My dear fashionistas, welcome to the first fashion story on the Mr.M blog in 2025! I hope you are well and ready for a new dose of fashion. At the very beginning of this post, I would like to take the opportunity to congratulate you on the New Year and Christmas holidays. I wish you all the best in 2025, primarily good health and perhaps most of all what we need in life – a little luck and may all your wishes come true, the small ones as well as the bigger ones! Today we will continue the story of an unusual Italian fashion brand that we had the opportunity to meet in previous seasons on the Mr.M blog – ZEGNA (Ermenegildo Zegna).
Ermenegildo Zegna, also known as Zegna or Ermenegildo Zegna Group is an Italian luxury fashion house. It was founded in 1910 in Triver, Biella, in the Piedmont region of northern Italy. This luxury Italian brand was almost launched under the full brand name of Ermenegildo Zegna, but in 2021 a rebranding was done and the brand name was shortened and today the name ZEGNA is officially used.
How did this exceptional Italian brand come about? Before founding the company, founder Ermenegildo Zegna’s father, Mr. Angelo, a former watchmaker, owned a woolen mill and looms in the Piedmont Alps, Italy. Ermenegildo, together with his brothers Edoardo and Mario, founded the company in 1910 in Triver in the Biellese Alps when he was only 18 years old, using his father’s looms and family property. A few years later, in 1915 to be precise, the company was renamed Fratelli Zegna di Angelo.
Zegna’s vision was to create high-quality fabrics, so he began to source wool directly from several countries around the world, such as Mongolia, Australia, South Africa, in addition to buying modern machines from England that enabled quality fabric production. During the interwar period, Zegna’s business began to flourish. In the late 1920s, the Lanificio (wool mill) employed more than 700 workers, which number grew to more than 1,000 in the late 1930s.
Not long after, in 1938, the company began exporting fabrics to the USA, through its subsidiary Zegna Woollens Corporation established in New York. Soon, in 1942, Ermenegildo’s sons Aldo and Angelo joined the family business of the company, which was renamed Ermenegildo Zegna and Sons. In the mid-1950s, the company employed over 1,400 workers.
Ermenegildo Zegna’s sons, Aldo and Angelo, took over the company in the mid-1960s. Under their leadership, the brand expanded its business into ready-to-wear and established new factories and distribution networks abroad. In 1968, the first factory for the production of sleeves and trousers was opened in Novara, followed by Spain, Greece and Switzerland. Sales and marketing departments have also been established in France, Germany, Great Britain and the USA. In the 1970s, Zegna launched its tailor-made service called Su Misura.
Zegna’s attention to wool quality continued in the 1960s and 1970s, as the company established the Wool Awards in Australia (1963) and the Mohair Trophy in South Africa (1970). The international development strategy led by the Zegna brothers led to the opening of the first owned boutique in Paris in 1980 and then in Milan in 1985. In the 1990s, more precisely in 1991, Zegna became the first luxury brand to open a boutique in China.
In the 1990s, the third generation of the Zegna family entered the business. Angelo’s son and namesake of the company’s founder, Ermenegildo “Gildo” Zegna, became CEO of Zegna Group in 1997, while his cousin Paolo was appointed president of Zegna Group. Under their leadership, the company embarked on a strategy of brand expansion and full verticalization. The first major recorded success was in 1991, when Zegna was the first luxury brand to enter the Chinese market, with a flagship store in Beijing and one of the first to enter the Indian market.
The ZEGNA brand has always been a favorite in the celebrity world. Numerous actors and models have advertised Zegna’s lines over the years. Celebrities featured in Zegna’s advertising campaigns are Oscar-winning actor Adrien Brody, American model Ryan Burns, Irish actor Jamie Dornan, English actor Sam Reilly. In 2017, Ermenegildo Zegna launched a four-chapter campaign called Defining Moments. Robert De Niro, McCaul Lombardi, Benjamin Millepied, Park Chan-wook, Yoo Ji-tae, Wang Deshun, Sunny Wang, Javier Bardem, Dev Patel participated in the campaign. Two years later, in 2019, Zegna launched a new campaign, “What does it mean to be a man today?”, featuring Mahershala Ali and Nicholas Tse, focused on the definition of modern masculinity.
In today’s post, you have the opportunity to see several interesting pieces from the latest FW 24/25 Zegna collection, namely a cashmere jacket, a cashmere turtleneck and trousers. The cashmere navy jacket is an oversized cut with black leather details. The jacket is made of the finest cashmere and is filled with down. The beige turtleneck is a timeless classic that every man needs and it is a piece of clothing that each of us, regardless of gender, should have in our wardrobe. Dark coloured trousers have a classic narrow cut that simply give any outfit an elegant and understated touch.
If you want to stay updated and find out what new products the fashion house ZEGNA has prepared for us, follow them on the social networks Facebook and Instagram.
OUTFIT
Puffer Jacket: ZEGNA
Turtleneck: ZEGNA
Sweater: YOON
Trousers: ZEGNA
Shoes: Roberto Botticelli
Today, we will continue our story about YOON brand, latest creation in the prestigious history of the Mancini family, a long tradition of over 50 years of textile production. Building its reputation on a solid know-how concept under the label “Made in Italy”, the Mancini family uses the exclusive experience of Italian craftsmanship and high-quality fabrics, to provide elegant fashion creations and exclusive style that characterises the Italian design talent woven into YOON, the brand which combines tradition and prestige.
YOON is the flagship brand of the Mancini family and is characterised by artisanal elegance that has won the hearts of customers around the world thanks to the use of fine yarns, ecological and innovative fibers. Acquired several years ago to enhance the company’s presence in the casual chic market, YOON has so far provided the company with high visibility at the international trade fairs Pitti Uomo in Florence and The Supreme in Monaco.
Due to unerring sense of fashion and innovative creativity, YOON clothing becomes a means of living in the third millennium. For those who pay attention to MADE IN ITALY quality, who deliberately choose not to go unnoticed, giving preference to elegant and dynamic styles at the same time. Intelligent weaving between fashion style and vintage shades, between technology and nature, somewhere between “city style” and “British style”.
YOON presents dry and clean lines in its collections, as required by an increasingly dynamic everyday life. The past and the future combine to give a new prism to the general picture of life, synthesizing maximum style and maximum comfort in one clothing combination. The materials used are extremely pleasant to wear, light and at the same time warm and protective, from new tactile sensations.
Another feature of YOON clothing is the extraordinary ductility of the collection, which is provided by practical models with precise and never superfluous details. Noble fabrics merge into new, intangible and elastic fibers. In today’s post you have the opportunity to see a beautiful navy sweater and lavender coloured details with zipper from the latest YOON collection. This sweater is unusual because of the addition of lilac yarn that looks like pendants and unusual work on the sleeves.
In short YOON is a brand that indicates the style and personality of modern times. In the following fashion stories, I will show you some more models of YOON knitwear from their latest winter collection, and I believe you will find the ideal piece for yourself or a loved one. If you want to know more about the YOON brand, visit their official website and follow them on Instagram and Facebook.
My dear fashion lovers, we have come to the end of the first fashion story in this year 2025, where together we discovered the beauty and brilliance of fashion with the iconic Italian fashion house ZEGNA, the beauty of the urban cut of knitwear with the Italian brand YOON, the prestigious Italian footwear brand Roberto Botticelli, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal winter outfit!
See you soon and continue our fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have a question, comment, suggestion or message for me, you can write me down in the comments. Of course, as always you can contact me via mail or social media channels, which you can find on the CONTACT page. See you soon, stay tuned!
With Love,
Mr.M
This post is sponsored by ZEGNA, Roberto Botticelli and YOON brands. This post is my personal and honest review of their products.
Die Jacke ist ein Traum, ich liebe die Marinefarbe! Vielleicht passen Slimfit-Jacken besser zu Ihrer Körperform, aber diese Jacke ist auch sehr schön und süß, ich glaube, Sie haben sich an die aktuellen Modetrends angepasst. Tolles Outfit und ich freue mich darauf, deine neuen Modegeschichten zu sehen.
ZEGNA brand is really special and it is special in the fashion world and it is listed in a high position. I believe their cashmere is exceptional and I can see that the jacket is excellent and I would love to buy one of these one day to last me a couple of years. I believe that such jackets are a good investment, but at the moment it is a little more difficult in my financial situation. I love reading your fashion stories, especially because with you I discovered many quality fashion brands that I didn’t know about, but due… Read more »
Hi Marco, I think words are redundant when it comes to your fashion sense! You are a man with special and refined taste, and I believe that no one has ever questioned that. Your way of dressing is really classic, elegant and timeless. That’s why I believe that you are more than a blogger and an inspiration, that you have become a style over time! How long have I been reading your blog because of you, I started paying attention to the color palette I wear and now I can notice that you are back to darker shades! You look… Read more »
Happy New Year, Marko, and what a fitting brand to open 2025 with. I had no idea ZEGNA began back in 1910 when Ermenegildo was only eighteen, working with his father’s looms in Trivero. The fact that his father Angelo was a former watchmaker who already owned a woolen mill gives the whole story a lovely sense of inheritance. That navy down-filled cashmere puffer with the black leather details looks like the perfect modern heir to all that heritage. Would you say a piece like this works as well over tailoring as it does with knitwear?
Caro Marko, che bell’inizio d’anno con una casa così nostra. Mi ha colpito ricordare che Zegna fu tra i primi marchi del lusso ad aprire una boutique in Cina, già nel 1991 a Pechino. Pochi sanno quanto fosse pionieristica questa scelta allora. Il piumino in cashmere blu navy con i dettagli in pelle nera è di un’eleganza misurata e contemporanea. La combinazione con il dolcevita beige mi sembra impeccabile per l’inverno.
Lieber Marko, ein gelungener Auftakt ins neue Jahr. Faszinierend, dass Zegna seine Wolle schon früh aus der Mongolei, Australien und Südafrika bezog und englische Maschinen kaufte. Diese Besessenheit von Qualität erklärt den heutigen Ruf der Marke. Der oversized Schnitt des Cashmere-Pufferjacke gefällt mir, doch ich frage mich: Fällt dieser ZEGNA-Schnitt eher großzügig aus oder sollte man eine Nummer kleiner wählen?
Hola Marko, feliz año y gracias por abrirlo con una marca tan emblemática. Me parece admirable que ZEGNA acortara su nombre en 2021 tras más de un siglo como Ermenegildo Zegna. Ese servicio a medida Su Misura, nacido en los años setenta, sigue siendo una joya poco conocida. La chaqueta acolchada de cachemir transmite calidez sin renunciar a la elegancia. ¿Aconsejarías el cachemir relleno de plumón para inviernos muy fríos o resulta demasiado abrigado para la ciudad?
Marko, this is exactly the considered start to the year I look forward to from you. I have long admired ZEGNA’s vertical approach, controlling everything from the wool to the finished suit. Learning that Gildo Zegna became CEO in 1997 with his cousin Paolo as president shows how seriously the family takes continuity. The beige turtleneck here is, as you say, the timeless classic every man should own. I bought a ZEGNA knit after one of your earlier posts and it has aged beautifully.
Olá Marko, um excelente arranque de ano. Fiquei surpreendido ao saber que a ZEGNA exportava tecidos para os Estados Unidos já em 1938, através da Zegna Woollens Corporation em Nova Iorque. Essa visão internacional tão cedo é notável para uma casa de Biella. O piumino em cashmere azul com pormenores em pele preta parece simultaneamente robusto e refinado. Recomendarias esta peça para um clima ameno ou é demasiado quente para o nosso inverno?
Cher Marko, bonne année et merci pour ce bel hommage à une maison mythique. J’ignorais que la première boutique en propre de Zegna avait ouvert à Paris en 1980, avant même Milan en 1985. Cela donne à la marque une dimension presque française à mes yeux. Le mariage du puffer en cachemire et du pull YOON aux fils lilas est audacieux et réussi. Penses-tu que ces détails lavande conviennent à un homme qui hésite encore avec les touches de couleur?
Здравствуйте, Марко, и с Новым годом! Прекрасное начало года с такой легендарной маркой. Меня впечатлило, что компания учредила премию Wool Awards в Австралии ещё в 1963 году, а Mohair Trophy в ЮАР в 1970-м. Это говорит о подлинной одержимости качеством сырья. Тёмно-синий кашемировый пуховик с кожаными деталями выглядит сдержанно и благородно. Спасибо, что открываете нам историю брендов так подробно.
Hi Marko, a superb first story of the year. I find it remarkable that the Lanificio employed over a thousand workers by the late 1930s, which speaks to how quickly Ermenegildo’s vision scaled. That kind of industrial heritage is precisely what separates ZEGNA from newer luxury labels. The down-filled cashmere jacket looks like a genuine investment piece. How does ZEGNA cashmere outerwear hold up to regular winter wear, in your experience?
Beste Marko, een sterke seizoensopener en gelukkig nieuwjaar. Het verhaal dat Ermenegildo de zaak op zijn achttiende startte met zijn broers Edoardo en Mario raakte me echt. Zoveel ambitie op die leeftijd is bewonderenswaardig. De YOON trui met lila draden als hangertjes is een verrassend artistiek detail naast de sobere ZEGNA stukken. Vind je dat zo’n speels accent ook bij een wat formelere outfit past?
Caro Marko, un inizio d’anno davvero raffinato. Apprezzo che tu ricordi come i figli Aldo e Angelo entrarono in azienda nel 1942, rinominandola Ermenegildo Zegna e Figli. Quella continuità familiare è il cuore del Made in Italy. Il taglio stretto dei pantaloni scuri bilancia perfettamente il volume del piumino oversize. È una lezione di proporzioni che pochi uomini sanno applicare.
Marko, what an elegant way to begin the year. The detail about the 2017 Defining Moments campaign, with Robert De Niro, Javier Bardem and Dev Patel, reminded me how cinematic ZEGNA’s image has always been. Yet the clothes themselves never shout, which is the real mark of the house. The navy cashmere puffer strikes that balance between innovation and tradition that your title promises. Do you think an oversized cut like this suits a slimmer frame, or is it better on a broader build?
Lieber Marko, ein wunderbarer erster Beitrag des Jahres. Mich beeindruckt, dass Zegna 1968 sein erstes Werk für Ärmel und Hosen in Novara eröffnete und dann nach Spanien, Griechenland und in die Schweiz expandierte. Diese frühe Internationalisierung war visionär. Der beige Rollkragen wirkt zeitlos und passt zu fast allem. Du beweist erneut, dass echte Eleganz aus Beständigkeit entsteht.
Witaj Marko, szczęśliwego nowego roku i znakomity wybór marki na start. Fascynujące, że ojciec założyciela, Angelo, był dawniej zegarmistrzem, zanim zajął się wełną. Ta precyzja zegarmistrza jakby przeszła na jakość tkanin Zegny. Granatowy puchowy płaszcz z kaszmiru z czarnymi detalami ze skóry wygląda wyjątkowo szlachetnie. Czy poleciłbyś kaszmir z wypełnieniem puchowym jako alternatywę dla klasycznego wełnianego płaszcza zimowego?
Marko, your blog remains my favourite source of genuine fashion history. It is striking that ZEGNA was almost always known by the full name Ermenegildo Zegna until the 2021 rebrand simplified it. The shorter name feels right for how the house presents itself today. The pairing of ZEGNA tailoring with that artistic YOON sweater shows real styling confidence. It is a thoughtful blend of the traditional and the modern, just as your title suggests.
Cher Marko, quelle entrée en matière pour cette nouvelle année. J’apprécie que tu rappelles le service Su Misura, lancé dans les années soixante-dix, véritable ancêtre du sur-mesure de luxe. Le bleu marine décliné du puffer aux pantalons crée une silhouette cohérente et sobre. Les chaussures Roberto Botticelli ajoutent une touche italienne discrète. Conseillerais-tu de rester dans une seule gamme de couleurs comme ici, ou d’oser un contraste plus marqué?
Hola Marko, feliz año nuevo y enhorabuena por esta crónica tan documentada. Me ha encantado recordar que ZEGNA nació en Trivero, en los Alpes bielleses, con las máquinas heredadas del padre. Esa raíz alpina explica su dominio absoluto de la lana. El conjunto en azul marino resulta sereno y muy masculino. Tengo un jersey de cachemir que compré por tus recomendaciones y sigue siendo mi prenda favorita del invierno.
Hi Marko, a brilliant first post of 2025. I was fascinated to learn that ZEGNA’s 2019 campaign asked what it means to be a man today, with Mahershala Ali and Nicholas Tse. It shows the house thinks beyond mere clothing. The navy cashmere puffer with leather trims feels like a statement of quiet confidence. Could you tell me whether the YOON full-zip with those lilac threads runs warm, or is it more of a light layering piece?
Caro Marko, un primo racconto dell’anno semplicemente splendido. Mi piace che tu sottolinei come Zegna comprasse macchinari moderni dall’Inghilterra fin dagli inizi. Quel connubio tra lana italiana e tecnologia britannica fu rivoluzionario. Il dolcevita beige resta, come dici, un capo che ogni uomo dovrebbe possedere. Secondo te, le scarpe Roberto Botticelli si abbinano meglio a un look formale o a uno più rilassato come questo?
Beste Marko, een uitstekende start van het jaar. Het verhaal van Zegna die wol haalde uit Mongolië, Australië en Zuid-Afrika toont een ware obsessie met kwaliteit. Die toewijding voel je terug in de zachtheid van hun kasjmier. De donkerblauwe puffer met leren details oogt modern zonder de traditie te verloochenen. Ik bewonder hoe je elk merk zijn eigen geschiedenis geeft in plaats van het alleen te noemen.
Lieber Marko, ein eleganter Jahresauftakt. Es freut mich, dass du auch YOON als Marke der Familie Mancini wieder erwähnst, mit dem ungewöhnlichen lila Garn an den Ärmeln. Dieser künstlerische Akzent neben der ruhigen ZEGNA-Linie ist mutig und gelungen. Der ganz in Marineblau gehaltene Look wirkt durchdacht und nie eintönig. Trägst du den oversized Puffer lieber offen oder geschlossen, je nach Anlass?
Marko, this is a masterclass in balancing heritage and modernity, just as your title promises. I had forgotten that ZEGNA renamed itself Fratelli Zegna di Angelo as early as 1915, a tribute to the founder’s father. Those small acts of family loyalty are what give a house its soul. The beige turtleneck and navy tailoring make for a deeply refined winter palette. It is the kind of outfit that will look just as good a decade from now.
Olá Marko, feliz ano novo e que bela forma de o começar. Impressiona-me que a empresa empregasse mais de mil e quatrocentos trabalhadores em meados dos anos cinquenta. Essa escala industrial, aliada à qualidade, é o segredo da ZEGNA. O jersey YOON com fios lilás traz um toque inesperado ao conjunto azul. Achas que esse pormenor de cor é adequado para um homem que costuma vestir apenas tons neutros?
Hi Marko, an outstanding way to open the year. I find it inspiring that Ermenegildo’s sons took over in the mid-1960s and pushed the brand into ready-to-wear and abroad. That willingness to evolve while honouring the craft is rare. The navy cashmere puffer is the standout piece for me, both warm and quietly luxurious. For a man building a winter wardrobe around navy, would you recommend starting with the jacket or with a versatile knit like the beige turtleneck?