Fashion Diary of Mrs. Mom: Luisa Spagnoli, dive into the Fashion Garden of Femininity and Italian Style!

My dear fashionistas, welcome to my new fashion story on the pages of the Mr.M blog. I’m really glad that you like my take on fashion and that I inspire many women in their prime to change their minds and bring some novelty into their lives. Today I will try my best to present you some new fashion novelties that have arrived in my wardrobe.

This unexpected hobby of mine and writing fashion stories became interesting to me because I noticed that people found my stories interesting and inspiring, since my son regularly reads all your emails with numerous questions about fashion. Honestly, I didn’t expect my writing to be such a success. I have to admit that your messages have given me extra strength and energy to continue through the difficult period after the surgery in Egypt and to get back to blogging again.

Today I have the great honor and pleasure to present to you a timeless brand built by a woman who has dedicated her life to creating elegant wardrobes and leather goods for women. I am convinced that many young women and ladies in their prime have once heard and encountered the pure and incredible elegance and refinement of the Italian fashion house Luisa Spagnoli.

How did this magnificent Italian brand come about? Mrs. Luisa Sargentini Spagnoli, born in 1877, in Perugia, was one of the most famous Italian businesswomen of her time, known for creating the brand of a women’s clothing factory.

Mrs. Spagnoli, together with Giovanni Buitoni, created the small company Perugina based in the historic center of Perugia. Perugina initially started with 15 employees. With the outbreak of the First World War when the men had to go to the front, Mrs. Spagnoli was left to do the work alone with her three children, including two sons Mario and Aldo, taking care of them alone.

After the war, the Perugino factory grew to more than 100 employees. Not long after, in 1922, a brand of Italian chocolates called Baci (which means “Kisses” in Italian) was created. By 1939, her Baci Perugina brand of chocolate was so successful that it reached other countries, including the US. The famous Italian Baci chocolate conquered the world with its original recipe that has not changed since day one.

After the end of the war, Luisa founded a new enterprise that was engaged in the breeding of poultry and angora rabbits. She came up with the idea of ​​using angora yarn to make knitted boleros and modern clothing items, she put her idea into action in 1928 when she trademarked her idea l’Angora Spagnoli. Her innovation was presented at the Fiera di Milano exhibition, and the company’s activities soon expanded. Unfortunately, since she was diagnosed with throat cancer, Mrs. Spagnoli was unable to witness and enjoy the growth of her company, which began about four years later under the leadership of her son Mario. Mr. Giovanni Buitoni moved her to Paris to receive the best medical care and stayed with her until her death in Paris in 1935 at the age of 58.

After her death, son Mario shifted her company from fine crafts to a more industrialized focus in 1937. He is credited with the invention of the comb for collecting wool and the clamp for tattooing angora rabbits, which were patented in 1942. Later, in 1947, Mario built the Citta dell’angora (which translates to the city of Angora) factory, located in the center of the growing community. In the 1960s, he founded the Citta della Domenica playground, originally called Spagnolia, which is still a destination for visitors today. Under the leadership of Mario’s son Hannibal, entrepreneur and president of Perugia Calcio, production diversified and the family created a network of Luisa Spagnoli brand stores. There are now more than 100 stores worldwide, and the company still has its headquarters in Perugia today.

From the first fashion show in the official calendar of the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) in 2021 to the creation of CLUB LUISA, today the brand looks to the future through the concept of contemporary elegance, perfect for all occasions. Club Luisa is a phygital concept and offers customers the opportunity to feel part of the brand’s digital and international in-store activities. Today, Luisa Spagnoli is moving towards the future faster than ever, without losing her identity.

My outfit today is made up of 3 pieces from the new Luisa Spagnoli Spring/Summer 2024 collection: a leather coat/suede overshirt, a turtleneck and trousers.

The leather coat/overshirt is an extraordinary piece that is made of the highest quality suede leather, camel color. Very light and easy to fit, in a word a “timeless” piece for all times that you can wear today and for decades to come. Fashion is a closed circle, that’s why all trends come back sometimes, while elegant and refined things are always in trend!

The beige sleeveless turtleneck is one of my favorite pieces this season because I’m a big fan of turtlenecks. Roller skates can be worn all year round, it’s just important to choose an adequate material for each season separately. This roll is made of a special silk hand-woven thread and is very comfortable to wear during the warmer days of the year, there is no fear of sweating because the silk thread is an excellent material, comfortable and the skin can breathe. In addition, this roll has no sleeves, so you can always wear it under a jacket or a light jacket.

Finally, there is the new model of Luisa Spagnoli trousers with wide legs, which are back again in glamorous splendor this fashion season! The trousers are also made of silk. Beige color is always the best ally for all clothing combinations due to its exceptional compatibility with all colors.

If you want to stay up to date and find out what Luisa Spagnoli fashion house has prepared for us this fashion season, follow this fashion house on Facebook and Instagram.

OUTFIT

Suede Leather Jacket/Shirt: Luisa Spagnoli

Turtleneck Sweater: Luisa Spagnoli

Bag: FENDI via MYTHERESA

Trousers: Luisa Spagnoli

Pearl Necklace: Ohrid Pearl Filevi 1928

Ballet Flats: Tory Burch via MYTHERESA

I believe many of you have heard about MYTHERESA shopping platform on Mr.M blog, but I would like to introduce you to this electronic fashion paradise. MYTHERESA is one of the leading global luxury e-commerce platforms operating in over 130 countries. Founded as a boutique in 1987, MYTHERESA launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and children, as well as lifestyle products.

The MYTHERESA online store was founded in 2006 by Susanne and Christoph Botschen and is connected to the multi-brand store in Munich (formerly the THERESA store). In 2014, the THERESA store and mytheresa.com were acquired by the American luxury retailer Neiman Marcus for €150 million, giving Neiman Marcus greater access to international customers and strengthening their e-commerce technology.

During Neiman Marcus’ bankruptcy in 2020, the company began the process of spinning off Mytheres as an independent entity. In January 2019, Mytheresa launched a children’s clothing category, and in January 2020, Mytheresa Men was launched. In May 2022, a new category of home accessories and lifestyle followed. In 2022, Mytheresa expanded its luxury offering to include home decor and lifestyle products.

The novelty they presented this year is the launch of certified second-hand watches from over 25 luxury brands, such as Audemars Piguet and Cartier, in cooperation with the Swiss jewelry and watch company Bucherer. As a global retailer, Mytheresa works in 8 languages: English, German, French, Italian, Spanish, Arabic, Chinese and Korean.

In today’s post, you will see some fashion pieces from brands that you can find on the MYTHERESA online shopping platform, such as: FENDI and Tory Burch.

In today’s fashion story, you have the opportunity to see a bag model that I honestly love to carry every day because it can fit absolutely everything I imagine in it – Fendi Sunshine. This medium-sized Fendi bag is crafted from leather, with a FENDI ROMA appliqué with python-print elaphic lettering and sturdy tortoiseshell-effect Plexiglas handles. Features a roomy interior compartment, tonal trim on toned leather, and gold-finish metal hardware. It can be carried by hand or on the shoulder thanks to two handles and a detachable shoulder strap. Note on the strap, this strap with metallic letters is purchased separately, as purchasing the bag gives you the strap without the metallic gold FENDI letters.

If you want to stay updated and find out what new products FENDI brand has prepared for us this fashion season, follow this fashion house on Facebook and Instagram.

Since you are all familiar with the fact that I am a big and passionate lover of flat shoes, especially ballet flats, for today’s post I decided to show you my new Tory Burch patent ballet flats. As for the color of these ballet flats, it’s a separate story because I saw in the catalog that they were marked as plums color, while in person they are some unusual colors, to me they look like dark brown and that’s how I will combine them. 🙂

They are very comfortable and elegant with the distinctive logo of the brand. Honestly, I’m so happy and will be happy to wear them in all seasons! Certain models of clothes, shoes and fashion accessories from the Tory Burch collection can also be found on the MYTHERESA eCommerce shopping platform.

If you want to stay updated and find out what new products Tory Burch has prepared for us this fashion season, follow the brand on Facebook and Instagram.

In addition to elegant and refined clothes, I always like to wear pearls, which have always been a timeless fashion classic. My outfit today was enriched by a pearl necklace from the famous Macedonian brand Ohrid Pearl Filevi 1928. My neck is adorned with very elegant two-row pearl necklace necklace with filigree and baroque pearl.

The Filevi family is a family that has been producing Ohrid pearls since 1928, which is confirmed by historical facts and numerous institutions. The secret of making Ohrid pearls is still one of the most closely guarded secrets of this family, which combines pearls into creative pearl necklaces and bracelets, and has been passed down from generation to generation for the fourth generation.

When we talk about pearl, we always think of the pearl that is in the shell, but the Ohrid pearl is much more than that and has a more specific way of production. It is extremely important to note that there are only two families in Ohrid who know the secret of making the famous Ohrid pearl.

The Ohrid pearl is not found in the shell, but is made by taking the brightest (inner) part of the shell, processing it well and obtaining the desired shape – a grain of mother-of-pearl. Another process of grain processing is coating the already obtained mother-of-pearl grain with an emulsion obtained from the scales of the Ohrid fish – the scarecrow. Today, several new models of Ohrid pearl necklaces appeared, which accentuated certain events such as weddings, celebrations and visits, girlfriend proposals and many others.

The Filevi family offers a rich collection of unique handmade jewelry. A large selection of different colors of cultured natural pearls allows you to choose the ideal piece of jewelry for your sensibility. Each creation is characterized by an individual approach to conception and design. They are made in different lengths according to the customer’s wishes. Models are for people who want to be different, with a unique fashion style.

Today, my neck is adorned with a filigree pearl necklace, a locket containing a baroque pearl. Probably many of you are wondering what is filigree? Filigree is one of the most beautiful metalworking techniques. This technique has been used throughout the centuries to produce extremely high-quality and valuable jewelry as well as decorative items that we still admire today. In order to make a decorative item or jewelry using this technique, silver, gold, and less often copper wire is used to compose the motif. Threads of wire are bent and interlaced, tied together and thus a complex motif is formed that can be placed on a metal base or completely free. Circles, flowers, and geometric patterns were made from filigree wire. Small metal balls were sometimes placed on objects made in this way.

You can find the amazing and refined Filevi 1928 collection of Ohrid pearls and jewelry with classic, marquise and rhodium silver in the center of Belgrade (Serbia), at Knez Mihailova 29, in the passage next to the Progress Gallery.

Also if you are going to the heart of North Macedonia – Ohrid and visiting the capital Skopje, take the opportunity to visit their stores.

My dear fashionistas, we have come to the end of another spring fashion story, where together we discovered the beauty and splendor of Italian fashion with the iconic fashion house Luisa Spagnoli, the impermanence of pearls with the Ohrid Pearl Filevi 1928, the elegance and prestige of elegance with the luxurious Italian brand FENDI, as and the beauty of flat shoes with Tory Burch in collaboration with MYTHERESA eCommerce shopping platform, partners with whom fashion stories are a real challenge. I sincerely hope you got some inspiration for your ideal spring outfit!

I hope you enjoyed my fashion story today. Soon I will show you other spring outfits that can serve as inspiration for this fashion season. See you in a few days at the same place, with some new interesting story. I will try not to take long breaks and I hope you understand the reason for my unexpected absence, but there will be time to catch up and I am sure I will meet your expectations.

Special note: All my photos from today’s post have been specially edited to meet the expectations of blog partners, as well as the readers themselves while respecting the aesthetics and guidelines of fashion photography. Unfortunately, the face and neck lifting operations did not go well and due to the negligence of the medical team from Egypt, I suffered serious aesthetic and health consequences. In agreement with my legal team, I wrote a post with all the details that can be found on this LINK.

Best Regards,

Rose

This post is sponsored by the brands Luisa Spagnoli, Ohrid Pearl Filevi 1928, as well as FENDI and Tory Burch brands in collaboration with MYTHERESA eCommerce shopping platform. This post is my personal and honest review of their products.