My dear fashionistas, I sincerely hope you are well and ready for new fashion stories from Qatar! I believe you will find these stories interesting and more unusual than my previous adventures and you may notice some similarities with Jordan’s fashion stories, but I am sure you will love them as much as all the previous ones! In today’s fashion story, we are introduced to an unusual brand from Italy that produces time meters – Misuratori del Tempo.

Allemano timepieces are crafted to border on modern and innovative design with strict respect for tradition and the consistency of the “Made in Italy” feature. These unusual watches are made in Turin. Allemano is an Italian company from Turin with over 150 years of experience in the production of measuring instruments such as manometers, thermometers and dynamo-meters. With the exception of the Swiss movements, Allemano Misuratori del Tempo are entirely made in Italy.

The images for today’s fashion story were taken in the Inland Sea or Khor Al Adaid as the locals like to call it is an extraordinary landscape with sand dunes and a seabed that will leave you wanting more. Located on the southeastern side of Qatar, this site is recognized by UNESCO as Qatar’s largest nature reserve. The reserve is home to wildlife, marine life and vegetation. Enjoy spotting turtles, flamingos, dugongs, Arabian oryx, camels and more. At the very beginning, I would like to thank the Visit Qatar for the warm invitation and hospitality. With their help, the travelogues and fashion stories that you will have the opportunity to read this April were created and I sincerely hope that you will enjoy them.

Founded in 1856 as a manufacturer of measuring instruments for the automotive and mechanical industries, the company is now reawakened. At the beginning of 2019, Allemano presented its first wristwatch collection. This was inspired by the Allemano pressure gauges installed a hundred years earlier, in 1919 on the legendary Fiat 501 Torpedo and later on many Lancia, Ferrari, Maserati and Alfa Romeo models.

Today, all watches are still made with the same sense of professionalism and tradition as more than 150 years ago. Allemano watch models from 1919 Collections meet different aesthetic and technical requirements: MAN is perfect for leisure, GMT is the best choice for travelers, while DAY has the right characteristics to be essential in everyday life, while GRANDE TORINO is a special limited edition modified DAY model made on the occasion of the celebration of the famous Grande Torino.

All three models reflect Allemano’s historic legacy of knowledge and experience. In accordance with the tradition of every measuring instrument produced by Allemano, the Misuratori del Tempo models are accompanied by a certificate which, together with the serial number, not only testifies to their ownership and origin, but is also a guarantee of quality and craftsmanship.

The history of this brand is unusual and exciting, so I will try to share with you some interesting moments that marked the work of this brand. The story of this brand has been going on since 1856, until today, and this is an unusual success story.

Founded in 1856 by Giuseppe Allemano, the factory originally operated in the area of heavy industry, producing steam-powered road rollers used in road construction. 1919 was a turning point when the first measuring instruments were created. At the beginning of the 20th century, thanks to the experience gained in pressure control, production changed to measuring tools for pressure and temperature control. Those pressure gauges were installed on military vehicles and Italian cars such as the Fiat 501 Torpedo, the first Fiat series-produced to be equipped with an Allemano pressure gauge from 1919.

The year 1929 is extremely important for the Allemano brand, as it is the year the company was founded. Son Felice renamed the company Allemano F. & Figli, strengthening the production of precision mechanics for the manufacture of extremely precise manometers, thermometers and dynamometers, defining the logo that is still used today.

A little later, in 1950 to be precise, Allemano studies, plans and manufactures a whole series of measuring instruments for aviation, such as manometers for fuel and oil control, which were also used for trains and ships. With a complete assortment of precision instruments, Allemano begins cooperation with the mechanical industry, presenting its instruments for presses, industrial machines, and chemical and oil plants.

Over the following years, Allemano specialized in the manufacture, assembly and calibration of underwater instruments, such as hyperbaric chambers, depth gauges and decompression gauges, acquiring the SOS brand that produces the famous Allemano depth gauges, fully coated, manufactured and assembled at the company’s historic headquarters in Turin.

During 2010, Allemano opens its own calibration laboratory. 2019 is a truly special year in the work of this company as the collection of Misuratori del Tempo watches by Alleman has been released with motifs related to famous historical designs and a strong will to be different today as in the past. The inspiration for this collection comes from the manometer that was installed exactly 100 years ago on the FIAT 501 Torpedo. A year later, in 2020, Allemano becomes a member of Exclusive Brands Torino, the first Italian multi-sector business network that gathers top companies promoted by the Torino Industrial Association.

Another important year for the work of this company is the year 2021, when Allemano opens its first boutique in the elegant surroundings of Piazza Bodoni 1/F in Turin, showing the new face of the historic brand, but with a different look. So, not just watchmaking, but a place that encompasses the world of temperature, force, pressure and time measurement.

Last year the Allemano brand told another part of its history through a new special 1973 Collection, paying tribute to its depth gauges that set the law in underwater mechanics in the 1970s and 80s. The new line is indeed composed of a modern reissue of the historic Crab watch and the new underwater Shark watch.

The watch you have the opportunity to see in today’s fashion story is the MAN model from the famous Allemano collection in 1919. The MAN watch model is a status symbol and has a special story. It is the best choice for quality leisure time and the model that best symbolizes the origins of the Allemano brand. From the tradition of manometers to the Misuratori del Tempo for men, this watch is perfect for the man who breaks free from time. This watch has a Swiss manual movement, sapphire crystal, water resistant to a depth of 50 m, made of stainless steel 316L.

The case diameter is 44 mm, made of the highest quality 316L stainless steel with a sandblasted, brushed, polished finish. The watch is water resistant to a depth of 50 meters. The case is coated with sapphire crystal on the front and back. The clock mechanism is a Swiss-made manual movement and has the following functions: central hour hand, retrograde minute hand at 12 o’clock, small seconds hand at 6 o’clock. You can choose the dial in two colors, antique white or black with the serial number. The hands can be a combination of matte black and red or matte rose gold and red, depending on which dial color you choose. There are two bracelet colors, brown or black both are crafted from soft premium Italian leather with a steel clasp with an additional butterfly clasp matching the case finish.

If you want to stay updated and find out news about this unique Italian watch brand Allemano, visit their official online store and follow them on Facebook and Instagram.

Loro Piana is an Italian company specializing in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.

The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.


Shirt: Loro Piana

Trousers: Loro Piana

Watch: Allemano

Loafers: Fratelli Rossetti

In today’s post you have the opportunity to see two special pieces (shirt and trousers) from the latest men’s Loro Piano SS23 collection that are just some of my favorites this season due to their distinctive elegance and my love for neutral colors. Crafted from 100% cold-rolled silk, this white short-sleeve shirt with special work is perfect for the man who pays attention to detail and leaves nothing to chance. This white short-sleeved shirt is perfect for all occasions and can be easily combined with other colors. The trousers are Chino style (shorter model) made of linen.

If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.

The story of the Fratelli Rossetti company is an inspiring story of a successful Italian family business that opened its doors in 1953. This is not just an ordinary company story, but a family story: the founder, Renzo Rossetti, and his wife, Lisetta, were dedicated to their work all their lives. The Fratelli Rossetti company is currently run by the second generation of the Rossetti family, the brothers Diego, Dario and Luca, who, due to their different roles and by developing their own different skills, have successfully brought their company to its 60th anniversary, always in search of quality and united by their passion with strict respect for tradition.

Fratelli Rossetti has a long tradition of “big little innovations”. In this company, tradition and quality have always gone hand in hand with insatiable curiosity and commitment to innovation. From the introduction of tassels and the invention of shoes designed to be worn without socks, to stylistic innovations and the launch of the “masculine” style, to the application of colors in unique chromatic shades. It was Renzo Rossetti who emphasized the importance of embracing new materials, styles and shapes: as early as the 60s, he was already experimenting with different color combinations on leather. Today, the company continues its research and development activities thanks to the knowledge of its craftsmen and the creative spirit of the styling department.

Fratelli Rossetti in its collections for men has timeless classic lines that you can find all year in their offer, some of the models are: Brera, Brera Sport, Hobo Sport, Yacht and La Giusta.

In today’s post I present one of the Hobo Sport models. This model of Fratelli Rossetti shoes represents a unique development in line with the success of the Hobo spirit, so classic and elegant, while also possessing a certain amount of relaxed everyday sports spirit. The Hobo Sport has a fresh and unobtrusive look that makes it one of the most loved models of the Fratelli Rossetti brand.

This model of Hobo Sport moccasins that you can see on me in today’s post is made of soft, finely finished suede leather. This fashion shoe can also be worn without laces thanks to the practical internal elastic band. Rubber sole with custom tread and removable insole. When you buy this model, you also get laces in case you want to give this model a more classic look.

If you want to stay updated and find out which models of shoes and leather goods the Fratelli Rossetti brand has in its offer, visit their official online store and follow them on the social networks Facebook and Instagram.

My dear fashionistas, we have come to the end of this first fashion adventure from Qatar, where together we discovered the beauty and splendor of the elegance of Italian luxury watches – Allemano, the prestigious Italian brand Loro Piano and the famous Italian shoe brand that is a symbol of timeless elegance and has become a true classic – Fratelli Rossetti, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal spring outfit!

Today’s fashion story would not be possible without the selfless help of the Visit Qatar and Marsa Malaz Kempinski Hotel in cooperation with local partners who allowed me to feel the spirit and beauty of Qatari culture and tradition.

See you soon and continue our adventures from Qatar on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!

If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!

Kind greeting from Qatar,

This post is sponsored by the Allemano, Loro Piana and Fratelli Rossetti brands. This post is my personal and honest review of their products.

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10 months ago

Dear Marko, your stories from Qatar are wonderful. You are a unique blogger who, in addition to excellent travelogues, also creates excellent fashion stories in unusual locations. This outfit is so elegant, practical and functional. The watch is interesting and has some unusual vibe and adventurous spirit!

10 months ago

I think you’re the only person I can imagine with luxury items in the middle of a sand dune! If I went on jeep safari, I wouldn’t be able to do it, but you are always stylish and fabulous!

10 months ago

You look wonderful, you are a really fascinating person! I love reading your fashion stories because of the enchanting moments that can’t be seen everywhere! The watch is great!

10 months ago

Lieber Marko, du siehst toll aus! Ich liebe deine Modegeschichten, in denen du neue und ungewöhnliche Uhrenmarken vorstellst. Das ist wirklich das erste Mal, dass ich von dieser italienischen Uhrenmarke höre!