Brioni: Men’s Fashion adorned with Famous Roman Elegance and Premium Quality…

My dear fashionistas, welcome to the first autumn fashion story on the Mr.M blog. I hope you are well and ready for a new dose of fashion. We start today’s fashion adventure with new friends of the Mr.M blog, a well-known exclusive prestigious Italian fashion brand that is among the most luxurious men’s fashion brands and represents top quality and exclusivity – Brioni.

Brioni is an Italian luxury menswear fashion house based in Rome specializing in ready-to-wear footwear, leather goods, shoes, eyewear, fragrances and Bespoke.

This luxury brand was founded in Rome in 1945, while a little later, in 1952, the brand organized the first menswear show in modern fashion history. The brand invented the MTM Trunk Show and Prêt Couture. Brioni opened the tailoring school Scuola di Alta Sartoria in Penne in 1985. Brioni was bought by the luxury group Kering in 2011, the new general director of the Brioni fashion house is Mehdi Benabadji since December 2019, and Norbert Stumpfl is the creative director since October 2018.

For any fashionistas unfamiliar with the term Trunk Show, it is an event where brands present merchandise directly to store staff or customers at a retail location or other location such as a hotel room. In many cases, it allows store staff to review and purchase merchandise before it is available to the public. Typically, customers view goods, place an order, and then wait for the seller to manufacture and deliver the goods. If the merchandise has a designer, the retailer can choose to have the designer present at the event to add to the customer experience. Prototypes, samples, scraps and scraps from runway shows are also sometimes offered at these types of fashion shows such as Trunk Shows. Stores may be open to the general public and advertised in the mass media, or they may be limited to special customers or those on an email list. The term Trunk Show is derived from the common practice of transporting merchandise to these events in crates.

To return to the story of the star of our today’s fashion story, it is interesting to note that the first Brioni store, which was a tailor’s boutique for men’s clothing, was founded by Nazareno Fonticoli and Gaetano Savini at Via Barberini 79 in Rome in 1945. How did this famous brand get its name? The brand name Brioni is a reference to the Croatian Brijuni Islands, a holiday destination for European jet setters.

Brioni was the first sartorial menswear brand to use bold colors and lighter materials, introducing new silhouettes using slimmer shapes with natural shoulders. This fashion story officially begins in 1952, when Brioni staged the first menswear fashion show in modern fashion history, inside the Sala Bianca at Palazzo Pitti in Florence, where the revolutionary Peacock Revolution was presented. Brioni also designed the Trunk Show, during which collections are presented directly in stores, allowing customers to personalize garments with the Su Misura (made to measure) service.

Brioni promoted the “total look”, the production of suits, hats, ties, shirts and shoes. A little later, in 1959, a production plant was opened in Penne, Abruzzo, Mr. Nazareno Fonticoli’s hometown. Named Brioni Roman Style, the state-of-the-art factory introduced the concept of Pret Couture or ready-to-wear haute couture that sealed the international rise of the brand.

During the 1950s, Brioni organized fashion shows in 9 American cities that launched the brand’s distribution in the US. Brioni has attracted the interest of celebrities, heads of state and business leaders. In the 1950s, American film stars such as Clark Gable, John Wayne and Cary Grant wore Brioni suits in Hollywood, giving the brand international exposure.

In 1985, the Brioni fashion house opened a tailoring school in Penne with the aim of passing on the specific Brioni sartorial method to younger generations. That same year, Brioni opened a store in New York’s Fisher Building on 52nd Street. A few years later, in 1990, Umberto Angeloni was appointed CEO of Brioni. He started the company in diversifying its product lines, from sportswear to women’s wear (Lady Brioni) and accessories. Between 1995 and 2001, the company’s revenue tripled to $150 million. In 2007, Brioni partnered with the Royal College of Art in London to train master tailors through a three-year program, but this partnership ended in 2019 after 12 long years.

In 2006, Brioni decided to change the way of managing the company’s strategy, so in 2006 the rule of three joint executive directors was introduced: Antonella de Simone, Andrea Perone and Antonio Bianchini. In June 2007, Angeloni and his wife sold their 17% stake in the company. In 2009, Brioni was hit by the economic crisis, but refused to move its production outside Italy. Instead, the brand released new product categories with new fabrics and introduced men’s perfumes, the brand’s first foray into the world of perfume since the release of Good Luck in 1958. Mr. Andrea Perrone took over as CEO and appointed Mr. Alessandro Dell’Accu as Creative Director of Womenswear in May 2010, but the brand discontinued its women’s line the following year.

In today’s fashion story, my outfit is made up of 3 pieces of clothing from the new Brioni collection for Autumn – Winter 2024/25. A lightweight suede leather jacket, trousers made from a special combination of Vicuña cashmere and silk, as well as a fantastic T-shirt that is ideal for this transitional period between summer and autumn when we need something to wear under jackets.

A leather jacket that is made of the finest suede leather in a soft brown – tobacco color is something that every man definitely needs in every fashion season, but I must say that this tobacco color is the biggest fashion trend of this season and I must admit that this a color that looks good on everyone and refreshes the personality. On the other hand, trousers in the same color, which are made of the finest vicuña (Vicuña) cashmere and silk. Because of this unusual combination, these pants crease more easily, but the quality is on a whole other level that I have rarely seen before in all these years that I have spent in the world of exclusive fashion.

You must be wondering what kind of cashmere is Vicuña cashmere? The rarest and finest of all natural fibers, Vicuña is easily recognizable to the trained eye by its rich, golden tobacco-brown natural color and incredibly soft touch. Also known as the gold of the Andes, it was reserved for royalty in Inca times. The vicuna, a camilian cousin of the alpaca, is a small and graceful animal that roams wild in the Andes mountains at altitudes between 3,200 and 4,800 meters. Natural vicuna fibers are considered the rarest in the world due to strict conservation restrictions in the shearing process.

Vicuña wool is the finest and rarest natural fiber in the world. A strand of wool measures approximately 12 microns, which is 12 thousandths of a millimeter. It is about 7 microns finer than the finest cashmere. A single vicuña produces only about half a kilogram of wool per year, and the fibers are so fragile that they cannot be dyed or treated with chemicals commonly used in the textile industry.

Of course, I didn’t forget this ideal t-shirt which is really a fashion piece that is indispensable during this transition period when we need something light to wear under the jacket during these temperature variations in this transition period.

If you want to stay up to date and find out what all the novelties Brioni has to offer for us this fashion season, follow this an iconic Italian fashion house on Facebook and Instagram.

OUTFIT

Leather jacket: Brioni

T-Shirt: Brioni

Watch: DONE

Trousers: Brioni

Belts: BIAGINI

Sneakers: Billionaire

Today’s fashion adventure continues with new friends of the Mr.M blog, a young and innovative exclusive Swiss watch brand that I’m sure you’ll love at first sight! In one of the previous stories, I wrote more details about this brand, and I advise you to spare a few minutes and read the story at the following LINK.

DONE is proof that all dreams can become reality, if you really believe in yourself and constantly work on yourself. I believe that there are a large number of watch lovers who realize and understand how difficult it really is to start your own watch brand and that it is every watchmaker’s dream to create their own watch brand one day. In the past, it was almost an impossible mission, but with the emergence of platforms where you can present your project and request financial assistance to achieve your business goals, anything is possible.

Crowdfunding platforms have taken on a very special importance during the last couple of years, especially in the watch industry. While in the past an extremely large amount of capital was required, today there is an almost endless community of watch enthusiasts from all over the world who could help you make your dreams come true. The best thing about it: if watch enthusiasts like your project, many of them are willing to financially support the project before the official start of production even begins.

That’s exactly what Mr. Thierry Clottu managed to do, when he completed an impressive Kickstarter campaign in July 2016. When he successfully raised the financial means for making watches, he set about creating his own watchmaking brand, which he had been dreaming about for years.

Mr. Clottu started making his dreams come true in 2015, when he made the first sketches for his new project. As an experienced microtechnology engineer and after more than 10 years of product development experience for many well-known luxury watch brands, he decided to finally commit to his own long-awaited dream of his own watch brand.

By the way, the name “DONE Watches” has a double meaning: on the one hand, it represents the founder’s personal challenge to create a successful watch brand himself, that is, to actually do it. On the other hand, the name alludes to the region of the brand’s birth, located in Neuchâtel, Switzerland – Done in Neuchâtel.

Mr. Clottu has already successfully established three watch collections, which are called Classic, Skeleton and Automatic. The story of this unusual Swiss brand DONE watches began in 2016, with the “MECHANICA ME1A” from the Classic series, a sporty-elegant everyday watch with a small second at 9 o’clock and a beautifully decorated hand-wound caliber.

Automatic three-handers, on the other hand, are significantly more timeless, with only a classic date window at 3 o’clock and available in 40mm (men’s) and 36mm (women’s) diameters. For those who prefer something a little more extravagant on their wrist, Clottu has developed the elegant Skeleton models, which boast an open caliber and DLC coating.

In today’s fashion story, I have the great honor and pleasure to present you the newest model of the DONE watch MECHANICA B03 in a special limited edition of 50 pieces. After the great sales success of the MECHANICA B01 and MECHANICA B02 models, the DONE brand is pleased to present the MECHANICA B03 model at this year’s Time to Watches.

The MECHANICA B03 model uses the same aesthetic codes as its predecessors, but in shades
clearer and more concrete. Its silver movement brings a beautiful depth to this watch which then fully reveals its movement in complete transparency. The B03 proudly displays its case diameter of 43.8 mm with an overall thickness of 10.9 mm. Because it is extremely thin and light, trust me I forgot I had this watch on my wrist.

When I discovered this convenience, I realized that the high quality of the execution of its components stands out, both in terms of the level of construction of the case, as well as in the “in-house” manual-wound caliber itself. The founder’s main motto when creating this new DONE model was: “True beauty comes from within!”. Therefore, the new MECHANICA B03 model has the famous basic movement ETA 6497-1 due to its reliability and precision, in this model processed in a skeletonized cut of bridges and a modern design. This watch is the result of dedicated work where we obtained exceptional design results in order to harmonize the whole for a clean and timeless result.

Technical Information:

Case Diameter: 43,8mm

Case Thickness: 10,9mm

Case Material: Grade 5 Titanium

Water Resistance: 10 ATM (100m)

Crystals: Saphire, anti reflective coating

Movement: Skeleton, ETA 6497-1, hand-winding, design done in house

Power reserve: 46

Strap material: Blue FKM rubber

Strap buckle: Titanium bi-blade folding clasp

Packaging: Leather travel case that accommodates up to 3 watches

Price: 3850 CHF (approx. 4000 Euros)

In the outstanding offer of the DONE brand, you can also find other models of watches for men and women. If you want to stay updated and find out what novelties the DONE watches brand has to offer us, follow them on Facebook and Instagram.

Biagini is one of those traditional Italian artisanal brands that has managed to easily develop and become recognizable throughout Europe and the world without losing its authenticity. Founded in 1968, it is a real family project in which everyone has a part of the credit for the great success because the soul of this brand is made up of people, starting with the founder Alberto Amidei, who takes care of production supervision, his wife Enza, who is in charge of quality control, and both have passed their passion on to their three children: daughter Elisa, who takes care of the company and commercial management, and Valentina, who is responsible for the development of the women’s collection, while son Luca, takes care of the management of the small leather goods department and the development of the men’s collection.

The Biagini brand is rooted in the tradition of leather craftsmanship and continues to constantly conduct thorough research into materials, which are locally produced and specially hand-painted according to the brand’s conceptual designs. In addition to respecting the heritage, the brand carries a truly contemporary creative soul. Biagini’s creative team play with geometries, such as the iconic curved lines inspired by waves, experiment with textures, be it soft hood, raw canvas, python or crocodile leather, have fun with color, exploring a palette of neutral tones as well as a palette of bright hues .

What is the story of this unusual prestigious brand of leather goods? Biagini, a brand born in Bologna in 1968, originally called “Silvano Biagini”, was acquired in 1999 by the Modenese Amidei family.

Eclectic, vibrant and timeless, this brand is evolving, introducing a men’s collection in 2009 and 2013, changing headquarters, expanding its production facilities and creating a showroom, inspired by Italian design in the 60s and 70s, a period in which the spirit of the Biagini brand received its true and true form.

The Biagini brand is rooted in the tradition of leather craftsmanship and continues to constantly conduct thorough research into materials, which are locally produced and specially hand-painted according to the brand’s conceptual designs. In addition to respecting the heritage, the brand carries a truly contemporary creative soul. Biagini’s creative team play with geometries, such as the iconic curved lines inspired by waves, experiment with textures, be it soft hood, raw canvas, python or crocodile leather, have fun with color, exploring a palette of neutral tones as well as a palette of bright hues .

What is the story of this unusual prestigious brand of leather goods? Biagini, a brand born in Bologna in 1968, originally called “Silvano Biagini”, was acquired in 1999 by the Modenese Amidei family.

Eclectic, vibrant and timeless, this brand is evolving, introducing a men’s collection in 2009 and 2013, changing headquarters, expanding its production facilities and creating a showroom, inspired by Italian design in the 60s and 70s, a period in which the spirit of the Biagini brand received its true and true form.

In today’s fashion story, I present to you a belt from the BIAGINI brand, the Wave model made of the finest crocodile skin in a beautiful shade of cognac. The strap is a handmade “Made in Italy” piece. This exquisite belt is adorned with an unusual metal buckle that has the brand’s logo embossed on the underside.

If you want to stay updated and find out what all the novelties BIAGINI has to offer us this fashion season, follow this unusual Italian brand of luxury leather goods on Facebook and Instagram.

Anyone who has followed my blog for a long time knows that I always try to pay special attention to details. So this time I decided to show you a novelty that has almost arrived in my wardrobe.

Billionaire, a timeless luxury style that was born in Italy, this luxury brand continues to express “Made in Italy” through craftsmanship, craftsmanship and the fusion of premium fabrics. BILLIONAIRE is for men who appreciate true style and elegance. This brand is owned by the famous German designer Philipp Plein.

The new collection embraces the traditional elegance of Billionaire Couture and a vibrant color palette. Bold mosaic patterns and new silhouettes emphasize the essence of casual chic. This collection represents a true “Made in Italy” attitude. Staying true to the brand’s DNA, Mr. Plein opted for rich materials such as silk, cashmere and precious leather details for the FW24 collection.

Crafted from the finest materials by Italian artisans, the shoes enrich any outfit. The Billionaire brand offers sneakers for everyday casual elegant options, while moccasins, elegant shoes and boots complete the wear of pure elegance.

If you want to stay up-to-date and find out what the Billionaire brand has to offer, visit their official online store and follow them on Facebook and Instagram.

My dear fashionistas, we have come to the end of the first autumn fashion story, where together we discovered the beauty and splendor of sporty timeless elegance and prestige with the famous Italian fashion house Brioni, the beauty of the new revolutionary and special Swiss watch brand DONE, as well as the unique quality of Italian craftsmanship with the cult leather goods brand BIAGINI, as well as the beauty of urban elegance with exotic materials with Billionaire, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal fall outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

With Love,
Mr.M

This post is sponsored by Brioni, DONE, BIAGINI and Billionaire brands. This post is my personal and honest review of their products.