Dear my fashionistas, welcome to another new story on the Mr.M blog. How are you today? I sincerely hope that you are all well and that after the adventure in cold but fascinating Russia you are ready for one warm fashion story from sunny Tuscany. Italy is a country that is considered to be the cradle of fashion and hedonism in general. My grandmother always said that there was nothing better than the smell of a new Italian shoes just taken out of the box.

I admit that I did not understand that as a child, but today, as a man almost the age of 30, I began to understand all the wise advices and words of the older people around me. In today’s post, we will learn something new about an interesting Italian footwear brand that crafting handmade shoes – the Fratelli Borgioli.

The unusual fashion journey began in 1946 when two brothers Rene and Valerio Borgioli, skilled craftsmen, decided to start their business in a small workshop near the picturesque Tuscan town of Vinci. The Borgioli brothers started making handmade shoes that were also of excellent fit and quality.

A few years later, Rene and Valerio decided to hire new workers and managed to expand their workspace in the family home. In the seventies of the last century, due to the increased demand on the market, the Borgioli brothers decided to build a new business facility of a larger area and introduced new ways of making footwear.

In the 1980s, the second generation of the Borgioli family, Urbano and Alfredina Borgioli, expanded the family business by turning the entire family home into a factory. Fratelli Borgioli has become a well-established and reliable manufacturing company in the luxury goods market.

They also achieved great success in the late eighties, when the family company began exhibiting at specialized fairs and thus entered new European markets. After conquering Italy, the next in line were Switzerland, Germany and Austria. It was a big step for a family company that believed in its exceptional quality and dedicated work of its skilled craftsmen.

Fratelli Borgioli has a collection of shoes for men and women, so you can always find something interesting for yourself and your loved ones.

Fratelli Borgioli is constantly investing in product research and development in collaboration with its workers: artisans, numerous stylists and manufacturers of leather samples. Due to these characteristics, the brand is recognized in Italy and abroad as an extremely valuable manufacturer of high quality shoes produced in Italy.

Fratelli Borgioli regularly makes new collaboration agreements with international fashion houses and thus modernizes its production and expands its sales network to a larger number of markets.

Fratelli Borgioli is currently a family business run by a third generation that has managed to advance and improve a company that has more than 70 years of experience and tradition in the field of luxury footwear production.

The Fratelli Borgioli collections were selected by the Pitti Design Committee. For more than 10 years, Borgioli has been presenting its seasonal collections at this important event in the world of men’s fashion. For all those unfamiliar with the Pitti Uomo term, I would like to write one brief explanation.

Pitti Uomo is one of the world’s most important fashion platforms for collections of men’s clothing and accessories and for launching new projects in men’s fashion. It is held twice a year in Florence.

Fratelli Borgioli has launched a permanent exhibition at his showroom in Milan. The Borgioli showroom is located in the modern design district of Brera and is open all year round for all fans of this brand. In this showroom you can see new seasonal collections and of course some of the timeless pieces from past collections that marked the work of this famous shoe brand.

This family brand introduced certain innovations in business during 2020, and these are the possibility of online shopping in their official e-shop and a new unusual collaboration with distant Japan. A new line of footwear that combines the famous Italian craft with an unusual Japanese style. At the end of last year, SEISHOU saw the light of day with a new line of shoes designed by Fratelli Borgioli with Japanese designers Ikeda and Matsuzaki.

The name of the new line, SEISHOU (“unison” in English, which means complete harmony). This line brings with it a mixture of Italian workmanship and Japanese taste.

SEISHOU is a hybrid collection for both sexes, which combines classic Italian design with modern Japanese style. The Japanese concept and design are expressed by the skill of making Italian shoes. The design includes the concept of authentic Italian footwear and a taste that faithfully depicts the modern Japanese way of life.

All shoes from the SEISHOU line combine the comfort of sneakers with the elegance of formal shoes. All pieces are made with the help of complex techniques that are still applied today by a very small number of footwear manufacturers, such as the sole milled on the last, the Blake processing with a hidden channel and the use of natural materials.

Shoes from the SEISHOU line are available in the online Fratelli Borgioli store, as well as in the Fratelli Borgioli stores, Casa Borgioli store, set in the premises of the old factory in Vinci, Tuscany, the birthplace of the Renaissance genius Leonardo da Vinci.

If you want to be updated and find out all the news that Fratelli Borgioli is preparing for us, follow them on the social networks Facebook and Instagram.

Since the weather in Belgrade got a little better, I decided to take my coat out in the fresh air and the coat you asked me about after seeing it on the list of my favorite items that you should give to your men for the New Year holidays.

Whitcomb & Shaftesbury was founded in 2004 by Suresh and Mahesh Ramakrishnan as an independent brand transparent in its production and dedicated to a deep belief in fashion originality and independence, backed by a craft approach. By creating tailor-made pieces that customers want, they are creating British luxury fashion in a whole new way – building links between the consumer and the brand, instead of solely encouraging unnecessary consumption in the consumption chain.

Good bespoke is a special kind of fashion: turning the ideas and measures of customers and beautiful natural raw materials into something very original, unusual and special; achieving quality is consistent and independent is exactly what sets Whitcomb & Shaftesbury apart from other fashion brands on the market.

In my post today, you have the opportunity to see again a masterpiece of the Whitcomb & Shaftesbury fashion house – a coat of classic design, which is authentic in details and which will remain a classic in your wardrobe for a lifetime.

This amazing coat is made of a incredible blend of Vicuna and pure cashmere, so this wonderful combination of materials makes this coat so special and unique.

As you know, I am a big fan of coats and this one caught my attention because it is unique and elegant. The other thing I love about this coat is the exceptional color that is easy to combine.


Coat:Whitcomb & Shaftesbury

Turtleneck sweater: Loro Piana

Trousers: Loro Piana

Shoes: Fratelli Borgioli

My dear fashionistas, we have come to the end of this special post where together we discovered some interesting news from the fashion world and learned some things about a family Italian footwear brand. How did you like my outfit today, the harmony of pastel brown shades?

I really tried to prepare today’s post with a lot of love and I hope you like it! See you in a couple of days with a new story about the Fratelli Borgioli brand!

I advise you from the bottom of my heart to listen to my advice due to the current unfavorable health situation in almost all European and countries around the world. If you need to go out into the fresh air, take a walk and clear your mind, feel free to do so, but do not go to places where there are a lot of people and encourage crowding.

I understand that people need to go out into the fresh air for physical activity and mental health, but you can do that by walking around the city every day, on low-traffic streets. Of course, you can walk in parks and other types of green areas or promenades along rivers, but keep the prescribed physical distance and use disinfectants and wear a mask.

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. Stay tuned!


This post is sponsored by Fratelli Borgioli,Whitcomb & Shaftesbury and Loro Piana brands and represents my personal and honest review of their products.

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This is a really good story about an Italian footwear brand, I really haven’t heard of this brand before. The shoes are very nice and you fit them nicely into your outfit. The coat is beautiful, the color and model are just perfect, everything was made to measure.


What an interesting combination that you are dressed in brown from head to toe! Much better than when I see people playing with black like this. Greetings from Mestre! Massimo


The shoes are phenomenal, I love these classic shoe models… The shoes are really great, I love these classic shoe models. You look as good as always.


It’s a nice outfit, I like everything a lot. Classic pants, a nice sweater, classic shoes and a coat that has a simple cut is something that every man should have.


Die Schuhe sind sehr schön! Wissen Sie, in welchen Geschäften in Berlin Sie Fratelli Borgioli Schuhe kaufen können? Aufgrund der Anzahl möchte ich vor dem Kauf Schuhe anprobieren. Mit freundliche Grüße, Felix!