My dear fashionistas, welcome to the first autumn fashion story on the Mr.M blog. I hope you are well and ready for a new dose of fashion. We start today’s fashion adventure with new friends of the Mr.M blog, a well-known exclusive prestigious Italian fashion brand that is among the most luxurious men’s fashion brands and represents top quality and exclusivity – Brioni.
Brioni is an Italian luxury menswear fashion house based in Rome specializing in ready-to-wear footwear, leather goods, shoes, eyewear, fragrances and Bespoke.
This luxury brand was founded in Rome in 1945, while a little later, in 1952, the brand organized the first menswear show in modern fashion history. The brand invented the MTM Trunk Show and Prêt Couture. Brioni opened the tailoring school Scuola di Alta Sartoria in Penne in 1985. Brioni was bought by the luxury group Kering in 2011, the new general director of the Brioni fashion house is Mehdi Benabadji since December 2019, and Norbert Stumpfl is the creative director since October 2018.
For any fashionistas unfamiliar with the term Trunk Show, it is an event where brands present merchandise directly to store staff or customers at a retail location or other location such as a hotel room. In many cases, it allows store staff to review and purchase merchandise before it is available to the public. Typically, customers view goods, place an order, and then wait for the seller to manufacture and deliver the goods. If the merchandise has a designer, the retailer can choose to have the designer present at the event to add to the customer experience. Prototypes, samples, scraps and scraps from runway shows are also sometimes offered at these types of fashion shows such as Trunk Shows. Stores may be open to the general public and advertised in the mass media, or they may be limited to special customers or those on an email list. The term Trunk Show is derived from the common practice of transporting merchandise to these events in crates.
To return to the story of the star of our today’s fashion story, it is interesting to note that the first Brioni store, which was a tailor’s boutique for men’s clothing, was founded by Nazareno Fonticoli and Gaetano Savini at Via Barberini 79 in Rome in 1945. How did this famous brand get its name? The brand name Brioni is a reference to the Croatian Brijuni Islands, a holiday destination for European jet setters.
Brioni was the first sartorial menswear brand to use bold colors and lighter materials, introducing new silhouettes using slimmer shapes with natural shoulders. This fashion story officially begins in 1952, when Brioni staged the first menswear fashion show in modern fashion history, inside the Sala Bianca at Palazzo Pitti in Florence, where the revolutionary Peacock Revolution was presented. Brioni also designed the Trunk Show, during which collections are presented directly in stores, allowing customers to personalize garments with the Su Misura (made to measure) service.
Brioni promoted the “total look”, the production of suits, hats, ties, shirts and shoes. A little later, in 1959, a production plant was opened in Penne, Abruzzo, Mr. Nazareno Fonticoli’s hometown. Named Brioni Roman Style, the state-of-the-art factory introduced the concept of Pret Couture or ready-to-wear haute couture that sealed the international rise of the brand.
During the 1950s, Brioni organized fashion shows in 9 American cities that launched the brand’s distribution in the US. Brioni has attracted the interest of celebrities, heads of state and business leaders. In the 1950s, American film stars such as Clark Gable, John Wayne and Cary Grant wore Brioni suits in Hollywood, giving the brand international exposure.
In 1985, the Brioni fashion house opened a tailoring school in Penne with the aim of passing on the specific Brioni sartorial method to younger generations. That same year, Brioni opened a store in New York’s Fisher Building on 52nd Street. A few years later, in 1990, Umberto Angeloni was appointed CEO of Brioni. He started the company in diversifying its product lines, from sportswear to women’s wear (Lady Brioni) and accessories. Between 1995 and 2001, the company’s revenue tripled to $150 million. In 2007, Brioni partnered with the Royal College of Art in London to train master tailors through a three-year program, but this partnership ended in 2019 after 12 long years.
In 2006, Brioni decided to change the way of managing the company’s strategy, so in 2006 the rule of three joint executive directors was introduced: Antonella de Simone, Andrea Perone and Antonio Bianchini. In June 2007, Angeloni and his wife sold their 17% stake in the company. In 2009, Brioni was hit by the economic crisis, but refused to move its production outside Italy. Instead, the brand released new product categories with new fabrics and introduced men’s perfumes, the brand’s first foray into the world of perfume since the release of Good Luck in 1958. Mr. Andrea Perrone took over as CEO and appointed Mr. Alessandro Dell’Accu as Creative Director of Womenswear in May 2010, but the brand discontinued its women’s line the following year.
In today’s fashion story, my outfit is made up of 3 pieces of clothing from the new Brioni collection for Autumn – Winter 2024/25. A lightweight suede leather jacket, trousers made from a special combination of Vicuña cashmere and silk, as well as a fantastic T-shirt that is ideal for this transitional period between summer and autumn when we need something to wear under jackets.
A leather jacket that is made of the finest suede leather in a soft brown – tobacco color is something that every man definitely needs in every fashion season, but I must say that this tobacco color is the biggest fashion trend of this season and I must admit that this a color that looks good on everyone and refreshes the personality. On the other hand, trousers in the same color, which are made of the finest vicuña (Vicuña) cashmere and silk. Because of this unusual combination, these pants crease more easily, but the quality is on a whole other level that I have rarely seen before in all these years that I have spent in the world of exclusive fashion.
You must be wondering what kind of cashmere is Vicuña cashmere? The rarest and finest of all natural fibers, Vicuña is easily recognizable to the trained eye by its rich, golden tobacco-brown natural color and incredibly soft touch. Also known as the gold of the Andes, it was reserved for royalty in Inca times. The vicuna, a camilian cousin of the alpaca, is a small and graceful animal that roams wild in the Andes mountains at altitudes between 3,200 and 4,800 meters. Natural vicuna fibers are considered the rarest in the world due to strict conservation restrictions in the shearing process.
Vicuña wool is the finest and rarest natural fiber in the world. A strand of wool measures approximately 12 microns, which is 12 thousandths of a millimeter. It is about 7 microns finer than the finest cashmere. A single vicuña produces only about half a kilogram of wool per year, and the fibers are so fragile that they cannot be dyed or treated with chemicals commonly used in the textile industry.
Of course, I didn’t forget this ideal t-shirt which is really a fashion piece that is indispensable during this transition period when we need something light to wear under the jacket during these temperature variations in this transition period.
If you want to stay up to date and find out what all the novelties Brioni has to offer for us this fashion season, follow this an iconic Italian fashion house on Facebook and Instagram.
OUTFIT
Leather jacket: Brioni
T-Shirt: Brioni
Watch: DONE
Trousers: Brioni
Belts: BIAGINI
Sneakers: Billionaire
Today’s fashion adventure continues with new friends of the Mr.M blog, a young and innovative exclusive Swiss watch brand that I’m sure you’ll love at first sight! In one of the previous stories, I wrote more details about this brand, and I advise you to spare a few minutes and read the story at the following LINK.
DONE is proof that all dreams can become reality, if you really believe in yourself and constantly work on yourself. I believe that there are a large number of watch lovers who realize and understand how difficult it really is to start your own watch brand and that it is every watchmaker’s dream to create their own watch brand one day. In the past, it was almost an impossible mission, but with the emergence of platforms where you can present your project and request financial assistance to achieve your business goals, anything is possible.
Crowdfunding platforms have taken on a very special importance during the last couple of years, especially in the watch industry. While in the past an extremely large amount of capital was required, today there is an almost endless community of watch enthusiasts from all over the world who could help you make your dreams come true. The best thing about it: if watch enthusiasts like your project, many of them are willing to financially support the project before the official start of production even begins.
That’s exactly what Mr. Thierry Clottu managed to do, when he completed an impressive Kickstarter campaign in July 2016. When he successfully raised the financial means for making watches, he set about creating his own watchmaking brand, which he had been dreaming about for years.
Mr. Clottu started making his dreams come true in 2015, when he made the first sketches for his new project. As an experienced microtechnology engineer and after more than 10 years of product development experience for many well-known luxury watch brands, he decided to finally commit to his own long-awaited dream of his own watch brand.
By the way, the name “DONE Watches” has a double meaning: on the one hand, it represents the founder’s personal challenge to create a successful watch brand himself, that is, to actually do it. On the other hand, the name alludes to the region of the brand’s birth, located in Neuchâtel, Switzerland – Done in Neuchâtel.
Mr. Clottu has already successfully established three watch collections, which are called Classic, Skeleton and Automatic. The story of this unusual Swiss brand DONE watches began in 2016, with the “MECHANICA ME1A” from the Classic series, a sporty-elegant everyday watch with a small second at 9 o’clock and a beautifully decorated hand-wound caliber.
Automatic three-handers, on the other hand, are significantly more timeless, with only a classic date window at 3 o’clock and available in 40mm (men’s) and 36mm (women’s) diameters. For those who prefer something a little more extravagant on their wrist, Clottu has developed the elegant Skeleton models, which boast an open caliber and DLC coating.
In today’s fashion story, I have the great honor and pleasure to present you the newest model of the DONE watch MECHANICA B03 in a special limited edition of 50 pieces. After the great sales success of the MECHANICA B01 and MECHANICA B02 models, the DONE brand is pleased to present the MECHANICA B03 model at this year’s Time to Watches.
The MECHANICA B03 model uses the same aesthetic codes as its predecessors, but in shades
clearer and more concrete. Its silver movement brings a beautiful depth to this watch which then fully reveals its movement in complete transparency. The B03 proudly displays its case diameter of 43.8 mm with an overall thickness of 10.9 mm. Because it is extremely thin and light, trust me I forgot I had this watch on my wrist.
When I discovered this convenience, I realized that the high quality of the execution of its components stands out, both in terms of the level of construction of the case, as well as in the “in-house” manual-wound caliber itself. The founder’s main motto when creating this new DONE model was: “True beauty comes from within!”. Therefore, the new MECHANICA B03 model has the famous basic movement ETA 6497-1 due to its reliability and precision, in this model processed in a skeletonized cut of bridges and a modern design. This watch is the result of dedicated work where we obtained exceptional design results in order to harmonize the whole for a clean and timeless result.
Technical Information:
Case Diameter: 43,8mm
Case Thickness: 10,9mm
Case Material: Grade 5 Titanium
Water Resistance: 10 ATM (100m)
Crystals: Saphire, anti reflective coating
Movement: Skeleton, ETA 6497-1, hand-winding, design done in house
Power reserve: 46
Strap material: Blue FKM rubber
Strap buckle: Titanium bi-blade folding clasp
Packaging: Leather travel case that accommodates up to 3 watches
Price: 3850 CHF (approx. 4000 Euros)
In the outstanding offer of the DONE brand, you can also find other models of watches for men and women. If you want to stay updated and find out what novelties the DONE watches brand has to offer us, follow them on Facebook and Instagram.
Biagini is one of those traditional Italian artisanal brands that has managed to easily develop and become recognizable throughout Europe and the world without losing its authenticity. Founded in 1968, it is a real family project in which everyone has a part of the credit for the great success because the soul of this brand is made up of people, starting with the founder Alberto Amidei, who takes care of production supervision, his wife Enza, who is in charge of quality control, and both have passed their passion on to their three children: daughter Elisa, who takes care of the company and commercial management, and Valentina, who is responsible for the development of the women’s collection, while son Luca, takes care of the management of the small leather goods department and the development of the men’s collection.
The Biagini brand is rooted in the tradition of leather craftsmanship and continues to constantly conduct thorough research into materials, which are locally produced and specially hand-painted according to the brand’s conceptual designs. In addition to respecting the heritage, the brand carries a truly contemporary creative soul. Biagini’s creative team play with geometries, such as the iconic curved lines inspired by waves, experiment with textures, be it soft hood, raw canvas, python or crocodile leather, have fun with color, exploring a palette of neutral tones as well as a palette of bright hues .
What is the story of this unusual prestigious brand of leather goods? Biagini, a brand born in Bologna in 1968, originally called “Silvano Biagini”, was acquired in 1999 by the Modenese Amidei family.
Eclectic, vibrant and timeless, this brand is evolving, introducing a men’s collection in 2009 and 2013, changing headquarters, expanding its production facilities and creating a showroom, inspired by Italian design in the 60s and 70s, a period in which the spirit of the Biagini brand received its true and true form.
The Biagini brand is rooted in the tradition of leather craftsmanship and continues to constantly conduct thorough research into materials, which are locally produced and specially hand-painted according to the brand’s conceptual designs. In addition to respecting the heritage, the brand carries a truly contemporary creative soul. Biagini’s creative team play with geometries, such as the iconic curved lines inspired by waves, experiment with textures, be it soft hood, raw canvas, python or crocodile leather, have fun with color, exploring a palette of neutral tones as well as a palette of bright hues .
What is the story of this unusual prestigious brand of leather goods? Biagini, a brand born in Bologna in 1968, originally called “Silvano Biagini”, was acquired in 1999 by the Modenese Amidei family.
Eclectic, vibrant and timeless, this brand is evolving, introducing a men’s collection in 2009 and 2013, changing headquarters, expanding its production facilities and creating a showroom, inspired by Italian design in the 60s and 70s, a period in which the spirit of the Biagini brand received its true and true form.
In today’s fashion story, I present to you a belt from the BIAGINI brand, the Wave model made of the finest crocodile skin in a beautiful shade of cognac. The strap is a handmade “Made in Italy” piece. This exquisite belt is adorned with an unusual metal buckle that has the brand’s logo embossed on the underside.
If you want to stay updated and find out what all the novelties BIAGINI has to offer us this fashion season, follow this unusual Italian brand of luxury leather goods on Facebook and Instagram.
Anyone who has followed my blog for a long time knows that I always try to pay special attention to details. So this time I decided to show you a novelty that has almost arrived in my wardrobe.
Billionaire, a timeless luxury style that was born in Italy, this luxury brand continues to express “Made in Italy” through craftsmanship, craftsmanship and the fusion of premium fabrics. BILLIONAIRE is for men who appreciate true style and elegance. This brand is owned by the famous German designer Philipp Plein.
The new collection embraces the traditional elegance of Billionaire Couture and a vibrant color palette. Bold mosaic patterns and new silhouettes emphasize the essence of casual chic. This collection represents a true “Made in Italy” attitude. Staying true to the brand’s DNA, Mr. Plein opted for rich materials such as silk, cashmere and precious leather details for the FW24 collection.
Crafted from the finest materials by Italian artisans, the shoes enrich any outfit. The Billionaire brand offers sneakers for everyday casual elegant options, while moccasins, elegant shoes and boots complete the wear of pure elegance.
If you want to stay up-to-date and find out what the Billionaire brand has to offer, visit their official online store and follow them on Facebook and Instagram.
My dear fashionistas, we have come to the end of the first autumn fashion story, where together we discovered the beauty and splendor of sporty timeless elegance and prestige with the famous Italian fashion house Brioni, the beauty of the new revolutionary and special Swiss watch brand DONE, as well as the unique quality of Italian craftsmanship with the cult leather goods brand BIAGINI, as well as the beauty of urban elegance with exotic materials with Billionaire, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal fall outfit!
See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
With Love,
Mr.M
This post is sponsored by Brioni, DONE, BIAGINI and Billionaire brands. This post is my personal and honest review of their products.
This is called style! You look great, this outfit is amazing and these colors suit you! Only these quiet luxury brands like Loro Piana, Brunello Cucinelli and Brioni look really good on you and your appearance and charisma, you have really found yourself in this world of fashion. It’s nice to see a person who actually wears real wearable fashion, as influencers often wear what’s only fashionable at the moment, but it’s really not the kind of wardrobe that can be worn in everyday life, as usually the readers are people who just want fashion inspiration on how to dress… Read more »
This is really called a great match when you combine an amazing iconic Italian brand with a person like you who really has an exquisite style and fashion taste. I have a feeling that you are just the kind of person and perfectionist who can make even the worst item of clothing fit with an outfit to make it look great. I can’t wait to see your new fashion stories!
What a masterclass in autumn dressing, Marko! The combination of the Brioni suede leather jacket in tobacco and the vicuña cashmere and silk trousers is genuinely one of the most refined autumn looks I have seen this season. I had no idea that vicuña fiber measures only around 12 microns, making it finer than the best cashmere that detail alone justifies every penny of the investment. The tobacco color really does work on every skin tone, and you wear it with an effortless confidence that is hard to teach.
Marko, dieser Beitrag ist wirklich außergewöhnlich! Brioni ist für mich seit Jahren die ultimative Adresse für Herrenmode, und ich bin froh, dass du die Geschichte des Hauses so ausführlich beschreibst von der Gründung 1945 in der Via Barberini in Rom bis zur ersten Herrenmodenschau 1952 im Palazzo Pitti in Florenz. Ich besitze selbst einen Brioni-Anzug, und die Verarbeitungsqualität ist wirklich auf einem Niveau, das man heute kaum noch findet. Der Tabakton dieser Saison ist meiner Meinung nach die eleganteste Farbwahl für den Herbst, und du trägst diesen Look mit echter Überzeugung.
Hello Marko, what an incredible first autumn post! I have been a Brioni admirer for years, particularly since learning that the brand was acquired by Kering in 2011 and has since maintained its Italian craftsmanship under creative director Norbert Stumpfl. The fact that Brioni kept its production in Penne, Abruzzo even during the economic crisis of 2009, refusing to move manufacturing outside Italy, says everything about the integrity of this brand. The leather jacket is simply stunning and that tobacco shade looks perfect against the outdoor setting in your photos. I will definitely be looking at their new collection this… Read more »
Quel article fascinant, Marko ! Je suis un grand admirateur de Brioni depuis que j’ai découvert que la maison avait organisé le tout premier défilé de mode masculine de l’histoire moderne au Palazzo Pitti de Florence en 1952 la fameuse Peacock Revolution. La veste en daim tabac combinée au pantalon en vigogne et soie forme un ensemble d’une cohérence rare, où chaque pièce dialogue parfaitement avec les autres. Ce que tu expliques sur la fibre de vigogne m’a vraiment surpris : seulement 12 microns d’épaisseur et environ 500 grammes de laine par animal par an, c’est proprement extraordinaire. Je vais… Read more »
Caro Marko, da italiano sono particolarmente orgoglioso di vedere un post così approfondito dedicato a Brioni, una delle case di moda maschile più iconiche che il nostro Paese abbia mai espresso. Sapere che il marchio ha fondato la Scuola di Alta Sartoria a Penne nel 1985 con l’obiettivo di trasmettere il metodo sartoriale alle generazioni future è qualcosa di cui andare genuinamente fieri. La giacca in suede tabacco mi sembra assolutamente perfetta per la stagione e il modo in cui l’hai abbinata ai pantaloni in vigogna dimostra un gusto sopraffino. Continua così con questi contenuti di altissimo livello!
Goeiedag Marko, wat een geweldige herfstpost! Ik was al bekend met Brioni als merk, maar ik wist niet dat de naam van het merk een verwijzing is naar de Kroatische Brijuni-eilanden, een vakantiebestemming van de Europese jetset. Het is fascinerend hoe een kleermakersboutique opgericht in 1945 in Rome is uitgegroeid tot een van de meest exclusieve herenmodellen ter wereld. De tabakskleur van de suède jas is inderdaad de trendkleur van dit seizoen en jij draagt hem met veel stijl. Ik overweeg serieus om dit najaar een bezoek te brengen aan een Brioni-winkel.
Marko, this is one of the most educational fashion posts I have read in a long time! I was particularly fascinated by the section on DONE Watches the fact that founder Thierry Clottu started with sketches in 2015, ran a successful Kickstarter campaign in July 2016, and built a legitimate Swiss watch brand from Neuchâtel entirely from scratch is genuinely inspiring. The MECHANICA B03 in Grade 5 titanium with the skeletonised ETA 6497-1 movement, limited to just 50 pieces, sounds like an incredible collector’s piece. Could you tell me whether the watch is still available for purchase directly on their… Read more »
¡Buenas tardes, Marko! Siempre me ha llamado la atención la historia de Brioni, pero no sabía que el nombre del brand es una referencia a las islas croatas de Brijuni, un destino vacacional de la jet set europea ese tipo de detalle es lo que distingue los artículos de este blog. La chaqueta de ante en color tabaco es sencillamente perfecta para esta transición de temporada, y la combinación con el pantalón de vicuña y seda demuestra que el lujo tranquilo tiene un lenguaje propio que no necesita logos visibles. Llevo años apreciando la filosofía de las marcas italianas que… Read more »
What struck me most in this post, Marko, is the extraordinary story of how Brioni launched American distribution through fashion shows in nine US cities during the 1950s, and how icons like Clark Gable, John Wayne, and Cary Grant were seen wearing Brioni suits in Hollywood. That kind of cultural endorsement from the golden age of cinema is something no marketing budget can replicate today. The T-shirt you describe ideal for layering under the leather jacket during temperature fluctuations is exactly the kind of intelligent transitional piece that gets overlooked in favour of more dramatic items, yet it makes the… Read more »
Hallo Marko! Ich bin durch deinen Blog zum ersten Mal auf die Marke BIAGINI 1968 aufmerksam geworden, und ich muss sagen, die Geschichte dieser Marke hat mich wirklich beeindruckt. Dass ein Familienunternehmen aus Bologna, das 1968 als „Silvano Biagini” gegründet und 1999 von der Modenese Amidei-Familie übernommen wurde, es geschafft hat, seine handwerkliche Authentizität über Jahrzehnte hinweg zu bewahren, ist in der heutigen Modebranche wirklich selten. Der Wave-Gürtel aus Krokodilleder in Cognac-Ton sieht absolut exquisit aus. Gibt es eine Möglichkeit, die BIAGINI-Produkte auch außerhalb Italiens zu bestellen, oder ist das Sortiment hauptsächlich über ihren Online-Shop verfügbar?
Marko, ce qui me plaît particulièrement dans cet article, c’est la façon dont tu expliques le concept de Prêt Couture que Brioni a inventé dans son usine de Penne en Abruzzes l’idée de proposer une haute couture prête-à-porter qui préserve toute la qualité sartoriale de la maison est véritablement révolutionnaire pour l’époque. Je possède moi-même une paire de chaussures Brioni depuis quelques années et la qualité de fabrication ne se dément pas au fil du temps. La montre DONE MECHANICA B03 m’intéresse également beaucoup : un calibre ETA 6497-1 squelette dans un boîtier en titane de grade 5, pour environ… Read more »
Dear Marko, I have been following your blog for several seasons now, and each autumn post you publish manages to raise the bar a little higher. The vicuña cashmere and silk trouser combination you describe is something I have only ever read about in specialist menswear publications, and seeing it styled so naturally in an autumn context makes the whole concept much more accessible. I already own a few pieces from Brioni’s ready-to-wear line, so reading about their Bespoke and Su Misura service has given me something to consider for my next investment. The colour consistency between the suede jacket… Read more »
Marko, grazie mille per aver presentato BIAGINI 1968 in modo così dettagliato è la prima volta che sento parlare di questo brand e l’ho scoperto proprio attraverso il tuo blog. Il fatto che la famiglia Amidei abbia preservato l’identità artigianale del marchio bolognese pur introducendo nuovi materiali come il pitone, il coccodrillo e la tela grezza dimostra un equilibrio tra tradizione e contemporaneità davvero raro. La cintura Wave in coccodrillo color cognac è un accessorio che si nota immediatamente nella foto il tipo di dettaglio che distingue un outfit ben costruito da uno semplicemente costoso. Sto già visitando il loro… Read more »
Marko, ik volg je blog al een tijdje en deze herfstpost is zonder twijfel een van je beste bijdragen tot nu toe! Ik ben zelf een horlogeliefhebber en het verhaal van DONE Watches heeft me echt geraakt dat Thierry Clottu als microtech-ingenieur met meer dan tien jaar ervaring bij bekende Zwitserse horlogemerken zijn eigen droom heeft waargemaakt via Kickstarter in 2016, is een verhaal dat elke ondernemer zou moeten lezen. De technische specificaties van de MECHANICA B03 zijn indrukwekkend voor een beperkte oplage van 50 stuks. Zijn er nog exemplaren beschikbaar, of is deze editie al volledig uitverkocht?
Hi Marko, the history of Brioni you present here is genuinely captivating, I particularly enjoyed the detail about the Trunk Show concept that Brioni invented, allowing customers to personalize garments through the Su Misura service directly in stores. It makes perfect sense as a sales model for a brand of this calibre, where the relationship between tailor and client is central to the entire value proposition. The tobacco suede jacket is clearly the statement piece of this look, but it is the vicuña cashmere and silk trousers that speak most directly to the level of craftsmanship Brioni represents. I have… Read more »
Marko, que gran artículo para abrir la temporada otoño-invierno! Me ha sorprendido mucho descubrir que la vicuña es prima del alpaca y vive en los Andes entre los 3.200 y los 4.800 metros de altitud ese contexto geográfico y cultural hace que la fibra sea aún más especial, considerando que en tiempos del Imperio Inca estaba reservada exclusivamente para la realeza. ¿Podrías decirnos si los pantalones de vicuña y seda de Brioni requieren un cuidado especial o un sastre específico para el mantenimiento, dado que la fibra no puede ser tratada con productos químicos convencionales? La transparencia con la que… Read more »
Lieber Marko, dieser Beitrag ist ein wunderbares Beispiel dafür, warum dein Blog zu den besten Herrenmode-Blogs Europas gehört. Ich finde es besonders bemerkenswert, dass Brioni 1959 die Produktion in Penne in den Abruzzen angesiedelt hat, dem Geburtsort von Mitgründer Nazareno Fonticoli das ist die Art von persönlicher Geschichte, die einem Modemarke eine echte Seele gibt. Die Sneakers von Billionaire als Kontrast zu den luxuriösen Brioni-Stücken und dem DONE-Zeitmesser zeigen, wie man High-Low-Dressing auf höchstem Niveau praktiziert. Ich werde mir auf jeden Fall die neue Herbstkollektion von Brioni näher ansehen.
Marko, the BIAGINI 1968 belt is the detail in this outfit that really caught my eye a handmade crocodile leather belt in cognac with the brand’s logo embossed on the underside of the buckle is the kind of artisan accessory that serious menswear enthusiasts seek out precisely because it is not immediately recognisable to the untrained eye. I had never come across BIAGINI 1968 before reading this post, and I am genuinely grateful to have discovered a brand with such a coherent family story Alberto Amidei overseeing production, his wife Enza handling quality control, and each of their three children… Read more »
Bonjour Marko! Je suis passionné par l’horlogerie indépendante suisse depuis des années, et la manière dont tu présentes DONE Watches m’a vraiment convaincu de m’intéresser de plus près à cette maison de Neuchâtel. Le fait que le nom DONE soit à la fois un défi personnel du fondateur et un jeu de mots sur Dône de Neuchâtel est le genre de détail fondateur qui donne une vraie personnalité à une marque. La MECHANICA B03 avec son mouvement ETA 6497-1 squelette retravaillé en interne et son boîtier en titane grade 5 de seulement 10,9 mm d’épaisseur semble être une montre parfaite… Read more »
Caro Marko, è stata una vera scoperta leggere di BIAGINI 1968 in questo articolo non conoscevo affatto questo brand bolognese e lo sto già esplorando online grazie a te. La filosofia di questa famiglia Amidei, che ha saputo preservare l’identità artigianale del marchio acquistato nel 1999 pur innovando con nuove textures come il pitone e il coccodrillo, riflette perfettamente quella tradizione manifatturiera dell’Emilia-Romagna che è ancora il cuore pulsante del lusso italiano. La cintura Wave in coccodrillo color cognac è un complemento straordinario a questo outfit Brioni, perché introduce una texture animale che dialoga con il suede della giacca senza… Read more »
Hello Marko, what I find most impressive about this post is the way you trace the entire arc of Brioni’s history from two tailors opening a boutique on Via Barberini in Rome in 1945, through the Hollywood celebrity endorsements of the 1950s, all the way to the Kering acquisition in 2011 and the current leadership under CEO Mehdi Benabadji and creative director Norbert Stumpfl. It is a narrative that reads almost like a novel. I own a Brioni belt myself and the quality of the leather and stitching is unlike anything else I have handled in that category. Would you… Read more »
Marko, ik ben zelf een grote fan van Italiaanse ambachtelijkheid en jouw beschrijving van de Brioni-broek in vicuña cashmere en zijde heeft me echt aan het denken gezet. De uitleg over de vicuñavezel slechts 12 micron dik, goud van de Andes genaamd en in Inca-tijden voorbehouden aan de koninklijke familie geeft dit kledingstuk een culturele dimensie die je normaal niet in een modeblog tegenkomt. De combinatie van de tabakskleurige suède jas met de sneakers van Billionaire toont aan dat high-end fashion niet per se formeel hoeft te zijn. Dit is een post die ik zeker zal delen met mijn vrienden… Read more »
Hola Marko, llevo varios años siguiendo tu blog y este artículo sobre Brioni me parece uno de los más completos que has publicado. Es interesante que menciones cómo la marca introdujo durante los años cincuenta nuevas siluetas con hombros naturales y formas más estilizadas, rompiendo con la tradición más rígida de la sastrería masculina de la época ese espíritu innovador es lo que diferencia a Brioni de otras casas de sastrería de su generación. El cinturón BIAGINI Wave en cocodrilo cognac es un accesorio que demuestra que los detalles bien elegidos pueden elevar cualquier look a otro nivel. Estoy considerando… Read more »
Marko, this autumn post is simply one of the finest pieces of menswear editorial I have read this season. The way you contextualise Brioni within the broader history of Italian fashion noting that it was the first sartorial menswear brand to use bold colours and lighter materials gives the outfit itself a cultural weight that transforms it from a simple clothing review into something much more meaningful. I have always been a quiet luxury advocate, and the tobacco palette you present here, connecting the suede jacket, the cashmere silk trousers and the BIAGINI Wave belt in cognac, is a masterclass… Read more »
Lieber Marko, ich bin durch deinen Blog zum ersten Mal auf BIAGINI 1968 aufmerksam geworden und bin wirklich beeindruckt von der Philosophie dieser Marke. Besonders das Spiel mit Geometrien die ikonischen Wellenlinien, die auch dem Wave-Gürtel seinen Namen geben und die Experimente mit verschiedenen Texturen wie Python und Krokodilleder zeigen, dass echtes Handwerk und Innovation kein Widerspruch sein müssen. Ich habe mich bereits auf ihrer Website umgeschaut und die Produktpalette ist sehr überzeugend. Würdest du sagen, dass der Wave-Gürtel in Cognac-Ton am besten zu formelleren Outfits passt, oder eignet er sich auch für einen smart-casual Look?
Marko, il y a quelque chose de particulièrement élégant dans la façon dont tu associes des pièces Brioni qui appartiennent toutes à la même collection AW 2024/25 la veste en daim, le pantalon en vigogne et soie, et le t-shirt de transition tout en les ancrant dans une couleur tabac qui unifie l’ensemble sans le rendre monotone. La maison Brioni a toujours su maîtriser ce concept de « total look » depuis les années 1950, et il est fascinant de voir comment cet héritage se traduit dans une collection contemporaine. J’apprécie beaucoup également la présentation de Billionaire, un brand dont… Read more »
Marko, even as a woman who follows menswear purely for aesthetic inspiration, I find this post utterly compelling. The level of craft that Brioni represents maintaining its production in Penne, Abruzzo and running its own tailoring school Scuola di Alta Sartoria since 1985 is the kind of brand integrity that is increasingly hard to find in contemporary fashion. The tobacco suede jacket is the sort of piece that transcends seasons and decades, which is the true definition of an investment purchase. I also loved learning about BIAGINI 1968 and the family structure behind the brand Valentina developing the women’s collection… Read more »
Caro Marko, pur occupandomi principalmente di moda femminile, seguo il tuo blog con grande interesse perché la qualità dei contenuti trascende la distinzione tra moda maschile e femminile. Ho scoperto BIAGINI 1968 proprio attraverso questo articolo e sono rimasta affascinata dal fatto che la figlia Valentina Amidei si occupi dello sviluppo della collezione femminile un brand che unisce radici bolognesi, gestione familiare e sperimentazione nei materiali è esattamente il tipo di realtà italiana che merita più visibilità internazionale. La cintura Wave in coccodrillo cognac è un capolavoro di sintesi artigianale. Complimenti per la scelta degli accessori in questo outfit.
Marko, de manier waarop jij mode vertelt is echt uniek je geeft historische context, merkfilosofie en persoonlijke styling-observaties op een manier die zowel informatief als visueel inspirerend is. Het verhaal van DONE Watches sprak me bijzonder aan: dat Thierry Clottu als microtechnisch ingenieur zijn eerste schetsen maakte in 2015 en twee jaar later al een volledig Zwitsers horlogemerk had opgebouwd via Kickstarter, is een van de mooiste ondernemersverhalen in de hedendaagse horlogewereld. De MECHANICA B03 met zijn saffieren glas en antireflex coating in een titanium kast van Grade 5 ziet er buitengewoon verfijnd uit. Ik hoop dat je in toekomstige… Read more »
Dear Marko, as someone who has spent years studying the history of haute couture, I find your description of the Peacock Revolution that Brioni presented at the Sala Bianca in Palazzo Pitti in 1952 absolutely fascinating it is remarkable how little this moment in menswear history is discussed compared to the women’s fashion shows of the same era. The first menswear fashion show of the modern era deserves far more recognition in fashion scholarship. Would you consider doing a dedicated post on the history of menswear shows and how Brioni shaped the runway format for men? The combination of vicuña,… Read more »
Marko, este es exactamente el tipo de contenido que distingue un verdadero blog de moda de una simple cuenta de redes sociales la profundidad histórica, la honestidad sobre las características técnicas de los tejidos y la coherencia estética del outfit hablan por sí solas. La marca Billionaire, que pertenece al diseñador alemán Philipp Plein y mantiene su producción artesanal en Italia utilizando materiales como la seda, el cachemira y cueros preciosos, es un ejemplo interesante de cómo el ADN italiano puede coexistir con una visión de diseño más contemporánea y atrevida. Las sneakers como cierre casual de un look construido… Read more »