My dear fashionistas, welcome to the new summer fashion story on the Mr.M blog! Today’s topic is a brand that has become dear to Mr.M blog readers over time because of its irresistible fashion pieces that are proof that quiet luxury has become affordable to everyone. There is no person in the world who does not like to feel a piece of clothing that is made of the highest quality materials. In addition to the correct selection of quality materials, in order to obtain a luxurious product, good processing of materials is also required during the process of making garments. Aurélien is a brand that has managed to meet all requirements and provide customers with the opportunity to enjoy quality products at significantly more affordable prices.
What should we know about the Aurélien brand? This is a brand with a strong focus on timeless classic style, based on craftsmanship, choosing the finest natural raw materials and materials, Aurélien offers a collection of exceptional luxury at an affordable price.
The Aurélien brand introduced a completely new innovative concept of “Smart Luxury” to the market, which represents a new look at luxury fashion products. Aurélien represents a timeless Mediterranean fashion style for the most discerning customers. This brand celebrates the embodiment of carefree joy in life, which we all need sometimes. Over time, Aurélien has become synonymous with casual elegance, timeless design and two of the most desirable raw materials, primarily Cashwool® and Softey® suede leather.
Through the concept of “Smart Luxury”, this brand offers unmatched value for money that customers usually pay in the luxury fashion industry. The recipe for the success of this brand is Italian craftsmanship because Aurélien collaborates exclusively with the most successful ateliers in Italy and Europe, using the finest natural raw materials and processes to develop a new type of fashion luxury with a strong focus on nature, creativity and innovation. Aurélien’s concept of luxury that embodies craftsmanship and luxury that helps to enhance the integrity of our fashion choices.
Aurélien directs the business in an unique way, modernizing marketing efforts, operating economically and keeping the chain from product design to the consumer almost entirely in its own hands, this unusual fashion brand offers a collection of pure luxury at a lower and significantly more affordable price than is normally expected in the luxury market goods. When it comes to value for money in the high end fashion industry, Aurélien is one of a kind.
In today’s fashion story, you have the opportunity to see the Aurélien Voyager sneakers, which are made of soft plush suede with smooth leather linings. The upper part of the shoe is sewn using a special technique for the middle sole. The result is a sole decorated with suede that blends seamlessly with the design of the shoe. With its plush suede and precision construction, the Voyager sneaker is a contemporary approach to luxury.
If you want to stay updated with all the clothing, shoes and accessories Aurélien has to offer for ladies and gentlemen, visit their official online store and follow them on Facebook and Instagram.
OUTFIT
Shirt: Loro Piana
Jeans: Loro Piana
Sneakers: Aurélien
Loro Piana is an Italian company specialised in clothing and textile products. This fashion house is considered the largest producer of cashmere and also the world’s largest artisanal company processing the luxury fiber.
The Loro Piana company has three divisions (textile divisions): a division that deals with the production of high-quality materials using precious fibers such as cashmere and baby cashmere, vicuna, linen and merino wool, a division that deals with the creation of luxury fashion items (production and distribution of men’s, women’s clothing, footwear and fashion accessories) and the interior design department – production and distribution of interior design products.
Originally from Trivero, the Loro Piana family started their family business in the wool trade at the beginning of the 19th century. In the second half of this century, the family moved its activities to Valsesia and founded the Fratelli Lora e Compagnia woolen mill, and then the Zignone & C. woolen mill in Quarona at the beginning of the 20th century. Engineer and founder of the Loro Piana brand, Mr. Pietro Loro Piana founded the company Loro Piana & C. in Quarona in 1924. Soon this company will celebrate its jubilee 100th anniversary of its existence and it will be an extraordinary celebration of the “first fashion century” of this extraordinary fashion house, which I am immensely looking forward to!
Mr. Franco Loro Piana (grandson of Mr. Pietro Loro Piana), after taking over the leadership of the company in the 1960s, started exporting high quality fabrics to Europe, America and Japan. He significantly expanded the markets in which Loro Piana began its new business ventures.
In today’s post you have the opportunity to see two pieces of clothing, the first is a shirt in brighter yellow tones from the latest men’s Loro Piana spring-summer 2023 collection, which is just a small part of my favorites this season because of its distinctive elegance and my love for refreshing colors. Crafted from the finest linen, this shirt is absolutely perfect for the man who pays attention to detail and leaves nothing to chance. This shirt is ideal for all occasions and can easily be combined with other colors. Another piece is the timeless Loro Piana white jeans that every man should have in his wardrobe.
If you want to stay updated and find out which pieces the Loro Piana brand has in its offer, visit their official online store and follow them on Facebook and Instagram.
My dear fashionistas, we have come to the end of this fashion story, where together we discovered the beauty and splendor of the elegance of the luxurious prestigious Italian brand Loro Piana and the brand that nurtures the values of smart luxury Aurélien, partners with whom fashion stories are a real adventure. I sincerely hope you got some inspiration for your ideal outfit!
See you soon and continue our travelogues and fashion adventures on the Mr.M blog! How did you like my outfit today? I really tried my best to prepare today’s post with lots of love and I hope you like it!
If you have any questions, comments, suggestions or any message for me, you can write me below in the comments. Of course, as always, you can contact me via email or social media channels, which you can find on the CONTACT page. I’ll see you soon!
With Love from Munich,
Mr.M
This post is sponsored by Loro Piana and Aurélien brands. This post is my personal and honest review of their products.
















Dear Marko, for years you have been a symbol of elegance and refinement for me. Normally, I don’t buy a lot of things from quite luxury brands, but through your fashion stories I learned to shop smart and to choose quality pieces that I can wear for years without thinking about whether I will follow fashion trends. You taught me that each of us is a fashion icon and that we should not blindly follow trends. I am really grateful to you for your many years of work and educating people about fashion. You are really living the life of… Read more »
First of all, for such a good outfit, a person must be self-aware and disciplined to look like a model. I love reading your stories because somehow you always inspire me with confidence and encourage people to be creators of their “fashionable” lives. My friends adore you!
This outfit is really extraordinary, but the sneakers are really outstanding and real statement piece. You have wonderful pictures and fashion story about the Aurelien brand and of course my favorite brand Loro Piana. I really believe they made the best choice when they took you as their brand ambassador!
Lieber Marko, herzlichen Glückwunsch zu deiner Modegeschichte! Ich verfolge Ihren Blog seit 6 Jahren und kaufe mithilfe Ihrer Empfehlungen immer nur interessante und ikonische Kleidung. Ich danke Ihnen von ganzem Herzen für alles, was Sie selbstlos für uns tun!
Marko, you look wonderful and I really like how the yellow color suits you, but I am interested in how Mrs.’s recovery is progressing. Mom. I am 56 years old and I dream of doing a face lift and I was overjoyed when I saw that Mrs. Rose is going to do the surgical rejuvenation because I wanted to know all the details. Please tell me when you will share some information