My dear travellers and fashionistas, welcome to my new post. How are you today? Have you managed to get back into the normal life after this lockdown time? I am sure that we were all relieved that the authorities decided to relax the measures and return our lives to normal, to which we are all accustomed.

These days, I was thinking about where I could go and clear my mind a little, and along the way learn something new about my country. Researching on the Internet, I found a lot of recommendations with places in Serbia which you have to visit. I have to admit that I was delighted with the photos of Serbia and in the end I decided that I should visit the northernmost city in Serbia – Subotica.

Throughout history, many names have been used to describe the beauty of this city. During the turbulent history, the city changed about 200 names. You must be wondering why?

Subotica is a city where people of different ethnic origins lived from the Middle Ages until today, and it was also under the rule of several different conquering forces. It is interesting that all the inhabitants wrote about Subotica and gave the name of the city in accordance with the spelling and grammar rules of their language, but in most cases, they have not changed the way they are pronounced until today.

Today’s Serbian name of the city of Subotica comes from the word that means the day of the week “Saturday” and first officially appears in the middle of the 17th century.

However, the opinion of the inhabitants is that the town was named after Subotica Vrlić, the treasurer of Emperor Jovan Nenad. Of course, as always, there are more legends that have been passed down from generation to generation and more sources of information, but I think that these two assumptions about the origin of the name of the city of Subotica are true. Do you perhaps know what was the official first name of this city?

Some historical writings prove to us that the first officially documented name of the town was Zabatka, which dates from the 15th century. There are various theories of the history of the origin of this name. According to one of the theories, it is actually one of the variants of today’s name of the city in the Hungarian language, which reads Szabadka.

In accordance with this theory, this word derives from the adjective Szabad, which in Hungarian means “free” and the suffix “-ka”, which is interpreted as a diminutive. Therefore, in the free translation of the original name of today’s Subotica, we can interpret it as a “small” or “freely place”.

The building you have the opportunity to see in the pictures is the amazing palace of the architect Ferenc Reichl, which was built at the beginning of the 20th century. This palace was his home and design bureau at the same time. This building is made in the style of the unique Hungarian Art Nouveau and really represents a masterpiece.

Today, this building is a protected cultural asset and a cultural monument. I will write more information about this landmark in the next post when I take you on a tourist walk through beautiful Subotica.

The city radiates a special energy and all the time I had the feeling that I was in another country. Believe me, I had the impression that I was in a charming Austrian town. My photographer and I were the real attractions in the city for a very short time because no one took pictures, and I had a quite interesting equipment, so it was interesting for people to see what we were doing.

One lady who went to the supermarket with her daughter recognized me and did not believe that she would meet me in her city. The lady was so wonderful that I couldn’t refuse her kindly invitation for coffee, so my photographer and I had an unexpected break.

Since you know that I always share some interesting information with you and my personal observations, I have to tell you one interesting thing. The lady who took us for coffee and lemonade to one pastry shop that had wonderful ice cream. Unfortunately, due to this situation with COVID-19, they can’t make cakes at the moment, but we enjoyed the beautiful sweet summer treats like ice cream.

The thing that amazed me was the price of ice cream, coffee and lemonade… Will you believe me that a scoop of ice cream costs less than 50 cents (euro) dinars and a cone costs around 20 cents… A glass of lemonade 50 cents is also the same price of coffee… I have to admit I was in shock because in my hometown – Belgrade the prices are drastically higher. I didn’t believe it when I got the bill, I thought they didn’t calculate something well, everyone noticed that I was surprised, so they explained me.

I think you now have more reason to visit the northernmost city in Serbia and enjoy the beauty of the city and to refresh yourself a little and take a little sweet break while summarizing your impressions of Subotica.

This nice weather allowed me to “walk” through Subotica my new one and I have to admit a very sensitive jacket made of suede leather who has shown itself very well because you know how difficult leader things made of suede leather are hard for keeping it clean and fresh for a longer time.

I promise you that in the next post I will tell you a story about Subotica and that there will be a lot of interesting information and advice on what you should visit if the road leads you to Subotica!


Jacket: Loro Piana

T-Shirt: Loro Piana

Jeans: Pedro del Hierro

Backpack: PICARD

Sneakers: Loro Piana

How did you like this outfit I wore to visit the one of the most famous city in North Serbia? Have you visited Subotica? Here spring is the most beautiful period of the year I have prepared this outfit for you with a lot of love and I hope you like it! This outfit is made by something new, something old and a unique balance is the final result.

If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media, which you can find on the CONTACT page. See you soon with another interesting story about Belgrade!


This post is sponsored by PICARD Lederwaren and Tendam fashion group. This post would not have been possible without the selfless help of Loro Piana fashion house which helps me to express my fashion spirit with their iconic and fashionable pieces.

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Your jacket is incredible! I adore brown colour so much. I will be honest with you as always I WOULD LIKE TO LIVE AND DIE IN YOUR CLOSET! 😂


I was in Serbia few times because of business. Very interesting country and I visited Belgrade and Novi Sad. I will see to visit Subotica next time because as I can see it is quite near to Novi Sad, about one hour drive. For you I do not have something new to say because you absolutely stunning every time!


Ich habe mich auf den ersten Blick in die Jacke und die Sneaker verliebt! ❤️ Ich habe den gleichen Picard-Rucksack und auch in schwarzer Farbe! Grüße aus Hamburg!