Posts tagged Zegna

ZEGNA: Balancing Traditional Luxury Tailoring and Fashion Innovations

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My dear fashionistas, welcome to the first fashion story on the Mr.M blog in 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as the bigger ones! Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet in previous seasons on the Mr.M blog – ZEGNA (Ermenegildo Zegna).

Ermenegildo Zegna, also known as Zegna or Ermenegildo Zegna Group is an Italian luxury fashion house. It was founded in 1910 in Triver, Biella, in the Piedmont region of northern Italy. This luxury Italian brand was almost launched under the full brand name of Ermenegildo Zegna, but in 2021 a rebranding was done and the brand name was shortened and today the name ZEGNA is officially used.

How did this exceptional Italian brand come about? Before founding the company, founder Ermenegildo Zegna’s father, Mr. Angelo, a former watchmaker, owned a woolen mill and looms in the Piedmont Alps, Italy. Ermenegildo, together with his brothers Edoardo and Mario, founded the company in 1910 in Triver in the Biellese Alps when he was only 18 years old, using his father’s looms and family property. A few years later, in 1915 to be precise, the company was renamed Fratelli Zegna di Angelo.

Zegna’s vision was to create high-quality fabrics, so he began to source wool directly from several countries around the world, such as Mongolia, Australia, South Africa, in addition to buying modern machines from England that enabled quality fabric production. During the interwar period, Zegna’s business began to flourish. In the late 1920s, the Lanificio (wool mill) employed more than 700 workers, which number grew to more than 1,000 in the late 1930s.

Not long after, in 1938, the company began exporting fabrics to the USA, through its subsidiary Zegna Woollens Corporation established in New York. Soon, in 1942, Ermenegildo’s sons Aldo and Angelo joined the family business of the company, which was renamed Ermenegildo Zegna and Sons. In the mid-1950s, the company employed over 1,400 workers.

Ermenegildo Zegna’s sons, Aldo and Angelo, took over the company in the mid-1960s. Under their leadership, the brand expanded its business into ready-to-wear and established new factories and distribution networks abroad. In 1968, the first factory for the production of sleeves and trousers was opened in Novara, followed by Spain, Greece and Switzerland. Sales and marketing departments have also been established in France, Germany, Great Britain and the USA. In the 1970s, Zegna launched its tailor-made service called Su Misura. 

Zegna’s attention to wool quality continued in the 1960s and 1970s, as the company established the Wool Awards in Australia (1963) and the Mohair Trophy in South Africa (1970). The international development strategy led by the Zegna brothers led to the opening of the first owned boutique in Paris in 1980 and then in Milan in 1985. In the 1990s, more precisely in 1991, Zegna became the first luxury brand to open a boutique in China.

In the 1990s, the third generation of the Zegna family entered the business. Angelo’s son and namesake of the company’s founder, Ermenegildo “Gildo” Zegna, became CEO of Zegna Group in 1997, while his cousin Paolo was appointed president of Zegna Group. Under their leadership, the company embarked on a strategy of brand expansion and full verticalization. The first major recorded success was in 1991, when Zegna was the first luxury brand to enter the Chinese market, with a flagship store in Beijing and one of the first to enter the Indian market.

The ZEGNA brand has always been a favorite in the celebrity world. Numerous actors and models have advertised Zegna’s lines over the years. Celebrities featured in Zegna’s advertising campaigns are Oscar-winning actor Adrien Brody, American model Ryan Burns, Irish actor Jamie Dornan, English actor Sam Reilly. In 2017, Ermenegildo Zegna launched a four-chapter campaign called Defining Moments. Robert De Niro, McCaul Lombardi, Benjamin Millepied, Park Chan-wook, Yoo Ji-tae, Wang Deshun, Sunny Wang, Javier Bardem, Dev Patel participated in the campaign. Two years later, in 2019, Zegna launched a new campaign, “What does it mean to be a man today?”, featuring Mahershala Ali and Nicholas Tse, focused on the definition of modern masculinity.

In today’s post, you have the opportunity to see several interesting pieces from the latest FW 24/25 Zegna collection, namely a cashmere jacket, a cashmere turtleneck and trousers. The cashmere navy jacket is an oversized cut with black leather details. The jacket is made of the finest cashmere and is filled with down. The beige turtleneck is a timeless classic that every man needs and it is a piece of clothing that each of us, regardless of gender, should have in our wardrobe. Dark coloured trousers have a classic narrow cut that simply give any outfit an elegant and understated touch.

If you want to stay updated and find out what new products the fashion house ZEGNA has prepared for us, follow them on the social networks Facebook and Instagram.

OUTFIT

Puffer Jacket: ZEGNA

Turtleneck: ZEGNA

Sweater: YOON

Trousers: ZEGNA

Shoes: Roberto Botticelli

Today, we will continue our story about YOON brand, latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label “Made in Italy”, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into YOON, the brand which combines tradition and prestige.

YOON is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company’s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.

Due to unerring sense of fashion and innovative creativity, YOON clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between “city style” and “British style”.

YOON presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.

Another feature of YOON clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers. In today’s post you have the opportunity to see a beautiful navy sweater and lavender coloured details with zipper from the latest YOON collection. This sweater is unusual because of the addition of lilac yarn that looks like pendants and unusual work on the sleeves.

In short YOON is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the YOON brand, visit their official website and follow them on Instagram and Facebook.

My dear fashion lovers, we have come to the end of the first fashion story in this year 2025, where together we discovered the beauty and brilliance of fashion with the iconic Italian fashion house ZEGNA, the beauty of the urban cut of knitwear with the Italian brand YOON, the prestigious Italian footwear brand Roberto Botticelli, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!

With Love,
Mr.M

This post is sponsored by ZEGNA, Roberto Botticelli and YOON brands. This post is my personal and honest review of their products.

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ZEGNA: The Beauty of the Refined Elegance of Linen…

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My dear fashioniastas, welcome to a new fashion story on the Mr.M blog. I hope you are well and ready for a new dose of fashion. We start today’s fashion adventure with new friends of Mr.M blog – ZEGNA. Ermenegildo Zegna, also known as Zegna or Ermenegildo Zegna Group is an Italian luxury fashion house. It was founded in 1910 in Triver, Biella, in the Piedmont region of northern Italy.

How did this exceptional Italian brand come about? Before founding the company, founder Ermenegildo Zegna’s father, Mr. Angelo, a former watchmaker, owned a woolen mill and looms in the Piedmont Alps, Italy. Ermenegildo, together with his brothers Edoardo and Mario, founded the company in 1910 in Triver in the Biellese Alps when he was only 18 years old, using his father’s looms and family property. A few years later, in 1915 to be precise, the company was renamed Fratelli Zegna di Angelo.

Zegna’s vision was to create high-quality fabrics, so he began to source wool directly from several countries around the world, such as Mongolia, Australia, South Africa, in addition to buying modern machines from England that enabled quality fabric production. During the interwar period, Zegna’s business began to flourish. In the late 1920s, the Lanificio (wool mill) employed more than 700 workers, which number grew to more than 1,000 in the late 1930s.

Not long after, in 1938, the company began exporting fabrics to the USA, through its subsidiary Zegna Woollens Corporation established in New York. Soon, in 1942, Ermenegildo’s sons Aldo and Angelo joined the family business of the company, which was renamed Ermenegildo Zegna and Sons. In the mid-1950s, the company employed over 1,400 workers.

Ermenegildo Zegna’s sons, Aldo and Angelo, took over the company in the mid-1960s. Under their leadership, the brand expanded its business into ready-to-wear and established new factories and distribution networks abroad. In 1968, the first factory for the production of sleeves and trousers was opened in Novara, followed by Spain, Greece and Switzerland. Sales and marketing departments have also been established in France, Germany, Great Britain and the USA. In the 1970s, Zegna launched its tailor-made service called Su Misura.

Zegna’s attention to wool quality continued in the 1960s and 1970s, as the company established the Wool Awards in Australia (1963) and the Mohair Trophy in South Africa (1970). The international development strategy led by the Zegna brothers led to the opening of the first owned boutique in Paris in 1980 and then in Milan in 1985. In the 1990s, more precisely in 1991, Zegna became the first luxury brand to open a boutique in China.

In the 1990s, the third generation of the Zegna family entered the business. Angelo’s son and namesake of the company’s founder, Ermenegildo “Gildo” Zegna, became CEO of Zegna Group in 1997, while his cousin Paolo was appointed president of Zegna Group. Under their leadership, the company embarked on a strategy of brand expansion and full verticalization. The first major recorded success was in 1991, when Zegna was the first luxury brand to enter the Chinese market, with a flagship store in Beijing and one of the first to enter the Indian market.

The ZEGNA brand has always been a favorite in the celebrity world. Numerous actors and models have advertised Zegna’s lines over the years. Celebrities featured in Zegna’s advertising campaigns are Oscar-winning actor Adrien Brody, American model Ryan Burns, Irish actor Jamie Dornan, English actor Sam Reilly. In 2017, Ermenegildo Zegna launched a four-chapter campaign called Defining Moments. Robert De Niro, McCaul Lombardi, Benjamin Millepied, Park Chan-wook, Yoo Ji-tae, Wang Deshun, Sunny Wang, Javier Bardem, Dev Patel participated in the campaign. Two years later, in 2019, Zegna launched a new campaign, “What does it mean to be a man today?”, featuring Mahershala Ali and Nicholas Tse, focused on the definition of modern masculinity.

In today’s post you have the opportunity to see two interesting pieces from the latest ZEGNA SS24 collection: a linen shirt and jeans. The shirt is made of the highest quality linen in a gentle drape shade with stripes of different colors, while the jeans are in my favorite ivory (beige) color, which is simply the best color for the summer season because of its simple combination with all other colors from various palettes.

If you want to stay updated and find out what new products the fashion house ZEGNA has prepared for us, follow them on the social networks Facebook and Instagram.

OUTFIT

Linen Safari Jacket: Loro Piana

Linen Shirt: ZEGNA

Jeans: ZEGNA

Loafers: Fratelli Rossetti

Loro Piana is a renowned Italian fabric and clothing company specializing in premium, luxury cashmere and wool products. This brand belongs to the LVMH premium luxury brands and has been at the top of the fashion industry for years.

The Loro Piana world is special and magical, where everything can be done according to your wishes. In addition to an incredible fashion program for men and women, Loro Piana also has a home decor line. This brand is recognizable for its products made of cashmere and special Vicuna material, which is considered to be the most expensive material in the world.

I enriched my outfit today with a linen Safari jacket that is an integral part of every Loro Piana Spring-Summer collection, it is a fashion piece that is timeless and can always be found in the Loro Piana fashion house.

If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Fratelli Rossetti footwear is fantastic for the reason that this brand makes classic shoes that are elegant and simply iconic, shoes for all times! You had the opportunity to meet their most famous model Brera for the first time in my Jordan fashion stories. What is the story of this brand? In the middle of the 20th century, more precisely in 1945, Mr. Renzo Rossetti started his story from scratch, where he worked alone to cut leather for several types of sports shoes. His shoes were sold at the famous Brigatti store in Milan, one of the few remaining stores of its kind in the city. After a few years, Fratelli Rossetti saw success, but, wanting to develop further, they transferred the brands and equipment for this special production to Atala Sport in Padua.

So they decided to start their story again from the beginning and decided to switch to the production of classic shoes. Those were the years between 1952 and 1957, which witnessed the orientation and acquisition of new skills in the creation of women’s ballet flats and elegant, simple men’s footwear characterized by extremely flexible and high-quality workmanship. All this led to the creation of a small collection of men’s shoes with contours that differed from the various styles sold at the time. Renzo Rossetti consequently engaged in work that demonstrated his aesthetic sense and artistic perfectionism.

Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht, La Giusta, Estate and Green Side.

In today’s post, I present one of the iconic Brera models. Brera is the bohemian quarter of Milan where, in the sixties of the last century, sculptors, painters and writers struggled to leave their mark with a new language and new forms. The liberal and cosmopolitan spirit was the source of inspiration for “Brera”, a moccasin with tassels, a style revolution in a country that is just rediscovering its joy of life. Brera combines different materials and colors as a true work of art. The special composition of materials and shapes makes moccasins a successful chapter in the history of Fratelli Rossetti.

Today you have the opportunity to see the famous Brera moccasins in brown color made of soft open-weave leather with evenly spaced holes in the upper part. Special high-quality processing and production. These moccasins have a hand-dyed leather sole. The shoes are handmade in Italy, like all other Fratelli Rossetti shoes.

If you want to stay freshly updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.

My dear fashionistas, we have come to the end of another spring fashion story, where together we discovered the beauty and splendor of Italian fashion with the cult fashion house ZEGNA, the elegance and prestige of elegance with the luxury Italian brand Loro Piana, as well as the beauty of handmade Italian shoes with Fratelli Rossetti, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal spring outfit!

See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

With Love,
Mr.M

This post is sponsored by ZEGNA, Loro Piana and Fratelli Rossetti brands. This post is my personal and honest review of their products.

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Limitato: Bright Colors Ennoble and Inspire Your World…

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My dear fashionistas, I hope you are well and ready for a new fashion adventure. Today we will continue our story about one unusual Swedish fashion brand that managed to connect the beauty of fine art and fashion in a special and specific way, resulting in unusual collections of wearable fine art, meet Limitato.

Limitato was founded in Sweden by two business management students, Emrik Olausson and Gustav Peterson, with the ambition to introduce a refined rock ‘n’ roll aesthetic and give Scandinavia its first stylish menswear brand within the advanced contemporary segment. Gustav and Emrik inherited a passion for art from their families. They need art to make their surroundings energetic, eclectic and to inspire creativity. Through partnerships with emerging artists, the brand intends to communicate and enhance its community seasonally. The language used by this brand to communicate with customers is mature, elegant, sophisticated, creative and lively.

Limitato is a brand that operates at the crossroads of culture, art and fashion, connecting creative freedom and expression through numerous collaborations with artists. The brand is closely specialized in creating wearable works of art, but not the ones you imagine in a museum but works that contain ubiquitous cultural phenomena that are actual at this moment. The Limitato brand nurtures a vision of unique visual art to iconic moments in music history, some of the prints come from famous artists, photographers or historical archives.

The brand name Limitato is inspired by the concept of “limited edition” and aptly sums up the brand’s unique concept, which is that a garment can become a kind of wearable fine art. By creating garments with high-quality prints of graphic and photographic art, the Limitato team aims to make art more accessible while also creating some seriously urban and quirky clothing with a unique and distinct aesthetic.

The great success of the Pitti Uomo platform helped launch the Limitato brand onto the international fashion scene. Over the course of one season, Limitato brand products went from being stocked in five stores to 150, and by the time the Spring/Summer 2018 collection was released, Limitato had become a true fashion icon. The brand works exclusively with a range of artists and photographers, whose work ranges from iconic portraits to abstract graphic art. Artists do not need to be well-known, the most important thing they must possess is authenticity.

OUTFIT

Polo T-Shirt: Limitato

Sweatpants: Limitato

Watch: BOMBERG

Sneakers: ZEGNA

Today you have a special opportunity to see this unusual Limitato beige sweatpants from the Limitato Signature collection. This tracksuit represents a completely new advancement of the wearable fashion art movement, where the garment becomes a true work of art that should be coordinated with other fashion pieces or stand alone on its own. This tracksuit is the ideal flexible option for a truly elegant and sophisticated look for a relaxed everyday look.

Another fashion piece that won my heart is a polo t-shirt from a special collection in collaboration with the artist Gary Hume, which represents the ideal combination of art and luxury. With this piece you have the opportunity to discover the ultimate elegance and creativity through an exclusive collaboration between the renowned artist Gary Hume and the luxury clothing brand Limitato. Introducing the exquisite ‘Quake’ polo shirt, a wearable masterpiece that transcends fashion boundaries and makes a profound statement of art and style. Premium quality fabric, offering unparalleled comfort and ensuring you feel as luxurious as you look. As proof of exclusivity, this limited edition piece comes with a unique serial number, confirming its authenticity and rarity.

If you want to stay updated and find out what artistic wearable fashion pieces the Limitato brand has to surprise us, visit their official online store and follow them on Facebook and Instagram.

BOMBERG is an independent Swiss watch brand that has become very popular in a short time due to its unusual watches that have a special design and character that is not for everyone. The BOMBERG brand name itself came naturally, and the “Berg” element is a sign for the famous mountain. If you identify as a rebellious soul and want to escape from the ordinary by living according to your own desires, then these watches are the ideal choice for you!

BOMBERG embraces the free and rebellious spirit of millions of people around the world who dare to be different and create their own unusual rules of life and are brave enough to freely manage their lives and follow their dreams. With a maverick and emancipated spirit, BOMBERG moves away from the roots of traditional industry and creates superior products. The BOMBERG community is represented by people who resolutely reject the status quo and like to show it with their lifestyle. The creations you will discover in the BOMBERG world embody all these values and more, so let yourself be carried away by the extraordinary concepts and designs of this unusual Swiss watch brand. BOMBERG watches are here to take you on a new enchanting journey of life.

BOMBERG watches nurture three core values on which this exceptional watch brand rests: Bold, Innovation and Disruptive. Bold and different watches, making a powerful statement that sets them apart from the crowd. On the other hand, innovation and a patented creation designed “in-house” to transform a wristwatch into an amazing pocket watch. BOMBERG watches are the ones that disrupt and change the world for the better because by canceling the classic rules of watchmaking, it is the courage that gives you strength and energy to create unusual timepieces with innovative and unique designs and details like BOMBERG watches.

BOMBERG breaks away from the beaten path of traditional watchmaking, creating watches for people who are cool, creative and confident, all over the world in Latin America, USA, Asia and Europe. A Swiss brand, independent, nimble, fast based in Neuchâtel, BOMBERG follows its path with strong references to the world of tattoos, symbols and icons – The Tattoo. Yes, you read that right, the brand has been close to him since 2012. The bold and fearless team that makes up the BOMBERG brand stronger. Today, claiming its new positioning and advertising campaigns: #TattooYourDesire. Different trends around the world, different communities, BOMBERG tells their stories, highlights their creativity, affirms their personality.

As I mentioned a little while ago, the brand name BOMBERG arose naturally, the element “Berg” is a sign for this famous mountain. Going off the beaten path, Rick De La Croix wanted to cross the boundaries set by tradition and all that convention dictates. For him, one must dare to show one’s true face, to affirm one’s style with conviction, even if one crosses the sacred boundaries of “restraint”.

Proud to be Swiss, proud of the innovation and expertise his country brings to the world, his fondest desire is to discover and promote an aspect of the Swiss character that is too often hidden: bold, independent, sexy, seductive, avant-garde, voluntary, but always respecting tradition. Therefore, the development of his brand went in two directions: towards technical innovations and towards topics that are close to his heart. This is how Rick De La Croix managed to create watches with the “Swiss Made” philosophy in their DNA, adding accessories to transform them into pendants or table clocks, using a patented system of his own design.

In today’s fashion story, I will present you the “Automatic Mariachi Skull” model from the “BB-01 AUTOMATIC” collection. This unique watch from the limited collection is dedicated to the spirit of the mariachi, the famous Mexican musical style and group performance with horns, stringed instruments, high vocals, sombreros and elegant uniforms. The BOMBERG Mariachi wristwatch, themed in brown, features a stylized skull, flower eyes and a cross on the forehead. The sides of the watch case are decorated with lovely mariachi decorations, a detailed “touch of class” that will impress the people around you. The crown, placed at 2 o’clock, has a hint of brown, and the bracelet is made of calf leather with mariachi motifs embossed on it.

Technical information about the watch:

Case diameter: 43 mm
Case Material: Stainless steel
Bracelet material: Brown leather bracelet with embossed mariachi motifs.

Mechanism: Automatic
Movement type: Sellita SW200 with a power reserve of 38 hours
Additional Features: 3 hands with applied Super-Luminova® on the indexes. Date window at 6 o’clock. Sapphire glass with anti-reflective coating. Water resistance up to 50 m.

If you want to stay updated and find out news from BOMBERG watch house, follow them on Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today I want to introduce you to a new Italian brand whose footwear models I adore and I am glad to be able to present them to you today on the Mr.M blog.

Zegna is an Italian luxury fashion house. It was founded by Ermenegildo Zegna in 1910 in Trivero, Biella in the Piedmont region of northern Italy.

I got these Zegna sneakers from my dear friends MYTHERESA MEN, the luxury shopping platform. It is a model of My Claudio low-top sneakers made of leather and material details in a combination of brown and black. These shoes are from the spring-summer collection, but because of the palette of brown and black shades, I think they can also fit nicely with warm autumn tones.

My dear fashionistas, we have come to the end of this fashion story, where together we discovered the beauty and brilliance of the fusion of fine art with fashion with the Swedish fashion brand Limitato, the prestigious Italian brand ZEGNA in collaboration with the shopping platform MYTHERESA MEN and the uniqueness of luxury Swiss watches with BOMBERG, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal outfit!

See you soon and continue our travelogues and fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

With Love,
Mr.M

This post is sponsored by MYTHERESA MEN (ZEGNA), BOMBERG and Limitato brands. This post is my personal and honest review of their products.

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PUNTO: Impeccable Sporty Elegance and Relaxed Refinement of Fur…

Fashion Outfit Post 4 Comments

Dear fashionistas, I sincerely hope you are well and ready for a new fashion adventure. Today we continue our fashion story about the most famous Turkish fur and leather brand that you had the opportunity to meet in one of the previous fashion stories on the Mr.M blog – PUNTO.

As you know fur is an important part of every winter collection, as you could see in my Mrs. Mom’s fashion stories. Last year, I introduced you to an extremely important FURMARK project that marks a turning point in the world of the fur fashion industry. The International Fur Federation has developed a formal certification and traceability process, Furmark®. Fur is one of the most sustainable natural materials in the world of fashion. The use of organic materials is a complete contrast and rejection of fast and “plastic” fashion, which are typical petroleum derivatives. Fur is the true epitome of slow fashion, treated as an heirloom purchase that can last for generations.

Developed in consultation with conscientious consumers and modern fashion groups and brands, the Furmark® symbol is a sign of guaranteed quality and trust. In order for consumers, retailers and brands to have complete security and confidence when buying fur, Furmark® combines independently verified certification programs within one system. Obtaining a certificate means that the international, national or regional program has met Furmark® global standards.

First, I would like to summarize some of the basic benefits of Furmark certified products:

1. Furmark® is a global certification and traceability system for natural fur that guarantees animal welfare and respect for all environmental standards.

2. Furmark® is simple with recognizable characteristics of quality, safety, and confidence that is of utmost importance to all members of the supply chain and customers.

3. Furmark® programs for animal protection and environmental protection are scientifically based, third-party certified and transparent.

4. Furmark® products are traceable, verified and guaranteed meet all necessary recognized standards.

5. Furmark® is the result of the joint efforts of fur industry members, brand representatives and consumers.

The Furmark® certification system was developed by the International Fur Federation (IFF) with associated members, who are eminent representatives of luxury brands, all of which work with natural fur as part of the supply chain.

There are three key principles on which this certification is based: science, independent inspection and transparency.

Furmark® is a comprehensive global certification and monitoring system for the natural fur production chain that guarantees animal welfare and compliance with all existing environmental standards. The Furmark certification system includes only wild and farmed natural fur from leading animal protection programs (including the first animal welfare program introduced based on data from the European Commission on self-regulation and co-regulatory initiatives). For more additional information on Furmark Global Certification and Natural Fur Chain Tracking System, you can read my special post at the following link.

In today’s post, I will continue my fashion story about the most famous Turkish fur and leather brand PUNTO, which is at the very top of the fashion industry. PUNTO is a well-known Turkish brand founded in 1994 as a manufacturer of clothing and fashion accessories made of leather and fur. Punto is today a leader in its sector both in Turkey and on the world market.

Over the past years, Punto Group has risen to an eminent position in the luxury fashion industry. Through unique collections, this unusual Turkish fashion house always tries to follow all the current world trends, as well as to set new tasks for entering new avant-garde fashion territories. As a global brand, fashion house PUNTO strives to attract the attention of customers with its appreciation for luxury items and unconditional attention to product presentation. In the Punto Group, the main goal is to offer exceptionally high-quality products, top selling locations and authentic prices. One thing is certain, all PUNTO products meet these important and highly valued customer requirements.

PUNTO has a wide selection of products in its rich offer and this has helped this fashion house to build a strong and stable base of loyal clients. The PUNTO management team believes that it is very important to maintain sincere long-term relationships with customers.

The main and priority task of the PUNTO company is true customer satisfaction. One of the main components for maintaining high satisfaction is the special after-sales service. The service offered by fashion house PUNTO after the product purchase is impeccable and their team is always at the service of their customers, because clients should enjoy an endless variety of luxury service. When you buy your first PUNTO product, you are more than a customer because you become part of the big fashion family of the Punto Group. The fashion house PUNTO tries to maintain these valuable relationships, taking care to know who their clients are at all times and constantly informing them about special benefits and promotions. Members of the Punto family are always invited to special and carefully designed events where new collections are presented and some nice news are announced.

Tailoring is the art of custom styling. The passion of the expert PUNTO team for personalization is also the promise to deliver clothes tailored to your individual needs. This promise starts with choosing the best quality natural fur and leather. Specialists of the fashion house Punto, who provide a special tailoring service, are always at your disposal. The freedom to choose your own style in the Punto atelier and stores is the true definition of luxury and exclusive service. For this unique and unusual experience, you need to visit one of the punto shops.

In today’s fashion story, I present to you a jacket made of the finest mink from the latest PUNTO Autumn – Winter 2022/23 collection, soft cappuccino, taupe color, shades between beige and drape, which won my heart at a very first sight. The collar is a classic English high double-sided mink fur, two pockets with a hidden fastener and of course the inevitable zipper closure.

Sustainable fashion is a movement and process of encouraging change in fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion at PUNTO house is about more than addressing fashion textiles or products. It consists of addressing the entire fashion system. This means dealing with interdependent social, cultural, ecological and financial systems. It also means looking at fashion from the perspective of many stakeholders – users and producers, all living species, current and future inhabitants of the earth. Sustainable fashion therefore belongs to and is the responsibility of citizens, public and private sectors. A key example of the need for systems thinking in fashion is that the benefits of product-level initiatives, such as replacing one type of fiber with a less environmentally damaging option, are being drowned out by increasing the volume of fashion products.

Feel a special shopping experience in several stores in Istanbul as well as in Antalya. Punto Group has always been proud to raise customer satisfaction to the highest level through luxury service tailored to each customer. The PUNTO team has a developed awareness of the importance of quality private shopping service. If you wish, there is a possibility of a VIP free transfer from your hotel to the PUNTO factory shop by private luxury cars with the provision of a unique VIP catering service during your stay in the PUNTO shop.

If you want to stay updated and find out what models of outerwear, clothing and accessories made of leather and fur the Turkish brand PUNTO has in its offer, visit their official website and follow them on Facebook and Instagram.

We are now moving from the Turkish fashion scene to the Italian one, where we are once again meeting again with a brand you know, which you had the opportunity to meet during the past couple of winter seasons on the Mr.M blog. Aida Barni is synonymous with perfect softness and refined Italian cashmere processing. Last winter we enjoyed the beauties of with bright and unusual colors, while this year I decided to stay iconic and elegant with pastel and neutral colors.

Soft, light and warm cashmere items are a smart “fashion” investment and practical during the winter. When you give someone a cashmere sweater, it is a gift from the heart, because a cashmere sweater carries a certain symbolism with it. Also, sometimes you need to surprise yourself with something new and refresh your life, maybe it’s a new hairstyle, and maybe it’s a new unusual sweater that will bring a smile to your face! Aida Barni is a brand that belongs to the Annapurna group. Founded in 1978, the Annapurna Group has become one of the leading Italian and world manufacturers of high-quality cashmere knitwear with its two fashion lines Annapurna and Aida Barni.

“Made in Italy” is more than a production concept, but this brand has proven to be much more than the just perfect cashmere sweater on a store shelf. It is love at first touch, an impression to remember.

Annapurna is a name that associates everyone with exceptional mountain landscapes, especially the mountain range in the Himalayas where goats live with their winter fleece, hiding the soft, warm “cloak” that made them so famous.

Aida Barni is an imaginative and fascinating name for a fashion line that produces high quality knitwear from the finest cashmere. Aida Barni is a symbol of a lifetime goal for a woman who decided to enter the world of business in the late seventies and reach the very top of this challenging and one of the most difficult sectors of the market. The Aida Barni brand was created as an artistic expression of the way of life and existence, the essence of unstressed chic, refined luxury. A collection for men and women dedicated to everyone who loves timeless and elegant knitwear that encompasses true elegance in the preciousness of materials, shapes and details.

The man who wears Aida Barni knitwear does not follow trends, but creates and adapts them to the needs of everyday life. The men’s collection is made up of cult clothing items of sentimental value, which evoke a healthy and environmentally friendly way of life. Fans of the Aida Barney brand love natural and fine yarns, enjoy comfort, but do not give up the elegance and sophistication of cuts and models.

Aida Barni‘s concept of men’s “sports elegance” is simple and with sophisticated style, but rich in materials and inconspicuous details that make this brand cult because it represents an expression of uniqueness and special class.

You can buy Aida Barni cashmere items in well-known multibrand shops and department stores across Europe and the world and through authorized online stores. When you give someone an Aida Barni piece, it is more than respect and pure love because you are giving a piece in which love for tradition and deep respect for art that is not worshiped every day are woven.

If you want to be updated and find out all the news that Aida Barni is preparing for us this fashion season, follow them on the social networks Facebook and Instagram.

OUTFIT

Fur Jacket: PUNTO

Sweater: Aida Barni

Jeans: Loro Piana

Sneakers:Ermenegildo Zegna – ZEGNA via MYTHERESA MEN

Loro Piana is an Italian company specializing in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.

In today’s post you have the opportunity to see one special piece – jeans from the latest men’s Loro Piana Fall-Winter 2022/23 collection, which are just a small part of my favorites this season due to their signature elegance and my great love for denim. Jeans are an iconic piece in your wardrobe that you will always wear on every occasion.

If you want to stay updated and find out what pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

Everyone who follows the Mr.M blog knows that I am a big fan of quality and interesting shoes, regardless of whether they are sneakers or elegant shoes, I always try to pay maximum attention to fashion details such as footwear. Today I want to introduce you to a new Italian brand whose footwear models I adore and I am glad to be able to present them to you today on the Mr.M blog.

Zegna is an Italian luxury fashion house. It was founded by Ermenegildo Zegna in 1910 in Trivero, Biella in the Piedmont region of northern Italy.

I got these Zegna sneakers from my dear friends MYTHERESA MEN, the luxury shopping platform. It is a model of My Claudio low-top sneakers made of leather and material details in a combination of brown and black. These shoes are from the spring-summer collection, but because of the palette of brown and black shades, I think they can also fit nicely with warm autumn tones.

My dear fashionistas, we have come to the end of this fashion story, where together we discovered the beauty and splendor of the elegance of the luxury Turkish fur and leather brand PUNTO, the prestigious Italian brand Loro Piana, the beauty of winter with the luxury Italian knitwear brand Aida Barni and the famous Italian fashion house that is a symbol of timeless elegance and has become a real classic – ZEGNA from the luxury shopping platform MYTHERESA MEN, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!

See you soon and continue our adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

Best,
Mr. M

This post is sponsored by the PUNTO, Loro Piana, FURMARK, Aida Barni and ZEGNA (MYTHERESA MEN) brands. This post is my personal and honest review of their products.

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