Posts tagged Whitcom & Shaftesbury

Fratelli Borgioli: The Story about Handmade Shoes from Sunny Tuscany…

Dear my fashionistas, welcome to another new story on the Mr.M blog. How are you today? I sincerely hope that you are all well and that after the adventure in cold but fascinating Russia you are ready for one warm fashion story from sunny Tuscany. Italy is a country that is considered to be the cradle of fashion and hedonism in general. My grandmother always said that there was nothing better than the smell of a new Italian shoes just taken out of the box.

I admit that I did not understand that as a child, but today, as a man almost the age of 30, I began to understand all the wise advices and words of the older people around me. In today’s post, we will learn something new about an interesting Italian footwear brand that crafting handmade shoes – the Fratelli Borgioli.

The unusual fashion journey began in 1946 when two brothers Rene and Valerio Borgioli, skilled craftsmen, decided to start their business in a small workshop near the picturesque Tuscan town of Vinci. The Borgioli brothers started making handmade shoes that were also of excellent fit and quality.

A few years later, Rene and Valerio decided to hire new workers and managed to expand their workspace in the family home. In the seventies of the last century, due to the increased demand on the market, the Borgioli brothers decided to build a new business facility of a larger area and introduced new ways of making footwear.

In the 1980s, the second generation of the Borgioli family, Urbano and Alfredina Borgioli, expanded the family business by turning the entire family home into a factory. Fratelli Borgioli has become a well-established and reliable manufacturing company in the luxury goods market.

They also achieved great success in the late eighties, when the family company began exhibiting at specialized fairs and thus entered new European markets. After conquering Italy, the next in line were Switzerland, Germany and Austria. It was a big step for a family company that believed in its exceptional quality and dedicated work of its skilled craftsmen.

Fratelli Borgioli has a collection of shoes for men and women, so you can always find something interesting for yourself and your loved ones.

Fratelli Borgioli is constantly investing in product research and development in collaboration with its workers: artisans, numerous stylists and manufacturers of leather samples. Due to these characteristics, the brand is recognized in Italy and abroad as an extremely valuable manufacturer of high quality shoes produced in Italy.

Fratelli Borgioli regularly makes new collaboration agreements with international fashion houses and thus modernizes its production and expands its sales network to a larger number of markets.

Fratelli Borgioli is currently a family business run by a third generation that has managed to advance and improve a company that has more than 70 years of experience and tradition in the field of luxury footwear production.

The Fratelli Borgioli collections were selected by the Pitti Design Committee. For more than 10 years, Borgioli has been presenting its seasonal collections at this important event in the world of men’s fashion. For all those unfamiliar with the Pitti Uomo term, I would like to write one brief explanation.

Pitti Uomo is one of the world’s most important fashion platforms for collections of men’s clothing and accessories and for launching new projects in men’s fashion. It is held twice a year in Florence.

Fratelli Borgioli has launched a permanent exhibition at his showroom in Milan. The Borgioli showroom is located in the modern design district of Brera and is open all year round for all fans of this brand. In this showroom you can see new seasonal collections and of course some of the timeless pieces from past collections that marked the work of this famous shoe brand.

This family brand introduced certain innovations in business during 2020, and these are the possibility of online shopping in their official e-shop and a new unusual collaboration with distant Japan. A new line of footwear that combines the famous Italian craft with an unusual Japanese style. At the end of last year, SEISHOU saw the light of day with a new line of shoes designed by Fratelli Borgioli with Japanese designers Ikeda and Matsuzaki.

The name of the new line, SEISHOU (“unison” in English, which means complete harmony). This line brings with it a mixture of Italian workmanship and Japanese taste.

SEISHOU is a hybrid collection for both sexes, which combines classic Italian design with modern Japanese style. The Japanese concept and design are expressed by the skill of making Italian shoes. The design includes the concept of authentic Italian footwear and a taste that faithfully depicts the modern Japanese way of life.

All shoes from the SEISHOU line combine the comfort of sneakers with the elegance of formal shoes. All pieces are made with the help of complex techniques that are still applied today by a very small number of footwear manufacturers, such as the sole milled on the last, the Blake processing with a hidden channel and the use of natural materials.

Shoes from the SEISHOU line are available in the online Fratelli Borgioli store, as well as in the Fratelli Borgioli stores, Casa Borgioli store, set in the premises of the old factory in Vinci, Tuscany, the birthplace of the Renaissance genius Leonardo da Vinci.

If you want to be updated and find out all the news that Fratelli Borgioli is preparing for us, follow them on the social networks Facebook and Instagram.

Since the weather in Belgrade got a little better, I decided to take my coat out in the fresh air and the coat you asked me about after seeing it on the list of my favorite items that you should give to your men for the New Year holidays.

Whitcomb & Shaftesbury was founded in 2004 by Suresh and Mahesh Ramakrishnan as an independent brand transparent in its production and dedicated to a deep belief in fashion originality and independence, backed by a craft approach. By creating tailor-made pieces that customers want, they are creating British luxury fashion in a whole new way – building links between the consumer and the brand, instead of solely encouraging unnecessary consumption in the consumption chain.

Good bespoke is a special kind of fashion: turning the ideas and measures of customers and beautiful natural raw materials into something very original, unusual and special; achieving quality is consistent and independent is exactly what sets Whitcomb & Shaftesbury apart from other fashion brands on the market.

In my post today, you have the opportunity to see again a masterpiece of the Whitcomb & Shaftesbury fashion house – a coat of classic design, which is authentic in details and which will remain a classic in your wardrobe for a lifetime.

This amazing coat is made of a incredible blend of Vicuna and pure cashmere, so this wonderful combination of materials makes this coat so special and unique.

As you know, I am a big fan of coats and this one caught my attention because it is unique and elegant. The other thing I love about this coat is the exceptional color that is easy to combine.


Coat:Whitcomb & Shaftesbury

Turtleneck sweater: Loro Piana

Trousers: Loro Piana

Shoes: Fratelli Borgioli

My dear fashionistas, we have come to the end of this special post where together we discovered some interesting news from the fashion world and learned some things about a family Italian footwear brand. How did you like my outfit today, the harmony of pastel brown shades?

I really tried to prepare today’s post with a lot of love and I hope you like it! See you in a couple of days with a new story about the Fratelli Borgioli brand!

I advise you from the bottom of my heart to listen to my advice due to the current unfavorable health situation in almost all European and countries around the world. If you need to go out into the fresh air, take a walk and clear your mind, feel free to do so, but do not go to places where there are a lot of people and encourage crowding.

I understand that people need to go out into the fresh air for physical activity and mental health, but you can do that by walking around the city every day, on low-traffic streets. Of course, you can walk in parks and other types of green areas or promenades along rivers, but keep the prescribed physical distance and use disinfectants and wear a mask.

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. Stay tuned!


This post is sponsored by Fratelli Borgioli,Whitcomb & Shaftesbury and Loro Piana brands and represents my personal and honest review of their products.


Little Fashion Tips for perfect Christmas Gift for HIM…

Dear fashionistas, welcome to another fashion story on the Mr.M blog. Merry Christmas with lots of love, I think that the best present one can hope for this year is to spend time together! After long and exhausting 2020, I hope you have opportunity to spend upcoming holidays with your family and friends.

December is the month when we summarize the whole year, our hopes and expectations, but also our failures. Personally I like this period of year because it is time for gifts, giving and receiving them. In today’s post I will give you some ideas what you should gift to HIM as the late Christmas gift.

Ématelier: The Art Kingdom where Time and Creativity have no limits…

Did you know that a watch is the best and most practical gift for everyone? You cannot make mistake with watch. Everybody loves them, everybody needs them and everybody wears them.

When you give someone a beautiful and unique watch, you will definitely remain in the heart of that person. At the same time, the watch does not only show the time, but always reminds that someone loves you and thinks of you.

I have always appreciated handicrafts, loved and respected brands that produce watches hand-painted or hand-carved elements. There are a number of watch manufacturers that offer hand-painted or engraved dials and mechanisms, but they do so with the help of professionals with a strong artistic spirit. The final result is art watches at a price that is not in line with the amount of time spent and love could be valued just a little more.

Today I have the honor to present you the Ématelier “Jaguar” watch, the model from the special limited collection “Kingdom“. This collection is inspired by the wildlife of the animal world and is intended for all people who appreciate freedom, creativity and strive to remain unique and strong. The models from this collection are unisex, ideal gift for her and him.

Ématelier watches are produced with Grand Feu enamel dials with  a variety of enamelling techniques.  They are handmade and hand painted, by a unique brand located in Toronto, Canada.  Mr. Alex Landa, a man who has woven his love and passion for watches into every piece of the unique Ematelier watches.

Mr. Landa, the founder of Ématelier, says that his love for watches was born during his practice as an apprentice in the seventies in a shop specializing in the repair and restoration of unique watches. His love for watches was constantly growing as he was following all innovations in the watch industry and gathered a stunning personal collection.

In 2013, Mr. Landa with his great knowledge and skills, decided to start his life project and fulfilled his biggest dream – the manufacture of watches with Grand Feu, enamel hand painted dials. This involved frequent trips around the world, learning the little secrets of the craft from the main masters, of which there are very few today.

Ématelier is a unique brand in the watch industry due to its specific and handmade style, where enamel dials are made and painted by hand. Enamel painting is an extraordinary combination of science and fine arts, where real miniature masterpieces are created. No matter how skilled the craftsman is, the enamel is temperamental and can spoil very easily at any stage of production. Therefore, it takes a lot of time, effort and work to get perfect results.

Each dial from Ématelier is made with great love and effort with the help of the skillful hands of craftsmen and fire. The effort pays off in the end, because the enameled dial is long lasting, even so much that it will outlive not only its first owner, but also the millennium. Thanks to its unique properties, enamel produces stunning vivid colors of endless longevity, resistant to heat, moisture and weather.

What is enamel? Enamel is a glass mixture made of silicon dioxide and various metal oxides added to create different shades. Before any color can be applied, the craftsman must create a good basis for further artistic work.

The enamel is crushed, ground and purified, first in distilled water and then in nitric acid. Then the copper, silver or gold plate is cleaned and coated with a layer of white enamel on both sides. The end result is a perfectly clean “canvas” for painting without the fear that the copper will bend when exposed to extreme temperatures.

After the process of making an enamelled dial, we come to the most complex part of making an enamelled watch, and that is making the dial. Because the colors of the enamel react differently and change in the oven, the designer must know exactly in advance how the material will react in order to create a work of art that can be faithfully reproduced.

Once the dial is properly constructed with the coated dial plate, the painting process can begin! The artist prepares a palette of colors with the nuances needed to create a predetermined image.

The image must be carefully applied in several layers and baked in an oven up to 800ºC between painting processes. First, harder, more elastic colors are applied that can withstand multiple cracking, while gentle shades are kept in the final stages. In the end, the dial is subjected to the Geneva technique, born in the Swiss city of Geneva of the same name. Here, the finished painting is already coated with transparent enamel two to three times and baked in the oven between each painting process. This sets the image, provides a completely smooth surface and improves the depth and vividness of the colors. On average, each piece of Ématelier dial goes through a total of between 10 and 12 baking processes.

With just a small misjudgment, the dial can warp, burst, or explode. Since the colors react to the heat both individually and collectively, a small mistake in the order can lead to unwanted results and force the masters to start re-making the enamelled dial.

Owning a dial, that little enamel masterpiece in my personal collection is exceptional. Due to the cost and complexity associated with its creation, the vast majority of enameled works are in museums. The rarity of skilled craftsmen is another factor, as the craft almost became extinct in the early twentieth century

How can you become the proud owner of an Ématelier watch or perhaps refresh your favorite watch with a new hand-painted enamelled dial? There are three ways to buy:

1) If you want to have the Ématelier watch that is personalized according to your needs and desires, it is enough to choose the watch model on the official website and online store – I advise you to take enough time to look at all the models from the special Atlas, Harmony or Kingdom collections and contact the experts by e-mail who will do their best to choose a watch according to your sensibility.

2) If you already own a watch from a certain prestigious brand and want to refresh your dial, there is the possibility of making a special enamelled dial with painted details that you want. Just let your imagination run wild or take a look at the gallery of special enameled dials that the watchmaker Ématelier has done so far, I hope it will inspire you and help you refresh your watch – link.

3) If you wish to buy a specific model of a certain brand, or you like the design, but you imagined a different dial, the Ématelier is here to help your dreams come true. It is enough to send the specification of the watch or describe in detail and the Ématelier team will help you to find your model. Your long-awaited gift will be soon on your hand.

Whitcomb Shaftesbury: British Bespoke Fit to Perfection!

Whitcomb & Shaftesbury was established in 2004 by Suresh and Mahesh Ramakrishnan as an independent brand transparent in its manufacturing and committed to a deep belief in excellence and independence, underpinned by an artisan approach. By creating bespoke designs by customers desire for individuality, they are creating in a new kind of fashion -one that builds connections between people, rather than just encouraging mindless consumption.

Good bespoke is a kind of alchemy: turning customer ideas and measures and beautiful natural raw materials into something very special; achieving this quality consistently, and independently, is what sets us apart.

In my today’s post you have the great opportunity to see the master-piece of Whitcomb & Shaftesbury – A classic double breasted policy coat design, which is authentic in detail and will stay a classic in wardrobe for a lifetime.  

This incredible coat is made by interesting mixture of Vicuna and pure cashmere, so this wonderful combination of fabrics make this coat so special. As you know I am a huge fan of the coats and I like this one because it is unique and elegant.

The other thing which I love about this coat is delightful colour, which is easy for combining. If you are looking for perfect gift for him, you just need to contact Whitcomb & Shaftesbury team, if you want special assistance and you need the help of proffesionals just send a request via email and they will be happy to help you to fulfil your ideas.

Joseph Cheaney & Sons: Classic, Stylish and Timeless British Iconic Footwear

Joseph Cheaney established the company in 1886, and in 1896, along with his brother Arthur, they moved to the site which the factory occupies today. Recently Mr J. & W. Church have purchased the factory employing their wide knowledge of the shoe industry. I am proud that I had opportunity to have one piece of their wonderful collection.

This time Joseph Cheaney & Sons made these incredible boots in collaboration with Scottish knitwear brand Johnstons of Elgin.


Coat: Whitcomb & Shaftesbury

Sweater: Loro Piana

Watch: Ématelier

Trousers: Loro Piana

Boots: Johnstons of Elgin X Joseph Cheaney

I advise you that due to the difficult current situation in almost all European countries, if you want to go out into the fresh air, take a walk and clear your mind, feel free to do so, but do not go to places where there are a lot of people and create crowds.

I understand that people need to go out into the fresh air for physical activity and mental health, and you can do that by walking the city in the open air every day, using the traffic-free streets. Of course you can walk through the park and other types of green areas or along the promenades along the rivers, but stick to the prescribed physical distance and use disinfectants and wear a mask.

I would like to take this opportunity to draw your attention to the care and protection of yourself and your loved ones. Let’s prevent the spread of the Corona virus and try to make this one day just one bad dream that we have successfully forgotten!

My dear fashionistas, we have come to the end of this special story. How did you like this outfit of mine today? I have prepared this outfit for you with a lot of love and I hope you like it! See you in a couple of days with some new story!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. Stay tuned!


This post is sponsored by Whitcomb & Shaftesbury, Ématelier, Johnstons of Elgin and Joseph Cheaney brands and represents my personal and honest review of their products.