My dear fashionistas, welcome to another Fall fashion story from exotic Ecuador on the Mr.M blog. I hope you are well and ready for a new dose of fashion. Today we will continue the story of an exclusive luxury unusual fashion brand that I noticed in a previous post that you fell in love with at first sight – Brett Johnson. This brand possesses a multi-faceted spirit that reflects the founder of the brand through his own quest to redefine the American dream we all dream about.
Brett Johnson represents a real masculine universe of relaxed luxury with a touch of modern and refined self-awareness that every modern man with refined taste should possess. This exceptional fashion brand was founded by Mr. Brett Johnson, a menswear designer born in Virginia in 1989. He studied fashion in New York, where he also worked for Donna Karan, until there was a turning point in his life in 2014 when he decided it was the right time to start his own fashion brand. Mr. Johnson comes from a family of successful entrepreneurs as his parents are the founders of BET Entertainment (Black Entertainment Television), an American cable television network based in Washington and after its sale to Viacom, they expanded the business into hospitality and financial services. Growing up in a family that developed numerous successful businesses, Brett Johnson gradually built his vision of a sustainable and successful independent fashion brand in the right way.
Mr. Johnson battled a lot of prejudice early in his design career as many believed he was just another rich kid who decided to make his way into the world of fashion. With his dedicated work and exceptional creativity, Mr. Johnson showed what a refined, self-aware modern man should look like, because due to his creativity, he managed to include his fashion brand in the offer of the famous department store Neiman Marcus, which recognized the undeniable talent of Mr. Johnson, as well as his vision brand.
The Brett Johnson brand has experienced dizzying success in the world of fashion in a short time, which is why Mr. Johnson opened his first flagship store in 2017, on Mercer Street, the elegant heart of Soho. At that moment there was a need to internationalize his brand and therefore the collection had to be presented all over the world. The world of fashion is special and the right decisions need to be made to keep a brand at the top and Mr. Johnson found himself at an important business crossroads and it was time to choose the next market to expand his brand.
New York, where the heart of the brand is located, needed to find a place in Europe to expand the business. When we talk about the world of fashion, there are only two European metropolises where every brand can develop, namely Milan, the center of the fashion business and the cradle where the “Made in Italy” concept of work is kept, or Paris, the famous international fashion hub in Europe. Mr. Johnson decided on Milan, where he still achieves outstanding results.
With each new collection, designer Brett Johnson left the men’s fashion world speechless because his pieces are iconic and timeless and can be worn on any occasion. It is my great honour to present to you the extraordinairy piece of the new Brett Johnson Fall-Winter 2024 collection. While writing this fashion story, I am trying to find the right words to define the new Brett Johnson FW24/25 collection. At a very first sight, I would say that the collection is inspired by the neutral colours of nature and everything is subordinated to comfort, unique refinement and inevitable elegance.
The brand itself is recognised for its creation of high-quality clothing and fashion accessories for men, but this piece of fashion that I will present to you today – an aviator navy jacket made of exquisite deerskin is for me a piece of fashion that simply invites you to travel and explore the work. With this jacket I enjoyed the beauty of Ecuador and I discovered some interesting places in the heart of the culture of Ecuador – Cuenca and I have many good memories from this unusual trip.
The new Brett Johnson FW24/25 collection is inspired by the green natural environment, with colors reminiscent of the typical shades of the mountain environment; from the white of snow to the blue of the sky, from the warm tones characteristic of autumn leaves to the green of untouched forests. This collection is adorned with jackets, raincoats, parkas, coats and fine knitwear. These are the pieces that the Brett Johnson brand has proposed for this fashion season. Men’s fashion for the autumn-winter season should be made of clothes that are resistant to wind and water, extremely comfortable and super light. In the new Brett Johnson collection, materials like cashmere, leather and wool are used, soft and warm fibers that gently envelop the figure, giving an authentic experience of comfort.
In today’s post you have the opportunity to see a navy Aviator Deerskin Jacket from the latest Brett Johnson FW24/25 collection, which is made of the finest pebbled deerskin, the beauty of which is emphasised by a natural shearling fur collar. The jacket has ribbed cuffs and hem.
This beautiful long sleeve leather aviator jacket features a front zipper with two front pockets. All the materials used to make the jacket – natural leather and fur – are of Italian origin and the entire production was carried out in Italy.
It is with great pleasure that I can share with you all wonderful news, as many of you have asked me what is happening with the brand’s website and you have not been able to access it and view the new Brett Johnson collection, the site has been in the process of working due to an unexpected number visit the site went down, but their technical team solved the problems and the site is available again! I hope that like me, you will find your favourite timelessly elegant Brett Johnson piece for yourself or for your beloved man if you are looking for the ideal gift for your husband.
In the following fashion stories, I will show you some more outfits that were completed with this extraordinary jacket and I believe that you will find inspiration for your ideal fall-winter outfit. If you want to know more about the Brett Johnson brand, visit brand’s official website and follow them on Facebook and Instagram.
OUTFIT
Leather Aviator Jacket: Brett Johnson
Turtleneck Sweater: Brunello Cucinelli via MYTHERESA Men
Watch: Schaefer & Companions
Jeans: Visvim via MYTHERESA Men
Sneakers: Fratelli Rossetti
Today we continue the story of the ecommerce platform MYTHERESA, as well as the brands available on this platform. I believe many of you have heard about MYTHERESA shopping platform on Mr.M blog, but I would like to introduce you to this electronic fashion paradise. MYTHERESA is one of the leading global luxury e-commerce platforms operating in over 130 countries. Founded as a boutique in 1987, MYTHERESA launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and children, as well as lifestyle products.
The MYTHERESA online store was founded in 2006 by Susanne and Christoph Botschen and is connected to the multi-brand store in Munich (formerly the THERESA store). In 2014, the THERESA store and mytheresa.com were acquired by the American luxury retailer Neiman Marcus for €150 million, giving Neiman Marcus greater access to international customers and strengthening their e-commerce technology.
During Neiman Marcus’ bankruptcy in 2020, the company began the process of spinning off Mytheresa as an independent entity. In January 2019, Mytheresa launched a children’s clothing category, and in January 2020, Mytheresa Men was launched. In May 2022, a new homeware and lifestyle category followed. In 2022, Mytheresa expanded its luxury offering to include home decor and lifestyle products.
The novelty they presented this year is the launch of certified second-hand watches from over 25 luxury brands, such as Audemars Piguet and Cartier, in cooperation with the Swiss jewelry and watch company Bucherer. As a global retailer, Mytheresa operates in 8 languages: English, German, French, Italian, Spanish, Arabic, Chinese and Korean.
In today’s post, you will see some fashion pieces from Brunello Cucinelli and Visvim brands that you can find on the MYTHERESA online shopping platform.
Fashion pieces from the Brunello Cucinelli collection are made so that they can last for seasons and years with the guarantee that you can leave something of exceptional quality to your descendants with a timeless cut that will always be fashionable. Each manufactured piece is designed so that it does not follow blind trends, but on the contrary remains its own and consistent with the style of timeless elegance and refinement. Brunello Cucinelli is a brand that cherishes the values of “quiet luxury”, that’s why you’ll never see an aggressive brand logo on their clothes, leather goods or other fashion accessories, but the design and material will tell the story for themselves.
Brunello Cucinelli is an Italian luxury fashion brand that sells menswear, womenswear and accessories in Europe, North America and East Asia. The company was founded by Mr. Brunello Cucinelli in 1978. Mr. Cucinelli started his fashion house in 1978 specializing in Mongolian cashmere clothing for women. Today, the company owns 94 of the 124 stores worldwide. A few years ago, more precisely in January 2017, the company launched its online web store.
Mr. Cucinelli controls and manages the brand through Fedone Srl. Cucinelli’s family fund owns 57% of the company’s shares, and has also set up a special fund for the benefit of his daughters, Camilla and Carolina, to guarantee the proper handover of his eponymous company. This is an inspiring fashion story about a family.
An impressive fact is that the company headquarters is located in a 14th-century castle on top of a hill in the middle of Umbria, an area known as the “green heart” of Italy. Brunello Cucinelli donates 20% of profits to its charitable foundation and pays workers wages that are 20% higher than the fashion industry average. Also interesting information is that the employees of the company have extremely flexible working hours and that e-mails are not allowed after working hours. This is one of the few fashion houses that have such good working conditions, which is commendable in today’s age of classical capitalism.
My outfit today is adorned with a piece of clothing from the latest Brunello Cucinelli Fall-Winter 2024 collection, which is this beautiful beige turtleneck sweater with special detail work. The turtleneck is made of the finest cashmere which is extremely soft and light, I just wanted to have one of these in my wardrobe when I saw it in the catalog for the new season. In addition to the interesting design, this roller is of exceptional quality that is pleasant to the skin at first touch. This roller is ideal for carrying out everyday activities, as well as for going to work.
Certain pieces from the Brunello Cucinelli men’s collection can also be found on the MYTHERESA online shopping platform.
If you want to stay updated and find out what iconic Italian fashion house Brunello Cucinelli has prepared for us this fashion season, follow this brand on social media: Facebook and Instagram.
On the other hand, in today’s story we have a luxury Japanese fashion brand that is special in itself and stands out in the world of fashion. When I was thinking with which words to describe this unusual Japanese fashion house, I came up with two ideal words: dignity and pride. These two words are usually used hand in hand, but I believe they each have their own distinct definitions. It’s the difference between prioritising taking care of yourself or prioritising what others think of you.
Thinking about some things in life and everyday situations such as: “I want to be like this” and “I want to realize some of my dreams”, the Visvim brand continuously tries to connect its dear customers in the best possible way with the work of Visvim craftsmen who create with dignity placing great value on the cultural knowledge passed down to them. When Visvim clothing, shoes or accessories are finished, the brand believes that customers should really use it and experience it with their own senses in the best possible way, and when the opportunity arises, each customer should think about “why this product really means to me “. These are the moments when the Visvimteam is happy to share the honesty they apply in making their products through the fabrics they use and the traces of craftsmanship that exist to reveal.
After all, in any era or time, it is the human heart that drives feelings and human empathy. The Visvim team strives to gradually increase the number of people who can sympathize and relate to their idea that we all live life together by taking care of ourselves through dignity and through the way Visvim garments are made with attitude. This is the kind of thinking that the Visvim team has nurtured from the very beginning.
Visvim is a Japanese men’s clothing, footwear and accessories brand founded by Hiroki Nakamura in 2000. The headquarters of the brand is in the heart of Japan – Tokyo. The Visvim brand has stores in Japan and the US, and is sold internationally in luxury department stores and multi-brand boutiques, including Bergdorf Goodman in New York and Dover Street Market in London. In addition to the main visvim line, Nakamura designs a womenswear line called VMV and a conceptual menswear line called F.I.L. Indigo Camping Trailer. Interestingly, this brand also produces its own range of coffee beans called Little Cloud Coffee.
I don’t know if you knew this interesting fact, but the word “Visvim” has absolutely no meaning. Hiroki Nakamura said he liked the v logos and looked through the “v” part of the Latin dictionary until he came across “vis” and “vim” and liked how the two words sounded together and created a powerful overtone. F.I.L., the name of Visvim’s flagship stores, stands for Free International Laboratory. This stems from Nakamura wanting the stores to be unusual working laboratories for the international brand.
Hiroki Nakamura was born in Kofu and grew up in Tokyo. Nakamura’s parents encouraged him to study abroad. At the age of 11, Nakamura met Cody Horn, one of his classmates at Bunka High School. Through Horn, Nakamura became interested in foreign cultures. Nakamura chose Alaska, a place he grew to love during family whale watching, camping and snowboarding. When he grew up, he started his career at Burton Snowboards in Japan, where he worked as a designer for 8 years.
After leaving his job at Burton Snowboards, Nakamura founded Visvim in 2001. Visvim started as primarily a footwear brand and later expanded into a full clothing and accessories collection. The brand held fashion shows in Tokyo, Paris and New York. It includes seven flagship stores in Japan, two flagship stores in the United States and has 135 stores worldwide.
In today’s fashion story, you have the opportunity to see some interesting Visvim jeans made of the highest quality 100% cotton. I must mention right away that despite the absence of elastane, these jeans are extremely comfortable and provide ease of movement and comfort which is of utmost importance when we talk about jeans. The jeans are from a special collection, but due to the “ripped” moment, they are an everyday piece that is good and at the same time easy to fit. The Visvim brand is one of the few brands that does not blindly follow brands but creates its own path.
Visvim footwear and clothing are made using a blend of traditional manufacturing techniques and modern technology. Previous inspirations for Visvim products include vintage Americana, Japanese Edo period clothing, French workwear, Amish patchwork fabrics, Native American clothing, the Alaskan outdoors and the culture of the Finnish Sami tribe. In addition to vintage construction and coloring techniques, visvim also uses Gore-Tek material for waterproof jackets and replaceable Vibram soles.
Which celebrities are big fans of visvim brand? Thundercat, RM from BTS, Eric Clapton, John Mayer, Kanye West, Rihanna, A$AP Rocky, Mos Def, David Duchovny, Schoolboy Q, Drake, KAWS, Robert Ahearn, Edison Chen and Shawn Yue are just a few celebrities who they carry Visvim brand clothing, footwear and accessories. Eric Clapton specifically indicated during an interview that he wears nothing but fashion pieces from Visvim and Loro Piano brands.
Certain pieces from the Visvim men’s collection can also be found on the MYTHERESA online shopping platform.
If you want to stay updated and find out what unique fashion pieces the Visvim brand has to offer, visit their official online store and follow them on Facebook and Instagram.
We will continue today’s fashion adventure in Ecuador with new friends of the Mr.M blog, a new exclusive Swiss watch brand that I’m sure you’ll love at first sight! Schaefer & Companions (S&C) is a new luxury watch brand founded in 2024 in the Swiss cradle of watchmaking, Le Locle. The foundations of this brand are based on the philosophy of artistic freedom, as well as the fulfillment of human beings through liberating creative power and the purity of the craft gesture are just some of the main values cherished by the founders of this unusual brand.
Schaefer & Companions is a symbol of paying tribute to timeless poetry, creativity, that is why every Schaefer & Companions watch is a special masterpiece that has an unusual story. The essence of the brand is an artistic endeavor and a creative liberating form, an entire interconnected product landscape in the world that stands for creative craftsmanship, or as it is better known in French, “les metiers d’art”.
During the process of creating the first “Antarctica” collection, I had the great honor and pleasure of meeting the founder of this unusual luxury watch brand, Mr. Christophe Schaefer, who enthusiastically presented his ideas and drawings of the watch models he plans to create. This is not an ordinary collaboration but a new chapter that is part of my life’s journey and it is a wonderful feeling to be part of a project like Schaefer & Companions. I also have to make you happy that I am the first brand ambassador of this exceptional watch brand and that I will do my best to introduce you to some of the S&C brand watch models in the coming period through my fashion stories in which you are used to showing you various novelties.
Today we will learn a new term that I will often use during the presentation of this brand – companion. Schafer & Companions is a lifetime journey in which Mr. Schaefer and his companions have invested all their passion, the beauty of life, as well as the hopes that passionate watch lovers will recognize the uniqueness and love of art.
The Schaefer & Companions team decided to “break the ice” by marking the launch of its first watch collection at Geneva Watch Days (GWD) 2024 called “Antarctica“, which brings to life two watch models: Solune Medallion and Solune Grand Art. The Antarctica collection, available in limited editions, encapsulates the frozen vastness, quiet isolation and resilience of Antarctica. In today’s post you have the opportunity to see one of the Solune Grand Art variation of models. They are windows into this vast, icy expanse and represent a subtle artisanal intuition. Enamel is a precious material used to make S&C dials where artists have the opportunity to express their skills.
What is Enamel? Enamel is a glass mixture made of silicon dioxide and various metal oxides added to create different shades. Before any color can be applied, the craftsman must create a good basis for further artistic work. The enamel is crushed, ground and purified, first in distilled water and then in nitric acid. Then the copper, silver or gold plate is cleaned and coated with a layer of white enamel on both sides. The end result is a perfectly clean “canvas” for painting without the fear that the copper will bend when exposed to extreme temperatures.
After the process of making an enamelled dial, we come to the most complex part of making an enamelled watch, and that is making the dial. Because the colors of the enamel react differently and change in the oven, the designer must know exactly in advance how the material will react in order to create a work of art that can be faithfully reproduced.
Once the dial is properly constructed with the coated dial plate, the painting process can begin! The artist prepares a palette of colors with the nuances needed to create a predetermined image. The image must be carefully applied in several layers and baked in an oven up to 800ºC between painting processes. First, harder, more elastic colors are applied that can withstand multiple cracking, while gentle shades are kept in the final stages. With just a small misjudgment, the dial can warp, burst, or explode. Since the colors react to the heat both individually and collectively, a small mistake in the order can lead to unwanted results and force the masters to start re-making the enamelled dial.
Owning a dial, that little enamel masterpiece in my personal collection is exceptional. Due to the cost and complexity associated with its creation, the vast majority of enameled works are in museums. The rarity of skilled craftsmen is another factor, as the craft almost became extinct in the early twentieth century.
Proof that miracles are possible is Mrs. Françoise Remmonay of the Donzé Cadran Atelier based in Le Locle and she is a member of the S&C team and she is in charge of enamelled medallions and dials. In today’s fashion story, you will have the opportunity to see the dial that she made – a model of a frozen ocean that offers a view of the coldest continent in the world – Antarctica.
The Solune Grand Art watch model that you have the opportunity to see in today’s post represents a captured moment of an eternally living landscape of frozen waves of a turbulent ocean. The dial enameling process of this watch model begins with the sculpting of fine sheets of silver that are shaped into a realistic wave structure that provides personality and depth. Several layers of rare and limited enamel derived from antique enamel ateliers were then applied to the silver relief. This composition of enamel relief combined with vibrant colors creates a unique watch with a strong and distinctive character.
Technical Information:
Case Diameter: 43 mm
Case Thickness: 11,4 mm
Case Material Variations: Steel 904 or Steel IP 6 and equal material for indices and hands
Dial: Metiers d’art artistic interpretation ø 36.20 mm
Movement: ETA 2892 decorated, Top assortment, with customized rotor
Movement Details: Automatic with 42h of power reserve at 20,000 Hz
Bracelet material: Apple Suede Leather
Price: CHF 7,000 (approx. EUR 8,000) – tax excluded
You will soon have the opportunity to see other watch models in the Schaefer & Companions brand offer. If you want to stay updated and find out what novelties the watch brand Schaefer & Companions has to offer us, follow them on the social networks Facebook and Instagram.
We end today’s fashion adventure with old well-known friends of the Mr.M blog – Fratelli Rossetti. This Italian footwear brand that I’m sure everyone recognises for their comfortable shoes that are made from the highest quality materials Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply unbeatable, shoes for all time! You had the chance to see their most famous model, the Brera, in my Jordan fashion stories as well as in many other fashion stories on the Mr.M blog over the past years.
What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.
So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.
The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary company story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives. The Fratelli Rossetti company is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.
Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.
Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta.
In previous stories you had the opportunity to enjoy the Brera models, but this season I decided to show you the other side of the Fratelli Rossetti brand – the new face of sporty elegance.
In today’s fashion story, I want to present to you the dynamic and metropolitan look of Fratelli Rossetti sneakers from the latest Fall-Winter 2024 collection, which are made of the highest quality soft nubuk leather in dark brown chocolate color. Of course, there is also an insole that can be removed and ventilated. The cupsole features the brand’s logo on the back and is made of flexible, lightweight rubber with a custom tread that lets you feel like you’re walking on clouds.
This sneaker model comes in several variations, mine is dark brown made of nubuck leather, while there are 2 more shades of brown: brown deerskin sneakers and smooth antique-effect leather sneakers in ebony colour. Of course, there are also sneakers in the indispensable classic olive color made of suede leather. In addition to this sneaker model, the Fratelli Rossetti brand offers several other sneaker models, so I am convinced that if you are looking for quality and well-designed sneakers, you can find them in the Fratelli Rossetti collection this season.
If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.
My dear fashionistas, we have come to the end of another autumn fashion story from distant Ecuador, where together we discovered the beauty and splendour of timeless elegance and prestige for a modern man with refined taste with the famous fashion brand Brett Johnson, the beauty of the wearable artistic landscape of frozen waves with luxurious the new Swiss watch brand Schaefer & Companions, the beauty of cashmere craftsmanship and timeless Italian elegance with the cult fashion house Brunello Cucinelli, the luxury Japanese brand Visvim, as well as the glow of sporty timeless elegance and prestige with the famous Italian footwear and leather goods Fratelli Rossetti, partners with whom fashion stories real adventure. I sincerely hope you got some inspiration for your ideal fall outfit!
See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!
With Love from Cuenca,
Mr.M
This post is sponsored by Brett Johnson, Brunello Cucinelli (via MYTHERESA Men), Schaefer & Companions, Visvim (via MYTHERESA Men) and Fratelli Rossetti brands. This post is my personal and honest review of their products.