climate. This ends now. I’m particularly inspired by the Carlos Santos shoes. The fact that… Read more »
Hallo Marko! Dieser Blogpost ist wahrlich ein Meisterwerk und eine Liebeserklärung an echtes Handwerk und Qualität. Die Art und Weise, wie du die Geschichte jeder Marke erzählst, macht den ganzen Beitrag zu etwas Besonderem. Was mich besonders beeindruckt hat, ist die Geschichte von Herno und wie Giuseppe Marenzi aus Abfallmaterialien von Militärflugzeugen nach dem Zweiten Weltkrieg Wert schuf. Das ist die Art von Innovation, die aus Notwendigkeit geboren wird und wahre Größe zeigt. Die La Giacca Chantilly Jacke in diesem perlbeigen Farbton sieht absolut fantastisch aus. Ich lebe in München und unsere Herbst- und Wintermonate können ziemlich unberechenbar sein mal… Read more »
Marko, dein Beitrag über Alpha Studio und die florentinische Handwerkskunst hat mich tief berührt. Ich war letztes Jahr in Florenz und habe die Stadt und ihre jahrhundertelange Tradition in Kunst und Handwerk sehr geschätzt. Die Tatsache, dass Franco Rossi vor über 40 Jahren entschied, essentielle Eleganz für alle zugänglich zu machen, die Qualität verstehen, ist eine Philosophie, die heute mehr denn je relevant ist. In einer Welt, in der fast jede Traditionsmarke von großen Konzernen aufgekauft wird, ist es wirklich bemerkenswert, dass Alpha Studio noch immer im Besitz der Familie Rossi ist. Das merkt man sicherlich an jedem Stück. Der… Read more »
Servus Marko! Als jemand, der in der Uhrenbranche arbeitet, muss ich sagen, dass deine Analyse der Nivada Grenchen Antarctic GMT wirklich beeindruckend ist. Die Geschichte der Operation Deep Freeze von 1955-1956 mit Admiral Richard Byrd ist echtes horlogisches Erbe, das man nicht einfach erfinden kann. Viele moderne Marken versuchen, sich mit erfundenen Geschichten und falschen Verbindungen zu historischen Ereignissen zu schmücken, aber Nivada Grenchen war tatsächlich in der Antarktis bei -50°C und hat funktioniert. Das ist Legitimität, die man respektieren muss. Die Wiederbelebung der Marke im Jahr 2018 durch Guillaume Laidet und Rémi Chabrat zeigt, dass echte Qualität und authentische… Read more »
Hallo Marko! Dein Konzept des “informed quiet luxury” spricht mir aus der Seele. Ich arbeite in der Finanzbranche in Frankfurt und sehe täglich Kollegen, die Gucci-Gürtel mit riesigen Logos, Louis Vuitton-Taschen mit Monogrammen über das ganze Design und Prada-Schuhe mit auffälligen Details tragen. Alles nur, damit andere Leute sofort erkennen, dass sie viel Geld ausgegeben haben. Es ist erschöpfend und ehrlich gesagt ziemlich peinlich. Die Marken, die du vorstellst – Herno, Alpha Studio, Loro Piana, Pineider, Nivada Grenchen, Carlos Santos – das sind Marken für Menschen, die es wissen. Menschen, die Qualität und Handwerkskunst schätzen, nicht nur Prestige und Status.… Read more »
Marko, ich muss dir für diesen Beitrag danken. Seit Jahren kaufe ich billige Kleidung, die nach einer Saison aussieht wie Müll, und dann kaufe ich wieder neue billige Kleidung. Es ist ein endloser Kreislauf, der weder gut für meinen Geldbeutel noch für die Umwelt ist. Deine Erklärung über Nachhaltigkeit durch Qualität – dass das Nachhaltigste ist, Dinge zu kaufen, die so gut gemacht sind, dass man sie nie wegwerfen möchte hat mir die Augen geöffnet. Ich habe kürzlich ausgerechnet, dass ich in den letzten fünf Jahren wahrscheinlich etwa 2000 Euro für billige Jacken ausgegeben habe, und keine einzige davon sieht… Read more »
Hallo Marko! Die Carlos Santos Schuhe haben mein Interesse wirklich geweckt. Ich wusste tatsächlich nicht, dass Portugal so eine starke Tradition in der Schuhherstellung hat und dass sie die “geheime Fabrik” für viele italienische und französische Luxusmarken sind. Das macht total Sinn – sie haben das Können und die Tradition, aber haben für andere produziert statt ihre eigenen Marken aufzubauen. Ich bewundere, dass Carlos Santos sich entschieden hat, ihren eigenen Weg zu gehen und das portugiesische Handwerk zu feiern. Die Lonnie 1987 Sneakers in Stone sehen unglaublich vielseitig aus genau die Art von neutraler Basis, die man braucht. Ich bin… Read more »
Ciao Marko! Come italiano, sono particolarmente orgoglioso di leggere un post che celebra così profondamente l’artigianato italiano. La storia di Herno che nasce sulle rive del Lago Maggiore nel 1948, con Giuseppe Marenzi che trasforma una sfida climatica in un’opportunità di business, è davvero ispirante. Il fatto che abbia usato cotone trattato con olio di ricino da aerei militari abbandonati dopo la Seconda Guerra Mondiale dimostra un’ingegnosità e una creatività che oggi è rara. La filosofia “U Flumine est vita” c’è vita nel fiume, è bellissima e poetica. La giacca La Giacca Chantilly in quel colore beige perla sembra perfetta… Read more »
Marko, il tuo tributo ad Alpha Studio e alla tradizione fiorentina mi ha toccato profondamente. Firenze è la mia città natale e crescere circondato da secoli di tradizione artigianale ti dà una prospettiva unica sulla qualità. Franco Rossi ha creato qualcosa di speciale quando ha fondato Alpha Studio più di 40 anni fa. La sua missione di rendere l’eleganza essenziale accessibile a tutti attraverso qualità e cultura non era uno slogan vuoto, era una filosofia di vita. Il fatto che l’azienda sia ancora nelle mani della famiglia Rossi in un’epoca dove quasi tutti i brand con tradizione vengono comprati da… Read more »
Ciao Marko! La sezione su Loro Piana e la storia della vicuña è assolutamente affascinante. Conoscevo il brand e sapevo che era sinonimo di lusso silenzioso e qualità eccezionale, ma non avevo mai veramente capito la profondità del loro impegno per la conservazione e la sostenibilità. Il fatto che la vicuña fosse considerata un animale sacro nell’Impero Inca e che il suo vello dorato e bianco fosse riservato esclusivamente all’imperatore Inca è incredibile. E poi sapere che era quasi estinta negli anni ’60, con solo 6.000 esemplari rimasti da centinaia di migliaia nel XVI secolo, rende la storia ancora più… Read more »
Marko, devo condividere con te quanto questo post abbia cambiato la mia prospettiva sulla moda e sul consumo. Lavoro nel settore della pubblicità a Milano e sono costantemente esposto alle ultime tendenze, ai nuovi lanci, alle collezioni stagionali. È un ciclo infinito che negli ultimi anni ha iniziato a pesarmi. La tua filosofia della sostenibilità attraverso la qualità comprare cose così ben fatte che non vorrai mai buttarle via è esattamente quello di cui il mondo ha bisogno. Non più collezioni “eco-friendly” che comunque finiscono in discarica dopo sei mesi, ma investimenti in pezzi che dureranno decenni. Sono particolarmente attratto… Read more »
Ciao Marko! Come collezionista di orologi vintage, devo dire che la tua analisi della Nivada Grenchen Antarctic GMT è eccellente. La storia dell’Operation Deep Freeze con l’Ammiraglio Byrd nel 1955-1956 è un pezzo autentico di storia orologiera che non può essere falsificato o inventato per marketing. Molti brand moderni cercano di creare connessioni storiche fittizie, ma Nivada Grenchen era veramente lì, in Antartide, a -50°C, funzionando perfettamente. La rinascita del brand nel 2018 da parte di Guillaume Laidet e Rémi Chabrat è una storia meravigliosa. Il fatto che siano riusciti a ottenere non solo la licenza per il nome Nivada… Read more »
Marko, il messaggio centrale di questo post che lo stile dovrebbe essere una storia personale, non un’uniforme risuona profondamente con me. Per troppi anni ho seguito ciecamente le tendenze, comprando quello che le riviste di moda mi dicevano di comprare, vestendomi come gli influencer su Instagram, senza mai chiedermi se questi vestiti rappresentassero realmente chi sono o cosa valuto. Questo post è stato una chiamata a svegliarmi. L’outfit che hai presentato non è solo una collezione di pezzi costosi messi insieme è un manifesto di valori. Ogni pezzo racconta una storia: Herno racconta del Lago Maggiore e dell’innovazione, Alpha Studio… Read more »
Bonjour Marko! Ton post est une véritable célébration de l’artisanat européen et j’en suis profondément touché. L’histoire de Herno qui naît sur les rives du Lac Majeur en 1948 est particulièrement fascinante. Giuseppe Marenzi a vu une opportunité là où d’autres ne voyaient qu’un problème. Le climat imprévisible du Piémont nord avec ses pluies fréquentes, ses vents et son humidité élevée était un défi, mais c’est précisément cela qui a inspiré l’idée qui deviendrait la fondation de l’une des entreprises italiennes les plus célèbres pour la production de vestes et manteaux. L’utilisation de coton traité à l’huile de ricin provenant… Read more »
Marko, ta section sur Loro Piana et l’histoire de la vigogne m’a absolument captivé. Je connaissais la marque de réputation comme symbole du luxe discret et de la qualité exceptionnelle, mais je n’avais jamais vraiment compris la profondeur de leur engagement envers la conservation et la durabilité. Le fait que la vigogne était considérée comme un animal sacré dans l’Empire Inca, que sa toison dorée et blanche était réservée exclusivement à l’empereur Inca qui la portait tissée avec de l’or et la jetait à la fin de chaque jour c’est une histoire incroyable. Et puis apprendre qu’elle était au bord… Read more »
Bonjour Marko! Ton concept de “luxe discret informé” le luxe pour ceux qui savent, où tu n’as pas besoin que quelqu’un d’autre voie le logo pour sentir la valeur de ce que tu portes résonne profondément avec moi. Je travaille dans la finance à Paris et je vois quotidiennement des collègues porter des ceintures Gucci avec d’énormes logos, des sacs Louis Vuitton couverts de monogrammes, et des chaussures Prada avec des détails criards. Tout cela juste pour que les autres reconnaissent immédiatement qu’ils ont dépensé beaucoup d’argent. C’est épuisant et franchement assez embarrassant. Les marques que tu présentes: Herno, Alpha… Read more »
Marko, je dois te remercier pour ce post qui m’a ouvert les yeux. Depuis des années, j’achète des vêtements bon marché qui ont l’air terribles après une saison, puis j’achète encore des vêtements bon marché. C’est un cycle sans fin qui n’est bon ni pour mon portefeuille ni pour l’environnement. Ton explication sur la durabilité par la qualité que la chose la plus durable est d’acheter des choses si bien faites que tu ne voudras jamais les jeter a complètement changé ma perspective. J’ai récemment calculé que j’ai probablement dépensé environ 2500 euros au cours des cinq dernières années pour… Read more »
Bonjour Marko! L’histoire de Pineider m’a absolument fasciné. 250 ans d’opération continue à travers des révolutions, des guerres, des inondations et des crises économiques est extraordinaire. Le fait que la boutique ait été fondée en 1774, avant que l’Amérique ne soit officiellement un pays indépendant, avec vue sur le David de Michel-Ange (la statue originale, avant qu’elle ne soit déplacée en 1873) dans la Piazza della Signoria, crée une image poétique incroyable. Francesco Pineider n’était pas seulement un artisan, il était un innovateur le premier en Italie à vendre des lettres imprimées personnalisées, inspiré par les traditions anglo-saxonnes et germaniques.… Read more »
Hola Marko! Este post es verdaderamente excepcional y representa todo lo que busco en contenido de moda. No es solo una presentación de ropa bonita, sino una educación profunda sobre artesanía, historia y filosofía detrás de cada pieza. La historia de Herno que comienza en el Lago Maggiore en 1948 con Giuseppe Marenzi es particularmente inspiradora. El hecho de que usara algodón tratado con aceite de ricino de aviones militares abandonados después de la Segunda Guerra Mundial demuestra una ingenuidad extraordinaria crear valor a partir de desechos, y lujo a partir de necesidad. Esa filosofía de funcionalidad sin comprometer la… Read more »
Marko, tu sección sobre Alpha Studio y la tradición florentina me ha tocado profundamente. Hace dos años visité Florencia por primera vez y quedé absolutamente enamorado de la ciudad y su herencia artesanal centenaria. La historia de Franco Rossi fundando Alpha Studio hace más de 40 años con la misión de hacer la elegancia esencial accesible para todos a través de la calidad y la cultura es hermosa. En un mundo donde casi todas las marcas con tradición terminan siendo compradas por grandes corporaciones multinacionales, el hecho de que Alpha Studio todavía esté en manos de la familia Rossi es… Read more »
Hola Marko! La historia de Nivada Grenchen y su resurrección es absolutamente fascinante. Como alguien interesado en relojes, conocía algunos detalles sobre la marca vintage, pero no sabía la historia completa. El hecho de que Nivada Grenchen realmente fuera a la Antártida en 1955-1956 durante la Operation Deep Freeze con el Almirante Richard Byrd, funcionando perfectamente en temperaturas de -50°C, es una legitimidad que no se puede fabricar con marketing. Muchas marcas modernas intentan crear conexiones históricas falsas, pero Nivada Grenchen tiene historia real y auténtica. La crisis de los relojes de cuarzo en los años 70 que forzó el… Read more »
Marko, tengo que compartir algo personal contigo. He estado luchando con mucha ansiedad sobre el consumo y el impacto ambiental últimamente. Trabajo en marketing y constantemente estoy promoviendo nuevos productos, nuevas colecciones, nuevas tendencias, y me ha estado comiendo por dentro. Leer tu sección sobre sostenibilidad a través de la calidad fue como quitarme un peso de encima. Tienes absolutamente razón lo más sostenible no es comprar productos “ecológicos” que todavía se desmoronan y terminan en vertederos. Es comprar cosas tan bien hechas que nunca querrás tirarlas. El hecho de que Herno use energía renovable y materiales reciclados, que Loro… Read more »