My dear fashionistas and travellers, welcome to the second fashion story from Tunisia on the Mr.M blog. July and August will be dedicated to an unusual country on the African continent – Tunisia, a country known for its olives. At the very beginning of this series of travelogues, I would like to thank the Ministry of Tourism of the Republic of Tunisia – Discover Tunisia for the kind invitation and hospitality. With their help, the travelogues and fashion stories that you will have the opportunity to read this summer season on the Mr.M blog were created, and I sincerely hope that you will enjoy them. The images for today’s fashion story were created in Chott el Djerid, a large salt lake located in the Tunisian part of the Sahara desert. It is known to be the largest salt lake in the Sahara, and it is also the largest salt lake on the African continent.
If by any chance you missed reading the previous travelogues from Tunisia or you want to remind yourself of some interesting things, take the opportunity to visit the following links:
- Letter from Tunisia: The Magnificent Amphitheater in El Jem…
- Aurélien: Refined Fashion in Sousse on the Mediterranean Coast… (fashion story)
- Letters from Tunisia: Sousse and Port El Kantaoui, meet the beauties of the African Mediterranean…
- Letters from Tunisia: Tunis and Sidi Bou Said, places you must visit…
- Letters from Tunisia: Kairouan, the holiest Muslim City on the African Continent…
There is no person in the world who does not like to feel a piece of clothing that is made of the highest quality materials. In addition to the correct selection of quality materials, in order to obtain a luxurious product, good processing of materials is also required during the process of making garments.
Aurélien is a brand that has managed to meet all requirements and provide customers with the opportunity to enjoy quality products at significantly more affordable prices.
What should we know about the Aurélien brand? This is a brand with a strong focus on timeless classic style, based on craftsmanship, choosing the finest natural raw materials and materials, Aurélien offers a collection of exceptional luxury at an affordable price.
The Aurélien brand introduced a completely new innovative concept of “Smart Luxury” to the market, which represents a new look at luxury fashion products. Aurélien represents a timeless Mediterranean fashion style for the most discerning customers. This brand celebrates the embodiment of carefree joy in life, which we all need sometimes. Over time, Aurélien has become synonymous with casual elegance, timeless design and two of the most desirable raw materials, primarily Cashwool® and Softey® suede leather.
Through the concept of “Smart Luxury”, this brand offers unmatched value for money that customers usually pay in the luxury fashion industry. The recipe for the success of this brand is Italian craftsmanship because Aurélien collaborates exclusively with the most successful ateliers in Italy and Europe, using the finest natural raw materials and processes to develop a new type of fashion luxury with a strong focus on nature, creativity and innovation. Aurélien’s concept of luxury that embodies craftsmanship and luxury that helps to enhance the integrity of our fashion choices.
Aurélien directs the business in an unique way, modernizing marketing efforts, operating economically and keeping the chain from product design to the consumer almost entirely in its own hands, this unusual fashion brand offers a collection of pure luxury at a lower and significantly more affordable price than is normally expected in the luxury market. goods. When it comes to value for money in the high end fashion industry, Aurélien is one of a kind.
In today’s fashion story you have the opportunity to see the Yacht Navy Croco Loafers which are made from glossy crocodile stamped calf leather in a dark navy shade and lined with soft nappa leather. The calfskin outer skin is cut, stitched and dyed by hand to ensure a flawless and extremely realistic crocodile skin finish. They are based on thin, lightweight rubber soles that keep the moccasin silhouette classic and timeless.
Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.
The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.
Originally from Trivero, the Loro Piana family started their family business in the wool trade at the beginning of the 19th century. In the second half of this century, the family moved its activities to Valsesia and founded the Fratelli Lora e Compagnia woolen mill, and then the Zignone & C. woolen mill in Quarona at the beginning of the 20th century. Engineer and founder of the Loro Piana brand, Mr. Pietro Loro Piana founded the company Loro Piana & C. in Quarona in 1924. Soon this company will celebrate its jubilee 100th anniversary of its existence and it will be an extraordinary celebration of the “first fashion century” of this extraordinary fashion house, which I am immensely looking forward to!
Mr. Franco Loro Piana (grandson of Mr. Pietro Loro Piana), after taking over the leadership of the company in the 1960s, started exporting high quality fabrics to Europe, America and Japan. He significantly expanded the markets in which Loro Piana began its new business ventures.
In today’s post you have the opportunity to see the white summer trousers from the latest men’s Loro Piana Spring-Summer 2023 collection, which is just a small part of my favorites this season because of its distinctive elegance and my love for neutral colors. Crafted from a fine combination of silk and viscose, these white trousers are perfect for the man who pays attention to detail and leaves nothing to chance. These crystal white trousers are perfect for all occasions and can be easily combined with other colors.
Polo T-Shirt: Malo Cashmere
Trousers: Loro Piana
Malo (word comes from the Latin ego mālō, meaning “I prefer”) is a famous Italian luxury brand of cashmere, which was launched exactly 50 years ago by the brothers Alfredo and Giacomo Canessa in 1972 in Florence. All Malo products are exclusively made in Italy. Their collections are seasonal and distributed through a direct sales network that includes Malo stores, multi-brand stores and specially selected luxury department stores in different parts of the world. Choosing Malo products means prioritising the quality of the most noble materials, high craftsmanship and artistic forms, absolute standards of excellence linked to a long artisanal tradition in creating unique garments, made to last over time.
The Malo brand has been developing since its inception and has perfected its products while improving its image policy to conquer the American market. The creative direction of the brand is followed by important fashion names such as Gianni Bugli, Tommaso Aquilano and Roberto Rimondi, Alessandro Dell’Acqua, Saverio Palatella, Fabio Piras. The first appearance was in New York in 2006, which was a great success with the press and international buyers. Anna Piaggi defined the Malo brand during an interview with the British newspaper The Telegraph as “the best producer of cashmere in the world.”
Malo item is an exclusive piece that should be used and left for generations to come, that way you will understand that it is the product you are looking for. Materials and form are always connected, from the choice of raw material to spinning, from dyeing to turning the yarn into a product, each Malo cashmere sweater has almost fifty years of history and will continue to evolve while respecting tradition. Every step is subjected to constant checks carried out by Malo company’s expert teams, because this is the key to success and excellent results are achieved. So true that Malo bases its production on artisan processing techniques handed down over the centuries. There is no stage of production that can be fully entrusted to a machine or a computer, certain stitches, a certain loop or complex processing can only be done by the hands, experience and skills of highly specialized craftsmen.
Handmade knitwear is the pride of the Malo brand, it takes eight to sixteen hours to make one garment, an alchemy that transforms precious fibers into very soft fabrics and then into sweaters by the skilled hands of specialized artisans. Superior materials in combination with rigorous craft techniques guarantee exceptional aesthetic results and absolute comfort, the Malo sweater was created to be worn and passed on to new generations. Cashmere in its purest form is actually one of the most resistant yarns in nature, how soft it is, how durable it is, how strong it is, it must be respected, taken care of, appreciated for its unique qualities, for the sensations it gives to the skin that go straight to the heart.
Why is the Malo brand so special? When buying any luxury product, the after-sales support and services provided by the brand are very important and that is why the Malo brand has developed a special service for its customers called “Malo Forever“.
Every item that comes out of the Malo Workshop is made to last. The art of the Florentine laboratory perfectly made in every single detail, after which the story of the new owner will make it unique. Whether you opt for a cozy sweater, a warm wrap scarf, a gift, a gift, worn over and over again, everyone has that special item of clothing that can bring back memories or stir up forgotten emotions.
Malo offers its customers several services of manual repair of branded items of all materials, whether they are made of wool, cashmere or any other natural fiber. If well maintained, high-quality knitwear can last for decades, and Malo’s professional regeneration service is part of the Malo product care process.
The most precious objects are made to last, they are a part of one’s life, like any other element of memory. In the Malo laboratories, every detail is taken care of: each garment will be carefully inspected, mended, washed only with very mild soaps that will make the fibers even more sensitive to the touch. After washing, the garment will be “shaved” to remove the “bunch” that has built up over years of use. At this stage, the entire garment will be carefully combed by hand. Each item of clothing is renovated by Malo expert craftsmen and your product is ready for a new life.
How can you take advantage of this “Malo Forever” service? This service can be used by bringing the item of clothing you want to regenerate to one of the Malo boutiques. Malo staff will be happy to take it over, from in-store delivery all the way to the hands of a Malo Craftsman to work their magic.If you want to be up to date and find out which models the brand Malo has in its offer from the men’s and women’s collection, visit their official online store and follow them on the social networks Facebook and Instagram.
My dear fashionistas, we have come to the end of this second fashion adventure from Tunisia, where together we discovered the beauty and splendor of the elegance of the prestigious Italian brand Loro Piana, the famous Dutch fashion brand that is a symbol of timeless elegance and has become a real classic – Aurélien and as well as the beauties of knitwear with the luxury Italian brand Malo Cashmere partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal summer outfit!
See you soon and continue our fashion adventures from Tunisia on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
With Love from Tunisia,