My dear fashionistas, welcome to a new fashion story on the Mr.M blog. I hope you are well and ready for a new dose of fashion. We start today’s fashion adventure with new friends of the Mr.M blog who come from Italy. The brand that I will introduce you to today is at the very top of the fashion industry and represents one of the most exclusive Italian brands – KITON.
KITON is a trademark of Ciro Paone SpA, a company founded in 1956. Kiton as a brand was created in Arzan in the province of Naples in 1968. How did this brand get its name? The name Kiton comes from the “chiton”, a ceremonial tunic worn by the ancient Greeks and Romans to pray to the gods of Olympus. It is interesting that this brand launched a women’s clothing line for the first time in 1995.
A turning point in the company’s work occurred in 2008, when Mr. Ciro Paone bought suits and other items of clothing that once belonged to Edward VIII, Duke of Windsor, at a Sotheby’s auction. These items were presented by Mr. Paone at the Hotel Excelsior in Florence, Italy, during the biennial Pitti Uomo menswear show. The exhibition highlighted the historical elements of the suit that Paone incorporated into his contemporary Kiton suit design.
In 2009, KITON bought the wool factory Carlo Barbera, which was founded in 1949 in Biela. This allowed Kiton to work with delicate fibers such as viscose and create specialized yarns, dyes and weaves. A few years later, in 2013 to be exact, Kiton bought Palazzo Ferre, a building on Via Pontaccio that was home to the Gianfranco Ferre brand for 14 years. After the restoration, the second floor is planned to house Keaton’s showroom and offices, while the first floor would be a tailor shop. In the same year, Kiton launched its retail operations in India. Not long after, the brand launched its eyewear collection in 2015 and opened a 2,500 square foot store in San Francisco.
The turning point for this brand was the year 2018, when the KITON brand launched a collection for sports activities called KNT (Kiton New Texture). The KNT brand is owned by twins Walter and Marianne de Matteis, the latest generation of the Keaton family. Also, in 2018, Sergio Mattarella, President of the Republic of Italy, awarded Keaton the Premio Leonardo Qualità Italia award. Sadly, Mr. Ciro Paone, founder of Kiton, passed away at the age of 88 at his home in Naples, Italy on October 27, 2021.
In July 2023, the Keaton brand began to dress the team and players of the London club Tottenham Hotspur for official events. At the same time, Keaton opened a 350 square meter flagship store in Seoul in Cheongdam-dong.
KITON operates in the luxury goods sector and offers a tailor-made service, characterized by hand-tailored and tailored suits, as well as ready-to-wear men’s and women’s clothing. Kiton maintains an integrated supply chain with five company-owned factories: Coats, jackets, shirts, ties, shoes and fine leather goods are produced at the company’s headquarters in Arzan. Leather and bomber jackets are made in Collecchio. The knitwear comes from Fidenza. The jeans are produced in Marcianise, in the province of Caserta. The fabrics are processed and developed in Biella, Kiton’s woolen mill.
In 2000, KITON launched a training project with the establishment of the School for Advanced Tailoring, the goal of which was to train new generations of tailors. Keaton developed this course with two main goals: to prepare young people to enter the labor market and to ensure that the workforce is constantly updated. Most of the students are from Naples, although there are also applications from foreign students. Approximately 80% of these students secure a job in Keaton or in other companies. The institution offers a three-year program aimed at training individuals between the ages of 16 and 21 for professional roles. The curriculum, delivered by local instructors, primarily focuses on jacket creation during the first two years. In the third year, students are encouraged to choose and delve deeper into a specific phase of production.
In today’s fashion story, you have the opportunity to see two pieces of clothing from the latest KITON collection for SS24: a silk shirt and silk classic trousers. The shirt is an unusual color that varies between powder and beige due to the material it is made of, the finest silk. The shirt has a relaxed cut, it can be worn on all occasions. On the other hand, the pants are also made of silk, I really tried to determine the color, but the closest I could determine is peach, a color I have never worn before. In the following fashion stories, I will present you my other favorite pieces from the KITON summer collection, because we will be hanging out with this brand this season on the Mr.M blog!
If you want to stay updated and find out what unique fashion pieces the KITON brand has to offer this season, visit their official online store and follow them on social networks Facebook and Instagram.
OUTFIT
Shirt: KITON
Trousers: KITON
Watch: Certina
Loafers: Fratelli Rossetti
Today’s fashion adventure continues with old well-known friends of Mr.M blog – Fratelli Rossetti. This Italian footwear brand that I’m sure everyone recognizes for their comfortable shoes that are made from the highest quality materials Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply unbeatable, shoes for all time! You had the chance to see their most famous model, the Brera, in my Jordan fashion stories.
What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.
So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.
The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary company story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives. The Fratelli Rossetti company is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.
Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.
Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta.
In today’s post, I present one of the iconic Brera models. Brera is the bohemian quarter of Milan where, in the sixties of the last century, sculptors, painters and writers struggled to leave their mark with a new language and new forms. The liberal and cosmopolitan spirit was the source of inspiration for “Brera”, a moccasin with tassels, a style revolution in a country that is just rediscovering its joy of life. Brera combines different materials and colors as a true work of art. The special composition of materials and shapes makes moccasins a successful chapter in the history of Fratelli Rossetti.
Today you have the opportunity to see the famous Brera moccasins in brown color made of soft open-weave leather with evenly spaced holes in the upper part. Special high-quality processing and production. These moccasins have a hand-dyed leather sole. The shoes are handmade in Italy, like all other Fratelli Rossetti shoes.
If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.
My dear fashionistas, we have come to the end of another spring fashion story, where together we discovered the beauty and brilliance of Italian craftsmanship with the cult brand of footwear and leather goods Fratelli Rossetti, elegance and prestige with the luxury Italian brand KITON, as well as the beauty of Swiss watches with the brand Certina, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal spring outfit!
See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
With Love,
Mr.M
This post is sponsored by KITON, Certina and Fratelli Rossetti brands. This post is my personal and honest review of their products.